the academy of doctors of audiology (ada) 2010...

48 hearingreview.com OCTOBER 2010

Visit the Audioscan® booth and be introduced to the new Axiom™ hearing instrument fitting system. Captivate your patients with Axiom’s modern design and exclusive Speechmap® dis-play. Educate your patients by revealing their residual auditory area. Motivate your

patients using our unique audibar™ display, revealing before-and-after amplification results. Axiom’s simple process makes you and your patient a team with a common fitting goal—audibility that is comfortable. (800) 265-2093; www.audioscan.com.

AudioscanAudioSync will feature NOW™

NT featuring Noise Tranquility, a new noise management and speech preservation system that conquers hearing in noise. In addition, AudioSync will showcase iSync, the only invisible-in-the-canal hearing aid powered by NOW NT technology. Visit Booth 409 at ADA or audiosyncpro.com. (877) 278-8482; www.audiosyncpro.com.

AudioSync

AHAA offers its network of more than 2,000 inde-pendent hearing

aid professionals a virtual franchise without loss of autonomy. Our training materials teach practice owners and their staffs “All the Right Things”: those activities and processes that drive business growth and organizational development. AHAA’s training materi-als, along with our ahaanavigator.com Web site, are valuable “how to” guides to running and growing a practice and to managing and developing people. (800) 984-3272; www.ahaanet.com.

American Hearing Aid Associates (AHAA)

ADA2010A c a d e m y o f D o c t o r s o f A u d i o l o g y

See our ad on page 5

A sneak peek at the new products and services being featured at The Academy

of Doctors of Audiology (ADA) 2010 Convention scheduled on November 4-6

in San Antonio, Tex.

The following descriptions were supplied by the respective companies and are furnished as

a preview of convention exhibits. For more information about the ADA Convention and an

updated schedule of events, visit http://www.audiologist.org/events.html or call (866) 493-5544.

AuDBling.com features cochlea-shaped jewelry and accessories. AuDBling jewelry is beautiful and a natural “conversation starter” that can lead to an open discussion about hearing loss and the benefits of treatment…a discussion that is important not only to audiolo-

gists and their current patients, but to those who are living with untreated hearing loss. My hope is that “cochlea jewelry” will one day become a symbol—much like the pink ribbon is to breast cancer awareness—of the importance of receiving treatment for hearing loss. A raffle for a piece of jewelry will be offered at the convention. (941) 320-6167; www.AuDBling.com.

AuDBling

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Being a part of the Beltone network opens doors to unique com-petitive advantages that you may not be

able to experience elsewhere! Beltone provides best practice sharing among its network, as well as practice management software systems, national advertising, and turn-key direct mail programs, training, and exclusive patient care programs. To learn more about the Beltone Difference, available partnership opportunities, and Beltone’s product line, stop by booth #310. (800) 621-1275; www.beltone.com.

BeltoneBlueprint Solutions will be featur-ing its latest version of Blueprint OMS (Office Management System). Attendees will be able to experience first-hand Blueprint OMS’s superior user interface and user friendly features focused on

increasing patient retention and leveraging sales opportunities. In addition, Blueprint OMS streamlines many administrative tasks, such as scheduling, invoicing, insurance processing, and mailings, resulting in increased revenue and efficiency. Blueprint OMS is clinic management made easy. Come see for yourself. (877) 686-8410; www.blueprintsolutions.us.

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Wednesday, November 34:00-7:00 pm Registration Open

Thursday, November 47:00 am-7:00 pm: Registration Open8:00 am-3:15 pm: Pre-Conference Workshops12:00 pm-12:45 pm: Workshop Lunch1:30-3:00 pm: Special Regular Session: MarkeTrak VIII3:30-5:30 pm: Opening General Session & Keynote5:30-7:00 pm: Opening Reception in EXHIBIT HALL

Friday, November 57:00 am-5:00 pm: Registration Open7:00-8:00 am: Continental Breakfast8:00-9:30 am: Concurrent Sessions

■ MarkeTrak VIII: 25 Year Trends in the Hearing Health Industry— How Do We Get on the Fast Track? Sergei Kochkin

■ Building an Environment of Trust, Frank Bucaro■ Practical & Proven Marketing Strategies Pt 1, Judi Biederman et al■ New Developments in Hearing Science and How They Can Help

