the 7 principles of prosperity - truth concepts · 2017-02-15 · the 7 principles of prosperity™...

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prosperityeconomicsadvisors.com THE 7 PRINCIPLES OF PROSPERITY1. THINK: Owning a prosperity mind-set eliminates poverty; scarcity thinking keeps you stuck. 2. SEE: Increase your prosperity by adopting a ‘big picture’ perspective in which you can see how each one of your economic decisions affects all the others. Avoid financial ‘tunnel vision.’ 3. MEASURE: Always measure your opportunity costs—what your dollars could earn if you did not spend or commit them elsewhere. Awareness of opportunity costs enables you to recover them. Ignore this at your peril. 4. FLOW: The true measure of prosperity is cash flow. Don't focus on net worth alone. 5. CONTROL: Those with the gold make the rules. Stay in control of your money rather than relinquishing control to others. 6. MOVE: The velocity of money is the movement of dollars through assets. Movement accelerates prosperity; accumulation slows it down. Avoid stagnation in assets where dollars accumulate but are not put to use. 7. MULTIPLY: Prosperity comes readily when your money “multiplies”— meaning that one dollar does many jobs. Your money is disabled when each dollar performs only one or two jobs.

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Page 1: THE 7 PRINCIPLES OF PROSPERITY - Truth Concepts · 2017-02-15 · THE 7 PRINCIPLES OF PROSPERITY™ 1. THINK: Owning a prosperity mind-set eliminates poverty; scarcity thinking keeps

prosperityeconomicsadvisors.com

THE 7 PRINCIPLES OF PROSPERITY™

1. THINK: Owning a prosperity mind-set eliminates poverty; scarcity thinking keeps you stuck.

2. SEE: Increase your prosperity by adopting a ‘big picture’ perspective in which you can see how each one of your economic decisions affects all the others. Avoid financial ‘tunnel vision.’

3. MEASURE: Always measure your opportunity costs—what your dollars

could earn if you did not spend or commit them elsewhere. Awareness of opportunity costs enables you to

recover them. Ignore this at your peril.

4. FLOW: The true measure

of prosperity is cash flow.

Don't focus on net worth

alone.

5. CONTROL: Those with

the gold make the rules.

Stay in

control of your money rather

than relinquishing control to

others. 6. MOVE: The velocity of money is the movement of dollars through assets. Movement accelerates prosperity; accumulation slows it down. Avoid stagnation in assets where dollars accumulate but are not put to use.

7. MULTIPLY: Prosperity comes readily when your money “multiplies”— meaning that one dollar does many jobs. Your money is disabled when each dollar performs only one or two jobs.

Page 2: THE 7 PRINCIPLES OF PROSPERITY - Truth Concepts · 2017-02-15 · THE 7 PRINCIPLES OF PROSPERITY™ 1. THINK: Owning a prosperity mind-set eliminates poverty; scarcity thinking keeps

The Penumbra Plan - https://thepenumbraplan.com/

Life Settlements Fund The Penumbra Fund

Program Summary:

Life Settlements comprise an asset class that is quickly gaining favor with accredited investors who wish to

avoid or hedge against-

Stock market fluctuations

Depressed real estate values

Unpredictable commodity prices

Economic and political instability

High management fees without chaining themselves to the depressingly low returns of savings

accounts, CD’s, and money market funds.

The Penumbra Fund is a private equity fund designed for accredited investors that consists of many life

insurance policies.

Life Settlements (also known as Senior Settlements) are created when someone who no longer needs or

wants their life insurance policy sells their policy. The purchasing investor or investment fund buys these

policies and pays all future premiums until the policies mature.

In this case, the investor is the fund itself. As opposed to Life Settlements purchased by Direct Fractional

Ownership, in which an individual investor purchases a portion of a single life insurance policy, the Penumbra

Fund is a private equity fund that increases diversification by purchasing many policies. This approach allows

for a more predictable return.

A brief history… Life Settlements have existed in the US for over 100 years and provide a win-win situation

for both investors and seniors who longer want, need, or can afford their policies. They turn a death benefit

for a beneficiary into a living benefit for the former policyholder. The former policy-holder is compensated

more than the cash-out value of the policy

Now some states even require insurance companies to inform those surrendering their policies about the

opportunity to sell them on the secondary market (i.e., life settlements).

