The 802.11ac Playing Field

Cool technologies coming to you...

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What 802.11ac can do for youAdd speed, versatility and reliability to your network

When 802.11ac finally arrives, projected around 2015-2016, businesses looking to incorporate new technologies with it will have many options. With faster speeds and room for more devices, 802.11ac paves the way for some very compelling new technology that can change the way you interact with customers. Utilizing this technology effectively will allow businesses to manage individual customer relationships and loyalty in new ways.

802.11ac will not only increase speed of delivery to mobile devices, it will also make the delivery of information seamless. 802.11ac products will use a concept called ‘beam-forming’. This strengthens the signal of a connection in one direction instead of sending weaker signals in all directions.

Think of it as focusing a laser beam on an object, instead of using an overhead light. It is strong, direct and targeted – to a specific device, resulting in better wireless connectivity and performance.

IEEE Standard Date Band Modulation Channel Bandwidth MIMO Maxi Speed

802.11n 2009 2.4 and 5 GHz Up to 64QAM 20, 40 MHz Up to 4x4 600 Mbits/s

802.11ac Now 5 GHz Up to 256QAM 40, 80, 160 MHz Up to 8x8 3 Gbits/s+

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What does this mean?It means you (and your customers) will be able to access movies, information and other mobile applications faster, and with greater reliability.

Another concept – called “spatial streaming” (sometimes referred to as “MIMO” or “multiple input / multiple output”) is also changing with 802.11ac. With the old standard, an antenna could transmit up to 4 signal streams from one antenna. With 802.11ac, the number doubles to 8. This means stronger signals and more capacity to send simultaneous signals.

You can do a lot

With better performance and connectivity, wireless devices will continue to support new applications. With the release of Hotspot 2.0 (or PasspointTM), Internet users will benefit from instant connection and access to Wi-Fi without having to search for a provider or enter a password.

Hotspots that are 802.11ac capable will bring about a faster more sustainable connection. Moreover, any of the 802.11ac Wi-Fi hotspots that are connected to Hotspot 2.0 will allow customers to connect with more stability to many providers. The program will support Subscriber Identity Module (SIM) based authentication, the same technology that cellular networks currently use to grant users seamless handoffs between cell sites.

This means that carriers forging Wi-Fi roaming agreements with one another would make that seamless transition even more convenient for all Wi-Fi users. The second release PasspointTM in 2014 will enable t these changes and make it easier for people to connect to business, and vice versa.

You and your customers will be able to access movies, information and other mobile applications faster, and with greater reliability.

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Location Based ServicesAs Hotspot becomes the norm, it will allow businesses to track guest preferences and locations, and direct targeted and relevant offers. Location-based services use geolocation to target a wireless device at a specific location.

You want sugar with that? Of course you do.

For example, you could walk into a shop, and a discount coupon for pops up on your mobile device. When you make your purchase and use the coupon, the shop now has data on you what time you arrived, what you ordered, and what items and offers may be of interest to you. This data can be used by the coffee shop to understand your preferences a and market directly to you.

The possibilities are endless.

Retailers, restaurants, hotels, resorts, spas, malls and airports are all opportunities for businesses to reach out, and for customers to reap the benefit. These types of interactions can be expected to increase and proliferate as long as they remain mutually beneficial. The benefit to consumers with cost savings and customized offers can go a long way towards brand loyalty.

It’s not science fiction anymore.

Now you can track and respond to customer preferences.

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Rewards for Rewards Programs

Those retailers and hotels or airlines with rewards programs can also tie Location Based Services directly to their programs, and automatically update rewards points when a consumer shops at a particular venue, or uses a service. Businesses will now have geographic-specific data on customers habits, preferences and interests and can use that data to better market their services based on location.

Device manufacturers are already creating devices with ac capability and in the demanding world of data and entertainment, it is only a matter of time before the new becomes the norm. Preparing your business for the new standard, and staying on top of new technology can help increase your brand status and help you satisfy your customers demand for the next big thing.

What this means for businesses

“Location-based applications are extremely interesting for brands and retailers in that they allow those companies to direct consumers to outlets in their vicinity while simultaneously providing information about the products on offer. When these are allied to measures such as mobile coupons and vouchers, you have the combination of information and financial incentive which can be compelling for consumers. ”

- Juniper Research

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What are some of these new technologies 802.11ac takes advantage of?

