the 8 pieces of a great business proposal
DESCRIPTION
Today we're offering you the essential pieces of a business proposal to help you develop a solution tailor-fit to your clients, including sales tips to creating a great Executive Summary, Mission Statement, and Pricing Table.TRANSCRIPT
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The pieces of a great business proposal
![Page 2: The 8 Pieces of a Great Business Proposal](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e7012b4c9054a698b4a71/html5/thumbnails/2.jpg)
1. The Cover Letter
Entices reader to click further
Make it personal
Insert client’s name multiple time
Highlight that thing that makes you really great!
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2. Executive Summary
Outline your client’s Problem
Discuss Opportunity to Outsource
Offer a customized Solution
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3. The Proposal
Follow an industry-standard template
Prioritize your services based on client’s needs
Set goals of what YOU can do for THEM
Sell Benefits over Features
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Use the power of SWOT
Strengths:
What has been successful before?
What makes us better? Unique?
What positive feedback have we received from previous clients?
How do our costs compare with market average?
Weaknesses:
What areas could use immediate improvement?
What strategies have failed?
What internal factors are losing sales?
What relevant services are we unable to deliver?
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Opportunities:
Are there emerging trends we’ve overlooked?
Has tech changed our industry?
Has a new, leaner methodology emerged that’ll increase your bottom line?
Has a former competitor left?
Threats:
Do your competitors share greater market share?
Do you have a bad public insight?
Have new gov regs added cost?
Are you struggling to maintain cash flow?
SWOT helps you identify your Strengths and Competitive Advantages to make
decisions of what to portray .
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4. Services & Pricing
Your client is spending HALF the time looking at your Pricing
BE SPECIFIC (no estimates)
Don’t negotiate below your value!
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Offer Pricing Options
Quantity, Hourly, Packages, Discounts
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5. Mission StatementWho: Who are your core target customers?
What: What are you giving the customers?
How: How are you different from the competitors?
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Why does your proposal need a mission statement?
Your clients will know who you are & what you do
Tailor it as a solution to your client’s needs
Shows you know their business.
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6. The Terms
The boring legalize part
Use a proposal template to reuse text
Or trade your services with your lawyer friends
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7. About Us
Give a face to your company
Brag but about your experience relevant to client
Use photo examples of experience & to put a face on your company
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8. Electronic Signature
Legally binding
Don’t give clients a chance to change their mind stumbling over printing, scanning, uploading
Allow them to say Yes from anywhere on their smartphones, tablets, or anywhere with Internet!
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1. Cover Letter
2. Executive Summary
3. The Proposal - Apply SWOT!
4. Services & Pricing
Pieces of a Great Proposal5. Mission Statement
6. The Terms
7. About Us
8. Electronic Signature
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