Penumbra Solutions manages the fund. They open up new life settlement funds periodically (once or twice

per year), and typically such funds require a commitment of up to 9 years. The aim is for a rate of return of

10-12% per year, and prior similar funds managed by Penumbra Solutions have exceeded that goal. The

minimum investment is $100,000.

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The Penumbra Plan - https://thepenumbraplan.com/

Some of the benefits of offering The Penumbra Fund to your clients:

Life Settlements provide true portfolio diversity and are a great hedge against other asset classes.

They are a good choice for clients who can invest money for approximately 9-10 years and who value safety of principle.

This Fund can be purchased with qualified monies using a self-directed IRA

IRAs of spouses can be added together to meet the minimum.

Returns are not dependent upon the money managers or markets.

The Penumbra Fund offers true differentiation for those offering it. Life Settlement investments are only

available to accredited (and institutional) investors, and many advisors don’t offer them, so it is an exclusive,

high-end market. Penumbra can take on a few “suitable investors” in each fund as well.

See ThePenumbraPlan.com for more about the company. (There is no information about The Penumbra Fund

on their website, it is not offered to the general public.)

We have worked with James and Kevin of Penumbra Solutions for several years, directing happy clients into

their offerings.

HOW TO GET STARTED:

1. Contact Kevin Nichols

325 Miron Drive, #130

Southlake, TX 76092

(817) 479-9770

[email protected]

thepenumbraplan.com/ - password: penumbra

2. Note that you cannot be part of a broker-dealer that would restrict your offerings to clients.

3. You’ll sign a Finders Agreement with Penumbra Solutions and they’ll pay you for finding clients.

We've been so grateful to be able to offer this investment to our

clients to show them they don't have to lose money to gain growth.

And our clients love it because there is no roller coaster ride yet they

get decent returns. They also like getting a little bit of cash flow as

the fund progresses as opposed to having to wait for any return until

the end.”

-Kim D. H. Butler, Partners for Prosperity, LLC

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http://truthconcepts.com/ [email protected]

Quicken has a special department that was trained by

MoneyTrax folks using Prosperity Economics Strategies and

they handle clients from Financial Advisors only.

Does your client need to purchase or refinance?

Call 888-559-9548

Does your client (age 62 or older) need a Reverse Mortgage?

Call 888-500-7210

They look forward to helping your clients with their forward and

reverse mortgages.

Page 5: THE 7 PRINCIPLES OF PROSPERITY - Truth Concepts · 2017-02-15 · THE 7 PRINCIPLES OF PROSPERITY™ 1. THINK: Owning a prosperity mind-set eliminates poverty; scarcity thinking keeps

GOODCARE Health Care Consulting

… A Partners for Prosperity Recommended Service Provider

From GOODCARE Customers:

“You have de-mystified the whole process and we feel much more comfortable now than we did.”

“Gold star for making the confusing world of health care simple!”

“You are a most valuable resource; thank you for your guidance.”

“I'm thrilled with how well this went. In just an hour you made things understandable!”

From Financial Advisors who have attended GOODCARE presentations:

“This is the best session I've attended so far from the standpoint of providing useful information.”

“Fantastic session—comprehensive, concise, relevant—topic would justify an entire day!”

“Came away with some good take aways to implement in my practice and in my client meetings.”

EXPERIENCE THE VALUE WITH A COMPLIMENTARY CONSULTATION!

Dr. Katy Votava has graciously offered a complimentary consulta- tion to our P4P and Fiscal Fitness™ advisors. You can take advantage of this generous offer to consult about your own health care options and costs, or that of a parent. You will feel confident referring anyone to Dr. Katy after experiencing her ex- pertise first-hand. Contact Cynthia Campbell at 866-696-6543, or [email protected] and let her know you’re with us.

GOODCARE:

1-866-696-6543

www.GOODCARE.com

[email protected]

Program Summary: GOODCARE is a nationwide independent

consulting firm that specializes in the economics of healthcare. They provide expert assistance to people at all stages of their lives, helping them understand and select the best health insurance plans for their specific situation.

HAVE DR. KATY PERSONALLY CONSULT WITH YOUR CLIENTS:

For only $199 a client can have an initial 45-minute phone consultation with GOODCARE’s president, Dr. Katy Votava. The session is ideal for:

People who need to purchase health insurance, or want to compare the cost-effectiveness of their current health insurance.

