the almighty local dollar — chuck lee
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“The Almighty Local Dollar”
PANELIST:
Chuck Lee, VP of Channel Marketing & Delivery, AT&T Interactive
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Develop Manage
Plus local search brands, apps and inventory…
Deliver
Online Advertising
Mobile Advertising
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Top 30 ranked Web sitecomScore March 2009
YP.COM Network Reaching over 40M UVscomScore Custom Entity; January 2009
Local Delivered - Anywhere, Anytime…
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3rdMost Popular Data CategoryM:Metrics: January 2009; after ringtones and personal email
Local is Mobile
71% GrowthMobile Internet AccesscomScore: Jan. ’08 vs. Jan. ‘09
270+ MillionWireless Subs in the U.S.CTIA: April 2009
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Evolving Advertiser Needs
Advertiser needs are changing with consumer behavior and demand:– Packaging Fragmentation across multiple
media channels and platforms are becoming increasingly important to reach ready-to-buy consumers
– Targeted ads are key to promoting consumer action and repeat customers
– Tighter budgets require more strategic spending of ad dollars and proof of ROI using campaign reporting and tracking tools
– New thinking and approach in order to reach a new generation of consumers