the american cattlewoman-december 2014

1 The American CattleWomanDecember / January / February 2014 - 15

Where has this year gone? It seems like it was last week when we met in Nashville and I started my ANCW “show on the road.” I have attended many state Cattlewomen’s meetings and met some of the most wonderful and gracious cattlewomen in the world. I have learned so much about our cattle industry, by traveling to other states and listening to our members and hearing about so

many issues that we have in common and some that we don’t. I want to thank our son, Jerry, for my flight privileges as an airline pilot. It helped ANCW immensely with my travel budget this year.

Washington, DC, in April for legislative week, Summer Conference in Denver and our Beef Ambassador contest are just some of my highlights this year. The many conference calls and webinars were the most efficient way to take care of business. Our wonderful staff in the ANCW office had some changes this year. Jackie retired, but will help us out a few days a month with billing. Sarah is stepping down as our Executive Director to focus on what she loves most, her family and leadership training. Sherry has left our office also for another career. We formed a search and selection committee made up with past presidents Susie Magnuson, Tammi Didlot, Barbara Jackson and current officers Ann, Melanie and myself. We searched the world for a new Executive Director and we found a spunky Texas Cattle Woman living in the UK finishing up her post graduate work. Katie Carruth started her new job on November 17th. The Selection Committee has an article in this newsletter with her introduction, so please don’t miss it.

I can’t begin to thank our executive committee; working group and committee managers, chairs & members; and staff for all of their hard work and tremendous sacrifices to make ANCW successful. We are who we are today, because of your valuable time and efforts. Our ANCW national events made a big impact on the beef industry; you should be very proud. We had face to face and social media impressions with millions of consumers this year. We shared our stories, offered tips, directed them to our beef websites for information and you put your beautiful woman’s face on our beef industry. Mom’s can connect with

us and millennials trust our millennial messengers. We are getting the word out there to consumers to choose beef, because in my opinion it is the most nutritious, best tasting protein on the market. Thank you also to all of our ANCW members all over the country. Even if you can’t attend our national meetings, thank you for supporting us with your valuable dues. Your dues keep us working like a well oiled machine.

Last but not least, I want to thank my wonderful husband Wayne of 34 years. He has been my rock and biggest supporter over the years. Thanks honey for doing the laundry, looking out for my business and doing payroll when I was out of town. Also my great employees for holding down the fort for me, thank you.

Thank you,Patti Buck

Patti Buck

Calendar of Events

2015Feb 3-7 Annual Cattle Industry Convention, San Antonio, TX

March 24-26 Spring Legislative Conference, Washington, DC

April 29-May 1 Region VI meeting, Tucson-AZ

May 14-16 Region V meeting, Klamath Falls-OR

July 15-18 Summer Cattle Industry Conference, Denver Hyatt Regency Hotel, Dener CO

September 25-26 National Beef Ambassador Competition, Denver, CO

2016Jan. 27-30 Annual Cattle Industry Convention, San Diego, CA July 13-16 Summer Cattle Industry Conference, Denver Hyatt Regency Hotel, Denver CO

2017Feb. 1-4 Annual Cattle Industry Convention, Nashville, TN

July 12-15 Summer Cattle Industry Conference, Denver Hyatt Regency Hotel, Denver CO

The Voice of Women in the United States Beef Cattle Industry December / January / February 2014 - 15 Volume 42, Issue 4

The American

CattleWomanFrom the President

2 December / January / February 2014 - 15The American CattleWoman

The AmericanCattleWoman

The American National CattleWoman, Inc. is the voice for women in the U.S. beef cattle industry.

9110 E Nichols #302Centennial CO 80112Phone: (303)694-0313Fax: (303)694-2390

E-mail: [email protected]

Volume 42, Issue 4 December / January / February 2014 -15

Executive DirectorKathryn Carruth

The American CattleWoman is published quarterly, December, March, June and Septem-ber. The American CattleWoman is designed to promote and develop ANCW programs and membership. It is a newsletter published to inform and serve the membership and to interest individuals in the American National CattleWomen, Inc. association.

Moving?Don’t miss a single issue of the American CattleWoman. Send ANCW your change of address!

Thanks.

Advertising Rates are:

$500 for full page 7 1/2” x 10”$250 for half page 7 1/2” x 5” ANCW RESERVES THE RIGHT TO ACCEPT

OR DECLINE ALL ADS.

All reports and written material are subject to editing. American National CattleWomen (ISSN1042-5233) (USPS 315 470) is published quarterly by the American National CattleWomen, Inc., 9110 E. Nichols Ave., Centennial, CO 80112 (303) 694-0313). All rights reserved, including the right to reproduction in whole or in part, without written permission. Periodicals postage paid at Englewood, CO and additional mailing offices. POSTMASTER: Send address changes to American National CattleWomen, 9110 E Nichols #302, Centennial CO 80112

Executive Update

Questions or Comments on the newsletter? Please contact the Membership and Communica-tions Committee:Beth Anderson:[email protected]

M3 Updateby Sarah J. Bohnenkamp

ANCW’s beef checkoff funded Mom’s Millennial and More Program (M3) for 2014 is complete! Thanks to many highly engaged members, we have some outstanding results to share:

Tactic 1A-Retail Demonstrations

202 total retail sampling promotions were conducted at Sam's Club locations in five different regions (goal was 200). 25 states participated in Retail demonstra-tions at Sam's Club locations, with 78 totally AWESOME volunteers supporting the events. Beef purchases were tracked through retailer sales reports and an increase of 23.8% compared to the same date from the year before, was achieved. 17 demos were conducted in the top 25 largest cities, including India-napolis, In., San Antonio, TX, and Phoenix, AZ.

Interested in participating in retail demos to sell beef out of the meat case and engage with consumers in credible beef conversations in 2015? Stay tuned! The 2015 M3 program tactic for retail demos was funded by the Beef Checkoff and more information about how you can join in will be coming soon!

Tactic 1B-Campus Events

Five campus events were conducted at the following schools: University of Florida, Cornell University, Penn State University, Ohio State University and North Dakota State University. 76.3% of 1,000+ students surveyed indicated they had improved opinions of beef as a result of their interactions during campus tailgate events, beef centric games/learning stations, special speaker presentations, cooking com-petitions and

demonstrations. Social media interactions were present on Twitter, Facebook, and Instagram, with each school se-lecting a unique hashtag to use in event communi-cation (examples: #Buckeyes4Beef (Ohio State), #WeAreBeef (Penn State), #UFWhatsYourBeef (U of Florida), #BeefinUpBison (NDSU), and #Lets-GetBeefedUp (Cornell). #BeefBuzz (Cornell) was also used)

Interested in hosting campus events at colleges and universities in your state? A new Campus Events Toolkit with resources to plan, execute and evaluate campus events is now available! You can find this Beef Checkoff funded toolkit on our website under the “Programs” tab. Tactic 1C-Mom’s Day on the Farm

Ten Mom’s Day on the Farm events were completed at ten different farms/ranch-

NDSU Tailgate Grilling

NDSU Tailgate Samples

3The American CattleWoman December / January / February 2014

Executive Updatees in California, Arizona, Florida, Georgia, Minnesota and Missouri. A total of 125 moms attended the tours. Pre and Post event surveys indicated an improvement in attitudes and opinions about beef. Examples: 18.32% positive shift was noted in overall positive opinions linked toward how beef cattle are raised and a 4.5% positive increase in opin-ions related to feeling good about feeding "my" family beef. A very special thank you goes out to all of the farms and ranches who hosted tours in 2014 including: Angell-Thomas Charolais Ranch, Barthle Bros. Ranch, Besher Farms, Call-away Ranch, Kissimmee Park Properties, O’Connell Ranch, Rankin Ranch, Santa Rita Ranch, Schiefelbein Farm, and Yolo Land & Cattle Co.

Interested in hosting tours for moms in your state? A new Mom’s Day on the Farm toolkit with resources to plan, execute and evaluate tours for moms is now available! You can find this Beef Checkoff funded toolkit on our website under the “Programs” tab.

Tactic 1D-Metropolitan Cooking and Entertaining Shows

Two events were completed in 2014: The Charlotte South-ern Women's Show, September 11-14 and the Orlando Southern Women's Show, October 9-12, reaching more than 40,000 mothers, sisters, friends, co-workers and daughters ages 25-65. Consumers engaged with volunteer CattleWomen during cooking demonstrations, sampling, and education activities/skill stations which included how to use a meat thermometer, how to properly carve a steak, identifying lean cuts of beef and proper beef freezing/stor-age techniques. Positive comments were shared by at-tendees, with one person sharing "This booth is the most informative and useful place with stuff we can actually use in the whole show! You teach things that are so useful like how to wrap meat and cut it. This booth is the best."

Initial results indicate 27% of participants reported they've prepared promoted beef recipes (goal was 25%) and 80% of people surveyed at the show after engaging with our volunteers understood beef messages related to identify-ing lean cuts of beef, proper carving methods, ground beef safety, tips to save on beef and best cuts fror stir-frying (goal was 50%)!

Want to join us at a 2015 show? Stay tuned! The 2015 M3 program tactic for metro shows was funded by the Beef Checkoff and more information about how you can join in and when the show is scheduled will be coming soon!

Tactics 1E-1F-Creative Social Media Engagement

Ten online beef promotion actions were executed, in-cluding four beef centric Twitter parties (#Spring4Beef, #LetHimEatBeef, #WithBeef and #Beef4Dinner), four Instagram beef photo contests (#BeefSelfie, #MyMeatCase,

#LetHimEatBeef, and #Spring4Beef), and two beef recipe Pinterest promotions (#GrillBeef and #Fall4Beef). Post Twit-ter party survey results confirmed social media improved opinions of beef, with 84% agreeing their opinions of beef improved. 80.5+ million impressions were realized as a result of the online social media efforts.

The 2015 M3 program tactic for social media was funded by the Beef Checkoff! Do you have creative ideas for social media for @beefpros in 2015? Let us know and be sure to follow @beefpros on Twitter, Instagram and Pinterest to stay connected with what’s cooking for 2015!

Tactic 2A-K-12 Beef Education Research Project

In-depth report and one-page Executive Summary about the finding of the K-12 Education Research was completed and is available on our website under the “Programs” tab and is called: K-12 Education Research. The research provides a holistic view of today’s curriculum standards and opportunities for beef content and validates that there’s no “silver bullet” in creating a national beef education curricu-lum that would be readily adopted by all 50 states across the U.S.

Why? Most K-12 curriculum decisions are made at a DISTRICT level, meaning district (not state or national) administrators can pick and choose how to best deliver content that will help their students meet state standards. Although the pathways into America’s schools are varied, the good news is that experiential, flexible and standards based agriculture based curriculum IS making its way into schools. Many schools are utilizing materials provided by organizations like National Ag in the Classroom and if the Beef Checkoff and/or other beef industry groups wish to invest in curriculum development in the future, opportunities for integration do exist.

Tactic 2B-National Beef Ambassador Program (NBAP)

Our new ambassadors have been named and include: Alicia Smith (Texas), Demi Snider (Ohio), Kalyn McKibben (Oklahoma), Rachel Purdy (Wyoming), and Will Pohlman (Arkansas). Visit http://www.nationalbeefambassador.org/meettheteam.aspx to read more about these new millennial faces of the beef community!

