the african blogging journey by moses kemibaro at wordcamp kenya 2011
DESCRIPTION
The African Blogging Journey is a presentation I gave at the inaugural WordCamp Kenya 2011 where I spoke about my experiences in blogging over 4 years and gave tips on what works and does not work.TRANSCRIPT
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The African Blogging Journey
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In 2005…
• I registered moseskemibaro.com. • I created a hos?ng account. • I found some basic HTML templates I could “redesign” with my content.
• I put the “web site” online. • I went “live”. • No one came. Nothing happened. NADA!!
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This is where I got to, in 2005
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And in 2007…
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Nothing happened, un?l 2007 that is…
• I fooling around on my hos?ng account and saw a “one-‐click” installa?on for WordPress.
• I tried it. I am not a techie. It worked. I had a blog. IT WORKED! J
• But, I had nothing to write. Yet. • I did however have some ar?cles that had been published. So I re-‐published on my new “blog”. I was a BLOGGER. ! YAAAAAY!!
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This was my blog, version 1.0
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WordPress changed EVERYTHING!
• I could update content regularly is a user-‐friendly manner without knowing HTML, CSS, yada yada…
• I could use themes and plugins to “redesign” my blog and extend func?onality by “clicking”
• I could manage my web site without needing to be a hardcore “techie” or needing one J
• Suddenly, I could self-‐publish online on my blog without any hassles and it was super easy!
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Self-‐hosted vs Free WordPress Blogs?
• Don’t skimp on your blog – get your domain name and a self-‐hosted pla_orm.
• There are really good free themes that you can customize. That’s what I use. IT WORKS!
• Test themes and plugins before you go live – things can break unfortunately…
• If building a commercial blog of some sort BUY Themes and plugins – get Pros involved in building and managing the blog.
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The first six months.
• Acer re-‐publishing my ar?cles, things went quiet. A saw a small up?ck in traffic though since 2005.
• I then started wri?ng on my blog as a personal journal – whatever came to mind, I blogged it!
• Formula1, Rugby, Technology, Robert Mugabe, Obama, etc etc.
• You name it?! I BLOGGED IT! Nuff Said…
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Some early blog posts /1
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Some early blog posts /2
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Some early blog posts /3
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Some early blog posts /4
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The next six months: 2008
• I made a profound discovery about my blog by looking at the sta?s?cs.
• I no?ced that certain content was driving traffic and some was not.
• I realized, when you blog, not all content is trafficked equally.
• Some content is more equal than others. • I found the secret formula. Its all about CONTENT!
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What content is popular?
• Funny enough, the content that gets the most traffic for me includes: – Lists and rankings. – Exclusives (video, interviews, etc) – Stuff that is currently in the news – Product and service reviews. – Service and product pricing – Service and product comparisons.
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Top content on my blog.
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Why content maoers.
• Think of your blog as a magazine or book. • Which books or magazines do you like to read?
• What stories and genres are you into? • What are you most passionate about? • Which topics and content do you know “inside out”?
• Could you do it for FREE and s?ll LOVE it?
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STOP Rambling! START Focusing!
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Epiphany! (and other strange words)
• I love lots of things but what I really know, and know well is technology.
• I LOVE reading and wri?ng about technology. • I have been working in technology for 15 years and started coding when I was 12 years old.
• HINT: Am I pain?ng a clear picture of what happened next?
• BLOG what you LOVE! LOVE what you BLOG!
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Its kind of like this…PASSION! J
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Everything changed. EVERYTHING!
• I started REALLY enjoying BLOGGING. • BLOGGING got easier as I FOCUSSED on topics and content with a technology bias.
• IT was not easy to focus. It took discipline and pa?ence.
• My effort paid off. Traffic spiked like a hockey s?ck.
• The media started calling. I became an EXPERT! This was not part of the plan…
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2009: Learning the Niche
• I started to realize that technology blogging had a gap. I could cover global issues or focus on local issues where I could be more relevant.
• NICHE is everything in blogging. I decided to focus content “sharper” on: – TECHNOLOGY (Topic) – KENYA (Geography) – PEOPLE (Technophiles, like ME)
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Niche blog posts /1
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Niche blog posts /2
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Niche blog posts /3
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Outcomes of a Niche TechBlog.
• Ini?ally a drop in traffic and less people. • However, beoer focus meant more loyal readers, more comments and eventually more people.
• My blog slowly became the “go to” place for all things “tech” in Kenya.