People at or approaching age 65 who want to make financially savvy health care choices. (The healthcare needs, options and costs of baby boomers and seniors are a special focus of Dr. Katy’s research.)

People who want an “advocate” who will explain their medicare and medigap options clearly and objectively.

Individuals who have recently moved on from a job and need to understand COBRA as well as other insurance options.

Anyone who wants to understand and evaluate various types of health insurance coverage.

This call is a working session which could provide guidance such as:

Guidance on choosing the best, most affordable Medicare plan

Helping them plan for healthcare costs in retirement

Getting them started finding suitable individual health insurance

Assisting with managing healthcare for an elder

In order to determine if this Initial Consultation will be valuable to a client, they can call GOODCARE toll free at 866-696-6543 and speak with a team member. The team member will review the client’s needs and circumstances and be able to determine if Dr. Katy’s consultation service can be helpful. If the client would like to proceed with the consultation, they will provide payment and a phone appointment will be scheduled.

Many clients have found this $199 Initial Consultation to be a great start- ing point for their relationship with Dr. Katy because they immediately hear her level of expertise on the subjects of healthcare costs, insurance plans, Medicare, prescription plans, etc. and well as her medical back- ground. They receive immediate benefit from their session, and feel con- fident with additional consulting work if it required. Others have found they get everything they need just from this initial consultation.

To have Dr. Katy help your clients with their health care questions and challenges via an Initial Consultation, please contact Cymantha Campbell at 866-696-6543, or [email protected].

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… A Partners for Prosperity, Inc. Recommendation

Program Summary: The Instinctive Life Process is the flagship program of Tammi Brannan, Career Coach and founder of Instinctive Life. Tammi created Instinctive Life to help others discover what they were “born to do,” ditch their golden handcuffs and find meaningful work. The Instinctive Life Process is perfect for anyone who:

Feels trapped in a job or career that no longer suits them.

Is transitioning into their “Second Season,” commonly known as “retirement.”

Knows the path they want to travel, but needs validation and perspective from an outside source.

Has children (college or older) who need guidance in selecting the right career for them. Tammi helps clients discover their priorities, passions, skills and purpose. It is her philosophy that until you align your career with these things, you will be left unfulfilled and your work will leave you longing for “something more." Using conversations, questions and a workbook, Tammi guides her clients to- 1. Research what makes them unique,

2. Determine what their purpose is, and

3. Integrate that purpose into their life and work. HOW TO MAKE A REFERRAL 1. Refer your client or friend to Tammi Brannan by email-introducing them to her via: [email protected]. Tammi will take it from there.

2. Your clients can schedule a free one-hour “Right Fit Visit” with Tammi, before deciding to follow the Instinctive Life Process. They can sign up for this free hour at http://instinctivelife.com/right-fit-visits/.

3. If your client chooses to go through The Instinctive Life Process, they will pay Tammi a fee of $350 per month, which includes:

A 50-page workbook

A 35” x 45” custom map documenting their skills, passions, priorities and purpose

1 hour/week phone calls

Access to Tammi 24/7 MORE FROM INSTINCTIVE LIFE Tammi also publishes a weekly newsletter, which you and your clients can enjoy by signing up at http://instinctivelife.com/services/.

www.InstinctiveLife.com

Tammi has a true gift when it comes to the three most important skills of a great coach -- listening, insight, and intuition. In

these areas, she is a natural. Her ability to synthesize various pieces and points of our conversations, whether minutes or

months apart, was truly amazing. I felt like she completely "got” me. It was like she'd known me for a long time, even from the

start. She brings to every session her full attention and heart, which makes it possible for her to be fully present wherever the

conversation goes. But all this could be meaningless without a solid process and system to follow, which she's developed. As

someone with a "high utilitarian" personality, this was necessary for me, as well as greatly appreciated -- it's great to be heard,

but I have to make progress! Tammi's program helps make that happen. So, I probably don't need to say it at this point, but I

highly recommend her and Instinctive Life. Many people are calling themselves coaches these days, but few have the innate

ability to excel at it as Tammi does.

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Partners4Prosperity.com

Marketing Content for Prosperity Economics Advisors

from Kim D. H. Butler and Kate Phillips

Summary: Content 4 Clients provides advisors with materials they can use to in their marketing, such as websites, social media, printed materials, and emails, newsletters, videos, audios, and more.