Your Bottom Line, Charles Berlin & Michael Poe

9:30-10:00 am: Refreshment Break in EXHIBIT HALL10:00-11:30 am: Concurrent Sessions

■ Making Cents Out of the Senseless: Practice Survival Strategies, Barry Freeman & Jerry Northern

■ Abuse, Neglect, and Exploitation of the Vulnerable Adult and Elderly Populations, Vicki Hamill

■ Practical & Proven Marketing Strategies Pt 2, Judi Biederman et al■ Hair Cell Regeneration Pt 1, Brenda M. Ryals

11:30 am-1:00 pm: Luncheon in the EXHIBIT HALL1:00-2:30 pm: Concurrent Sessions

■ Marketing to the Mature Marketplace: 10 Pathways to Success in 2010 & Beyond, Don Marsh

■ Dazed and Confused: Medicare Direct Access, Participation, and the Trouble with Opting Out, Kim Cavitt

■ Special Hearing Aid Fitting Considerations for Tinnitus Patients,

Marcia Dewey & Kathryn Rehse■ Hair Cell Regeneration Pt 2, Brenda M. Ryals

2:30-3:00 pm: Refreshment Break in EXHIBIT HALL3:00-4:30 pm: Concurrent Sessions

■ Internet Marketing & Hearing Aids: Capturing Patients BEFORE They Buy Online, Kevin St Clergy

■ Red Flag Rules: What You Need to Know, Cindy Beyer■ A Primer on Digital Wireless Transmission, Francis Kuk■ APD: Updates for Private Practice, Maxine Young■ New Developments in Hearing Science and How They Can Help

Your Bottom Line, Charles Berlin & Michael Poe

7:00-10:30 pm: ADA Party at Buckhorn Saloon

Saturday, November 67:30 am-4:30 pm: Registration Open8:00-9:30 am: Member Breakfast/Business Meeting9:30 am-1:00 pm: EXHIBIT HALL Open12:00-1:00 pm: Luncheon in the EXHIBIT HALL1:00-2:30 pm: Concurrent Sessions

■ Growing Your Business With Connectivity, Creig Dunckel■ Critical Success Factors for Growing Your Practice Pt 1, L.J. Nick Callazzo III■ Leaving the Acronyms Behind: Moving Forward With Probe Microphone

Measures, Wendy Switalski■ Being a Preceptor, Victor Bray

2:30-2:45 pm: Break2:45-4:15 pm: Concurrent Sessions

■ Facilitating a Tinnitus Self Help Group, Dhyan Cassie■ Critical Success Factors for Growing Your Practice, Pt 2, L.J. Nick Callazzo III■ Cochlear Implants and Baha Systems: What Referring Professionals

Need to Know, Ashley Fairleigh & Jessica Ballard■ Diabetes: A Primer for the Audiologist, Pamela Parker

7:00-10:00 pm: Saturday Night Special: Amplitude, Attitude and Gratitude

ADA Convention

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Events and times subject to change; please consult final program. For more details about the ADA Convention in San Antonio, as well as registration information, visit www.audiologist.org or call ADA at (866) 493-5544.


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Cost is a primary reason why patients do not buy hearing aids. We invite you to

visit the CareCredit booth #217 at the ADA Convention and Expo in San Antonio where you’ll have the opportunity to find out how to help more patients accept your recommendation by offering CareCredit’s No Interest and Low Interest Extended Payment Plans. (800) 859-9975; www.carecredit.com.

CareCredit

ExSilent is a manufacturer of next-generation hearing aids and personal audio devices. The company will show its innovative new product line during ADA. Having introduced the original Q earlier this year, we’d like to share our newest product releases, including the

Q8, Q Leaf, and Q Leaf8. ExSilent is especially proud to introduce a unique approach to RIC technology called MARIC, or Microphone and Receiver in the Canal. Please visit booth #406 and see our entire line of modular CIC hearing aids. (866) 742-0808; www.exsilent.com.

Our hallmark is innovation with a purpose: Helping people hear better, every day.

Meet the sleek new Dry & Store® Global II and the low-cost Zephyr option, both featuring our world-renowned Dry-Max technology. Experience TransEar®, the non-surgical

remedy of choice for your SSD patients. And fit a Clik® without cables, the premium open-fit hearing instrument with a non-premi-um price. (800) 327-8547; www.eartech.com.