New states to join the NBAP competition in 2014 included: Nebraska, Nevada, Kentucky, and Utah. The NBAP con-tinues to reach thousands of consumers face-to-face and through social media each year. Ambassador iPad survey results from consumer events jumped from 74% of con-sumers indicating they had improved opinions of beef as a result of their interactions with the beef ambassadors in FY13 to 80% in FY14!

4 The American CattleWoman December / January / February 2014 - 15

New Executive DirectorAmerican National CattleWomen Name New Executive Director by Selection Committee

Kathryn Carruth has been hired as the new Executive Director of the American National CattleWomen, Inc. (ANCW). She is relocating to Denver from England where she has just completed her Masters in International Rural Development: Sustainable Agriculture and Food Security at Royal Agricultural University. She also has a

Bachelors of Science from Texas Tech University in Animal Science and Agricultural Communications (with a minor in Classical Ballet). She brings a tremendous skillset with experience as a former TV reporter and public relations professional for multiple philanthropic organizations.

Carruth’s first official day on the job in the Denver office was November 17th. She shared “I’m proud to work with the women who bring safe nutritious and delicious beef to American’s tables. I believe there are three key areas we as CattleWomen need to concentrate on in the years ahead – strategic business planning, communicating what livestock production really is to consumers and recognizing and advocating for family farms and the value they provide the food chain. American National CattleWomen are proud of their operations and I’m proud to help promote them and help bring this industry the respect and recognition it deserves.”

Coming from a beef background herself, Carruth adds “One of my fondest childhood memories is going along with my father, Johnny Bob Carruth, to compete in cattle shows. I loved caring for the calves with my brother. Generally, we as consumers don’t think about the whole process of production — all of the work that goes on behind it. We need associations such as American National CattleWomen to support the hard working people who deliver delicious and versatile beef for America’s families.”

Patti Buck, President of ANCW is thrilled to bring Carruth on board. “Kathryn is a leader who understands the value of a volunteer and the need for a strong strategic vision for our grassroots CattleWomen membership organization. We’re confident in her ability to lead ANCW into the future, driving beef demand across the country and developing women who are passionate about the beef business.”

Evelyn Brown Demonstrates a beef recipe at Southern Women’s Show.

Sam’s Club Demonstrations.


Annual Meeting Information

Mark Your Calendar for the ANCW San Antonio Workshops by Melanie Fowle

Brief Peek into Two Working Groups

Tuesday morning you are in for a treat at the Retail Working Group meeting. Hearing a lot about bigger carcasses? Wanting to have an excuse to have friends over to talk about beef’s benefits? Looking for more ways to stretch out those expensive beef purchases? How do I get to that elusive 3 oz. portion size of that irresistible beef? All this and more can be answered during this short, interactive session about cutting up beef subprimals. Speaker Dr. Jennie Hodgen, a Scientific Sales Manager for Merck Animal Health, oversees operations at the grocery stores and ensures that processes are always running smoothly.

Tuesday, at 4 PM, drop by the Social Media/Online Advocacy Working Group. Malorie Bankhead, past National Beef Ambassador and presently Associate Director of Communications for California Cattlemen’s Association is going to help all of us feel comfortable with twitter, Instagram, and Pinterest. It is vital that a larger number of cattlewomen participate and support all three components. This is an opportunity of a lifetime to work with an articulate, patient teacher. Malorie will have you prepared to meet the requests of Social Media Working Manager Kasey Wallace.

Thursday Workshops

State CattleWomen Presidents, we listened to you. Note these three workshops scheduled for Thursday, Feb. 5, 9:15-11:15 AM. For the first half hour LIFELINE, a generous ANCW sponsor for 2015, will share calf milk replacer tips and products. Then we will move into parliamentary procedure with eight ladies sharing important points with a fun but powerful training through a role-play skit followed by a debriefing on how to effectively handle challenging personalities in a meeting without hurting feelings. Participants will dress up and take on stereotypes such as the talker, the gossip, the shy but brilliant person, etc.

Finally, the thought of getting sued sends shivers through most of us, but there are some relatively simple steps that can be taken to avoid this. The American Society for Asset Protection will address benefits of estate planning and tax saving strategies, in addition to asset protection and lawsuit prevention. Come prepared to learn and have fun!

Start making plans now to attend the 2015 Annual Cattle Industry Convention,

February 3-7 at the Henry B. Gonzalez Convention Center

in San Antonio, Texas.

Annual Convention Collegiate Events by Royalee Rhodes

Roundtable FRIDAY, Feb 6 11:00-12:00 AM

Calling all Collegiates! Come join us for our second annual Collegiate Leadership Roundtable. During this fast-paced hour, beef industry leaders from a variety of different organizations will be on hand to interact with collegiate cattlemen and women who’d like to explore the wide world of leadership. What does effective leadership look like in the 21st century? What pitfalls can emerging leaders avoid? How can you help lead others to move in a common direction for the betterment of the beef community? Join us as we journey through these topics and much more at the second annual Collegiate Leadership Roundtable and remember… “If your actions inspire others to dream more, learn more, do more and become more, you are a leader” (John Quincy Adams). We look forward to seeing you there!


Working Group ReportsRetail/Metro Cooking Event by Desta Crawford, Manager

Opportunities at the Meat Case are Hard to Measure!

Despite falling short of our project’s sales goal, I could not be prouder of the Retail Working Group and all that was achieved through our 202 in-store retail promotions. Between May and September at Sam’s Club locations in 27 states, our volunteers spoke directly with consumers at the meat case promoting strip steaks, tenderloin and sirloin steaks. The impact of cattlewomen and beef ambassadors sharing their expertise with the protein purchasing public cannot be measured solely in sales of those three cuts on the day of the demonstration. A store customer in Tupelo, Ms., even called the store after arriving home to extend his thanks for having “the sharp young lady at the meat case.” The customer shared how they learned more about beef in the store that day then they ever imagined possible! How could we put a price tag or measuring stick on such an encounter? Reports from across the country gave more encouraging feedback. Rest assured, shoppers LOVE beef and want to learn more about how to prepare it simply for their families. Our suspicions were verified. Consumers remain price sensitive and the price per package was the most often commented upon subject.

