THE AGE OF IOT & DIGITAL BUSINESS

H O W T O R I D E T H E S H O C K W A V E S O F A C H A N G I N G W E B

By Shalom Jacobovitz / CC-BY-SA 2

DIGITAL CONTENT BREAKFAST IBM LONDON 2015 BORIS KRAFT, CVO, MAGNOLIA INTL.

Boris Kraft Chief Visionary Officer & Co-founder

Magnolia International AG

A DIGITAL BUSINESS PLATFORM WITH A CMS AT ITS CORE

“Everything changes and nothing stands still.”—Heraclitus

digital transformation

digital transformation

customer experience

operational processes

business models

“We took a fresh look. We wanted to not even think about it as an airline site, but as an ecommerce site.”

— Luanne Calvert, CMO, Virgin America Source: http://mashable.com/2014/05/31/virgin-america-website

Innovation in surprising

places

Why is it happening

now?

? WWW

.css .html

.js

IoT

NET

By NASA/Carla Cioffi

YOU ARE HERE

IOT PROVIDES THE ROCKET BOOSTERS

IoT is an API for the real world. Zak Greant, Sr. Technical Evangelist, Magnolia

Things with sensors, connectivity & logic that communicate with you, others & among themselves.

BY 2020, MORE THAN SEVEN BILLION PEOPLE AND BUSINESSES, AND AT LEAST 30 BILLION DEVICES, WILL BE CONNECTED TO THE INTERNET.

JORGE LOPEZ, VP & DISTINGUISHED ANALYST, GARTNER

Characteristics of the digital

transformation

Disintermediation Dematerialization

Disi

nter

med

iatio

n Dematerialization

Massive Disruption

Legacy channels devalue

Movies

Music

TV

Radio

News

$5bn deflation ’00-‘07

… with <30 staff

Self-service beats direct

service

Amazon

Net sales revenue of Amazon

from 2004 -2014 (in billion U.S.

dollars)

Self-service beats direct

service

Amazon

Travel

Annual travel e-

commerce sales in the USA 2002 -2014 (in billion

U.S. dollars)

Self-service beats direct

service

Amazon

TravelBanking

Insurance

Access vs. Ownership

Streaming

SAAS

Sharing economy

Sharing economy

New business models

DIGITAL BUSINESS IS ABOUT THE CREATION OF NEW BUSINESS DESIGNS BY BLURRING THE BOUNDARIES OF PHYSICAL & DIGITAL WORLDS

(GARTNER)

3 critical challenges for

businesses

1. Do you have the right

people?

…and are they empowered

to act?

2. Do you know what you want?

Can you know how to

get there?

Accelerated change

Time to market

1876 vendors in martech

3. Can you master digital experience?

HOW DOES MAGNOLIA HELP?

Infrastructure & services

Analytics Commerce IoT … ×1000s

Digital Business Platform

Audiences & channels

Mobile

WWW

App

IoT

…

OPEN SUITE IS A STRATEGIC ENGINEERING-BASED APPROACH TO TURN CHALLENGE INTO OPPORTUNITY

Prioritize adaptability, flexibility

& integration

Beautiful experience / stock parts

USE THIS APPROACH BY BUILDING STEP-BY-STEP ON A PLATFORM

CONNECTORS

APPS FRAMEWORK

Beacon Management

App

Location Management

Coupon Management

App

Open Suite Approach

Empower employees

ease of use

Agility

Unify digital infrastructure

Unify digital touchpoints

A DIGITAL BUSINESS PLATFORM WITH A CMS AT ITS CORE

Summary

QUESTIONS?twitter.com/@bkraft plus.google.com/+BorisKraft http://betterFasterBigger.com