• All of a sudden, my blog became bigger than me. I was expected to “publish” regularly like a newspaper. Be careful what you wish for!
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WordPress Stats /1
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WordPress Stats /2
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AfriGator Stats /1
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AfriGator Stats /2
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Alexa Stats: 122 rank in Kenya
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“Safaricom Kenya”
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“Yu Kenya”
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“Airtel Kenya”
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“Orange Kenya”
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“iPhone Kenya”
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“Mobile Web Kenya”
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Find your OWN voice.
• When blogging, think of the way you speak or talk to a friend. Keep it PERSONAL!
• Imita?on is good when you start but in ?me develop your own wri?ng SYTLE as this will resonate with your audience.
• Do not SELL OUT. Write authen?cally and say it as it is – this will make your blog stand out from the cluoer online – there's lots of it BTW
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Passion is key! Trust me on this one!
• Blogging is not for everyone. You need to be really really KEEN and PASSIONATE about what you write about.
• Burnout is possible but there is always something around you to blog about.
• Being consistent and regular keeps a regular audience “checked-‐in” to your blog.
• Breaking news can become…ADDICTIVE!
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Nakumao Fire: 2009
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Makmende goes viral: 2010
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Makmende on Google
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More Makmende on Mishale (Archer)
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Makmende goes GLOBAL!
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Makmende “breaks into” CNN!
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Bloggers Gold: Making money online
• Started using Google AdSense in 2010. US$ 500 to-‐date.
• Realized quickly that there is no way I could live off my blog if I ever considered AdSense – I would need to create my own products & services to sell or go Affiliate marke?ng (This is s?ll Work-‐In-‐Progress but we are geung there).
• Did I men?on I s?ll have a day job? J
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Google AdSense Revenue
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My blogging makes money “offline”
• How? I get invited to conferences globally to make presenta?ons for a hecy fee.
• I consult independently for businesses that want to leverage digital media strategically.
• I write ar?cles for mainstream media who pay me for my “expert” insights based on my niche.
• I find myself turning away money! (too busy)
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PERKS of blogging to-‐date.
• Lots of interna?onal travel. • Front seat invita?ons to media events and “exclusives” ahead of mainstream media.
• Lots of free “goodies” like phones every month and free Internet access (SERIOUSLY!).
• Global (& local) recogni?on as the “go to guy” • You can become a ROCKSTAR! through blogging. Not always that cool….
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Things go wrong when you blog
• My blog got hacked in 2009 when I did not update my WordPress version. Quite silly and avoidable.
• My blog “broke down” earlier this year when I upgraded but did not confirm first if my host supported version 3.0. 2 days offline and a real techie needed to fix things -‐ s?ll reeling!
• Some?mes, blogging makes you TOO visible.
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Good things happen when you blog!
• You “jump the queue” when it comes to business and social engagements.
• Job interviews become a formality since employers already know who you are, what you do, and why they want you.
• You stand out from the crowd and this has many many dividends when everyone now has an MBA. Nuff said!
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Diversify your content.
• Wri?ng all the ?me on your blog can get hard and downright boring.
• By diversifying your content to audio, video and photos, you enhance your content and your audience appreciate it.
• Diversifying content also can be less work – people love video and audio content as its easy to access and a no-‐brainer.
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KTN Interview: 2009
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NTV Interview: 2011
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Pivot 25: 2011
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Integrate social media to your blog
• I have integrated social media to my blog using plugins and feeds.
• The effect is that I “one-‐click” publish and all my social media profiles get my content.
• I get more traffic from social media than from Google. This is HUGE.
• It also means I effec?vely control and grow my reach without using expensive digital marke?ng.
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Facebook (Personal)
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Facebook (Fan Page)
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Twioer
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The Blog
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Ensure your blog is MOBILE!
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What sort of mobile traffic do you get?
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Mobile traffic graphs.
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Blog Traffic: Highlights
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Blog Traffic: Regions
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Blog Traffic: UVs and PVs
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Blog Traffic: Bit.ly for social media
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My never-‐ending blogging journey.
• Content makes all the difference. • Passion keeps you going. • Mix-‐it-‐up to keep it fun and compelling for your audiences.
• Be authen?c in your own voice and tone. • Always be regular and consistent. • Blogging has explicit and implicit benefits. • BLOG what you love. LOVE what you blog!
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Drop me a line. Cheers! J
t: @moseskemibaro b: moseskemibaro.com e: moses (at) moseskemibaro.com