Final results show a 23% increase in pounds sold from the previous year. In a year where the increase in the price of beef got attention from mainstream media – I call a 23% increase incredibly great news for beef producers!

Thanks to all of you who gave your time to the project. If you would like to be part of our 2015 beef sales force, signup for the Retail Working Group at www.ancw.org.

Southern Women Shows + BEEF = Happy Moms and Millennials

September and October brought together The Beef Checkoff and Southern Women Shows in Charlotte and Orlando respectively. The Metro Working Group talked beef at these two shows that totaled over 40,000 in consumer traffic. Quick and easy lean beef recipes were demonstrated on stage and samples were shared in the booth. Attendees learned how to get the most from their beef purchases at our “skill stations”.

Cattlewomen volunteers taught attendees how to wrap beef for the freezer, how to use an instant read thermometer and how to perform the best cutting techniques for their steaks.

The survey is still out on Orlando, but respondents to our post-event survey from Charlotte tell us over 26% have already purchased beef to prepare one of our recipes at home and another 61% say they plan to make a purchase soon.

After engaging with cattlewomen and beef ambassadors in the booth, attendees took a quiz to test what they learned. Over 80% correct answers told us consumers are listening and enjoyed getting new tips and tricks to enjoy beef meals!

The ladies on this team put in long hours, talked until voices were hoarse and did it all with a smile! Please consider joining the team for 2015 – we need you and your enthusiasm for BEEF!

Keep the Secretary from Hijacking the Checkoffby Kristina Butts

For nearly 30 years the Beef Checkoff has increased beef demand, invested in research, and made beef what's for dinner for millions of families worldwide. With an approval rating of nearly 80 percent and a return of $11.20 for every producer dollar invested, the Checkoff has been a success.

ANCW, as a contractor to and a stakeholder of the Beef Checkoff, has been working with numerous stakeholders for over three years to find ways to improve the current program. Yet, the Secretary of Agriculture, Tom Vilsack, has announced his plan to implement a second Checkoff, risk-ing the success and future of the current Checkoff Program.

The plan laid out by Secretary Vilsack threatens to under-mine the success and existence of our current program, by creating a competing program under the 1996 General Commodity Act, which does not require the Secretary to uti-lize the existing state beef councils, work with the existing Cattlemen’s Beef Board, or appoint cattlemen and women to the board.

As contributors to the Checkoff, it is imperative cattle producers weigh in on this issue before the Secretary jeopardizes the Checkoff. ANCW is calling on all members to send letters to their members of Congress by clicking on the “Submit a Letter” link at www.beefusa.org. There you'll find an easy submission form. Hurry! The comment period closes soon!

ANCW tells EPA to Back Off by Kristina Butts

The Environmental Protection Agency and the Army Corps of Engineers have once again attempted to push their authority even farther, and this time, private property rights be damned. Their proposed “Waters of the United States” rule subjects nearly all waters in the country to regulation, regardless of size or continuity of flow. But, cattlemen and women see this regulation for what it really is: a fundamental rewriting of private property rights.


Working Group Reports

@BeefPros Has Successful Yearby Kasey Wallace

The Social Media Working Group promotions for 2014 have ended and I’m pleased to

report they ended on a successful note.

@BeefPros had the world of Twitter buzzing during our last party with tweets using the hashtag #Beef4Dinner on September 30th. The party focused on cooking with beef in the slow cooker and easy comfort foods. Over the hour, beef recipes and cooking methods were shared and 25+ million timeline impressions were made! We had 86% participants complete the post-party survey and they indicated their opinions of beef improved as a result of engaging in the party.

Our goal this year was to execute a minimum of ten online beef promotion actions and education events. We successfully achieved this goal by executing four beef centric Twitter parties (#Spring4Beef, #LetHimEatBeef, #WithBeef and #Beef4Dinner), four Instagram beef photo contests (#BeefSelfie, #MyMeatCase, #LetHimEatBeef, and #Spring4Beef), and two beef recipe Pinterest promotions (#GrillBeef and #Fall4Beef). Post Twitter party survey results confirmed social media improved opinions of beef, with 84% agreeing their opinions of beef improved. Approximately 80.5+ million impressions were made as a result of the online social media efforts.

Once again, thank you to the members of the working group for your volunteer work to help make the parties and contests a huge success. Also, thank you to Sarah Bohnenkamp for being a rockstar mentor and organizer. Without Sarah’s leadership, our Social Media activities wouldn’t have been possible.

I’m looking forward to being a part of the Social Media Working Group in 2015. Be on the lookout for ways to be involved on the 2015 SMWG team. With a new baby, I will not be in San Antonio. However, I encourage you to attend our working group session to learn how you can be involved in future activities.

Policy Alerts and Actions by Wanda Pinnow

As you have read, Secretary Vilsack wants to implement his power to impose an increase for the Beef Checkoff. Depending on how you look at this, it could be a good thing or a bad thing. If the Checkoff is increased, that means more dollars to go towards advertising. With extra funds, we could accomplish so much more, however Sec.Vilsack’s stepping in and increasing the Beef Checkoff without producers’ approval makes us wonder what will

Cattle producers will not stand to have their rights taken from them, and on behalf of cattlewomen across the country, ANCW told the EPA just that. On October 25, ANCW submitted comments to the EPA highlighting the concerns of the proposal.