Content 4 Clients was developed by Kim Butler and Kate Phillips using proven marketing materials used by Partners for Prosperity to increase leads, engage “dormant” clients, educate and motivate prospects/clients, and shorten our sales cycle and generate referrals.

You can use our content to:

Attract prospects

Generate leads

Motivate prospects to work with you

Educate clients

Keep in touch with your “list”, and more.

Rather than bland “company” materials, much of the C4C materials can be personalized to suit your unique business and personality. You can adapt material or use as-is for:

A “lead magnet” on your website

Articles or blog posts on your website

Materials for print or email newsletters

Content you can record into audio files or videos

Images to post on social media sites

PDF ebooks and special reports to give to clients and prospects (and you’ll find that your best clients will share the materials with others, thus generating referrals!)

Your Content 4 Clients package includes:

3 Ebooks: Financial Planning Has Failed, Live Your Life Insurance, and The Family Banking Book (in process) “Permission to Spend” special report 30 articles More than 2 dozen images Our personal “rolodex” for service providers Lifetime access to the materials Recorded Q & A and fast-start trainings An exclusive blogging training from Kate Other “bonus” materials in development for ProsperityPeaks.com Access to future materials at a greatly reduced price.

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Partners4Prosperity.com

For details and to order, go to Content4Clients.com

Content 4 Clients Testimonials:

For more information: Contact Kim at (877) 889-3981 ext. 101 or [email protected]

Not sure? Content 4 Clients comes with a 30-day guarantee so you can try it risk-free. Content4Clients.com

“I have put the C4C into action, and I'm seeing quite an increase on our website activity, with some inquiry's coming in. The content is very helpful… “It's refreshing to have the tools that bring prospects in. Thanks for everything.” - Evan Beecham

“Content Marketing has changed the way I do business. I’m no longer dependent on referrals. Our website and email newsletter now generate daily leads and weekly appointments. I’m thrilled with our results from Kate’s marketing program and excited to be able to share what we’re doing.” - Kim Butler

“...This program will really give me tons of credibility quickly. Looking forward to learning as much from (Kate) and Kim as I have from Todd over the last 20 years.” - Scott McRae

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[email protected] * 903-822-4133 * www.wholetruthvideos.com

The Whole Truth About Money with Todd Langford and Kim Butler

Taped at an all-day presentation in Alabama, these videos are presented as if the audience members were

clients. (They happened to be advisors, but we won’t tell.)

Use the videos to:

Fully understand why "typical" financial advice we've heard again and again is wrong;

Learn how to explain the whole truth about financial vehicles;

Practice your own Truth Concepts presentations;

Even show the videos directly to clients!

Be a "fly on the wall" and watch how Todd Langford presents financial concepts TO CLIENTS

Financial

VIDEO ONE Banking Profits: The Hidden Method that Earns Gains of 200% or More!

Auto Purchases

VIDEO TWO Never Pay Cash!? Bank a Fortune While Financing Your Own Cars and Major

Purchases

Loan Analysis

VIDEO THREE Mortgage Half-Truths: Why Common Mortgage Advice Will Mislead You

The True Cost of Education

VIDEO FOUR The Million Dollar Degree: The Shocking True Cost of an Education

Laffer Curve on Cash Flow calculator

VIDEO FIVE Tax Rate Smoke and Mirrors: How Higher Taxes Sabotage Revenue

Maximum Potential

VIDEO SIX Your Maximum Potential: The Secret to Wealth-Building Without Risk

Accumulation etc.

VIDEO SEVEN What Dave Ramsey Gets Wrong: About Mutual Funds, Life Insurance, and Math

Page 10: THE 7 PRINCIPLES OF PROSPERITY - Truth Concepts · 2017-02-15 · THE 7 PRINCIPLES OF PROSPERITY™ 1. THINK: Owning a prosperity mind-set eliminates poverty; scarcity thinking keeps

[email protected] * 903-822-4133 * www.wholetruthvideos.com

Funding Calculator

VIDEO EIGHT The Truth About Whole Life Insurance Returns (and Why the Critics Are

Wrong)

Qualified Plan

VIDEO NINE The Whole Truth About Your 401(k) Plan Taxes, Fees, and Depressing Returns

Qualified Plan

VIDEO TEN Business Owners Be Warned: How Your Company's 401(k) Plan May Be Bleeding

Your Business Dry

Diversification

VIDEO ELEVEN The Buy Term and Invest the Difference Myth Improve Returns and Increase

Safety by Diversifying with Life Insurance

Borrowing

VIDEO TWELVE Never Pay Cash? Bank a Fortune While Financing Your Own Cars and Major

Purchases Real Estate

VIDEO THIRTEEN Maximize Your Real Estate Returns How to Analyze and Improve Your Real

Estate Investments

Your satisfaction is guaranteed. Take a full week to preview the videos and ensure that you are pleased with

the quality. If you don’t believe this collection of videos will be a valuable asset for your business, let us know

and we will refund your purchase price.