Ear Technology Corporation

ESCO is the industry leader providing com-prehensive insurance coverage on hearing

instruments. ESCO’s programs are the affordable, hassle-free way to give hearing device owners the peace of mind they deserve. What’s new? Come by and ask us about:

■ Reminder Care■ Warranty Plus■ The Happy Plan■ Adverse Drug Reaction website

You will find a program that is just right for your office! (800) 992-3726; www.earserv.com.

ExSilentESCO

Focusing on programs designed to positively impact the business success of its mem-bers, the Elite Hearing

Network serves as a model of excellence and offers advantages and benefits that simply aren’t available elsewhere. Benefits include, but are not limited to, discount purchasing, consolidated billing, a retirement savings program, business measurement tools and programs, marketing support and co-op, a business financing program, and educational programs designed to share best prac-tices. Visit us at booth #218 for more information. (888) 447-0443; www.elitehearingnetwork.com.

Elite Hearing Network

More patients. Easier operations. Effective marketing. Happier staff. Come to EarQ’s

booth #102 so we can show you how, and while you are there, pick up your FREE t-shirt! (866) 432-7500; www.myearq.com.

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For over 60 years, Grason-Stadler has been “Setting the Clinical Standard in Audiometry,” tympa-nometry, and hearing health care diagnos-

tics. Far more than a tagline, it is embedded in our corporate DNA and is the driving force behind everything we do. (800) 700-4402; www.grason-stadler.com.

Grason Stadler Inc

MedRx offers the new AVANT™ REMsp at booth #100. MedRx Inc will have on display a remarkable new generation of micro-REAL EAR measurement systems—the AVANT REMsp. The AVANT REMsp is not only the smallest, most compact REAL

EAR system on the market today, but it contains all of the powerful testing and fitting features of the most sophisticated devices avail-able. AVANT REMsp provides comprehensive traditional Real Ear Measurement tests and Live Speech Mapping for accurate program-ming of hearing instruments. (888) 392-1234; www.medrx-usa.com.

Who doesn’t love something NEW! The Hansaton booth will display a variety of exciting items, including the AQ Rechargeable Custom

Hearing Aid. See how AQ’s patented inductive charging system elim-inates issues that have kept rechargeable hearing aids from main-stream usage. No need to change batteries, no risk of overcharging, no hassles, no physical connection to the hearing instrument—all this in a strikingly elegant custom package. Hansaton is located at booth #208. (888) 984-7432; www.hansaton-usa.com.

Hansaton

The Affinity by Interacoustics provides a color-

ful and easy-to-use REM system that helps you make informed decisions by knowing what is going at the TM. When program-ming the aid from that viewpoint, you improve the service to your clients, and with the addition of Visible Speech you involve your clients in the educational/counseling process—leading to more suc-cess for the patient. Come by the Interacoustics booth #104 for additional information. www.interacoustics-us.com.

MedRxInteracoustics

Stop by and visit with your friends at The Hearing Review and find out what’s

new in print and online hearing health publishing. HR is the lead-ing monthly trade magazine and online resource that provides con-cise, timely, and accurate information to hearing care professionals worldwide. Hearing Review Products is the only product tabloid focused exclusively on hearing health care products, technolo-gies, and services. HR and HRP also produce special supplements, publications, and online features, as well as offer their weekly e-newsletter, The Insider, podcasts, and the industry-leading Web site. (310) 642-4400; www.hearingreview.com.

Hearing Review & Hearing Review Products

Hal-Hen offers many new products. Please visit our booth for a demon-stration of our Video

Otoscopy systems including the EarView™, Versatile Video Otoscopy System. EarView™ combines cerumen management, examination and documentation, and accurate otoblock placement in one lightweight portable package. We offer over 4,000 items for hearing health care, including: Assistive Devices, FM systems, Bluetooth/loop systems, impression materials, batteries, diagnostic equipment, earlites, earmold supplies, tools, cerumen management, over-the-counter pharmaceutical products, and more. (516) 294-3200; www.halhenpro.com.

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MicroTech will feature two excit-ing new products at ADA: Axio™ ST, fea-

turing SpeechTrax, a new noise management and speech preservation system so fast that it reduces noise between syllables, and HearLens™, the only invisible-in-the-canal hearing aid powered by Axio ST tech-nology. Visit Booth 107 at ADA or microtechhearingpro.com for more information. (800) 745-4327; microtechhearingpro.com.