The Clean Water Act was implemented to protect navigable waters from pollution by controlling discharges such as dirt, manure, fertilizer and pesticides. But the term navigable is defined in the Act as “waters of the United States” and nothing more. This vague definition has provided the implementing federal agencies with the enormous loophole to systematically gain more and more regulatory authority over smaller and less significant “bodies of water” – a term used loosely over the past 40 years.

While clarity is certainly needed, this proposal only muddies the water even more and gives regulators the authority and access to nearly any water, and with it, all land use activities including ranching.

The EPA has made repeated claims that normal farming and ranching activities are exempted under Section 404 of the Clean Water Act. However, the agencies have exempted only 56 farming and ranching practices and only so long as they meet the Natural Resource Conservation Service standards. Any deviation from these standards can result in fines of up to $37,500 per day.

According to the EPA, the 56 practices exempted, one of which is prescribed grazing, were chosen because they have a potential to discharge into a “water of the United States.” Now that the EPA has made grazing a discharge activity, cattle producers will be forced to obtain a NRCS-approved grazing plan or else be subjected to the 404 permitting scheme and the penalties under the Clean Water Act.

The proposed rule places no limit on the federal government’s authority over water and this vast overreach of regulation is unprecedented, even for an agency notorious for overregulation. The proposal provides the livestock industry with zero certainty, making this rule a real threat to our industry’s continued viability.

be next. Send your thoughts to D.C. and keep informed on this issue. Please write to your congressmen and congresswomen. I urge you to let them know how you feel about this matter!

@BeefPros


Working Group ReportsMom’s Day on the Farm Final Report by Jo Stanko

Over the course of five months, we had an average of 12 participants per ranch tour for the 10 ranch tours offered across the country. The total number of participants was half of the 250 participants hoped for. The targeted participants were to be urban, millennial moms without agricultural experience or ties to the farm.

The purpose was to see if we could affect an attitude change through an immersion tour which included visiting with a variety of local industry experts including the ranching family. The Mom’s Day on the Farm Tours were highly effective in shifting attitudes toward the positive in all aspects measured: attitude toward ranchers, attitude toward beef’s environmental impact, attitude toward beef’s place in a healthy diet. One tour was outside of Chico, California, where some of the participants wanted to confront the industry about the incident at the local processing plant. After the tour, they actually helped to recruit participants for the next tour which was in close proximity, feeling their friends would benefit from learning the truth.

Each ranch was unique in their selection of speakers and experiences. Many ranches had other income streams besides beef (dude ranch, orchards, citrus groves, seed stock) to talk about also. The speakers mostly came from state beef councils, state and local cattlemen and cattlewomen, extension offices, National Resources Conservation Service offices, and neighbors. The unique opportunities offered by individual tours included a chef, a retired processing plant owner, a member of 4-H and a number of producers who raised for niche markets.

The day’s topics covered the ranching family’s history and place in the local community, pasture to plate, environmental impacts of ranching, animal welfare, concerns and questions of the participants, nutritional benefits of beef, use and handling of beef which centered around the Confident Cooking with Beef pamphlet, and the opportunity to learn to grill steaks.

Bottom line, tours are fun and highly effective in changing attitudes. Recruiting of participants was most effectively done at the local level. Using an outline put together by ANCW and approved by the USDA, the recruiting of speakers and organizing of the tours was actually done at the state and local level. So it makes sense that tours are more efficiently organized, less expensive, and more responsive to the needs of the local consumers when organized by state and local cattlewomen’s groups.

A checkoff funded tool kit was developed around ranch tours for millennial moms, but the same tactics can be used for organizing tours for other demographics or purposes. As an example, currently a group of us are

in the planning stages of organizing a ranch tour for the Sheriff’s Department and other law enforcement officers. It will include reading brands, fence law, where to put strays and hands-on animal handling practice. If you need help planning a tour, send me an email. [email protected]. Go forth and plan.

College students learning where their beef comes from and how to prepare it!

by Melissa Miller

College students across the U.S. teamed up with the Beef Checkoff Nu-merous platforms of engagement were developed and imple-mented by collegiates including beef cook-ing contests, football tailgates, 5Ks, roping and corn hole con-tests, byproducts and beef cut identification, and so much more.

Social media was used to further engage millennials and connect consumers to dependable resources for recipes

and beef facts. Each school developed a unique hashtag for their campus event promotion. For example, Penn State used #WeAreBeef in reference to their traditional motto of “We are Penn State.”

To measure suc-cess, we used iPads to administer surveys to consumers. Of more than 1,000 students surveyed, 76.3% had an improved opinion about beef as a result of their interaction with our campus events.

North Dakota State University revealed the most impres-sive survey results with their activity that shared the power of marinade selection. Kabobs were created that included two 1.5 oz bottom round cubes, one marinated in a papain-

Two Ohio State University students winning a new grill to continue their

love of cooking beef!

North Dakota State University Saddle and Sirloin members receiving their volunteer apparel during

a training session.


Working Group Reports

NBAPby Geneice McCall

The NBAP Working Group just completed its first National Competition in Denver, Co., without having a host state. We had 20 Senior contestants and 10 Junior contestants. The new concept pared down the contest by eliminating tours and started on Friday afternoon, to give more time for tabulating scores prior to the awards dinner on Saturday night.

Sarah Bohnenkamp, Program Director, gave early arriving contestants a four hour leadership seminar on Friday morning. That afternoon, while the contestants were in orientation for the contest, State Chairs enjoyed a workshop on how successful states get contestants, put on a contest and prepare the winners for the National Competition.

Saturday morning the competition resumed at 8 AM. and ended at 5 PM, with dinner at 6 PM, and everyone anxious to know the winners for 2015. After comments from the judges, who shared their “ah ha” moments about the contest, and a short comment from Susie Magnuson, President of the ANCW Foundation, the winners were announced. The NBAP appreciates the sponsorship from the Foundation.