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Wi-Fi powered customer insight and analytics

TM

Use social media, e-marketing, and location analytics to gain a higher level of engagement

with your customers.

Turn your network into a powerful marketing tool. In  the  good  old  days,  it  was  exceedingly  difficult  to  attain  any information about someone’s shopping habits, interests, patterns before they arrived at the cash register. With the advent of engage!, now you can use analytical information gathered to change the face of your retail operations.

• Understand your customers and their preferences • Monetize your network • Monitor and elevate your social media profile • eMarket with eShot targeted email• Reward customer loyalty

Having a great retail Wi-Fi network now goes beyond just  making  sure  that  adequate  signals  are  available  to  shoppers,  these  networks  can  provide specialized targeting to support sales and store-customer relationships. The more that stores know about their shoppers habits, the better they can tailor their pricing and marketing to entice those shoppers to buy their store’s products. Improving the customer relationship can benefit both business and consumers – as many retail companies are quickly discovering.

info.deepbluecommunications.com/engage

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Insta

Social Media is today’s “Word of Mouth Advertising”!

Wi-Fi powered customer insight and analytics

TM

eShot sends a coupon or special offer directly to your

target demographic.

eMarketingUse captured demographics to target consumers

The eMarketing tools available within engage are a great way to promote your business. You can customize your splash (log in) page with your branding and advertising, redirect users to your website or other landing page after login, and send targeted advertising via email.

Our comprehensive analytic data package provides a wide range of information about your customers, allowing you to segment and target just the consumers you want to reach.

Social MediaRaise and monitor your social media profile with social Inbox, Feed and Updates.

The social media section provides a convenient place from which you can post directly to your Facebook and Twitter accounts, eliminating the need to endlessly bounce back and forth between multiple browser windows and accounts.

Updates - Save time by scheduling all your posts at once thereby freeing up your daily schedule.

Feeds - Track your social reputation by monitoring customer satisfaction and dissatisfaction.

Inboxes - Conveniently view all your facebook private messages in one place.

The Login Process and Raising your Social Profile.Users who log in using engage are asked to ‘Like’ your facebook page or ‘Follow’ you on Twitter, promoting your social media presence. This raised media presence gives you a wider network of friends and followers with which to engage. You will appear on more social feeds, creating the opportunity to further increase your presence and promote your business.

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Features and Benefits of engage!

Inexpensive and ValuableAvoid the high monthly fees of most marketing and reputation management services.

Content Management SystemManage your Social Media content from one convenient place.

Targeted eShot Email Delivery ServiceUse captured email addresses to send special offers based on user’s gender, age, number of visits, or birthday.

Social Scheduling and Updating TimesaverSave time by scheduling your posts ahead of time.

Facebook Likes TrackerTrack Facebook likes and unlikes to see how well you are doing socially.

Social Media Exposure GuageKnow the total reach of your tweets and posts.

Customer Demographics CollectorCapture demographics from user’s social media accounts upon login.

Customer Analytics and Reports ServiceEngage! includes a wide range of customer reports based on age, gender, location, and more.

Monetization Tool Recoup costs with advertising and other avenues of monetization.

Easy Custom Splash Page DesignerYou control your splash (login) page. Easily customize your splash page with your own branding.

Network Analytics and Reports ServiceEngage! includes a wide range of customer reports based on age, gender, location, and more.

Real-time Social Feed MonitorEasily see both Twitter and Facebook feeds in one location.

Message InboxReceive and monitor private messages from Facebook.

Page Impression CounterCount page impressions by users, age and gender. Track viral, organic and paid sources.

Engage Customers on Social Media Platform of their ChoiceProactively work to ensure their satisfaction and avoid bad reviews.

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You are passionate about customer satisfaction.We are passionate about Wi-Fi.

Together, we are a perfect match.

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Interested in Learning More?Deep Blue Communications is committed to ensuring that its’ customers have the latest information to make accurate and knowledgeable decisions on the installation, usage and application of their Wi-Fi network. Incorporating the newest trends and technologies into an existing or new Wi-Fi network will be a key factor of success as Internet access and ease of use become increasingly important to consumers.

Contact us today for a FREE consultation on engage! and your Wi- Fi network

Deep Blue Communications7 Century Hill Drive • Latham, NY 12110

1-866-943-4333 sales@deepbluecommunications.com

info.deepbluecommunications.com/engage