The 7 P’s of Marketing

6 Companies that got it right!

Type Your Name

The 7 P’s of Marketing Explained• Product: What is one product that this company markets well? (sells a

large amount of) – VERY DETAILED

• Price: Tell the exact price when you buy it at the place above

• Place: Where is one place that you can buy this product?

• Promotion: Name all the ways that the company who makes the product advertises this product.

• Process: How does the product get from the place it was manufactured to the store where you can buy it?

• Physical Evidence: How does the place where you can buy this product make you feel? (Is it clean, smelly, cluttered, bright, dark, etc.)

• People: If I have an issue with the product, how can I contact the company WHO MAKES THE PRODUCT (not the place where you bought it)? What is their customer service like?

Coca Cola Bottling Company

1. Product – 20oz bottle of Coca-Cola2. Place – at the Circle K3. Price – $1.494. Promotion – TV & Radio commercials, celebrity endorsements, billboards, etc.5. Process – They bottle the product in the US and use trucks to ship the product to the gas station. Employees of the gas station unpack the product and place on the shelves.6. Physical Evidence – The gas station is clean, organized, bright, but smells funny sometimes.7. People – Coca-Cola has a customer service phone number and email address that you can use to contact if you have issues with their products.

For each company, you MUST have a picture of the actual product that you are researching.

EXAMPLE

Type in Company #1

1. Product:2. Price:3. Place:4. Promotion:5. Process:6. Physical Evidence:7. People:

Type in Company #2

1. Product:2. Price:3. Place:4. Promotion:5. Process:6. Physical Evidence:7. People:

Type in Company #3

1. Product:2. Price:3. Place:4. Promotion:5. Process:6. Physical Evidence:7. People:

Type in Company #4

1. Product:2. Price:3. Place:4. Promotion:5. Process:6. Physical Evidence:7. People:

Type in Company #5

1. Product:2. Price:3. Place:4. Promotion:5. Process:6. Physical Evidence:7. People:

Type in Company #6

1. Product:2. Price:3. Place:4. Promotion:5. Process:6. Physical Evidence:7. People: