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Ensure Your Practice Thrives

THE AESTHETIC SOCIETY 2016AT-A-GLANCE

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• Essential Aesthetic Education

• Exclusive Member Benefits

• Exciting Products & Services

THE AESTHETIC SOCIETYPRODUCT H IGHLIGHTS

THE AESTHETIC SOCIETYWWW.SURGERY.ORG/SHOP

Order online at surgery.org or via phone at 800.364.2147 or 562.799.2356

For almost 50 years, The Aesthetic Society has been your

resource for cutting edge aesthetic education, bringing

you the knowledge you need, from the experts you trust.

In an effort to advance the science, art, and safe practice of

aesthetic plastic surgery, the Society offers a variety of products

and services intended to educate, promote patient care, and

ensure the success of your practice.

Place your order online at surgery.org/shop or by phone at

800.364.2147 or 562.799.2356.

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THE AESTHETIC SOCIETYPRODUCT H IGHLIGHTS 1

WE ARE AESTHETICSWWW.SURGERY.ORG/SHOPOrder online at surgery.org or via phone at 800.364.2147 or 562.799.2356

ATTRACT NEW PATIENTS, BUILD YOUR PRACTICE

ASAPS Members rave that their patients love the Smart Beauty Guide products and the consumer website's visitors are hitting record numbers. Put these tools to work on your behalf today!

Created by branding experts, inspired by consumers, and designed to bring referrals to your door, Smart Beauty Guide is a robust campaign exclusively for Aesthetic Society members, with innovative elements utilizing all branches of marketing, including public relations, web, social media, video and print advertising. This dynamic brand is a multifaceted campaign designed to create awareness with prospective patients, and is just one more way The Aesthetic Society puts your dues to work for you! The Smart Beauty Guide campaign includes:

• A robust and interactive website (Pg. 2)

• Enhanced Practice Profile Pages (Pg. 3)

• The Smart Beauty Guide for Aesthetic Plastic Surgery and Cosmetic Medicine brochure (Pg. 4)

• Guide to Facial Rejuvenation (Pg. 5)

• A beautiful line of procedural brochures (Pg. 6-7)

• The entire procedure brochure line available electronically on Canfield’s ViewMyConsult and TouchMD (Pg. 8)

• An eye-catching consultation folder (Pg. 9)

SMARTBEAUTYGUIDE.COMFeaturing an engaging, consumer-friendly website, SmartBeautyGuide.com is the consumer face for the Aesthetic Society.

HIGHLIGHTS FOR CONSUMERS: • Daily aesthetic surgery and cosmetic medicine news stories

• Some of the industry’s most comprehensive and detailed procedural information and statistics, including laser and light-based therapies and injectables, as well as combined procedures such as mommy makeover and procedures for men – complete with eye-catching illustrations

• Safety and planning tools to help consumers research and prepare for their consultation

• Engaging video clips on patient safety, emerging trends and new technologies

• Patient testimonial videos that share real plastic surgery stories

• Questions from patients, answered directly by ASAPS members, featured on procedure pages

• Featured local surgeon recommendations and optimized search easily connects consumers to an aesthetic surgeon in their area

• Monthly contests and product giveaways

• Engaging blogs from professional mommy, fashion and lifestyle bloggers along with guest blogs from ASAPS Members

• Before-and-after photos to help visualize optimal procedure results

• Annual ASAPS procedural statistics highlight the most popular procedures and growing trends

HIGHLIGHTS FOR MEMBERS:

• Localization: The Find a Surgeon database uses the latest Google mapping technologies to show potential patients members who reside in a specific geographic area

• Your practice on the home page: Purchasers of an Enhanced Practice Profile Page will have the opportunity to appear on the home page of Smart Beauty Guide

• A comprehensive metrics dashboard is available at asaps.org. It tells you how many referrals you receive from Smart Beauty Guide along with providing several other insightful statistics:

o How many potential patients clicked to view your phone number on standard listings

o How many viewed your before and after photos

o How many viewed Ask-A-Surgeon questions you have answered

o How many page views your Enhanced Profile has attracted

• No penalties for linking:

o Members linking to Smart Beauty Guide will have a completely customized experience for their patients and potential patients with the Find-A-Surgeon database hidden

2THE AESTHETIC SOCIETYPRODUCT H IGHLIGHTS



SMART BEAUTY GUIDE

ENHANCED PRACTICE PROFILEEXCLUSIVELY FOR MEMBERS AND BETTER THAN EVER!

Sample EPP

CODE DESCRIPTION PRICE

WEB-DEV One-time set-up fee $399

WEB-M16 Annual Maintenance fee $699

Analytics At-A-Glance

Smart Beauty Guide, the Society's premier online consumer resource, has recently reached an all-time high in visitor traffic and is steadily increasing in viewership every month.

ASAPS Members who hold an Enhanced Practice Profile (EPP) receive 10% of the website’s monthly traffic - that’s a 10% conversion rate.

Now, you too can enjoy a completely redesigned EPP, which features a clean, clutter-free design and enhanced usability. Plus, by placing a direct link to your EPP on your website, visitors coming to Smart Beauty Guide will see you as the exclusive, featured surgeon, with all locator functionality hidden throughout the website.

Many websites offer physician profiles with annual fees ranging from $3,500 up to $5,000 - with an Aesthetic Society Enhanced Practice Profile you can get all of the benefits of a comprehensive online presence for only $699 per year (plus a one-time set-up fee of $399).

BENEFITS: • EPPs consistently get top rankings in major search engines

• EPPs receive preferred placement in the Select-A-Surgeon physician listings, which are fully optimized for local search

• Members with EPPs receive up to 3 times as much exposure to consumers as members with a basic listing

GREAT FEATURES, INCLUDING: • View At-A-Glance traffic statistics for your EPP

• List up to three locations (clinical practices only)

• Load a video or video playlist on your profile via YouTube

• Includes links to your practice website and your gallery of before and after photos

• Messaging features allow consumers to contact you directly, generating leads

• Ongoing development and enhancement

WANT TO MAXIMIZE YOUR EPP? • Answer questions and contribute before and after photos to the all-new Smart Beauty Guide photo gallery. The more you contribute, the better your online presence.



SMART BEAUTY GUIDE

SMART BEAUTY GUIDE

A GORGEOUSCOMPREHENSIVE GUIDETO AESTHETIC MEDICINE

SMART BEAUTY GUIDE FOR AESTHETIC PLASTIC SURGERY AND COSMETIC MEDICINE

Exclusively for members of The Aesthetic Society and customized to their practice, the dazzling Smart Beauty Guide highlights the benefits and techniques of today’s most popular cosmetic procedures, and includes explanations of terms commonly used with laser and light-based therapies. Beautiful illustrations and eye-catching photography make this brochure a must-have for any aesthetic practice, and our proprietary imagery you won’t find anywhere else.

40 pages plus cover 8.5” x 11”, packed with content.

Exclusively for members of The Aesthetic Society.

Sold in packs of 500.YOUR FACE 2

SMARTBEAUTYGUIDE

SMARTBEAUTY GUIDE

B R O U G H T T O Y O U B YT H E A M E R I C A N S O C I E T Y F O RA E S T H E T I C P L A S T I C S U R G E R Y

Y O U R E X P E R T S O U R C E F O RA E S T H E T I C S U R G E R Y & C O S M E T I C M E D I C I N E

FOR AESTHETIC PLASTIC SURGERY AND COSMETIC MEDICINE

CODE DESCRIPTIONSBG-1 Smart Beauty Guide

PRICING1 pack $2499

2 packs $4499

FEES There are usually four separate fees for cosmetic surgery: the surgeon’s fee, operating room

cost, anesthesia, and implant costs (if applicable). If the surgery is performed in the doctor’s own facility, the

complexity of the operation, the location at which the surgery is performed and the type of anesthetic administered.

Choose your plastic surgeon based on qualifications, not price.

INSURANCEprocedure corrects a functional problem, there may be an exception. For example, a breast reduction can correct

a chronic backache, or an upper eye lift can improve vision impaired by eyelid hooding. In such cases, contact

SURGICAL FACILITY Cosmetic surgery can be safely performed in a hospital, a

for Aesthetic Plastic Surgery, you can be sure that surgeon is operating in an accredited, state-licensed or

equipped for emergencies.

procedure you will undergo is an assurance that you are in expert hands.

ANESTHESIA Some procedures can be performed with a local anesthetic to numb the treated area,

together with a sedative that induces relaxation. Occasionally a sedative may also be used to induce relaxation.

Other surgical procedures may require general anesthesia, providing sleep throughout the procedure. If general

nurse anesthetist.

SURGERY RISKS Cosmetic plastic surgery molds and reshapes living tissue, and the results are

not absolutely predictable. No surgeon can offer risk-free surgery or guarantee a perfect result.

PRE-AND POST-TREATMENT INSTRUCTIONS Your surgeon may request

medical clearance from your internist, heart doctor or anyone else treating you for a serious medical condition. Once

you’re cleared, your plastic surgeon will provide instructions that prepare you for a safe surgery and recovery. You will

probably be asked to avoid smoking, aspirin and certain other medications. After the procedure, you can expect activity

CONSIDERINGTHE DETAILS

YOU’VE CHOSEN WELL & CHOSEN SMART

your surgeon has completed a

training following medical school,

including an approved residency

program in plastic surgery, and has

passed comprehensive oral and

reconstructive and cosmetic plastic

surgery of the face and entire body.

Do not be confused by other

official-sounding boards and

certifications.

which has approved medical

specialty boards since 1934.

certifying board with “cosmetic

surgery” in its name.

*If you live outside the United States,

member society of the International Confederation for Plastic, Reconstructive and Aesthetic Surgery (IPRAS), or the International Society ofAesthetic Plastic Surgery (ISAPS). Plastic

Royal College of Physicians andSurgeons of Canada.

The single most important factor

in your cosmetic outcome is the

surgeon you select. Choosing an

aesthetic plastic surgeon is the

smart choice. Members of the

American Society for Aesthetic

Plastic Surgery practicing within

YOUR SKIN 17

MICRODERMABRASION INJECTABLESIn the last ten years there’s been a huge increase in FDA-approved products

hands, improvement can be dramatic. Your plastic surgeon is now equipped

with treatments to quickly soften creases, restore more youthful contours,

and freshen your appearance. These treatments are no substitute for the

longer-lasting more comprehensive corrections possible with surgery, but

are frequently used to complement surgical results and, in many situations,

are a reasonable alternative. Although less invasive than surgery, their

effects are generally temporary. Your result will be determined by the

product used and the training, skill, judgment, and experience of the

professional administering your treatment. Two categories of anti-aging

NEUROMODULATORS

®, stop you from

wrinkling the overlying skin, which in turn prevents you from deepening

facial creases in the treated area. Neuromodulators can help soften wrinkle

®, Dysport®, and Xeomin®.

16 YOUR SKIN

either a spray of micro-crystals or a crystal-free hand-held device to polish the skin, sloughing off the top layer andleaving the complexion with a healthy glow. Microdermabrasion repairs sun damage and improves skin texture onthe face, neck, décolletage, and hands.

combined with a light chemical peel to further enhance results. Although your skin may be slightly pinkfollowing treatment, you will be able to immediately return to work and social activities.

AT-HOME SKINTREATMENTS

Tretinoin, a topical form of vitamin A, marketed as retin-A® or Renova®, is frequently prescribed to treat acne.It also helps to exfoliate the skin, unclog pores and stimulate cell turnover, thickening the dermis and promoting

Hydroquinone, a lightening agent, improves mild to moderate hyperpigmentation. The effects of hydroquinonemay be enhanced when used with a tretinoin regimen.

Sunscreens, especially those with zinc oxide or titanium dioxide, are important in maintaining healthy skin andpreventing future damage from ultraviolet rays. Use sun protection daily, rain or shine, not just when you knowyou will be exposed.

1. A glycolic acid peel is a light treatment that gently penetrates the uppermost layers

of your skin to reduce the visible effects of aging and sun damage.

2. Microdermabrasion is a popular technique that uses a stream of micro-crystals

and suction to gently “polish” your skin, leaving your complexion healthy and glowing.

MICRODERMABRASION

1 2

YOUR FACE 5

changes that occur with aging. The goal of a facelift is to deliver your most youthful and natural look. Heredity, skintexture and the underlying bone structure of your face all play a role in how many years your facelift will removeand, to some extent, how long these changes will last.

tissues may be repositioned or tightened to restore a more youthful contour and shape. In others, removal or

The placement and length of incisions vary, depending on the facelift technique that best suits you. A faceliftincision typically starts in the front of the ear, wrapping around the earlobe, with variations going up into thehairline of the temple, or behind the ear. Your doctor will help you determine the best technique to meet yourindividual needs.

Facelifts can also improve your neck, with your surgeon treating cord-like neck bands through a smallincision placed under your chin, and through the same incision remove excess fat and tighten neck muscles.Excess neck fat can also be removed through a very small incision (or incisions) using liposuction.

After your facelift, you may feel tightness or numbness in your face and neck. Some skin discoloration is commonand you can expect some swelling, which will resolve shortly. Your skin will be sensitive, so you will need to beextra careful to apply sun block products daily. You can apply makeup soon after surgery and return to work

within a few weeks.

FACELIFT / RHYTIDECTOMY

1. A facelift corrects visible signs of aging such as deep cheek folds, jowls and loose skin on the

front and sides of your neck.

2. Facelift incisions may be placed within the hairline and within natural contours in front of

and behind the ears, as shown.

3. Skin is then pulled back and the incision closed.

1 2 3 4

5

4 YOUR FACE

YOUR FACE

PUT YOURBEST FACEFORWARD

Cosmetic medical procedures are a blend of both art and science. The American Society for Aesthetic Plastic Surgery has a number of member surgeons who are weekend painters and sculptors, focusing on the human face and form. Plastic surgeons as a whole have a strong feeling for beauty. Their goal is to enhance the harmony of your facial features while preserving your unique facial character. Facial plastic surgery can lift your brow, open up your eyes, reshape your nose, reduce prominent ears, contour your cheeks, shape your chin

Sometimes enhancing a single facial feature brings your whole face in balance, improving overall appearance, making you appear more youthful and

that people notice, and a pleasing countenance will help you feel

• Customized to Your Practice• Proprietary Illustrations• Beautiful Photos You Won’t Find Anywhere Else!




THE GUIDE TO FACIALREJUVENATION CONTAINS THEMOST RECENT AESTHETICPROCEDURES YOUR PATIENTSARE ASKING FOR!

CUSTOMIZABLE WITH PHOTO, BIO & PRACTICE INFOFilled with vetted Smart Beauty Guide content and proprietary illustrations and photography, the Guide to Facial Rejuvenation is customizable with your photo, bio, and practice information. Covering essential skin care, cosmetic medicine, and aesthetic surgical procedures for the face, this brochure is sure to appeal to the patient seeking detailed education on the latest facial techniques.

24 pages plus customizable cover. 8.5” x 11”.


Sold in packs of 500.

CODE DESCRIPTION

SBG-FR Guide to Facial Rejuvenation

PRICING

1 pack $1495

2 packs $2490

SMART BEAUTY GUIDE

FACIAL REJUVENATION 1

GUIDE TO FACIAL REJUVENATION

SMARTBEAUTY GUIDE


• Customize with Your Practice Info, Bio and Photo• Latest Cosmetic Medicine Techniques, Including Non-Surgical Chin Fat Treatment• Beautiful Illustrations and Photography



BREASTREDUCTIONN U A N C E D & N A T U R A L

SURGERYOF THE NOSE

R E S H A P E & R E F I N E

SMARTBEAUTY GUIDE


PB-4

PB-10

EYELID SURGERYR E V E A L & R E J U V E N A T E

SMARTBEAUTY GUIDE


AESTHETICVAGINAL SURGERY

R E S T O R E & R E F R E S H

SMARTBEAUTY GUIDE


PB-6

PB-12

ARM & THIGH LIFTR E S H A P E & R E S T O R E

ABDOMINOPLASTYF L A T T E R & F I R M E R

FACELIFTR E S T O R E & R E F R E S H

PB-7

PB-14

PB-1

MOMMYMAKEOVERR E F R E S H & R E N E W

BREASTAUGMENTATION

E N H A N C E & E M P O W E R

PB-9

PB-15

PB-2

PB-5

PB-11

ENHANCEMENTSFOR MENT I G H T E N & T O N E

BROW LIFTR E S T O R E & R E F R E S H

BUTTOCKSENHANCEMENT

F U L L & F I R M

PB-13

LIPOSUCTIONS L I M M I N G & S L E E K

SMARTBEAUTY GUIDE


PB-8

BREAST LIFTE N H A N C E & E L E V A T E

PB-3

SMART BEAUTY GUIDE

ESSENTIAL PATIENTBROCHURES FROM OURBESTSELLING LINE!These sleek brochures cover an array of the most popular cosmetic surgical procedures, educating your patients on the procedure’s benefits, surgical process, recovery, safety, risks, results, and other important information. Exclusively for members of the Aesthetic Society, these 12 and 16 page brochures are perfect for mailing in a standard envelope and feature a beautiful metallic blue band around the cover. 4” x 9”.





CODE DESCRIPTION PB-1 Abdominoplasty

PB-2 Breast Augmentation

PB-3 Breast Lift

PB-4 Breast Reduction

PB-5 Brow Lift

PB-6 Eyelid Surgery

PB-7 Facelift

PB-8 Liposuction

PB-9 Mommy Makeover (includes Tummy Tuck, Breast Augmentation, Breast Lift, and Liposuction)

PB-10 Surgery of the Nose

PB-11 Enhancements for Men (includes Gynecomastia, Liposuction, Facial Contouring, and Eyelid Surgery)

PB-12 Aesthetic Vaginal Surgery

PB-13 Buttocks Enhancement (includes autologous fat transfer, buttock lift, and buttock implants)

PB-14 Arm & Thigh Lift

PB-15 Dramatic Weight Loss (Body contouring surgeries included are panniculectomy, extended abdominoplasty, lower body lift, brachioplasty, thigh lift, breast lift, and face and neck lift)

PRICING

1- 5 Packs$54 per pack

. er iece

6- 15 Packs$49 per pack

. er iece

16+ Packs$43 per pack

. er iece s vi s

BROUGHT TO YOU BYTHE AMERICAN

SOCIETY FOR AESTHETICPLASTIC SURGERY

SMARTBEAUTY GUIDE


With a member of the American Society forAesthetic Plastic Surgery,

you can rest easy, knowing you are in good hands.

© 2013 The American Society For Aesthet ic Plast ic Surgery

Place Your Practice Contact Sticker Here

YOU’VE CHOSEN WELLAND CHOSEN SMARTA MEMBER OF THE AMERICANSOCIETY FOR AESTHETICPLASTIC SURGERY

All members of the American Society forAesthetic Plastic Surgery in the United States

*that your surgeon has completed a minimum

medical school, including an approved residency program in plastic surgery, and has passed

reconstructive and cosmetic plastic surgery of the face and entire body.

o not be confused b ot er official sounding boards and certifications

approved medical specialty boards since 1934. There is no ABMS-recognized certifying board with “cosmetic surgery” in its name.

for Aesthetic Plastic Surgery, you can be assured

*If you live outside the United States,

member society of the InternationalConfederation for Plastic,Reconstructive and Aesthetic

International Society ofAesthetic Plastic Surgery

Royal College of Physiciansand Surgeons of Canada.

BROUGHT TO YOU BY

THE AMERICAN SOCIETYFOR AESTHETIC PLASTIC SURGERY


PROCEDURALSTEPSSTEP 1 / ANESTHESIAMedications are administered for your comfort during the surgical procedure. Your surgeon will recommend whether general anesthesia or intravenous sedation is the best option for you.

STEP 2 / THE TECHNIQUESMost facelift techniques focus on the lower facial areas, such as the jawline, jowls, and cheeks. A facelift can also focus on the midface or the fore-head. In some patients, deeper facial tissues maybe repositioned or tightened to restore a more youthful contour. In others, removal or addition

to achieve the best results. Today, many different techniques exist with outcomes that areconsistently reliable and safe and produce durable results, which your surgeon will discuss with you. Your incisions will depend on the areaof the face that is targeted and the amount of change you want.

A facelift corrects visible signs of aging such as deep cheek folds, jowls, and loose skin on the front and sides of your neck.

Back Cover

PREPARINGFOR SURGERYPreparation for surgery begins after your plastic surgeon examines you and discusses the details of the procedure. Your plastic surgeon will provide thorough preoperative instructions and may recommend that you achieve certain weight goals before surgery or make other lifestyle changes to help improve your results and

the type of surgery to be performed, drinking lots of water before and after is very important for safe recovery and optimal outcomes.

will discuss with you:

• The impact that smoking and tobacco products have on your surgery. Your surgeon may recommend that you be tobacco andtobacco product free, including nicotinepatches, gum, and cigarettes.

• The importance of avoiding taking aspirin,

vitamins or homeopathic regimens prior tothe surgery, since these can increase bleeding.

• Recent facial procedures you may have had,such as lasers, injectables, peels, and topical treatments, because these can effect the evaluation and timing of your surgery.

Your facelift may be performed in a hospital or an outpatient surgical facility. If it is done on an outpatient basis, arrange for someone to drive you home after surgery and stay with you for at

—unless you and your surgeon have decided on other postoperative recovery options.

QUESTIONSTO ASK MY SURGEONFEEDBACK ABOUT MY CASE,GOALS, AND PROCEDURE1. Am I a good candidate for a facelift?

2. Are the results I am seeking reasonable and realistic?

3. Do you have facelift before-and-after photos I can look at for this procedure?

4. Where will my incisions be?

5. Will my scars be visible?

6. What kind of anesthesia do yourecommend for me?

7. What are the costs associated with my facelift?

8. What can I do to help get the best results?

POST-OPERATIVE QUESTIONS1. What kind of recovery period can I expect,

and when can I resume normal activities?

2. What are the risks and complications associated with my procedure?

3. How are complications handled?

SMART BEAUTY GUIDE



SMART BEAUTY GUIDE

IMAGINE THESE 15 BEAUTIFULPROCEDURAL BROCHURESON YOUR FAVORITEINTERACTIVE PRODUCTSPartnering with the premier interactive service providers in the aesthetic plastic surgery specialty, The Aesthetic Society is pleased to offer our elegant procedural brochure line exclusively on products produced by Canfield Imaging Systems and ALPHAEON Touch. Canfield offers the brochures through their ViewMyConsult™ integrated web portal, which also provides access to your patient’s personal aesthetic simulations and clinical photographs. ALPHAEON Touch offers the brochures through their Touch Consult App and Patient Experience Web portal and iOS apps, which also provides access to the patients clinical photographs, image markups, recommendations, homework, and practice educational library.


Purchase either the entire suite of fifteen brochures or only those that align with your specialty. A one year subscription entitles your practice to unlimited usage of the brochures you select on these interactive systems.*

*Subscriptions to these procedural brochures are available through Canfield Imaging Systems and ALPHAEON Touch and include unlimited usage, practice-wide, for one year, per platform.

To place an order for these products on Canfield Imaging Systems please contact them at [email protected], or by phone at 800.815.4330.

To place an order for these products on ALPHAEON Touch, please contact them at [email protected], by phone at 435-867-0077, or purchase directly through the ShoutMD store.

Make sure to let them know you are a member of The Aesthetic Society.

ABDOMINOPLASTYF L A T T E R & F I R M E R

MOMMYMAKEOVERR E F R E S H & R E N E W

BROW LIFTR E S T O R E & R E F R E S H

SURGERYOF THE NOSE

R E S H A P E & R E F I N E

SMARTBEAUTY GUIDE


BREASTAUGMENTATION

E N H A N C E & E M P O W E R

BREAST LIFTE N H A N C E & E L E V A T E

BREASTREDUCTIONN U A N C E D & N A T U R A L

EYELID SURGERYR E V E A L & R E J U V E N A T E

SMARTBEAUTY GUIDE


FACELIFTR E S T O R E & R E F R E S H

LIPOSUCTIONS L I M M I N G & S L E E K

SMARTBEAUTY GUIDE


ENHANCEMENTSFOR MENT I G H T E N & T O N E

AESTHETICVAGINAL SURGERY

R E S T O R E & R E F R E S H

SMARTBEAUTY GUIDE


BUTTOCKSENHANCEMENT

F U L L & F I R M

ARM & THIGH LIFTR E S H A P E & R E S T O R E




SMART BEAUTY GUIDE

EYE-CATCHING CONSULTATION FOLDERSFeaturing The Aesthetic Society’s exclusive Smart Beauty Guide images, these beautiful portfolios are a terrific way to convey all of the elements of the Smart Beauty Guide brand to your patients.

Just the right size to hold the Smart Beauty Guide and Procedural Brochures, you can also include your own marketing brochures, as well as a business card. 9” x 12”.

Exclusively for members.


THIS SLEEK AND DISTINCTIVEFOLDER HOLDS IT ALL

WELCOME TO OUR PRACTICE

© 2013 The American SocietyFor Aesthet ic Plast ic Surgery

SMARTBEAUTY GUIDE


CODE PRICINGSBG-CF $125

Insert Your Business Card

Place Your Practice Contact Sticker Here

WELCOME TO OUR PRACTICE

© 2013 The American SocietyFor Aesthet ic Plast ic Surgery

SMARTBEAUTY GUIDE


You’re smart, inquisitive, and always pushing yourself to be the best you can be. You want to look and feel terrific, and the time has come to do something about it. The single most important factor in your cosmetic outcome is the surgeon you select. As a member of The American Society for Aesthetic Plastic Surgery, the aesthetic plastic surgeon you’re seeing today is board certified, specializing in cosmetic surgery of the face and body. This broad experience in cosmetic procedures, continuing education in current techniques, and solid professional reputation means that you can rest easy, knowing you’re in good hands.

SMARTBEAUTY GUIDE


KNOWLEDGEIS A BEAUTIFUL THING SMART

BEAUTYGUIDEFOR AESTHETIC PLASTIC SURGERY AND COSMETIC MEDICINE

BEAUTYBEAUTY SURGERY

BEAUTY SURGERY



YR-1 YR-2

YR-3 YR-4 YR-5

© This is a product of the American Society for

product does not imply membership inthe organization.

For more educational information aboutall aesthetic plastic surgery proceduresand cosmetic medicine, please visitwww.smartbeautyguide.com

Jonathan D. Smith, MD

0000 West Main Street, Suite 000 Anytown, Illinois 00000

YOU...THE WAY YOU WANT TO BEWhether you’ve always wanted to enhance or improvecertain features, or are considering aesthetic plasticsurgery to help your outside match the way you feel

help. Through a personal consultation, an aestheticplastic surgeon can learn about your goals and provideinsight and options for achieving the results you desire.

surgeon, you can be the best YOU possible.

BREAST ENHANCEMENTBody image can be important for many women,but heredity, pregnancy, weight gain or loss, and evenaging can result in changes to the size, shape andoverall appearance of your breasts. These changes

Breasts are mainly composed of soft tissue,

shape of your breasts. Only breast enhancementcan permanently reshape your breasts. Breastenhancement procedures can dramatically improvethe size and shape of your breasts, bringing yourbody into better proportion.

Among the results for many women are a more

WHEN TO CONSIDERBREAST ENHANCEMENT

• If you want a better proportioned

•

• When pregnancy, weight loss or aging has affected the size and shape of your breasts

• To restore symmetry if one of your breasts is smaller than the other

Customizable Back Cover

Sample Inside Spread of the Breast Brochure

Brochure Folds Out to Four Panels

TYPES OF ENHANCEMENTSBREAST AUGMENTATION, also known asaugmentation mammaplasty, breast enlargement orbreast implants, increases or restores breast size usingsilicone gel implants, saline implants or in some cases,fat transfer. One of the most popular and frequentlyperformed aesthetic surgery procedures, breastaugmentation has a long and successful track recordin satisfying women who wish to enhance, regain or

BREAST LIFT, also known as mastopexy andbreast lift surgery, a breast lift addresses saggingand uneven breasts, decreased breast volume anddrooping nipples and stretched areolas (the darkerarea surrounding the nipples), recreating a youthfulshape and lift. If there is too little or too much breastvolume, a breast augmentation or breast reductionmight be recommended.

BREAST REDUCTION, also known asreduction mammoplasty, reduces the size ofyour breasts and reshapes them so that they areproportionate to the rest of your body and areno longer a source of physical discomfort.

BREAST RECONSTRUCTION, also knownas reconstructive mammaplasty or postmastectomysurgery, includes a variety of procedures performedto restore the form and shape of the breast, followingmastectomy or lumpectomy surgery. Discussingyour cancer surgery with a plastic surgeon beforeundergoing mastectomy is crucial, because the

affect the choices and the results of any type ofbreast reconstruction.

BREAST REVISION, also known as breastimplant replacement, involves removal and/orreplacement of saline or silicone breast implants, isperformed to change the size or type of your implantsand to correct any irregularities from your previousbreast operation(s). The overall goal is to restore ayouthful breast contour and appearance.

TYPES OF BREAST IMPLANTSSALINE FILLED BREAST IMPLANTS

implant size.

SILICONE FILLED BREAST IMPLANTS

may require a longer incision for implant placement.

COHESIVE GEL BREAST IMPLANTS,also known as “gummy bear” or “form stable”

crosslinked molecules of silicone, which makes it

implants and enables it to maintain its shape.Typically, these implants are inserted through aninframammary incision, just under the breast.

FAT TRANSFER removes fat from an area ofyour body where there are abundant fat cells (thighs,abdomen, and hip) by liposuction, and then through

fat cells are re-injected into the breast. This procedureis currently considered experimental, due to a limitedhistory of data, but the process has shown promise.Your plastic surgeon can tell you more about its

THE DOCTOR YOU CHOOSEMake certain your surgeon in the United States is

surgical training following medical school, includingan approved residency program in plastic surgery,and has passed comprehensive oral and written

to perform reconstructive and cosmetic plasticsurgery of the face and entire body.

of Medical Specialties (ABMS), which has approvedmedical specialty boards since 1934. There is noABMS-recognized certifying board with “cosmeticsurgery” in its name.

By choosing a member of the American Society for

SURGERY, RECOVERY & RESULTSYou may be asked to undergo a medical evaluationor to have lab tests prior to surgery. In some instancesyour plastic surgeon may recommend that youlose weight, engage in exercises to strengthen yourabdominal muscles, or make other lifestyle changesbefore surgery to help improve your results andminimize possible complications. Your surgeonwill discuss with you the impact that smoking andtobacco products have on your surgery, as well as theimportance of avoiding aspirin, nonsteroidal anti-

Aleve), and vitamins or homeopathic regimens beforesurgery, since these products can increase bleeding.

Drinking lots of water before and after the procedureis essential for safe recovery and optimal outcomes.The type of anesthesia recommended for you willbe explained prior to your procedure.

Breast enhancement surgery is usually performedon an outpatient basis or with a brief hospital stay.You should arrange for someone to drive you homeand to stay with you for the next day or two.

Your surgeon will provide complete instructionson preoperative and postoperative care. Readthe instructions carefully to ensure that you fullyunderstand them and know what to expect before,during, and after your procedure.

Scars are a normal outcome of surgery. In manycases, scars can be placed inconspicuously withinnatural contours and creases of the breast or wherea modest bra can conceal the scars.

The results of breast enhancement can be long-lasting. Make sure to keep in contact with yourplastic surgeon on a yearly basis.

member society of the International

the International Society of Aesthetic

and Surgeons of Canada.

QUANTITYASAPS MEMBER/CANDIDATE NON-ASAPS

Sold in increments of 50 brochures per title.

Minimum total order is 500 brochures.

500-1000$73 per pack($1.46 per piece)

$86 per pack($1.72 per piece)

1100-1500$51 per pack($1.02 per piece)


1600 or more$44 per pack($0.88 per piece)


BROCHURE

BODY YR-1

BREAST YR-2

EYES YR-3

FACE YR-4

SKIN YR-5




PERFECT FOR MEMBERS & GUESTSURGEONS ALIKE!

YOU | REALIZED

CUSTOMIZABLE WITH PHOTO AND PRACTICE INFORMATIONYour patients will love these practice marketing brochures, available for purchase by ASAPS Members, Candidates for Membership, and board certified plastic surgeons. These attractive 8 panel brochures are an ideal way to inform prospective patients about the most popular cosmetic procedures, in an easy-to-read format. Personalized with your photo, name and practice identity, the You | Realized brochures are an essential education tool, highlighting important procedural information, what to consider when choosing surgery, and the importance of selecting a board certified aesthetic plastic surgeon. The brochure opens as a gatefold, fitting into a standard mailing envelope or brochure rack. 4”x9”.

For board certified plastic surgeons.

SOLD IN SETS OF 50 BROCHURES PER TITLE,WITH A MINIMUM TOTAL ORDER OF 500.

PRACTICE MANAGEMENT

Policies and Proceduresfor the Aesthetic Plastic Surgery Practice

CODE DESCRIPTION PRICEPPM-CD Policy Manual; ASAPS Member $299

PPM-CD Policy Manual; ASAPS Candidate, Intl. Candidate, Plastic Surgery Resident $499 PPM-CD Policy Manual; Non-member Physician $599



POLICIES AND PROCEDURESFOR THE AESTHETIC PLASTICSURGERY PRACTICE

A “MUST HAVE” FOR ANY OFFICE!A must for every office, this manual has been created by your colleagues at The Aesthetic Society, specifically for the aesthetic plastic surgery practice. Comprehensive and fully-customizable, this essential CD features Microsoft Word documents which can be personalized to your specific practice needs. This manual will help keep your practice running smoothly, allowing you to focus on what you do best.

• Personnel

• Risk Management

• New Hire Issues

• Infection Control

• Office Policies

• Governance

• Collection Issues

• Medical Records

• Job Descriptions

PRACTICE MANAGEMENT

PRE-SURGERY INSTRUCTIONS: LIPOSUCTION

Patient Name Date

Surgical Facility Surgery Date

Arrival Time

A successful surgery requires a partnership between you and ,MD

The following instructions are essential to a safe experience and good outcome. Use this as a checklist as you approach your surgery date. If you are unable to comply with these instructions, you must notify our office as soon as possible. As a result, your surgery may have to be postponed or delayed, at the judgment of , MDThis is essential to you health and safety.

THREE WEEKS OR MORE BEFORE SURGERY

There may be several weeks between your decision to have surgery and your actual surgical date. During that time, there are several important considerations:

Practice proper fitness: You need not engage in an aggressive or new fitness routine; however practicing good fitness habits is an important factor in your overall health and well-being. Stretching exercises and low-weight strength training now, can help to enhance your posture and your strength in the weeks following surgery.

Good nutrition. Eat well during the weeks prior to surgery. Crash dieting, over-eating or high alcohol intake can greatly affect your overall health and well-being. A healthy, balanced diet is essential. Also, begin taking the following supplements daily:

Stop smoking. Smoking can greatly impair your ability to heal. You must be nicotine and smoke-free for at least 4 weeks prior to surgery. You must also be free of any nicotine patch or nicotine-based products for a minimum of 4 weeks prior to surgery.

Lead a healthy lifestyle. In the weeks prior to surgery maintain the best of health and hygiene. A lingering cold, virus or other illness can result in your surgery being rescheduled. Make certain to address any illness immediately, and advise our office of any serious illness or change in your health.

Prepare and plan. Schedule any time off of work, and any support you will need at home in the days following surgery, including housework, childcare, shopping and driving. Make certain a responsible adult is enlisted and confirmed to drive you to and from surgery, and that one is confirmed available to stay with you around the clock for 24 hours, at least, following surgery.

Pre-operative testing. Make certain to schedule all of the pre-operative testing and clearance you have been given. Refer to the Pre-surgical Lab and Testing Orders form.

Make certain all test results are received by Dr. as required

Relax and enjoy life. Stress and anxiety over life’s daily events, and even your planned surgery can affect you. While some anxiety is common, any serious stress, or distress over the thought of surgery is something you must discuss with our office. We are here to support you and answer all of your questions. We want your decision to be one made with confidence.