In the Senior Division the winners were from Arkansas (Will Pohlman), Ohio (Demi Snider), Oklahoma (Kalyn McKibben), Texas (Alicia Smith) and Wyoming (Rachel Purdy). The Junior first place winner was from Virginia (Phillip Saunders), second place Louisiana (Brett Lee) and third place Minnesota (Abbey Schiefelbein). An outstanding group of young men and women!

Thank you for the support, financially and physically, extended to this program. Several states and individuals donated to help defray the cost that is usually shouldered by the host states. A big thank you for that! Also, we appreciate all the other companies and organizations that helped with sponsorship.

Because of the cuts in checkoff dollars, we will be needing to look at other areas for funding to keep this program operational. I would like to encourage each state to put into their budgets some funding to help. Please let the ANCW office know the amount of your pledged amount so it can be included in the budget. This is not limited to states. If anyone would like to contribute please feel free to send a check designated for the program to the ANCW office.

We are excited about the new NBAP Working Group for the coming year. It will consist of the state chairs. They know what areas of the contest need tweaking as they are dealing with their state ambassadors.

I want to thank my Working Group this past year for their hard work and dedication. You did an excellent job as was demonstrated by our outstanding competition. It has been my pleasure to serve this past year as the Working Group Chair and I have truly appreciated the opportunity.

Please continue to support this worthwhile program in any way possible, be it financial or physical. It is truly our youth of tomorrow that we are supporting.

based marinade to demonstrate the over-tenderization that occurs with incorrect technique and the other that was marinated properly with excellent flavor and texture. There was a presentation regarding proper marination techniques including a focus on food safety. In order to evaluate suc-cess, we had a text to vote survey. 90% of 239 students said that as a result of this experience they felt more confident about marinating beef! These results demon-strate clear success that is directly in line with our goals to engage millennials regarding how to prepare their beef.

One of the most rewarding aspects of this program was the opportunity to train and connect with college students inter-ested in animal agriculture. We were able to train all of the volunteers on how to tell their beef story, creating a strong force of beef advocates across the US for future genera-tions. Our entire team of beef ambassadors were able to attend the campus activities and tailgate at The Ohio State University, further connecting beef advocates from across the US.

Cornell University’s event brought Dr. Jude Capper who shared how the beef industry fits into a sustainable plan to feed the world high quality animal protein. This is always a challenging issue of discussion as the definition of sustain-ability is complex and has a wide variety of interpretations across fields. Dr. Capper is a well-respected scientist has the data to back up her conclusions regarding the sustain-ability of the beef industry. She connected with a strong academic and research community and made significant advances in their opinions of our industry.

I hope each of you will take the time to read through our newly created toolkit, available at https://ancw.org/cam-puseventstoolkit.aspx. Please use the activities designed through this working group in your local events and con-tinue to engage in the beef conversation with millennials.

2015 NBAP Team


Administrative Committee ReportsGather Round Ladies!

by Beth Anderson

You might think it’s a square dance call, or dinner invitation, but we’re gathering up members with every intention of leaving no one out in the cold…and out of the ANCW corral. We don’t want any stragglers, so we’ve rustled up the Special Forces to wrangle us all together. Arizona’s very own, Marie Pyeatt, has taken on the challenge of “ANCW Membership Wrangler.” Marie is no greenie when it comes to communicating. As an officer in the Army, she helped manage the maintenance of communications equipment for U.S. military units in Korea. She knows what she is doing, so when she says “hup to,” we just need to jump.

Marie is a native of Utah. She lived in the Davis county area, graduating from USU, and teaching Home Economics for five and a half years in Layton. Later, she moved to Fort Huachuca for the Army and met and married Jim. While in the Army she became a computer pro, and has taught computer information systems for 25 years at Cochise College. Marie and Jim now own the ranch that Jim’s Grandfather purchased in the 1890’s. They raise Hereford/Hereford cross cattle. They have three daughters, five grandchildren and six great-grandchildren.

Marie is currently the AZ Cowbelles’ Membership chair. She is a past AZ state president, past Santa Cruz County President and past ANCW Communications chair.

When you receive a phone call from Marie, it will be just a reminder to “gather round.” We don’t want you bedded down in the thickets, or blowin’ about with the wind, or stranded, we want to bring you back to the cow path. ANCW needs you and you need ANCW! We don’t want you to miss out on anything that ANCW has for you! Gather round ladies!

By-Laws, Policies/Procedures by Crystal Walker

ANCW is in full swing under the new structure of our organization. With the new format, we have two classes of standing committees: Marketing and Administrative.

The Marketing Committee includes three Focus Area Committees: Beef Promotion, Youth Development, and Legislation. Within these Focus Areas we have the Working Groups and Working Group Managers…who I might add are some hard working ladies!

The Administrative Committees include: Ways & Means, Membership & Communication, and By-Laws/Policies/Procedures.

The new structure is effective in allowing each working group and committee to focus on their task and achieve what we’re set out to do. I know By-Laws sound tedious or sometimes perceived as “boring,” but the By-Laws, Policies, and Procedures are here as our manual and “road map.” The new By-Laws are posted on the website and the new Policies & Procedures will be posted soon after we update one last section. Our committee has been diligently working to update the Policies & Procedures to correspond with the new By-Laws. We have delegated two honorable ladies to provide us with input on qualifications for Educator and Beef Promotion Award. The ANCW awards are such an important part of ANCW and allow us to recognize the women who stand out above the crowd and show them how much they’re appreciated. Once we establish this final information, we will plug it into the Policies & Procedures document and upload it to the website for you all. The completed document shall be finished in a few short weeks.

Please check the website if you would like to print a copy of the By-Laws or the Policies/Procedures.