You’ve got nothing to lose. Whether you are watching the videos to learn or using them with clients for third-

party confirmation of concepts and strategies, it’s a no-brainer having a financial software expert like Todd

Langford in your corner!

Questions? [email protected] * 903-822-4133 * www.wholetruthvideos.com

The difference between these videos and those at Truth Concepts Academy is that these were “client presentations”, whereas TCA is done as training for advisors. You may use either to show to clients,

however, we prefer these as they don’t tell how to USE or CREATE numbers on the calculator, rather they focus on what the calculator SAYS, by telling the whole truth about that financial subject.

Page 11: THE 7 PRINCIPLES OF PROSPERITY - Truth Concepts · 2017-02-15 · THE 7 PRINCIPLES OF PROSPERITY™ 1. THINK: Owning a prosperity mind-set eliminates poverty; scarcity thinking keeps

[email protected] www.pathwayprocess.com

Learn the exact 5 step process we take our own clients through that shows you HOW

to deliver tremendous value while getting paid what you're worth. For the first time, we'll

take you "behind the scenes" and show you exactly how we work with our clients. You'll

learn how we work on a daily basis, step by step, and have access to all our agendas,

deliverables, and processes.

We teach you how to get paid for giving advice, legally and above board (via an

independent RIA).

OR if you don't want to charge a fee and you are just curious how we work with our

clients, jump in. We encourage you to use our material to create your own process!

Stop "reinventing the wheel" every time a client shows up. Develop (or use ours) a

systematic process that will enable you to humanize the exceptional while you

systematize the normal so you can give each client your best.

Stop "giving advice for free" in order to get the back end commission. Do BOTH.

The Pathway Process will pull back the curtain and show you how Partners for

Prosperity, LLC runs its highly profitable business. Our Pathway Process is the

culmination of more than 2 decades of literally thousands of clients (and lots of advisor

input). We want to help you shortcut the learning curve and give you an advantage.

Additionally, we'll cover all the alternative investments we use and how you can use

them too! We provide the contact info, the compensation structure, and the very

minimal required documentation so that you can introduce your clients to the ability to

earn double digits with no loss of principal on both growth and income oriented

assets.

Gina Wells says "The Pathway Process helps people identify the dangers,

opportunities and strengths in their current financial position. The tools and

concepts integrated into the process help clients track their progress and improve

their overall economic picture year after year.”

John Householder says "Wow, ... a lot of great content here!"

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Filling the Market Needs for Independent Access to Whole Life Products, from a Brokerage that Supports Whole Life-centric Planning

LPS Insurance Services Rich Baldwin – Platform Director 307 West 200 South, Ste 3001 [email protected] Salt Lake City, UT 84101 Jesica Larsen – Case Manager www.LPSinsurance.com [email protected] 801.906.0154

Access to the Top Tier of WL Carriers Lafayette Life, Mutual Trust Life, National Life Group, Minnesota Life, MetLife, OneAmerica/AUL, Guardian, Mass Mutual, Penn Mutual, New York Life…and the list goes on! Advanced Underwriting Assistance Access to multiple carriers means multiple opportunities to improve your clients underwriting decision. All insurance carriers have a unique approach to how they see your client medically. Aggregated Commission Rates Across ALL Carriers and ALL Product Lines. LPS will increase your effective comp rate across all carriers based on your total production. No more “starting in the basement” with each carrier! Your Very Own Dedicated Sales Team The LPS brokerage team understands WL sales and case designs. We are here to support your efforts in the Prosperity Economics movement!

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[email protected] * 903-822-4133 * http://truthconceptsacademy.com/

24/7 Access to Todd’s Training at http://www.TruthConceptsAcademy.com

Truth Concepts Academy features:

24+ recorded trainings covering all of the essential calculators; including some never publicly available until now!