BREAST AUGMENTATION with SILICONE IMPLANTS

Patient Name File Opened

File Number

DATE AND INITIAL EACH ACTION Required Issued Completed Reviewed Filed

Request For Information LetterWelcome LetterPost Consultation Letter

Patient Data: Aesthetic YesHIPAA Disclosure YesPatient Health History YesInsurance Assign/ Medicare Assign

Photo Release and Consent YesImaging Disclaimer and Consent

Breast Augmentation with Silicone Implants Pre-op Worksheet YesLab and Testing Orders YesMedical Clearance for Surgery

Informed Consent: Breast Augmentation w/Silicone Implants Yes

Accreditation Definitions and Disclosure YesFee Quote and Policies YesPractice Policy YesAnesthesia Policy and Fees YesSurgery Policy YesSurgical Facility Policy YesAnesthesia Consent YesHIV Consent YesPain Pump Consent

Breast Augmentation with Silicone Implants Pre-op Instructions YesMedications and Avoidance YesBreast Massage Instructions YesIncision/Suture Line Care YesDrainsBreast Augmentation with Silicone Implants Post-op Instructions Yes

Pregnancy Disclosure

Anesthesia worksheet YesOR Worksheet YesOR Record YesRecovery Worksheet Yes

Satisfaction survey Yes

Post 1 Year Follow-up Letter YesPost 2 Year Follow-up Letter YesPost 3 Year Follow-up Letter YesPost 4 Year Follow-up Letter YesPost 5 Year Follow-up Letter YesMRI Follow Up Study 3year post-op MRI Follow Up Study 5 year post-op

Referral Thanks ______________________________________

Pre-Certification RequestReimbursement Request for Information




ESSENTIAL PATIENT FORMS – ALL ONLINE!

SURGICAL CHECK-LISTS, PRE- AND POST-OP PATIENT INSTRUCTIONS, AND MORECreated and fully vetted by the top opinion leaders in aesthetic plastic surgery, Cycle of Care Online Access provides documents essential for an aesthetic surgery practice. Cycle of Care is a web-based compendium of pre and post operative patient instructions, surgical worksheets, surgical tracking forms, patient letters, operating room forms, photo releases, HIPAA disclosures, and other essential documents, covering all major aesthetic and reconstructive procedures. Fully dynamic, these Microsoft Word documents can be downloaded and customized to your practice standards.

FEATURES INCLUDE: • Simplified online access

• Bookmark frequently used files as favorites

• Batch Downloading -- Download multiple files as compressed archives, quick & easy!

• NEW: Laser and light procedural forms, coming soon!

CODE DESCRIPTION PRICECCOA-M16 Cycle of Care - Online Access $99† Annual Subscription (ASAPS/ASPS Member, Candidate, Resident)

CCOA-G16 Cycle of Care - Online Access $299† Annual Subscription (Non-member)

† A u l subscri tio urch se i clu es ccess from u ry to ecember follo e by u l o tio l re e l.

PRACTICE MANAGEMENT

To see the full list of documents available, go to cycleofcare.surgery.org and view the options from the pull-down menus in each category. While you are not able to view or download the actual documents, if there is a particular document of which you’d like a sample, please contact Kergan Edwards-Stout at [email protected]

THE AESTHETIC SOCIETY PRODUCT H IGHLIGHTS 13


RADAR RESOURCEYOUR OWN MEDICAL LIBRARY AND PROFESSIONAL NETWORK, ON YOUR TABLET, SMARTPHONE, AND THE WEB

iPad App: Search “ASAPS” in the App Store and download the free app

Responsive Web Version: Go to http:/radarresource.org from the web browser on your smartphone, tablet, or computer

The Aesthetic Society’s RADAR Resource brings you the very best in aesthetic education, allowing you to create your very own medical library and private social network of colleagues. Customize the subject matter by creating binders, highlighting text, and adding notes to publications and videos; engage in discussions with other RADAR users; and upload, annotate and share your personal PDF documents.

NOW ON RADAR • Advanced search capabilities that support the use of filters and subfilters

• Integrated Google Search Appliance

• Interactive cases uploaded by plastic surgeons and industry

• Access RADAR from your smartphone, tablet, and on the web

RADAR is free to Members and Candidates for Membership (domestic and international), Residents and Fellows enrolled in The Aesthetic Society’s Resident Program, and AS Subscribers.

ENJOY ALL OF THE FREE CONTENT!Easy to locate educational content organized by topic and anatomic areas*:

• All issues of Aesthetic Sur ery our l from 1995-present

• Extensive Video Content from annual Aesthetic Meetings, ASAPS Las Vegas Aesthetic Symposium, ASAPS Residents' Symposium, Baker Gordon, ASAPS Shaped Implant Educational Program, ASAPS Members, and more

• Interactive Cases provided by plastic surgeons and industry

• Premier Global Hot Topics 365: Webinars and educational materials with an ongoing overview of new technologies and concepts

• Legal advice from ASAPS General Counsel, Bob Aicher, Esq.

• ASAPS Newsletter - Aesthetic Society e s

• Skin Care Society Newsletter - S eci lty S i re

• ASAPS Alphabetical and Geographic Rosters

• Practice Management

• Patient Safety resources

• All Aesthetic Society Annual Statistics from 1997-present

• Past President Interviews

Some co te t o ly v il ble to Active ter tio l Active ASA S embers

AESTHETIC EDUCATION




RADAR FOR RESIDENTSResidents who log into RADAR will have an area created specifically for their educational needs as a plastic surgery resident.

• Interactive cases created by and for plastic surgery residents

• Private discussion forum available only to plastic surgery residents

• ASAPS provided educational content

EARN CME SEARCH CREDITS ON RADAR

• CME Search provides ASAPS Members, Candidates for Membership, Residents and Fellows enrolled in The Aesthetic Society’s Resident Program, and AS Subscribers the ability to earn up to 20 Category 1 CME credits annually just through searching specific bookshelves in the RADAR Resource library.

• All 20 credits earned are also offered as Patient Safety credits.

• $299.99 Members

• $499.99 non-Members

AEST ET S E AENHANCE AND EXPAND YOUR PRACTICE WITH THE LATEST RESEARCHAesthetic Sur ery our l AS is an official publication of The Aesthetic Society and is very proud to be the official English-language journal of 20 major international cosmetic and reconstructive surgery societies.

The Gold Journal is the most widely read clinical journal in cosmetic surgery and is available in print, online, and through RADAR Resource, our mobile optimized web app. It is ranked #1 among all aesthetic plastic surgery journals.

Through AS you will have access to the latest case series, technique, research, and review articles focused solely on cosmetic surgery—exactly what every practicing aesthetic surgeon needs to stay at the cutting edge of our rapidly advancing specialty. Regular subscriptions to AS include access to the print journal as well as the entire archive (1996-present) through our website and RADAR Resource. Subscriptions to AS are complimentary for ASAPS Active Members and ASAPS Candidates for Membership. Resident Program participants receive complimentary electronic access.

AESTHETIC EDUCATION

DON’T HAVE RADAR RESOURCE?iPad App: Search “ASAPS” in the App Store and install the free app

Responsive Web Version: Go to http:/radarresource.org from the web browser on your smartphone, tablet, or computer.

MORE QUESTIONS? Go to www.surgery.org/radar or contact Alicia A. Potochniak, [email protected]

e r less of urch se te E Se rch subscri tio s ex ires o ecember of the

urch si ye r t ii time.



AEST ET S E AENHANCE AND EXPAND YOUR PRACTICE WITH THE LATEST RESEARCHAesthetic Sur ery our l AS is an official publication of The Aesthetic Society and is very proud to be the official English-language journal of 20 major international cosmetic and reconstructive surgery societies.

The Gold Journal is the most widely read clinical journal in cosmetic surgery and is available in print, online, and through RADAR Resource, our mobile optimized web app. It is ranked #1 among all aesthetic plastic surgery journals.

Through AS you will have access to the latest case series, technique, research, and review articles focused solely on cosmetic surgery—exactly what every practicing aesthetic surgeon needs to stay at the cutting edge of our rapidly advancing specialty. Regular subscriptions to AS include access to the print journal as well as the entire archive (1996-present) through our website and RADAR Resource. Subscriptions to AS are complimentary for ASAPS Active Members and ASAPS Candidates for Membership. Resident Program participants receive complimentary electronic access.

AESTHETIC EDUCATION

AS was indexed with MEDLINE/PubMed in 2008 and has been covered by the Thomson Reuters’ Journal Citation Report (JCR) since 2011. AS s current (2014) Impact Factor is 1.841. In the 2014 JCR, AS ranked 82nd out of 198 journals in the overall “Surgery” category.

AS is honored to be the official journal or the English-language journal of the following international societies:

Argentine Society of Plastic, Aesthetic, and Reconstructive Surgery

Brazilian Society of Plastic Surgery

British Association of Aesthetic Plastic Surgeons/National Institute of Aesthetic Research

Canadian Society for Aesthetic Plastic Surgery

Colombian Society of Plastic, Aesthetic, Maxillofacial, and Hand Surgery

Dutch Society for Aesthetic Plastic Surgery

Hellenic Society of Plastic, Reconstructive, and Aesthetic Surgery

Indian Association of Aesthetic Plastic Surgeons

Israel Society of Plastic and Aesthetic Surgery

Italian Association for Aesthetic Plastic Surgery

Japan Society of Aesthetic Plastic Surgery

Korean Society for Aesthetic Plastic Surgery

Mexican Association of Plastic, Aesthetic, and Reconstructive Surgery

Norwegian Society of Aesthetic Plastic Surgery

Panamanian Association of Plastic, Aesthetic, and Reconstructive Surgery

The Rhinoplasty Society

Society of Aesthetic Plastic Surgeons of Thailand

Society of Plastic and Reconstructive Surgeons of Thailand

Turkish Society of Aesthetic Plastic Surgeons

For a sample copy of AS , please go to http://goo.gl/nTzaCI

To subscribe, please go to http://asj.oxfordjournals.org/subscribe

To submit a paper, go to http://mc.manuscriptcentral.com/asjournal

Join the Conversation! Twitter: @ASJrnl - Facebook: Aesthetic Surgery Journal

Visit AS online (www.aestheticsurgeryjournal.com) or contact the Editorial Office ([email protected]) with any AS -related questions or concerns.

Watch. Learn. Advance.The Aesthetic Meeting 2016 Education on Demand

WE ARE AESTHETICS.

www.surgery.org/educationondemand2016

At The Aesthetic Meeting, attendees enjoy the most advanced aestheticeducational experience possible, returning home armed with enhancedknowledge and improved skills. Learn from the masters through The Aesthetic Meeting’s Education on Demand, where you can view exceptionalvideo content when you want, wherever you want. Put yourself one stepahead of the rest by ensuring that you too are informed and prepared totake your practice to the next level.

2016 Education On Demand Ad.qxp_EOD Ad-ASN 2/10/16 8:46 AM Page 1

Experienced

Insights Breast and BodyContouringInteraction. Involvement. Inspiration

Thursday, October 6 – Saturday, October 8, 2016

The Westin Chicago River NorthChicago, IL

WE ARE AESTHETICS.

www.surgery.org/breastandbody2016

Breast and Body Symposium.qxp_Layout 1 1/21/16 8:01 AM Page 1

AESTHETIC EDUCATION

Watch. Learn. Advance.The Aesthetic Meeting 2016 Education on Demand

WE ARE AESTHETICS.

www.surgery.org/educationondemand2016

At The Aesthetic Meeting, attendees enjoy the most advanced aestheticeducational experience possible, returning home armed with enhancedknowledge and improved skills. Learn from the masters through The Aesthetic Meeting’s Education on Demand, where you can view exceptionalvideo content when you want, wherever you want. Put yourself one stepahead of the rest by ensuring that you too are informed and prepared totake your practice to the next level.

2016 Education On Demand Ad.qxp_EOD Ad-ASN 2/10/16 8:46 AM Page 1

Experienced

Insights Breast and BodyContouringInteraction. Involvement. Inspiration

Thursday, October 6 – Saturday, October 8, 2016

The Westin Chicago River NorthChicago, IL

WE ARE AESTHETICS.

www.surgery.org/breastandbody2016

Breast and Body Symposium.qxp_Layout 1 1/21/16 8:01 AM Page 1

17

AESTHETIC EDUCATION

AESTHETIC EDUCATION

The Business of Launching Your Practice

The ASAPS Gift of Expert Advice

American Society for Aesthetic Plastic Surgery11262 Monarch Street, Garden Grove, CA 92841-1441 • 800.364.2147 • 562.799.2356

www.surgery.org/residents2016

September 9–11, 2016Grand Hyatt at DFW—Dallas, TX

Residents’ SymposiumWE ARE AESTHETICS. ••

••••

••••

••

ASAPS 2016 Residents Symposium.qxp_Flyer-ASN 8.5x11 2/11/16 10:29 AM Page 2

w w w . s u r g e r y . o r g / c r u i s e 2 017

THE AESTHETIC CRuISE 2017

50 YEARS OF AESTHETICS

July 21–August 1

®

Don’t Miss the Boat! Book Your Cabin Now.

