the anatomy of marketing campaign that works
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PLATINUM The Anatomy of
MarketingCampaignthat works
MarketingCampaignthat works
Marketers live and breathe marketing campaigns.
A lot of effort is put into them...
OFFERSBEST
CUSTOMER RETENTION
GO LIVE
ROI
BLAST
OPT-IN
RESPONSE RATE
GO LIVE
LOSS
FAIL
OPT-OUT
RESPONSE RATEOFFERSBEST
and yet, not all campaignsturn out satisfactory.
CHURN
How can we
turn the tide?
the anatomyof successful
marketing campaigns…
Here is
Personalised
Each customer has unique preferences and needs.
Marketers need to take these into account and personalise their offers
to the customers.
The more personalised an offer is, the higher the chance of conversion.
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Delivered through the right channel
Multichannel communication has become the norm for both customers
and marketers.
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However, it doesn’t mean you should blast your campaigns to all possible channels to
reach the customers.
MAILBOX
Instead, identify the right channel by considering the customer preference data to make sure you reach your customers through their preferred channels.
Targetingright timing
No matter how good an offer is,if it’s delivered at a wrong time,
it will be less likely to be taken up.
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Marketers need to be able to identify, through data analytics,
when the best timing is…00:05
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… and deliver the offer at the right time, in order to maximise
the conversion rate.
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WINNER!
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PLATINUM
Round the clock
When you interact with your customers, you need to go by their rules.
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Meet with our team at a time that fits your schedule.
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Preferred Contact Day
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Preferred Contact Time
If they prefer the interaction to be outside of business hours, you have to be able to
deliver that to avoid opportunity loss.
10:00 AM
Trust
Bank
Accept
Decline
Missed
Call
Because an opportunity loss is an opportunity cost.
10:02 AM
Delivered at scale
Personalisation is not an extra add-on, it’s an expectation from the customers.
In a lot of cases, millions at once.
GOOD MORNING
OVEN FRESHBAKING
Marketers should be able to answer those needs at the best time and
through the best channel.
Marketing automation is the key to achieve delivery of personalised
campaigns at scale.
…before your competitors do.
KEEP UP
There’s no denying that today’s customers are more demanding.
MAKE SURE YOU
FIND OUThow marketing automationpowers your campaign,watch the full videoby Regan Yan here
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