the 5 pillars of business growth

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1 www.evolutioncp.com The 5 Pillars of Business Growth October 29, 2013 The Leader in Growing Second Stage Companies SM EVENTS www.axial.net/events

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Co-Founder and Managing Partner of Evolution Capital Partners, Brendan Anderson, partnered with Axial to present a webinar on The 5 Pillars of Business Growth. Visit www.evolutioncp.com/resources/ to watch the entire webinar.

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Page 1: The 5 Pillars of Business Growth

1

The Leader in Grow ing Second St age Com panies SM

www.evolutioncp.com

Confidential

The 5 Pillars of Business Growth

October 29, 2013

The Leader in Grow ing Second St age Com panies SM

EVENTS www.axial.net/events

Page 2: The 5 Pillars of Business Growth

2

The Leader in Grow ing Second St age Com panies SM

Evolution Investments II

The Evolution of an Entrepreneur

Professional Timeline

2006 2007 2008 2009 2010 2011 2012 1995 1997 1998 2001

Odd Jobs

(Wife’s Support)

Heartland Companies

STAM

American Heartland Bank

Evolution Investments I

2013

• Innerpac

• Learning Horizons

• Turf Ventures

• American Eagle Mortgage

• Accurate Group

• Lewellyn Technology

• Budco Financial Services

• AXIOM Sales Force

Development

Sta

rt

Page 3: The 5 Pillars of Business Growth

3

The Leader in Grow ing Second St age Com panies SM

Taking the Entrepreneurial Path

Heartland Companies

Page 4: The 5 Pillars of Business Growth

4

The Leader in Grow ing Second St age Com panies SM

Taking the Entrepreneurial Path

Stam Inc.

Page 5: The 5 Pillars of Business Growth

5

The Leader in Grow ing Second St age Com panies SM

Taking the Entrepreneurial Path

American Heartland Bank

Page 6: The 5 Pillars of Business Growth

6

The Leader in Grow ing Second St age Com panies SM

Investing in Entrepreneurs

Evolution Investments LLC

Page 7: The 5 Pillars of Business Growth

7

The Leader in Grow ing Second St age Com panies SM

Investing in Entrepreneurs

Evolution Investments II LLC

Page 8: The 5 Pillars of Business Growth

8

The Leader in Grow ing Second St age Com panies SM

The Evolution of an Entrepreneur

Emotional Timeline

28 35 45

$$$

Age

Gro

wth

Time

to

Scale?

Page 9: The 5 Pillars of Business Growth

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The Leader in Grow ing Second St age Com panies SM

Revenue

Time Line Day One

Variable Cost

Fixed Cost

Cost

Key

The Evolution of a Business

Page 10: The 5 Pillars of Business Growth

10

The Leader in Grow ing Second St age Com panies SM

Revenue

Time Line Day One

Variable Cost

Fixed Cost

Cost

Key

The Evolution of an Entrepreneur and His Business

28 35 45

$$$

Age

Gro

wth

Page 11: The 5 Pillars of Business Growth

11

The Leader in Grow ing Second St age Com panies SM

Value Creation: Building A Foundation For Growth

Aligning your business

around the 5 Pillars

allows for a foundation

for scale and the

ability to move further

faster

Page 12: The 5 Pillars of Business Growth

12

The Leader in Grow ing Second St age Com panies SM

Financials: Get your cash flow in order!

• Daily dashboards & monthly financials

• Know your costs by customer, products, etc..

• Continuously develop key metrics and KPIs – never stop looking for better

numbers

• Share the information

• Review quarterly

Page 13: The 5 Pillars of Business Growth

13

The Leader in Grow ing Second St age Com panies SM

• Create a plan to somewhere! (Profitability, Debt Free, etc…)

• Just start – you are never done

• Simple works

• Plan will determine KPIs

• Listen to your team and advisors

• Revisit at least quarterly

• Create a “bridge” to where you

want to be

Plan: Free yourself up to make your vision a reality

Page 14: The 5 Pillars of Business Growth

14

The Leader in Grow ing Second St age Com panies SM

• Be creative / resourceful

• Reach out to others

• Hire using core values

• Find people who have been there before

• Find a partner?

• Advisory Board

• Joint Venture

People: Hire your dream team

With great financials and a

detailed plan, you will be able to

attract people that would not

normally be interested in joining

a small business.

Page 15: The 5 Pillars of Business Growth

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The Leader in Grow ing Second St age Com panies SM

• Listen

• Share data – do others find it useful?

• Share vision, purpose, values

• Start small

• Results will be fantastic

Transparency: Everyone’s a part of the process

Page 16: The 5 Pillars of Business Growth

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The Leader in Grow ing Second St age Com panies SM

• Know the KPIs

• Hold yourself accountable

• Tie to the plan

• Someone else keeps the scorecard

• Share with everyone

Accountability: Everyone gets the job done

Page 17: The 5 Pillars of Business Growth

17

The Leader in Grow ing Second St age Com panies SM

Resources To Get Started

Financial Resources

• Seeing Beyond Numbers (www.seeingbeyondnumbers.com)

• B2B CFO (www.b2bcfo.com)

• Focus CFO (http://focuscfo.com)

• Tatum (http://www.tatum-us.com)

Best Practice Resources

• The Great Game of Business (www.greatgame.com)

• Rockefeller Habits/Gazelles (www.gazelles.com)

• Traction/EOS (www.eosworldwide.com)

• RESULTS.COM

• MAP (www.mapconsulting.com)

What do they all deliver?

• A framework for transparency and accountability

• The freedom to “break away” from the business

• The ability to begin looking around corners

Page 18: The 5 Pillars of Business Growth

18

The Leader in Grow ing Second St age Com panies SM

Keep working until you have that “AHA” moment, take

action, then start again, but do GET STARTED!

Sta

rt

Page 19: The 5 Pillars of Business Growth

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The Leader in Grow ing Second St age Com panies SM

QUESTIONS?

Contact Information

Brendan Anderson, Co-Founder & Managing Partner

[email protected]

(216) 593-0402 (office)

(216) 288-5647 (mobile)

Website: www.evolutioncp.com

The Second Stage: http://www.evolutioncp.com/resources/voice-america/