North Sea CruiseEngland, Scotland, Norway

Chair: W. Grant Stevens, MDCo-Chair: Melinda J. Haws, MD

NorthSeaCruiseDesign.qxp_Layout 1 2/3/16 4:30 PM Page 1

AESTHETIC EDUCATION

18

The Business of Launching Your Practice

The ASAPS Gift of Expert Advice

American Society for Aesthetic Plastic Surgery11262 Monarch Street, Garden Grove, CA 92841-1441 • 800.364.2147 • 562.799.2356

www.surgery.org/residents2016

September 9–11, 2016Grand Hyatt at DFW—Dallas, TX

Residents’ SymposiumWE ARE AESTHETICS. ••

••••

••••

••

ASAPS 2016 Residents Symposium.qxp_Flyer-ASN 8.5x11 2/11/16 10:29 AM Page 2

w w w . s u r g e r y . o r g / c r u i s e 2 017

THE AESTHETIC CRuISE 2017

50 YEARS OF AESTHETICS

July 21–August 1

®

Don’t Miss the Boat! Book Your Cabin Now.

North Sea CruiseEngland, Scotland, Norway

Chair: W. Grant Stevens, MDCo-Chair: Melinda J. Haws, MD

NorthSeaCruiseDesign.qxp_Layout 1 2/3/16 4:30 PM Page 1

AESTHETIC EDUCATION

www.surgery.org/lasvegas2017

WE ARE AESTHETICS.

LAS VEGAS2017 FACIAL SYMPOSIUM50 YEARS OF AESTHETICS

®

• Intimate Learning Environment

• Exceptional Education

Chair: Charles Thorne, MDCo-Chair: Louis Bucky, MD

January13–15, 2017

ASAPS2017FacialSymposium-Final.qxp_Layout 1 2/24/16 5:24 PM Page 1

AESTHETIC EDUCATION

20

www.surgery.org/lasvegas2017

WE ARE AESTHETICS.

LAS VEGAS2017 FACIAL SYMPOSIUM50 YEARS OF AESTHETICS

®

• Intimate Learning Environment

• Exceptional Education

Chair: Charles Thorne, MDCo-Chair: Louis Bucky, MD

January13–15, 2017

ASAPS2017FacialSymposium-Final.qxp_Layout 1 2/24/16 5:24 PM Page 1

The American Society for Aesthetic Plastic Surgery is the world’s preeminent medical society devoted exclusively to aesthetic plastic surgery and cosmetic medicine of the face and body. Membership is by invitation only. Members must be appropriately

certified and meet all rigorous eligibility requirements of the Society, including the completion of an established numberof aesthetic surgical procedures, participation in continuing medical education, an obligation to abide by the

Society’s stringent Code of Ethics, and share the Society’s commitment to patient safety.

having been found fully qualified, is hereby duly elected as an Active Member of theAmerican Society for Aesthetic Plastic Surgery, with all the benefits and obligations provided thereby.

John Doe, MD

PRESENTED ON THE 14th

PRESIDENT

Active Member

SECRETARY

DAY OF NOVEMBER 2014



ASAPS MEMBERSHIP CERTIFICATESHARE YOUR EXPERTISE WITH YOUR PATIENTSExclusively for Active ter tio l Active members of The Aesthetic Society. Our updated membership certificate now features a beautifully embossed Society logo, is personalized with your name and credentials and is finished with an impressive gold border. Accentuate your credentials and position your practice as a center of excellence by adding these certificates to patient rooms or your waiting area.

CODE DESCRIPTION SIZE PRICE

M.CERT Certificate 13.15” x 18” $80 M.CERT-DUP Additional Certificate 13.15” x 18” $65

ASAPS MEMBERSHIP PLAQUELET YOUR PATIENTS KNOW YOU’RE AN EXPERT IN AESTHETIC SURGERY!This exclusive Aesthetic Society membership plaque, personalized with your name, is an impressive credential for any waiting room, exam room, or private office. Silver-toned metal with satin finish. ASAPS logo photo-engraved in signature burgundy, with your name in black.


PLQ-1 Large Wall Plaque 12”x14” $475 PLQ-2 Small Wall Plaque 5”x7” $400

CERTIFICATE OF ADVANCEDEDUCATION IN COSMETIC SURGERY

EDUCATIONAL ACCOMPLISHMENTS ARE IMPORTANT TO PATIENTSThese exclusive certificates document CME credits related to your primary area of practice management, and communicates to your patients your achievements in continuing education.


CME-CERT One Certificate 11” x 14” $80 CME-CERT.DUP Duplicate Certificate 11” x 14”. $65

To obtain a list of requirements and an application for the Certificate of Advanced Education in Cosmetic Surgery, please go to: www.surgery.org/cae

MEMBER EXCLUSIVES

A S A P SM E M B E R B E N E F I T

your lab coat

is your suit.

F R E EASAPS Logo Embroidery

F R E EName & Title Embroidery on orders over $175TO PL ACE AN ORDER:

visit www.medelita.com

Expert Legal Advice.

Exclusively for Members and Candidates for Membership of The Aesthetic Society. With rich legal experience in the medical field, Bob Aicher, Esq., is uniquely qualified to provide free Member consultations in the areas of practice management, insurance, malpractice, scope of practice, ethics, and defamation.

To contact Bob Aicher, Esq., please email [email protected] or call via phone at (707) 321-6945.

This service is not intended to replace legal counsel.

Absolutely Free.Who Else Can Offer That?

For More InformationToll-Free 800.364.2147 or 562.799.2356

www.surgery.org

MEMBER EXCLUSIVES

22

A S A P SM E M B E R B E N E F I T

your lab coat

is your suit.

F R E EASAPS Logo Embroidery

F R E EName & Title Embroidery on orders over $175TO PL ACE AN ORDER:

visit www.medelita.com

E E E CL SI ES

23

INDEPENDENT ADVOCATES DELIVERING RISK-FREE,

PROVEN RESULTS

We understand the credit card processing industry and can help you get the best rates and fees. We help merchants save money from the extremely un-regulated credit card industry without having to switch processors. There are NO UPFRONT COSTS for our services and we are paid out of the savings we achieve for you, recovering revenue that was otherwise lost.

ANALYZE ADJUST AUDITWe will review your statement at NO charge to uncover inflated rates, hidden fees and any coding errors.

We negotiate with the processors on your behalf to reduce your rates and eliminate hidden fees.

We regularly monitor your statements every month to watch for rising rates and additional fees, to ensure you keep your savings.

LET US HELP PROTECT YOUR BOTTOM LINE.

UPCOMING WEBINAR: EMV® - What the Liability Shift Means for your PracticeLearn what you need to know about your liability, including rights and responsibilities as a practice and how to protect your business.Learn more: www.merchantadvocate.com/ASAPS

WE SAVE YOU MONEY WITHOUT SWITCHING PROCESSORS

MEMBER EXCLUSIVESMEMBER EXCLUSIVES

INDEPENDENT ADVOCATES DELIVERING RISK-FREE,

PROVEN RESULTS

We understand the credit card processing industry and can help you get the best rates and fees. We help merchants save money from the extremely un-regulated credit card industry without having to switch processors. There are NO UPFRONT COSTS for our services and we are paid out of the savings we achieve for you, recovering revenue that was otherwise lost.

ANALYZE ADJUST AUDITWe will review your statement at NO charge to uncover inflated rates, hidden fees and any coding errors.

We negotiate with the processors on your behalf to reduce your rates and eliminate hidden fees.

We regularly monitor your statements every month to watch for rising rates and additional fees, to ensure you keep your savings.

LET US HELP PROTECT YOUR BOTTOM LINE.

UPCOMING WEBINAR: EMV® - What the Liability Shift Means for your PracticeLearn what you need to know about your liability, including rights and responsibilities as a practice and how to protect your business.Learn more: www.merchantadvocate.com/ASAPS

WE SAVE YOU MONEY WITHOUT SWITCHING PROCESSORS

MEMBER EXCLUSIVES

25

Working together to advance the science, art, and safe practice of aesthetic plastic surgery & cosmetic medicine through education, research, and innovation while

maintaining the highest standards of ethical conduct among qualified plastic surgeons.

Founding Premier Partner: Sientra

The Aesthetic Society’s Industry Partnership Program

Founding Alliance Partner: Rosemont Media

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MEMBER EXCLUSIVES

26

Working together to advance the science, art, and safe practice of aesthetic plastic surgery & cosmetic medicine through education, research, and innovation while

maintaining the highest standards of ethical conduct among qualified plastic surgeons.

Founding Premier Partner: Sientra

The Aesthetic Society’s Industry Partnership Program

Founding Alliance Partner: Rosemont Media

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PARTNERS

THE AESTHETIC SOCIETY

NOW, MORETHAN EVER...WE ARE AESTHETICS.

At The Aesthetic Society, we are aesthetics. We’re here for you, at any stage of your professional development, with an array of opportunities for you to learn and grow.

The Aesthetic Society is a selective and highly-qualified group of aesthetic plastic surgeons, representing the best in the aesthetic specialty. Our mission is a simple one: to advance the science, art, and safe practice of aesthetic plastic surgery & cosmetic medicine through education, research, and innovation while maintaining the highest standards of ethical conduct. At The Aesthetic Society, our sole focus is aesthetics—nothing else.

100% dedicated to the specialty of aesthetic plastic surgery and cosmetic medicine, The Aesthetic Society is at the forefront of education, collaboration, and research. Our educational program is unfettered by ancillary programs or conflicting interests, with Active Membership reserved as an exclusive privilege and distinct honor for those plastic surgeons who demonstrate achievement and continued education in the specialty.

With expanded opportunities and benefits for both members and non-members alike, The Aesthetic Society is completely dedicated to the exclusive needs, both educational and business, of the aesthetic plastic surgeon. We invite you to explore all the knowledge and tools that The Aesthetic Society offers to ensure that you stay one step ahead of the rest.

THE AMERICAN SOCIETY FORAESTHETIC PLASTIC SURGERY...




AESTHETIC SOCIETY BENEFITSWhile benefits vary according to your level of engagement, The Aesthetic Society offers an array of educational opportunities, products and services focused on ensuring those with aesthetic practices have the tools they need to thrive. le se see follo i c te ories for s eci c escri tio s of be e ts.

EDUCATIONThe Aesthetic Meeting. Long considered the “gold standard’ in aesthetic education, members receive registration discounts resulting in substantial cost-saving for this premier educational event. iscou ts for Active

embers i tes for embershi com lime t ry re istr tio for esi e t ro r m E rollees.

Aesthetic Sur ery our l. An international, indexed, peer-reviewed journal published 10 times per year with an Impact Factor of 1.841, ranked 82 of 198 surgical journals, AS is essential for keeping up-to-date on the latest clinical aesthetic techniques and research. AS is the #1 Journal in all of aesthetic surgery, and is celebrating its 20th Anniversary. While a personal journal subscription is $390 a year, access to AS is complimentary for those engaged with The Aesthetic Society Active embers

i tes for embershi receive both ri t o li e ccess those e rolle i the esi e t ro r m receive o li e ccess.

RADAR Resource. With the RADAR Resource medical library and private professional network, access is available to all issues of Aesthetic Sur ery our l from 1995-present. You can also access Aesthetic Society e s,

Practice Management resources, selected Aesthetic Meeting videos, Shaped Implant and Premier Global Hot Topics Education, and much, much more. Annotate articles with text or voice notes, add links and videos, and create your own customizable aesthetic resource library. Engage in discussions and share content with fellow surgeons, upload and annotate your personal PDF documents and even earn CME Search credits, simply by using RADAR for research E Se rch subscri tio s sol se r tely. All content is fully searchable for quick access to information you need now. om lime t ry to Active embers i tes for embershi for those e rolle i the esi e t ro r m.

NEW: My CME Record. One of the top requests from ASAPS Members has been that The Society create its own CME tracking system. We’re happy to report that we now have MyCME. This newly-developed online tool is ready to maintain all your CME requirements and records. om lime t ry exclusive to ASA S Active ter tio l Active embers.

