the 4 hour affiliate week - kevin gibbons, a4uexpo london 2011
Post on 17-Oct-2014
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The 4-Hour Affiliate Week…
Kevin GibbonsDirector of Strategy, SEOptimise@kevgibbo
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Business vs Affiliate – what’s the difference?
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Would a panda slap this man?
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A business has a registered office
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An affiliate site is run out of something like this
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Or hopefully, this…
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A business is a registered company
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An affiliate likes to keep a low profile
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A business has staff
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An affiliate doesn’t
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A business generates natural media attention
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An affiliate has to build links which look natural
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A business has an active blog or news section
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An affiliate site has sales pages
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So how can you make your affiliate site look like a business?
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Be creative
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Pitch your best PR ideas to journalists
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Write stories which reporters are looking for
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Learn about SEO – just don’t become a ninja!
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Create a content strategy to target top-converting keywords
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Hire copywriters to create great/unique content
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Remove low quality & duplicate content
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Build & manage online reputation via social
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Build trust factors
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Register a limited company
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Get a virtual office address
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Find high-quality bloggers
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Write content for guest blog posts
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Participate in forums & blogs
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Hire a professional designer
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Hire a developer
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Build a scalable team
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Run a survey & collect data
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Hire a great infographic designer
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But how much does this all cost?
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One-off costs:•Company registration = £18•Professional web design = £500•Web development = £100•Blogger job advert = £30•SEO training course = £500•Infographic designer = £750Total cost: £1,898 one-off
Monthly costs:•Virtual office mail forwarding = £20•Blogger/copywriter = £200•Guest blogging outreach = £10•PR freelancer = £250Total cost: £480 per month * Please note: this is meant only as an estimated guideline