The 5 Biggest ChallengesAdvertisers Face

Where Do I Start?#1

Before you can make use of ads, you need to start with a strong inbound marketing campaign. Once you have a foundation in place, you can then use ads to amplify your content and message.

#1 Where do you start?

Start with inbound.

Where does it make sense to use ads in your

marketing funnel?

Where Should I Advertise?#2

When deciding where you want to advertise, think about your audience. Where do they hang out? Where will your message be best received? What is your best option for targeting them? The "Big Four" ad networks usually offer what most marketers need.

#2 Where should you advertise?

Where your audience hangs out.

The Big Four

What Ad Format Should I Use?#3

With so many options, figuring out which ad format to use is tough. For B2B, marketers we recommend search ads and native social ads. These two ad formats are ideal for amplifying content and driving leads, whereas display ads tend to fall short, click here to find out why.

#3 What ad format should you use?

Native and Search.

How Much Should I Spend?#4

It’s more important to know how much revenue your ads will generate vs. how much to spend. Figure this out with our free Ads ROI Calculator. Test different options and decide on a budget. Don't forget to track and measure the metrics in the calculator.

#4 How much should you spend?

How much will you get back?

How Much Time Will This Take?#5

The majority of the work will happen during set-up. Take your time on targeting and building the ads. Build multiple ads to test. Once your ads are up and running spend a few hours each week reviewing them. Optimize your ads using the HubSpot Ads Add-On to maximize profit.

#5 How much time with this take?

A few hours a week.