Webinars. Informative webinars are offered regularly, free of ch r e to Active embers i tes for embershi for those e rolle i the

esi e t ro r m on a variety of timely subjects.

Aesthetic Society e s. Our quarterly print and digital publication, is a benefit of membership. See e eme t c te ories for s eci c elivery

et ils.

Symposia. The Aesthetic Society is continually creating new and differentiated learning modules, including The Aesthetic Cruise and the ASAPS Las Vegas Facial Symposium. Discounts for those associated with The Aesthetic Society apply.

MARKETING

Smart Beauty Guide. Developed exclusively for Active embers of The Aesthetic Society, this consumer

education and marketing campaign was designed to ensure your practice thrives by attracting new patients to your practice. In addition to our interactive website, SmartBeautyGuide.com, there are also complimentary ad templates for print and web advertising, complimentary procedural videos, which the surgeon can use as his or her own, and beautiful new brochures and marketing materials, available for purchase.

Referral Sources. Exclusively for Aesthetic Society Active Members, membership includes access to three potential Referral Sources: Select-a-Surgeon, Enhanced Practice Profile (EPP) Web Pages, and Ask-a-Surgeon, located on SmartBeautyGuide.com; cumulatively these produce approximately 43,000 referrals per month.

ASAPS Enhanced Practice Profile (EPP) with Video. Exclusively for Active embers for an additional fee, EPPs are a fully optimized service for impactful search engine results. EPPs consistently get first page rankings on Google, and in many cases, are listed above and/or along with your practice website. With an Enhanced Practice Profile, simply by linking to their EPPs, Active Members can become a Featured Local Surgeon on the website, with the Select-a-Surgeon feature removed. Members who subscribe to Real Patient Ratings will also be able to have their star ratings added to their EPPs.

Aesthetic Society Product Discounts. From our Smart Beauty Guide and accompanying procedure brochures, exclusively for members, to our other marketing and educational materials, those engaged with The Aesthetic Society receive substantial discounts on products.

Ask-A-Surgeon. A free and ‘live’ Q & A Community, exclusively for Active embers to answer plastic surgery questions from the public, your answers are then linked free of charge to your EPP to increase your online visibility.

Aesthetic Society Logos. or Active embers .S. ter tio l o ly use the Aesthetic Society

logo on your practice materials and feature the logo prominently within your office to position your practice as a center of excellence.

Smart Beauty Guide Logos. For EPP subscribers, add the Smart Beauty Guide Logo to your website to create a personalized experience for consumers on The Aesthetic Society’s consumer-facing website (smartbeautyguide.com). Your practice information will be showcased prominently to visitors free from competition.

WE ARE AES E ICS.




MARKETING

Smart Beauty Guide. Developed exclusively for Active embers of The Aesthetic Society, this consumer

education and marketing campaign was designed to ensure your practice thrives by attracting new patients to your practice. In addition to our interactive website, SmartBeautyGuide.com, there are also complimentary ad templates for print and web advertising, complimentary procedural videos, which the surgeon can use as his or her own, and beautiful new brochures and marketing materials, available for purchase.

Referral Sources. Exclusively for Aesthetic Society Active Members, membership includes access to three potential Referral Sources: Select-a-Surgeon, Enhanced Practice Profile (EPP) Web Pages, and Ask-a-Surgeon, located on SmartBeautyGuide.com; cumulatively these produce approximately 43,000 referrals per month.

ASAPS Enhanced Practice Profile (EPP) with Video. Exclusively for Active embers for an additional fee, EPPs are a fully optimized service for impactful search engine results. EPPs consistently get first page rankings on Google, and in many cases, are listed above and/or along with your practice website. With an Enhanced Practice Profile, simply by linking to their EPPs, Active Members can become a Featured Local Surgeon on the website, with the Select-a-Surgeon feature removed. Members who subscribe to Real Patient Ratings will also be able to have their star ratings added to their EPPs.

Aesthetic Society Product Discounts. From our Smart Beauty Guide and accompanying procedure brochures, exclusively for members, to our other marketing and educational materials, those engaged with The Aesthetic Society receive substantial discounts on products.

Ask-A-Surgeon. A free and ‘live’ Q & A Community, exclusively for Active embers to answer plastic surgery questions from the public, your answers are then linked free of charge to your EPP to increase your online visibility.

Aesthetic Society Logos. or Active embers .S. ter tio l o ly use the Aesthetic Society

logo on your practice materials and feature the logo prominently within your office to position your practice as a center of excellence.

Smart Beauty Guide Logos. For EPP subscribers, add the Smart Beauty Guide Logo to your website to create a personalized experience for consumers on The Aesthetic Society’s consumer-facing website (smartbeautyguide.com). Your practice information will be showcased prominently to visitors free from competition.

Social Media and Digital Content. or Active embers ter tio l Active embers engage consumers

via Social Media with original news-worthy content. The Aesthetic Society provides social media posts via twice-monthly email with easy-to-share ASAPS contests, news stories, blogs and video. In addition, choose from an array of ready-to-use original content for your blogs and newsletters from our Digital Content Library complete with stock photography and usage guidelines.

SERVICES

Legal Counsel. or Active embers i tes for embershi take advantage of complimentary legal advice from the Society’s attorney, Bob Aicher, Esq.

ASAPS Advantage Program. Active embers receive a variety of discounted services and products from our Aesthetic Society Advantage Program Service Providers: Medelita, Merchant Advocate, Zalea, and Real Patient Ratings.





ACTIVE MEMBERSHIP – U.S. AND CANADIAN SURGEONS

SUPERIOR AESTHETIC EDUCATION • Meeting Discounts. Take advantage of significant savings on registration fees for The Aesthetic Meeting and ASAPS’ educational symposia.

• Subscriptions. Receive complimentary subscriptions to Aesthetic Sur ery our l AS and Aesthetic Society

e s AS both in print and online access.

• RADAR Resource. Access to a complete aesthetic medical library and private professional network, featuring all issues of AS educational videos, discussion forums, and more.

ESSENTIAL TOOLS & SERVICES • NEW - My CME Record. A complimentary tool to track and manage your CME online.

• Legal Counsel. Receive complimentary one-on-one legal advice from ASAPS legal counsel.

• Expand Your Reach. ASAPS offers essential advice on Search Engine Optimization (SEO), public relations, and social media, including assistance with blogging and media interviews. Plus, use ASAPS’ annual procedural statistics to promote your practice locally.

PROMOTION TO PROSPECTIVE PATIENTS • ASAPS Logo and Certificate. Distinguish yourself from your competition by using the ASAPS member logo on your website and marketing materials, and receive a membership certificate to display in your office.

• Smart Beauty Guide. Patient referral opportunities are available through a complimentary “Select-A-Surgeon” listing, by answering patient questions via “Ask-A-Surgeon,” and through links to Smart Beauty Guide (SBG) using our SBG logo on your personal website. Further increase your visibility by purchasing an Enhanced Practice Profile (EPP). EPPs receive high Google rankings allowing prospective patients to more easily find you.

• Products. Receive discounts on essential products for your practice, as well as Smart Beauty Guide marketing materials, exclusively for ASAPS members.

• Social Media. Receive complimentary twice-monthly digital content for use on your social media accounts and website.

MAXIMIZE YOUR PRESENCE IN THE SPECIALTY • Networking Opportunities. Members enjoy the opportunity to vote, serve on committees, serve in elected office and influence change within the aesthetic specialty. Make an impact today!

REQUIREMENTS FOR ACTIVE MEMBERSHIP – U.S. AND CANADIAN • Board-certification in plastic surgery by The American Board of Plastic Surgery (ABPS) or The Royal College of Physicians and Surgeons of Canada (RCPSC).

• Attendance at The Aesthetic Meeting or a meeting exclusively organized and managed by The Aesthetic Society within 4 years rior to application date.

• Documentation of a minimum of 75 aesthetic surgical cases during a recent 18 month period OR completion of a 12 month ASAPS Endorsed Aesthetic Fellowship.

• Ability to document 60 category 1 CME credits in aesthetic surgery during the 36-month period prior to the application date.

• Two (2) sponsors that are Active/Life Members of The Aesthetic Society. One must be within 100 miles of your practice, while the other can be located anywhere within the U.S. or Canada.

• Submission of a report on all malpractice cases, if any.

• Provide verification for accreditation for any surgical facilities that are used.

• Agree to abide by the Society’s Bylaws, Conflict of Interest Policy, and Code of Ethics.

ACTIVE MEMBERSHIP – U.S. AND CANADIAN FEES* • Application fee of $250

• Active Member annual dues $1,198 *Fees subject to change

THE ACTIVE MEMBER – U.S. AND CANADIAN SURGEON APPLICATION PROCESS STE To begin the membership process, please

complete the Active Member checklist at www.surgery.org/checklist

STE Once verified that you qualify, the full application will be provided.

STE Submit your completed application no later than January 5 or July 1.

Applicants who submit a complete application by the January 5 deadline are eligible for election just prior to the annual Aesthetic Meeting in the spring. Individuals who submit their application for the July 1 deadline are eligible for election to membership at the end of the year. A nominal fee to cover administrative expense associated with your application is required at the time you apply.

If you have any questions about Active Membership please contact

Marissa Simpson at 562.799.2356 or [email protected]

C US F S




INTERNATIONAL ACTIVE MEMBERSHIP

SUPERIOR AESTHETIC EDUCATION • Meeting Discounts. Take advantage of significant savings on registration for The Aesthetic Meeting and ASAPS’ educational symposia.

• Subscriptions. Receive complimentary print and online subscriptions to Aesthetic Sur ery our l AS and an online subscription to Aesthetic Society e s AS .

• RADAR Resource. Access to a complete aesthetic medical library and private professional network, featuring all issues of AS educational videos, discussion forums and more.

ESSENTIAL TOOLS & SERVICES • NEW - My CME Record. A complimentary tool to track and manage your CME online.

• Legal Counsel. Receive complimentary one-on-one legal advice from ASAPS legal counsel.

• Expand Your Reach. ASAPS offers essential advice on Search Engine Optimization (SEO), public relations, and social media, including assistance with blogging and media interviews.

PROMOTION TO PROSPECTIVE PATIENTS • ASAPS Logo and Certificate. Distinguish yourself from your competition by using the ASAPS member logo on your website and marketing materials, and receive a membership certificate to display in your office.

• Smart Beauty Guide. Patient referral opportunities are available through a complimentary “Select-A-Surgeon” listing, by answering patient questions via “Ask-A-Surgeon,” and through links to Smart Beauty Guide (SBG) using our SBG logo on your personal website. Further increase your visibility by purchasing an Enhanced Practice Profile (EPP). EPPs receive high Google rankings allowing prospective patients to more easily find you.

• Products. Receive discounts on essential products for your practice, as well as Smart Beauty Guide marketing materials, exclusively for ASAPS members.

• Social Media. Receive complimentary twice-monthly digital content for use on your social media accounts and website.

MAXIMIZE YOUR PRESENCE IN THE SPECIALTY • Networking Opportunities. ASAPS International Members enjoy the opportunity serve on committees, and influence change within the aesthetic specialty. Make an impact today!

REQUIREMENTS FOR INTERNATIONAL ACTIVE MEMBERSHIP • Provide documentation of membership in your national society acceptable to the Board of Directors, or in the International Society of Aesthetic Plastic Surgery (ISAPS).

• Attendance at The Aesthetic Meeting or a meeting exclusively organized and managed by The Aesthetic Society within 4 years prior to application date.

• Documentation of a minimum of 75 aesthetic surgical cases during a recent 18-month period OR completion of a 12 month ASAPS Endorsed Aesthetic Fellowship.

• Ability to document 60 hours of participation in meetings that pertain to aesthetic surgery during the 36-month period prior to application date.

• Two (2) sponsors, one must be an Active/International Active or Life Member of ASAPS, and the other a member of your national society or from an ISAPS member in your country.

• Submission of a report on all malpractice cases, if any.

• Provide verification of accreditation for any surgical facilities that are used.


INTERNATIONAL ACTIVE MEMBERSHIP FEES* • Application fee of $250

• International Active Member annual dues $940 *Fees subject to change

THE INTERNATIONAL ACTIVE MEMBER APPLICATION PROCESS STE To begin the membership process, please

complete the Active Member checklist at www.surgery.org/checklist

STE Once verified that you qualify, the full application will be provided.