The stories and financial concepts that go with the numbers;

brief summaries of what’s in each video;

a downloadable PDF of calculator templates; and

convenient links to related online archives and articles;

Value-priced at a one-time cost, yet you can watch the videos an unlimited number of times, so you can earn back your investment many times over with just one new client!

What exactly is in Truth Concepts Academy?

You’ll get over 6 hours of trainings recorded live at Truth Trainings and other exclusive events.

The 24+ online lectures cover the following calculators and topics:

The Maximum Potential calculator – show the importance of saving more safely rather than chasing uncertain rates of return.

Qualified Plan calculator – Factor the true rate of return after taxes and fees.

Using the Borrowing Strategy calculator to demonstrate the ability to borrow against and pay back any asset at different interest rates for cars or other major purchases.

How an effective borrowing strategy can save business owners a LOT of money on equipment leases!

Loan Analysis calculator – Compare different mortgages and loans.

15-year Vs. 30-year mortgages – Demonstrate that a 15-year mortgage may save an interest payment, but not an interest cost.

Funding Illustration – Compare whole life insurance to other savings vehicles.

Using the Diversification calculator to show the impact of diversifying investments using whole life insurance.

How to use the Life Insurance Values tool to import real-life numbers from policy illustrations into your Truth Concepts™

Measure the Internal Rate of Return on a life insurance policy’s cash value.

Identify the ROR an alternate account would have to earn to be comparable to life insurance, taking into consideration taxes, term insurance and/or management fees.

Real Estate Analysis calculator: Measure the ROR on an investment real estate deal.

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[email protected] * 903-822-4133 * http://truthconceptsacademy.com/

Accumulation calculator: Identify each aspect of accumulating money and all its corresponding costs on any type of asset (taxable, tax-deductible, tax-deferred, tax-free).

Distribution calculator: Compare varying strategies for distributing money in clients’ later years.

How Banks Make Money – Demonstrate the profit methods used by banks and show how clients can apply the same strategy.

Car Financing & Real Life – Calculate interest rates properly on cars, leases, and loans. Learn if dealer financing is too good to be true.

Financial Calculators – How to make the most of Truth Concepts™ basic and financial calculators.

How to talk to clients about Term Conversion.

Why insurance companies charge more for monthly payments and the shocking financing rates of one!

Why level term insurance was good for the insurance companies but not for most term policy holders – and how it benefits whole life policy owners!

Can you invest at 6% with debt at 8% and get ahead? (No you can’t… here’s why.)

Cash Flow calculator training including a demonstration of The Laffer Curve and how taxes erode wealth.

How to use Market History and Tax Table

Average Vs. Actual rates of return for mutual funds, stocks, or any other investment.

Plus invaluable gems of wisdom, tips, stories and thought-provoking questions from Todd Langford.

There’s no risk to try it. We are so confident you will love it, we offer a 7-day money back guarantee. Take a full week to explore it. If you decide Truth Concepts Academy isn’t for you after all, simply contact [email protected] for a full refund.

“The borrowing strategy, qualified plan and future requirements calculators are such an easy and honest way to show clients the truth about what is in store for them in the future. They see it with their own eyes and are then ready to move forward, making plans to make their future a place to look forward to instead of fear.”

Tomas McFie, President at Life Benefits, Inc.

“The Truth Concepts software training is second to none. Todd is the industry expert.”

Paul Luchau, Mountain Financial

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Truth Concepts™ Software available at www.truthconcepts.com 903-822-4133

List of Calculators and Tools in the Truth Concepts™ software

CALCULATORS FINANCIAL: Future Value, Present Value, Payment, Interest Rate, & Time Period

INTERNAL RATE OF RETURN: IRR for varying stream of payments and withdrawals

LOAN ANALYSIS: Calculates amortization schedules, and the benefit of paying back loans under various scenarios

(like comparing a 15- and a 30-year mortgage) also allows you to pay the loan back at different rates and compare

2 loan scenarios for deductible and non-deductible loans

BORROWING STRATEGY: Illustrates the principles of banking (borrowing and paying back) with varying interest

rates strategies and money sources

MAXIMUM POTENTIAL: Shows a person’s focus should be on saving money rather than seeking a higher rate of

return as it identifies full capability, then reduces it by taxes, debt service, life style and inflation