MicroTech

Phonak is the trusted leader in innovation, offering easy and intuitive solutions for every client—regardless of hearing loss,

age, lifestyle, personal preference, and budget. Visit the Phonak booth at ADA to experience the benefits of our comprehensive product port-folio and exclusive technology capabilities that result in superior qual-ity and performance across every form factor and product class. We’ll showcase new products and conduct dynamic product demonstrations for you to enjoy. What’s new at Phonak? Stop by booth #223 and find out! (800) 777-7333; www.phonak-us.com.

Improve patient care with a touch screen inside the booth: Now you can operate both the MADSEN Astera and MADSEN OTOflex 100 using a wall-mounted touch screen monitor located in the sound booth. This large touch

screen dramatically improves patient counseling, allowing you to conduct play-type activites within audiometry and easily operate the OTOflex while standing next to your patient. Visit us at booth #222 and learn more. (800) 289-2150; www.otometrics.com.

Otometrics

SpeechPro has already revolution-ized the way we fit hearing instru-

ments. Simply talk, and the hearing instrument programs to target in seconds—validated simultaneously with a real-ear speech mapping system. Now, VCOM gives you the freedom to fit hearing aids using voice commands. VCOM lets you program the hearing device “hands free” so that you can move about the patient and not be stuck behind a computer keyboard and mouse. Differentiate your practice and enhance your technological image while increasing patient confidence. Let your voice power your next fitting. (407) 339-2422; www.personamedical.com.

PhonakPersona Medical

Panasonic Digital Hearing Instruments are available in the US hearing market, with products that feature the same high qual-ity, reliability, and innovation that custom-ers have grown to appreciate from the company. Panasonic developed a unique algorithm that delivers a remarkable combination of high performance and low

power consumption. Included are three types of hearing instruments: the 4 Series RIC, a small stylish waveform that fits discreetly behind the ear; the 2 Series Standard BTE; and the JZ Series which is a new style aid that has the look of an MP3 player. The JZ features a LCD display screen for easy to see adjustments and a ste-reo binaural headset (earphone with microphones). (888) 422-6309; www.panasonic.com/hearing.

Panasonic Corp of North America

Stop by the Oticon booth and learn about Agil’s breakthrough signal processing concepts of Speech Guard and Spatial

Sound 2.0. Agil is the new premium family of high performing hearing solutions from Oticon. With revolutionary signal processing and second generation wireless features, Agil users will get the best experience today’s technology can deliver. (800) 526-3921; Fax: (732) 560-0029; www.oticonusa.com.

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See our ad on pages 2-3 & 27




Imagine a wireless world without streamers

We live in it.

Introducing ReSound Alera - the first wireless hearing aid without a body-worn streamer.

ReSound Alera features 2.4 GHz technology that delivers a wireless hearing aid that doesn’t require a body-worn streamer. Alera’s industry-leading innovations enable patient freedom, stronger connections, longer ranges to consumer electronics and wireless fitting.

Learn more about ReSound Alera at www.gnresound.com/Alera.

Or call to request information: 800-248-4327




Rayovac ProLine Advanced Mercury Free—the World’s Longest Lasting Mercury Free hear-ing aid battery!

Independent testing confirms that ProLine Advanced Mercury Free lasts 30% longer than competitive products, meaning more days of battery life for your patients. Coming later this fall, Rayovac’s NEW Improved Performance design will be available, delivering even more power and higher voltage. Visit us at ADA (booth #416) or call us to learn more at (800) 356-7422. www.thepowerofhearing.com.

Rayovac

More than 1 million patients have chosen Sonic Innovations hearing instruments because of their exceptional sound. Our Touch™ product was awarded the 2009 International Consumer Electronics Show (CES) Best

of Innovations Award in the Health and Wellness category, and now that quality is amplified even more. The Endura Super Power BTE powers up a new level of amplification to give those with severe-to-profound hearing loss just the boost they need. Endura delivers not just high-level output, but high quality sound. (888) 423-7834; www.sonici.com.

Rexton offers optimized hearing instrument technology, superior value, and a small com-

pany touch. For over 50 years, Rexton has built relationships with hearing care professionals to help make better hearing more acces-sible for every patient. Visit us at ADA booth #308 to experience the Art of Good Hearing. (800) 876-1141; www.rexton-online.com.