STE Submit your completed application no later than January 5 or July 1.

Applicants who submit a complete application by the January 5 deadline are eligible for election just prior to the annual Aesthetic Meeting in the spring. Individuals who submit their application for the July 1 deadline are eligible for election to membership at the end of the year. A nominal fee to cover administrative expense associated with your application is required at the time you apply.

If you have any questions about International Active Membership, please contact


C US F S





CANDIDATE FOR MEMBERSHIP – U.S. AND CANADIAN SURGEONS

For those surgeons practicing in the U.S. and Canada not yet eligible or still deciding upon full Active Membership in The Aesthetic Society, the Candidate for Membership Program offers amazing discounts and benefits as you chart your course to full Active Member status.

CANDIDATE FOR MEMBERSHIP BENEFITS – U.S. AND CANADIAN SURGEONS

• Print and online subscription to the Aesthetic Sur ery our l AS

• Access to RADAR Resource

• Print subscription to the Aesthetic Society e s

• Complimentary legal advice from ASAPS legal counsel

• Promote yourself as an ASAPS “Candidate for Membership” on your website and marketing materials

• Discounts offering significant savings on Aesthetic Society products for which Candidates for Membership are eligible

• Complimentary webinars

• INCREASED SAVINGS – Significant discount on Guest Surgeon registration for The Aesthetic Society’s annual Aesthetic Meeting and symposia

• Opportunity to serve on The Aesthetic Society’s committees

CANDIDATE FOR MEMBERSHIP REQUIREMENTS – U.S. AND CANADIAN SURGEONS

• Complete the Candidate for Membership Application at: www.surgery.org/candidateform

• Provide documentation from The American Board of Plastic Surgery (ABPS) or The Royal College of Physicians and Surgeons of Canada (RCPSC) stating Board admissibility.



• Provide a letter of recommendation from your plastic surgery residency program director (does not need to be ASAPS Member) OR an Active/Life Member of ASAPS.

• Agree to abide by the Society’s Bylaws, Conflict of Interest Policy, and Code of Ethics. At any time during your Candidacy period, we encourage you to apply for Active Membership, should you become eligible. It is not a requirement to remain a Candidate for Membership for the five-year maximum term.

You must remain current on your Candidate annual fee in order to state you are a “Candidate for Membership” on your website and marketing materials. While you are able to use this verbiage “Candidate for Membership”, you may not use the ASAPS logo. Use of the ASAPS logo is reserved for Active Members only.

CANDIDATE FOR MEMBERSHIP FEES – U.S. AND CANADIAN* Year 1: $450 Year 2: $450 Year 3: $549 Year 4: $825 Year 5: $1,198

*Fees subject to change

Participation in The Aesthetic Society’s Candidate for Membership Program is limited to five years. Candidates who meet Active Membership requirements are encouraged to apply for Active Membership. Being enrolled in the Candidate Program does not guarantee acceptance to Active Membership.

THE CANDIDATE FOR MEMBERSHIP APPLICATION PROCESS:STE To begin the Candidate for Membership

application process, please complete the application form at: www.surgery.org/candidateform

STE Submit all necessary verification, as noted above.

STE Complete process by paying applicable fee.

If you have any questions about the Candidate for Membership Program, please contact





CANDIDATE FOR MEMBERSHIP –INTERNATIONAL SURGEONS

For those surgeons practicing outside the U.S. and Canada not yet eligible or still deciding upon full Active Membership in The Aesthetic Society, the International Candidate for Membership Program offers amazing discounts and benefits as you chart your course to full International Active Member status.

INTERNATIONAL CANDIDATE FOR MEMBERSHIP BENEFITS

• Print and online subscription to the Aesthetic Sur ery our l AS

• Access to ASJ via RADAR Resource

• Online subscription to the Aesthetic Society e s

• Complimentary legal advice from ASAPS legal counsel

• Promote yourself as an ASAPS “International Candidate for Membership” on your website and marketing materials

• Discounts offering significant savings on Aesthetic Society products for which Candidates for Membership are eligible

• INCREASED SAVINGS – Significant discount on Guest Surgeon registration for The Aesthetic Society’s annual Aesthetic Meeting and symposia

• Opportunity to serve on The Aesthetic Society’s committees

• Complimentary webinars

INTERNATIONAL CANDIDATE FOR MEMBERSHIP REQUIREMENTS

• Complete the International Candidate for Membership Application at: www.surgery.org/candidateform

• Provide verification of membership in a national member society acceptable to the ASAPS Board of Directors, or in the International Society of Aesthetic Plastic Surgery (ISAPS).



• Provide a letter of recommendation from your plastic surgery residency program director (does not need to be ASAPS Member) OR an ASAPS Active Member/International Active Member/Life Member.


At any time during your International Candidacy period, we encourage you to apply for International Active Membership should you become eligible. It is not a requirement to remain an International Candidate for Membership for the five-year maximum term.

You must remain current on your International Candidate annual fee in order to state you are an International Candidate for Membership on your website and marketing materials. While you are able to use this verbiage “International Candidate for Membership”, you may not use the ASAPS logo. Use of the ASAPS logo is reserved for Active Members only.

INTERNATIONAL CANDIDATE FOR MEMBERSHIP FEES*Year 1: $321 Year 2: $321 Year 3: $420 Year 4: $696 Year 5: $940

*Fees subject to change

Participation in The Aesthetic Society’s International Candidate for Membership Program is limited to five years. International Candidates who meet the International Active Membership requirements are encouraged to apply for International Active Membership. Being enrolled in the International Candidate Program does not guarantee acceptance to International Active Membership.

THE INTERNATIONAL CANDIDATE FOR MEMBERSHIP APPLICATION PROCESSSTE To begin the International Candidate for

Membership application process, please complete the application form at: www.surgery.org/candidateform

STE Submit all necessary verification, as noted above.

STE Complete process by paying applicable fee.

If you have any questions about the International Candidate for Membership Program, please contact Marissa Simpson at 562.799.2356 or [email protected]





RESIDENT PROGRAMFor plastic surgery residents in training, The Aesthetic Society has created the unique Resident Program, designed to provide qualified residents and fellows with many complimentary aesthetic surgery educational and support services. Enrollment in this program is complimentary and open to residents and fellows currently enrolled in an accredited plastic surgery residency programs or accredited/private plastic surgery fellowships in the United States and Canada*.

RESIDENT PROGRAM BENEFITS: • Complimentary – Online subscription to Aesthetic Sur ery our l AS

• Complimentary – Access to RADAR Resource

• Complimentary – Registration for the annual Aesthetic Meeting

• Complimentary – Registration for the annual Aesthetic Meeting’s Residents & Fellows Forum

• Complimentary – Registration for teaching courses if space is available 30 minutes prior to the start of the course during the annual Aesthetic Meeting

• Complimentary – Access to Education on Demand Post-Aesthetic Meeting online session viewing

• Complimentary – Online subscription to Aesthetic Society e s

• Complimentary – Participation in Aesthetic Society Educational Webinars

• Complimentary – Registration for the Resident’s Business Symposium

To complete the enrollment form, visit: www.surgery.org/professionals/residents

There is curre tly o Aesthetic Society ter tio l esi e t ro r m. ter tio l esi e ts m y tte The Aesthetic eeti free of ch r e ith veri c tio

If you have any questions about the Resident Program, please contact Marissa Simpson at

800.364.2147 or 562.799.2356 or [email protected]




AESTHETIC SURGERY EDUCATION AND RESEARCH FOUNDATION (ASERF)

YOUR MEMBERSHIP ENHANCES THE AESTHETIC SPECIALTYEstablished in 1993 as the philanthropic arm of The Aesthetic Society, the Aesthetic Surgery Education and Research Foundation continues to fund research that impacts your aesthetic practice. Through directed research studies, as well as providing grants to physicians, ASERF is helping to ensure that aesthetic plastic surgery products and techniques are safe, effective and relevant.

You can help keep plastic surgery research moving forward by:

• Donating your honoraria or royalties

• Becoming an annual donor

• Making a year-end donation

• Funding a specific area of research

• Donating gifts of stock

• Creating a named fund

CONSIDER ASERF IN YOUR ESTATE PLANS BY:

• Leaving a bequest in your will or trust

• Naming ASERF as a beneficiary on a life-insurance policy

To learn more about donating to ASERF and other research projects, please call 562.799.2356, visit www.aserf.org, or email [email protected].

Your donation can help keep aesthetics at the forefront of patient safety and enhanced results.

AES E S E E A A ESEA A


SURGEONS, ARE YOUR SKIN CARE SPECIALISTS MEMBERS OF THE SPSSCS?




SOCIETY OF PLASTIC SURGICAL SKIN CARE SPECIALISTS (SPSSCS)

Surgeons, if your skin care specialists are not members of the Society of Plastic Surgical Skin Care Specialists (SPSSCS), they are missing out on the essential educational opportunities available to them. In today’s world, it is critical that those on your staff devoted to skin care stay abreast of the latest products, services, and cutting-edge treatments in skin care. The Society of Plastic Surgical Skin Care Specialists is a voluntary, non-profit organization dedicated to the promotion of education, enhancement of clinical skills, and the delivery of safe, quality skin care provided to patients from the offices of plastic surgeons.

SPSSCS MEMBERSHIP BENEFITS • Annual meeting to enhance professional skills

• Opportunity to apply for annual meeting member scholarship

• Midwest MultiState Division Nurses Association is approved by the American Nurses

• Credentialing Center to provide continuing nursing education applicable towards CPSN recertification requirements

• "Mentors for New Members" Program

• Newsletters (three each year)

• Professional networking opportunities

• Website access

• Membership Directory

• Opportunities for leadership and experience in a volunteer organization

• Opportunities to attend specified ASAPS scientific sessions and teaching courses

• Nationally recognized plastic surgical skin care society

SPSSCS MEMBERSHIP QUALIFICATIONSThe SPSSCS offers membership opportunities for registered nurses, licensed practical nurses, physician assistants, or other licensed skin care professionals (aesthetician or cosmetologist) practicing within their scope of practice and employed by or practicing under the direct supervision of one of the following: a plastic surgeon certified or eligible for examination by the American Board of Plastic Surgery or the Royal College of Physicians and

Surgeons of Canada; a facial plastic surgeon who is a member of the American Academy of Facial Plastic and Reconstructive Surgery; an oculoplastic surgeon who is a member of the American Society of Ophthalmic Plastic and Reconstructive Surgery; or a dermatologic surgeon who is a member of the American Society for Dermatologic Surgery; for the purpose of providing plastic surgical skin care to their patients. Surgeons, who meet the qualifications above, with an interest in skin care are also qualified for Active Membership.

• Active MembershipActive participation in the SPSSCS is the gateway to your professional growth and identity. Networking, participation, relationship-building, leadership, and educational opportunities abound.

• Associate MembershipActive Members of the SPSSCS, who no longer meet the employment requirements for Active Membership, may retain an Associate Membership for 12 months while seeking affiliation.

• International Membership Eligible licensed skin care professionals, employed by or practicing under the direct supervision of international plastic surgeons, may also benefit as members of the SPSSCS.