Also, our committee members are here to help any state affiliates who need guidance on their state By-Laws. Please reach out to any of our committee members if we can be of assistance. We are currently working on implementing a toolkit for creating By-Laws. This toolkit will be available to the state affiliates. We plan to complete this task before the Annual Conference, which will be here before we know it.

I look forward to seeing you all in Sizzling Hot San Antonio!

Marie Pyeatt


Administrative Committee ReportsThese are the Proposed By-Law changes that will be presented for a vote at the ANCW Annual General Membership meeting Feb 4, 2015 at 2 p.m. in San Antonio, TX.

Article II, Section 1, E: Add #2.

SECTION 1: Membership Classifications

E. AffiliAte MeMbership shall be granted to organizations that subscribe to the objectives of ANCW and assist with its programs, and whose bylaws are not in conflict with the Articles of Incorporation or Bylaws of ANCW. Affiliated organizations shall be state units bearing the name CattleWomen or CowBelles, breed organizations, or other industry related groups.

1. A minimum of ten (10) members shall be required for affiliation with ANCW. The initial affiliation fee is to be accompanied by ANCW dues of current members and a copy of the organization’s bylaws. Thereafter, the annual affiliation fee shall be accompanied by a current list of officers and Chair.

2. Affiliate Membership shall be granted to newly formed or lapsed affiliate organizations that are renewing and are in the process of meeting the ten (10) members required for affiliation with ANCW. These affiliates shall have their affiliate fees waived for a maximum of one year from the date they submit a list of the current ANCW members and a copy of the organization’s bylaws to the ANCW headquarters.

3.2. The ANCW Executive Committee shall grant affiliate memberships and may revoke the membership of any such group for justifiable cause.

4.3. Combined CattleWomen/Cattlemen state organizations or “CattleWomen Councils” within these combined organizations may be affiliate organizations of ANCW.

5.4. 100% States: The ANCW President will attend the annual meeting of the 100% states, at the expense of ANCW. The members of the 100% states will have reserved seating at events. There will be a complimentary registration for the State President, or proxy, at the annual and summer conferences. The 100% states will be recognized in the ANCW Newsletter and be given 100% State ribbons at the annual and summer conferences.

WIGGY REPORT #2by Melanie Fowle

WIGGY 2015 is at the halfway mark already. The next report will be due the 3rd week of January with ANCW membership totals coming your way the 2nd week of that month. As it stands right now, regions 5 and 6 are carrying the nation with their returns. There has also been participation from regions 3 and 4. Regions 1, 2, and 7: where are you? States, let’s have some more friendly competition.

As a suggestion, state presidents, appoint someone to keep a monthly record of your beef promo, youth, and legislative activities. All of you are doing marvelous things, but you need to document. I will give you a hint: Missouri had 4 pages, single spaced, documentation. Let’s give this group some competition! If your state has not submitted a form yet, it is not too late. You may begin with #3. Once again, you will find the form on the ANCW website. Click on Visit Our Featured Items at the very bottom of the page. Next, log-in info will be required: Username – ancwmember; password – cowbelle. Click. The form is the second item listed under Featured Info. If you have questions, just email me at [email protected].

YOU can Make a DIFFERENCE. by Barbara Jackson

Do you want to be at the table, making the decisions, being part of the solution? Then please step up and apply to run for office in ANCW. The 7 Region Directors are elected every spring/summer at the Region meetings. At our annual meeting in February we elect the Vice-President, President-Elect, Chairman of the Board of Directors and Members at Large for the Board of Directors and the Nominating Committee.

If you are interested in serving, if you want to help make it better, please submit your application to the ANCW office. The applications can be found on our website. If you have any questions about any of these positions feel free to contact your Region Director or me at [email protected] or 520.730.5564. I would welcome the opportunity to talk with you and answer your questions. We need good leaders to step up! Having served in several leadership positions for ANCW – it is an awesome opportunity, an experience you will never forget!

The Penn State #WeAreBeef 5K Runners (campus event).

Follow us on Twitter @AmericanCW


Like us on Facebook

NewsStaff Member Sherry Hill Resigns

On October 8, 2014, Sherry Hill submitted her resignation. She had a long career with ANCW, almost 15 years, and her service was certainly appreciated. Best wishes to Sherry in her new endeavors.

News about ANCW Banner or Poster by Brenda Black

Make your CattleWomen’s affiliate look like pros wherever you go! ANCW is presenting an opportunity for your CattleWomen’s group to order an electronic template for a banner and/or poster. The title on the banner and poster is “CattleWomen Across the Nation” with the three focus areas listed – Beef Promotion, Youth Development and Legislation. Each focus area has a picture that tells the message of the focus. On the bottom of the banner or poster will be the ANCW website address and the ANCW logo. For a minimal cost, you can add your state logo and/or the Beef Checkoff logo, depending on how you choose to use this banner/poster. Also, for a minimal charge, you may send your own CattleWomen pictures that represent the three focus areas. Please contact Penny Zimmerman at [email protected] or 320-355-2191 for the electronic template. You’ll be able to download a high resolution template on a thumb drive so you can take it to a printer to produce a banner and/or poster locally and conveniently. What a wonderful opportunity to make ourselves more visible for any promotional or educational event!

Platinum Spursby Angela Whitlock

The Platinum Spurs program began in 2013 with the goal of increasing membership in ANCW. We want to recognize those ladies who go above and beyond to gather new members.

The 2014 Platinum Spurs recipients will be recognized at our General Membership meeting to be held February 5 in San Antonio. Each lady receiving this honor will be presented with a pin. She will also be invited to a special recognition parlay during summer conference.

It’s not too late to earn your spur! To be a member of this elite posse, you must recruit or renew lapsed memberships totaling five (5). To retain Platinum Spur status you must recruit or renew lapsed memberships totaling three (3).

We hope to see you at the General Membership meeting and help us congratulate those ladies to be honored.