Rexton

How can we help people with hearing loss live better lives? Siemens has been answering that question with innovative

technology for over 130 years. Our BestSound Technology™ is designed to give patients Better Hearing and Sound Comfort.■ SpeechFocus™ has superior directional microphone technology

that analyzes speech, even from behind, and adjusts automatically.■ FeedbackStopper™ doesn’t just block feedback—it virtually elimi-

nates it before it starts.■ SoundLearning® 2.0 is the most sophisticated learning algorithm

on the market and adapts to the wearer’s individuality. Contact: (800) 766-4500; www.usa.siemens.com/hearing.

Sonic InnovationsSiemens Hearing Instruments

Right Hear Network offers business solu-tions customized to your distinctive prac-tice needs. Benefits of Right Hear Network

include proven marketing strategies and WOW! Invisible Hearing™ (a 100% undetectable, extended-wear device), which assists in breaking into the 80% of individuals currently not seeking ampli-fication. Right Hear Network also aids in your business analytics, giving you more time to focus on your patients. Find the right solutions with Right Hear Network, located at booth 213/312. (888) 784-3271; www.RightHearNetwork.com.

Right Hear Network

ReSound will be exhib-iting the newly released hearing aid Alera™ and its Unite™ wireless accessories. Alera™ is the industry’s first truly wireless hearing aid

and the only hearing device to receive sound directly from TVs, ste-reos, cell phones, and computers. For the first time, the patient can receive sound directly from electronic devices without cables, wires, or the need to wear uncomfortable accessories. ReSound will have a demo station at the ADA booth where attendees can experience Alera™ first-hand. (800) 248-4327; www.gnresound.com.

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OCTOBER 2010 hearingreview.com 57

Whether inter-ested in Sonus’ industry-first medical franchise

model or in joining HearPO, the nation’s largest provider of hear-ing health care benefits, stop by the Sonus and HearPO booth! At Sonus, find out how to get all the benefits of running your own business, plus the support and infrastructure a franchise and brand can offer to help make it successful. At HearPO, learn more about the free referrals that await you as a HearPO provider. Sonus: (888) 333-9152; www.sonus.com; HearPO: (800) 920-4327; www.hearpo.com.

Sonus and HearPO

A new clinical study has validated that for the esti-mated 50 million

Americans who suffer from tinnitus, promising help is now available from Mind440 hearing instruments by Widex. Mind440 hearing instruments offer ultimate sound quality, the Widex-only Zen fea-ture, a 15-Channel High Definition Locator, and more. Widex also presents the Mind220 series of hearing instruments, which offer out-standing features like the Audibility Extender (frequency transposi-tion) and more at a lower cost. (800) 221-0188; www.widexPro.com.

Take control of your business and realize stability

and growth with TIMS Software, the leading office management system designed specifically for the hearing industry. From a patient’s first call to the final payment, TIMS Software integrates business operations into one manageable system. Check out TIMS Software at the IHS Convention & Expo 2010 and pick up a free software installation CD for a 30-day trial. (800) 763-0308; www.timssoftware.com/audiology.

TIMS Software

Come visit us dur-ing the ADA con-vention at booth #413. We have

many exciting new products and accessories, including our reformu-lated Silicone Singles® and Pink Silicast® impression materials, RIC earpieces, our new Slick-Sil®AM (AntiMicrobial) earpiece coating, and the ImpressEar™ impression system. As always, our friendly and knowledgeable staff will be there to answer any questions you may have about our custom-fit earpieces, clinical supplies, or any of our products and services. (800) 525-5071; www.westone.com.

WidexWestone

How can you help your clients have it all? Fit them with the most

discreet, attractive hearing instruments possible, without sacrific-ing on the functionality you know will work best for their hearing loss. Give them access to technology that is clinically proven to pull clear speech out of background noise—even in an open fit. Ensure they stay connected with wireless technology. Offer choices that meet their needs, in a style that’s all their own. That’s living life with Moxi™3G. Information will be available at our booth during ADA (exhibits #415, 417). (800) 888-8882; www.unitron.com.

Unitron

Starkey® Laboratories Inc will feature S Series™ iQ, featuring Voice iQ, a new noise manage-ment and speech preservation system so fast that it reduces noise between syllables. In addition, OtoLens™, the world’s first invisible-in-the-canal

hearing aid, is an exciting new product offering. Visit our booth at ADA. (800) 328-8602; www.starkey.com.

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See our ad on pages 29 & 47

See our insert between pages 18 & 23


See our ad on Barndoor Cover & page13


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