AUTOMOBILE PURCHASES: Shows the “true” cost of paying cash for automobiles

EDUCATION COST: Demonstrates the major impact on parent's assets and cash flow that paying for high school

and/or college has; can also calculate education "need"

FUNDING ILLUSTRATION: This calculator allows the user to compare life insurance illustrations (with or without

loans) to an alternate investment with identical cash flows

REAL ESTATE ANALYSIS: In depth real estate calculations and analysis for any investment real estate allowing you

to show the actual rate of return a property is earning

QUALIFIED PLAN: Graphic overview of the whole truth about qualified plans, picturing the costs to fund them, the

management fees that erode them, and how ineffective the match and tax deferral really are. It shows clients why

NOT maxing out their qualified plan may be the best strategy

CASH FLOW: Provides for up to 3 different and varying payment and withdrawal streams with varying annual

earnings rates, shows an “average” versus “actual” ROR

ACCUMULATION: Shows effectiveness of money growing (taxable, tax deferred, tax deductible and/or tax free)

and it has multiple variable payment and withdrawal columns, the ability to vary the earnings rate, and the ability

to add term insurance and other costs

DISTRIBUTION: Shows money coming out of an account with varying interest rates. It allows for taxable, tax

deferred, tax-deductible and/or tax free accounts. It compares 2 different strategies for distribution

DIVERSIFICATION: Shows the outcome of transferring assets from savings accounts and money markets into

Permanent Life Insurance and how that reduces the taxes, term insurance costs and risks along the way. It helps

clients understand how life insurance increases both their asset base while alive and the net to heirs upon death

FUTURE REQUIREMENTS: Retirement planning calculator used to show ROR necessary to have sufficient

retirement income with or without consuming assets

TERM CONVERSION: Demonstrates term conversion strategy over the life of the client

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Truth Concepts™ Software available at www.truthconcepts.com 903-822-4133

TOOLS INCOME TAX CHART: Shows differences between marginal and average tax brackets

US TAX HISTORY: Shows tax brackets from 1913 to the current year

MARKET HISTORY: S&P 500 with and without dividends from 1937 to current, updated annually and Dow Jones

Industrial from 1901 to current, updated annually. On all three columns, you can get an average and an actual as

well as the year by year historical return

LIFE EXPECTANCY TABLES: 2001 (the most recent year available) male and female (single and joint life), standard,

preferred and super preferred, both smoker and non-smoker, tells the whole truth about longevity: the longer you

live, the longer you'll live. You can compare two side-by-side or look at the percentage chance both will be alive or

just see the life expectancy of a certain age

LIFE INSURANCE VALUES: Enables uploading of illustration values (via copy and paste) to this tool which then

calculates IRR and ROR of cash value and death benefit and then gives you the ability to pull that information into

other calculators

NOTES: This small box enables you to type notes relevant to any particular calculator and then attach that note to

the calculator so when saved they come up together

PREFERENCES: Enables you to choose which file messages and bells you want to have:

Truth Concepts™ Software available at www.truthconcepts.com 903-822-4133

Powered by Numbers Analytic, Inc., Todd Langford [email protected]

Read the blog at www.truthconcepts.com/blog and watch the various tutorials at

www.truthconcepts.com/tutorials.php for examples of how to use these calculators as well as a picture of each of

them in the "learn more" section of the web site.

Each tutorial (the 10 minute videos) is transcribed on the blog. On the left hand side of

www.truthconcepts.com/blog click on Tutorial Transcriptions for a word for word replay of Todd's language in the

video.

Our recommended order for clients is Max Potential, Auto, Funding, and then whatever the client's "hot-button"

is. We often use Diversification next.

Here's how we start. "So, what do you think builds more wealth, increasing the rate of return or decreasing the

costs to build that wealth?"

The client usually answers "Increasing the rate of return …that’s what I’ve always been told by the media and

my other financial advisors"

Response: "well let’s take a look, I’ll pull up a Maximum Potential Calculator and we’ll figure it out. This is from a

suite of calculators known as Truth Concepts. It enables us to be very transparent in our work with you by showing

the gains as well as the costs. You can actually buy the software yourself if you so choose at

www.truthconcepts.com .

We use it to analyze all sorts of things about your finances as you can see here on this list of calculators, but for

now let’s look at the issue of returns versus costs"

"We want to make sure we are telling the whole truth about the situation."