Opportunities at the meat case are hard to measure.

Campus Events Cook-Off Winners.

CattleWomen ...Across the NationBeef Promotion LegislationYouth Development


News

CattleWoman and Consumer at the beef case at Sam’s Club.

Ohio State Campus Event.

Testimonial from Orlando Consumer who attended Southern Women’s Show.

Beef Wall of Love at Cornell.

Hay Toss at Cornell.

Campus Event at Ohio State.


Mendes Ranch South Eleanor ButtonWorking RanchCadence TherapeuticsFarmers National Company Chia SchwartzWulf Cattle Anne JohnsonBaker Cowbelles Shirley BurfordLori ZutavernThe Vit-E-Men Co/Life Products Scott WatsonFarmers & Stockmens BankPowderhorn CowBellesThe First National Bank of New MexicoHeimann Ranch Frisco CowbellesTobosa Belles Western New Mexico Telephone CoT 4 Cattle Company, LLCCorriente CowbellesChuckwagon CowbellesThe Citizens Bank of Clovis Yucca CowBelles c/o Laura NetherlinFarm Credit of New Mexico Copper Cowbelles Artesia National Bank Red Doc Farm Tate Branch Dodge, Chrylser, Jeep, RamhBennie's Western Wear, Inc. .Arrow J Beefmaster Carole JambersDell Telephone Cooperative, Inc. Lariat Cowbelles Lucille SterlingDebbie GillMcKenzie Land & Livestock Kunafin Trichogramma Becky TerryRed Angus Assoc. of America Chelsea PoeSuperior Concrete Fence, Inc. Todd SternfeldABS Global Heidi PetersenCarol MorrisonGrowSafe Systems Ltd Alison Sunstrum

Becky TerryDorothy VaughanMardie HansonJudy AhmannMarie StewartYetta BidegainMary RobertsonAmanda MayfieldMichelle BoylesMaureen ChapmanHelen PetersLou AppersonJanet AkersMarie PyeattSarabeth Barthle-SimmonsCaren CowanKaren KellingJanet HarnessPat NorenPamela DoironWilma AckermanBetty Bergner c/o Mary Pat BarlowOwaissa HeimannVicki WilkinsonNancy HayterBetty GrumSusan MagnusonJoanne SmithJanice ConnelleyDelina NagelKay SnyderMary Beth GrosetaJudy TindellDarlene SchmitzMary Jo Rideout

Nancy ForthVicki AshleyMargaret ChristiansenMacy StromPatti TownsendBeverly SparrowkJeanette SuttonGerda HydeNancy JosserandGinny LeeBetsy MorelandEleanore JonesJean BerneyBonnie ThornburghFita WitteAnn WoolleyPeggy BiaggiMary HenzelMarilyn WeberSheila DaleyMarlene StricklandHelen MathesJudi IelmoriniLyn GreeneDina Chacon-ReitzelMary HendricksKodi BlotskySandy McKennaKaren AllenMelissa Montes De OcaEmily BuescherJana MalotShirley ThompsonNichole SchmelzerMichele Cropp

Associate Members Sustaining Members

Southern Women’s Show.Campus Mythbuster Activity.


Nancy ForthVicki AshleyMargaret ChristiansenMacy StromPatti TownsendBeverly SparrowkJeanette SuttonGerda HydeNancy JosserandGinny LeeBetsy MorelandEleanore JonesJean BerneyBonnie ThornburghFita WitteAnn WoolleyPeggy BiaggiMary HenzelMarilyn WeberSheila DaleyMarlene StricklandHelen MathesJudi IelmoriniLyn GreeneDina Chacon-ReitzelMary HendricksKodi BlotskySandy McKennaKaren AllenMelissa Montes De OcaEmily BuescherJana MalotShirley ThompsonNichole SchmelzerMichele Cropp

Consumer Youth Education (K-12) and Curriculum by Nancy Carlson

The Consumer Youth Education (K-12) and Curriculum Working Group is proud to support Barbara Jacques in announcing the Beef Jewelry is ready!!!!!!!!! “America’s BEEF” necklace pendants, lapel pins and tie tacks are sterling silver and measure 19 mm wide and 12 mm tall. Necklaces come with a sterling silver chain available in four lengths: 16”, 18”, 20”, and 24”. A flier is available for your use to help promote the item. E-mail Nancy Carlson at [email protected] to request a digital copy. Please contact Barbara Jacques with any questions about ordering. Do some Christmas shopping, and support ANCW’s cause.Please do not re-sell these for profit; this is a “money maker” for ANCW.

9110 E Nichols #302Centennial CO 80112

Membership Form for theThe American National CattleWomen, Inc.

9110 E Nichols #302Centennial CO 80112

Phone: (303)694-0313 Fax: (303)694-2390Email: [email protected]

Membership Options❑ _____ $1000 Lifetime Membership

❑ _____ $150 Associate Membership*

❑ _____ $85 Sustaining Membership*

❑ _____ $60 Basic Membership*

❑ _____ $20 Junior Membership

❑ _____ $20 Collegiate Membership*New Rates effective October1, 2013

Contribution❑ _____ ANCW Foundation

❑ _____ Other __________________

Send check or money order corresponding to box(es) marked on the left.

Name _________________________________________________________________

Address _______________________________________________________________

_____________________________________________________________________

City/State/Zip ________________________________________________________

Phone(s) _____________________________________________________________

Fax _______________________________ Email:___________________________

Current ANCW Member? ❑ Yes - ANCW # __________________________ ❑ NoReferred by: __________________________________________________________

(Please provide both mailing and physical addresses if they are different)

Periodical

the american cattlewoman-december 2014

Documents

beef industry

ancw members

ancw office

executive committee

ancw successful

ancw national events

selection committee

beef websites