SPSSCS MEMBERSHIP DUESAnnual Fee: $225 Additional Member from Same Practice: $175

Your annual membership dues entitle you to Society benefits for one year. Applications can be found here: www.spsscs.org/wp-content/uploads/membership_renewal2.pdf

Submit completed application, copy of current license, and annual fee to:

SPSSCS Central Office11262 Monarch Street. Garden Grove, CA 92841 USA Phone: 800.486.0611 or 562.799.0466 Fax: 562.799.1098

AESTHETIC MEETING 2016 EDUCATION ON DEMANDSee e for more i form tio

AESTHETIC SOCIETY EDUCATIONAL SYMPOSIUM AESTHETIC CRUISE 2017 See e ASAPS LAS VEGAS 2016 See e EXPERIENCED INSIGHTS 2016 See e RESIDENTS’ SYMPOSIUM See e THE AESTHETIC MEETING 2017 See b c cover

AESTHETIC SOCIETY MEMBER & CANDIDATE FOR MEMBERSHIP INFORMATIONSee e for more i form tio

AEST ET S E A ASSee e for more i form tio

ALPHAEON'S TOUCH: SMART BEAUTY GUIDE ELECTRONIC PROCEDURE BROCHURESSee e for more i form tio

ASAPS CERTIFICATE OF ADVANCED EDUCATION IN COSMETIC SURGERY*CME-CERT One certificate $80CME.CERT.DUP Duplicate certificate-each $65See e for more i form tio

ASERF (AESTHETIC SURGERY EDUCATION AND RESEARCH FOUNDATION)See e for more i form tio

CANFIELD SCIENTIFIC, INC.: SMART BEAUTY GUIDE ELECTRONIC PROCEDURE BROCHURES*See e for more i form tio

CERTIFICATE OF SPECIAL RECOGNITION FOR COMMUNITY SERVICE AND VOLUNTEERISM* CSR Certificate of Special Recognition FREE

CYCLE OF CARE ONLINE ACCESS ANNUAL SUBSCRIPTION Patient Instructions, OR Forms, Letters and Disclosures for Plastic SurgeonsCCOA-M16 ASAPS/ASPS Member, Candidate & Resident $99†CCOA-G16 Non-member $299†See e for more i form tio

ENHANCED PRACTICE PROFILE* WEB-DEV One-time set-up fee $399 WEB-M16 Annual maintenance fee $699See e for more i form tio

GUIDE TO FACIAL REJUVENATIONSee e for more i form tio

LAB COATS BY MEDELITA A ASA S A A TA E A E E See e for more i form tio

LEGAL ADVICE*E TA AEST ET S ET E E S

A A ATESSee e for more i form tio

MEMBERSHIP PLAQUE*PLQ-1 Large wall plaque $475PLQ-2 Small wall plaque $400See e for more i form tio

MERCHANT ADVOCATEA ASA S A A TA E A E E See e for more i form tio

PATIENT SAFETY POSTER*.sur ery.or oster

PERSONALIZED LABELS*S-500 Qty. 500 $105S-1000 Qty. 1000 $160S-2000 Qty. 2000 $220See e for more i form tio

POLICIES AND PROCEDURES FOR THE AESTHETIC PLASTIC SURGERY PRACTICEPPM-CD ASAPS Member $299PPM-CD ASAPS Candidate and Plastic Surgery Resident $449PPM-CD Non-member Physician $599See e for more i form tio

RADAR RESOURCECME Search: Contact [email protected] to PurchaseSee es for more i form tio




AESTHETIC SOCIETY PRODUCTS AT-A-GLANCE

*EXCLUSIVELY FOR AESTHETIC SOCIETY MEMBERS.

† A u l subscri tio urch se i clu es ccess from u ry to ecember follo e by u l o tio l re e l.


REALPATIENT RATINGS A ASA S A A TA E A E ESee e for more i form tio

RESIDENT PROGRAMSee e for more i form tio

RESIDENTS’ SYMPOSIUMSee e for more i form tio

SCRUB SETS BY MEDELITAA ASA S A A TA E A E ESee e for more i form tio

SMART BEAUTY GUIDE FOR AESTHETIC PLASTIC SURGERY AND COSMETIC MEDICINE*

SMART BEAUTY GUIDE: CAMPAIGN AND WEBSITESee e for more i form tio

SMART BEAUTY GUIDE BROCHURESBG-1 Qty. 500 $2499SBG-1 Qty. 1000 $4499See e for more i form tio

SMART BEAUTY GUIDE CONSULTATION FOLDERSBG-CF (Sold in packs of 100) $125See e for more i form tio

SMART BEAUTY GUIDE ENHANCED PRACTICE PROFILEWEB-DEV One-time set-up fee $399WEB-M16 Annual maintenance fee $699See e for more i form tio

SMART BEAUTY GUIDE PROCEDURAL BROCHURESPB-1 AbdominoplastyPB-2 Breast AugmentationPB-3 Breast Lift PB-4 Breast ReductionPB-5 Brow Lift PB-6 Eyelid Surgery PB-7 Facelift PB-8 LiposuctionPB-9 Mommy MakeoverPB-10 Surgery of the Nose PB-11 Enhancements for Men PB-12 Aesthetic Vaginal SurgeryPB-13 Buttocks Enhancement PB-14 Arm & Thigh Lift PB-15 Dramatic Weight Loss

PROCEDURAL BROCHURE PRICING (SOLD IN PACKS OF 50)Qty. 1-5 packs $54 per packQty. 6-15 packs $49 per packQty. 16+ packs $43 per pack– s vi s

See es for more i form tio

SMART BEAUTY GUIDE PROCEDURAL BROCHURES –\ ELECTRONICSee e for more i form tio

SOCIETY OF PLASTIC SURGICAL SKIN CARE SPECIALISTSSee e for more i form tio

YOU | REALIZED PRACTICE MARKETING BROCHURES YR-1 BodyYR-2 Breast YR-3 Eyes YR-4 Face YR-5 Skin Sold in increments of 50 brochures per title.Minimum total order is 500 brochures. For board certified surgeons only.

ASAPS Member / CandidateQty. 500-1000 $73 per pack / $1.46 per pieceQty. 1100-1500 $51 per pack / $1.02 per pieceQty. 1600 or more $44 per pack / $0.88 per piece

Non-ASAPS MemberQty. 500-1000 $86 per pack / $1.72 per pieceQty. 1100-1500 $60 per pack / $1.20 per pieceQty. 1600 or more $56 per pack / $1.12 per piece

See e for more i form tio

ZALEA A ASA S A A TA E A E E See e for more i form tio

*EXCLUSIVELY FOR AESTHETIC SOCIETY MEMBERS.




EDUCATIONAL DVDS

Did you know that The Aesthetic Society offers a

wide array of educational DVDs from past Aesthetic Meetings,

as well as Baker Gordon Symposiums?

Explore the educational opportunities at

http://www.surgery.org/members/asaps-online-catalog/1000483

ORDER INFORMATION

____________________________________________________________________________________Physician’s name ASAPS ID#

❑ ASAPS member ❑ ASAPS candidate ❑ ASAPS international candidate ❑ Other

Are you board-certified? ❑ Yes ❑ No

Daytime phone ________________________________ Fax ________________________________

E-mail ____________________________________________________________________

____________________________________________________________________________________Name and title of person placing order (office manager, etc.)

SHIPPING INFORMATION

Name ____________________________________________________________________

Address ____________________________________________________________________

City/State/Zip ____________________________________________________________________

METHOD OF PAYMENT

❑ Check (payable to ASAPS) ❑ Money Order (US Funds) ❑ Visa ❑ MasterCard ❑ American Express

Name of cardholder ____________________________________________________________________

Account number ______________________________________ Expiration date _________________

Authorized signature ______________________________________ Billing zip code _________________

ITEMS ORDERED

Page # Product # Description Quantity Unit Price Total

Coupon Code: _______________



Subtotal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ____________________________

Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ____________________________

California Residents Add Local Sales Tax (8%). . . . . . . . . . . ____________________________

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ____________________________

By signing below you agree to the conditions stated on this order form. You have received your order and it is correct and can be fulfilled as noted above.

Purchaser’s Signature: ___________________________________________________________________

ORDERING MADE EASYCALL TOLL-FREE 800.364.2147or call the main office number, 562.799.2356, Monday through Friday, 8:00 a.m. to 6:00 p.m. PST. Please have your credit card and catalog handy.

ORDER BY FAXFax your order 24 hours a day to 562.799.1098

ORDER BY MAILMail the ASAPS order form included in this catalog (plus additional forms for customization of products, if applicable) accompanied by a check or money order payable to ASAPS (U.S. funds only) or credit card information to:ASAPS Central Office 11262 Monarch Street Garden Grove, CA 92841

ORDER ONLINEwww.surgery.org/onlinecatalog

REFUND POLICY FOR ASAPS PRODUCTSYour satisfaction is our most important goal. If your order is damaged or incomplete, or if you are dissatisfied in any way, please call the ASAPS toll free number 800.364.2147 for prompt assistance. Products that are customized according to your specifications cannot be returned. Other product returns may be subject to a 10% handling charge. Returns must be made within 30 days of receipt.

RUSH ORDERSASAPS will accommodate rush orders whenever possible. For overnight mail, additional charges will be incurred. The availability of rush service on customized products cannot be guaranteed.

SHIPPINGShipping and handling charges will be based upon prevailing UPS rates online.

GENERAL ORDER FORM

Allow 3-4 weeks for delivery. Most customized products require 6-8 weeks, following your approval. The Aesthetic Society staff will contact you should additional information, including personalization, be needed to fulfill your order. Prices subject to change.

GENERAL ORDER FORM

PRODUCT CUSTOMIZATION FORM

Certain Aesthetic Society products offer customization options. Please complete and submit this page with the General Order Form, for Personalized Labels and Membership Plaques. An Aesthetic Society staff member will contact the customer for customization for other items, including the Smart Beauty Guide brochure, Slide Presentations, and Practice Marketing brochures.

PERSONALIZED LABELS

Format A Format B

FORMAT LABEL COLOR & SIZE QUANTITY PRICE

❑ Format A: Small ASAPS Logo, centered text. Maximum 44 characters per line.

❑ Format B: Large ASAPS Logo, left-justified text. Maximum 31 characters per line.

❑ Clear (transparent) – 1 1/2” x 3”

❑ White (gloss) – 1 1/2” x 3”

❑ Silver Foil – 1 1/2” x 2 3/4”

❑ Gold Foil – 1 1/2” x 2 3/4”

❑ 500

❑ 1000

❑ 2000

$105 (.21 each)

$160 (.16 each)

$220 (.11 each)

Indicate Imprint Information:Maximum of 6 lines per label. If multiple plastic surgeons are listed on your imprint, those who are Society members will be noted with an asterisk. Please include that notation on the imprint information.

1 __________________________________________________

2 __________________________________________________

3 __________________________________________________

4 __________________________________________________

5 __________________________________________________

6 __________________________________________________

ASAPS MEMBERSHIP PLAQUE

Name(s) will be engraved in capital letters, unless you indicate otherwise. A maximum of two names can be engraved on the large plaque, and only one name on the small plaque.

SIZE PRICE

❑ PLQ-1: Large Wall Plaque. 12” x 14” $475

❑ PLQ-2: Small Wall Plaque. 5” x 7” $400

Name(s) to appear on plaque:

______________________________________ , M.D.

______________________________________ , M.D.




CENTRAL OFFICE11262 Monarch Street Garden Grove, CA 92841

P 562.799.2356 800.364.2147F [email protected]

COMMUNICATIONS OFFICE36 West 44th Street Suite 1205 New York, NY 10036

P 562.799.2356 800.364.2147F [email protected]

FUTURE ANNUAL MEETINGS

l y y esort si o April 2-7, 2016 Las Vegas, NV

S ie o o ve tio e ter April 27-May 2, 2017 San Diego, CA

vits o ve tio e ter April 26-May 1, 2018 New York, NY





STAY CONNECTED. STAY INFORMED.

FACEBOOK: www.facebook.com/AestheticSociety www.facebook.com/SmartBeautyGuide

INSTAGRAMwww.instagram.com/TheAestheticSocietyASAPSwww.instagram.com/smart_beauty_guide

LINKEDIN:www.linkedin.com/company/201056

TWITTER: www.twitter.com/asaps www.twitter.com/SmartBeautyNews

YOUTUBE:www.youtube.com/aestheticsociety www.youtube.com/SmartBeautyGuide

SOCIETY WEBSITES

MEMBER SITE: www.surgery.orgCONSUMER SITE: www.smartbeautyguide.comASERF SITE: www.aserf.orgSKIN CARE SITE: www.spsscs.org

April 27– May 2, 2017EXHIBITS OPEN APRIL 29–MAY 1, 2017

San Diego Convention CenterSan Diego, CA

The Aesthetic Meeting 2017

WE ARE AESTHETICS.

www.surgery.org/meet ing2017THE ANNUAL MEETING OF The American Society for Aesthetic Plastic Surgery, Inc. and Aesthetic Surgery Education and Research Foundation

Experience the Global Gathering of Aesthetic Innovators and Experts

as We Celebrate the 50th Anniversary of The Aesthetic Society

TAM 2017 Design-Final.qxp_Layout 1 2/12/16 10:58 AM Page 2

the aesthetic society 2016 helvetica neue thin at … · •daily aesthetic surgery and cosmetic...

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