SOS Online Backup Three Steps to Becoming a MSP

Fall 2012

Top Three Online Backup Trends

Agenda:

Industry overview and opportunity

The SOS 360 Degree Partner Program

SOS ServerSave features and benefits

Data centers and infrastructure

Three steps to becoming a MSP

Pricing

Product tour

Q&A

The Industry

SOS Online Backup Leads the Backup Industry

SOS is the technology leader in consumer & SMB

backup

• A pioneer in online backup technology since 2006:

Over 500K active customers and 900 VAR partners.

In excess of 100 man-years in product development.

IDC confirms that massive adoption by

business community is near term: • 16% of companies surveyed by IDC are using

online backup today

• 69% are evaluating and/or planning to use it

Cloud Backup Today

Multiple Technology Megatrends Propelling Online Backup Adoption

• Expansion of internet bandwidth

• Decrease of hosted storage costs

• Technical sophistication of population

• Significant increase in size and value of digital data

The continued evolution of these same technology trends will carry cloud backup adoption into the SMB market and to the enterprise.

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What SMBs are looking for in online backup

• Initial online backup adoption occurred primarily within the consumer market, where simple file and folder backup

technology serves the needs of home users.

• SMB & Enterprise data Protection needs are more complex.

• As online backup technology evolves to meet these needs at a lower cost SMB adoption will follow. SOS ServerSave

is uniquely suited to meet this growing market demand.

SMB & Enterprise Backup Requirements Addressed by SOS ServerSave

Total business data Protection, with coverage for workstations, servers, laptops & mobile devices

Business Continuity & Disaster Recovery

Server application backup and recovery (Exchange, SQL, Sharepoint)

Centralized deployment, reporting, and remote management systems

Security: support for secure public & private cloud deployments

Large file backup (200GB+)

Collapsing the RTO & RPO under 30 mins

Existing strong growth soon to be augmented by wide-spread business adoption.

The SOS 360 Degree Partner Program

SOS 360 Degree Partner Program Features and Benefits

SOS offers MSPs a business in a box - start selling in less than one week.

Website Template

Flexibility to update content on website template

Integrated billing

Customized branding on website template

Award winning software

No hardware purchase required

Weekly live trainings

Sales and marketing materials

Re-branded client

Re-branded sales materials

Re-branded marketing materials

The Product Suite

SOS Online Backup Product Suite

SOS ServerSave is a Complete SMB Online Backup Solution

SOS ServerSave Feature Added Benefits

Exchange Backup and Granular Recovery

Recover mail, message, contacts and more Restore deleted files, be regulation compliant

Bare Metal ImageCreator Backup Exchange, Windows Servers, SQL Servers, Sharepoint Servers, and fileservers

Control these from one central location and quickly send images to SOS cloud

Online Backup & Recovery Manager

Backup and recovery for bare metal images, files, and folders

Control, report, and deploy without having to install a separate management agent

Workstation Backup Backup and recovery from laptops, workstations, fileservers, and files and folders

Infinite and automatic archiving, unlimited versioning, unsurpassed speed

Premier Web Integration Integrate billing management, merchant accounts, and more

Receive a completely rebranded site and shopping cart

Mobile Backup Android, iPhone Access, share, stream, view data anywhere on the globe.

Data Centers and Infrastructure

Click to edit Master title style 11 global points of presence

SOS backs up data to military-grade data centers in London, Toronto, Los Angeles, Houston, Dallas, Cape Town, and Melbourne

All data centers are secured with 24/7 watch, video surveillance, biometric credential requirements, backup generators, temperature and humidity controls

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Los Angeles, Dallas, Houston, and Toronto

Data Centers

(Your First) Three Steps in Becoming a MSP

Think big, but start small.

Thinking big is great for the long term. Envisioning what you want your business to be. Decide for yourself: • What do you want to sell? • What kind of revenue do you think you can make? • What (and how much) do you need to sell to get there?

Start small. Start with the customers and products you have access to For the next 2 – 4 months. • How will you pitch them? • Survey them: what do they want? • Have strategic conversations with your customers from the get go.

Identify your product offerings.

Being a Managed Service Provider means exactly that: you are hired to manage multiple services. Your ideal customer wants to ensure that his or her business keeps running smoothly in times of unpredicted disaster. What are some of these things? • Online backup for desktops, servers, applications, and operating systems. • Antivirus • Hardware maintenance • Creation of secondary worksites

Don’t talk price, talk value.

Price is a Yugo. Focusing on price to sell your service will lead you to decreasing your revenue immediately. • Sell everything you have to offer, not just the cheapest solution. • Price is easier for the customer to argue with. • Price is tangible, value is not. • Once you’re debating price, you cannot start establishing value.

Value is a Honda. Sell your customers the long term advantages of your solutions. They will save money, heartache, and distraction in the long term by preventing business continuity issues. • Discuss the unrealized benefits of your offerings • Brag about yourself (use testimonials). • Focus on the intangible benefits (ex. “peace of mind”) that result from the purchase

Pricing and Revenue Opportunity

Click to edit Master title style Flexible plans are available to help you get your online backup business started

SOS does not limit your margin or take a commission

Add server licenses and GBs as you grow your business

Business Development assistance is available after you get started

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Backup 17

Pricing and Revenue Opportunity

Product Series SOS ServerSave 5 SOS ServerSave 10 SOS ServerSave 15 SOS ServerSave 25

Server Licenses 5 10 15 25

Cloud Space 1024 GB 1536 GB 2560 GB 4096 GB

Monthly Price $399 $549 $699 $899

Monthly Cost per Server License

$80 $55 $47 $36

Suggested Retail Price $129 $129 $129 $129

Margin per Server License $49 $74 $82 $93

Monthly Margin Per Package

$246 $741 $1,236 $2,326

Product Demo and Q&A

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1. Call your SOS Partner Specialist

2. Select a plan

3. Complete an ROI analysis to find out how much

recurring revenue you can make

4. Market and sell your new online backup service to your

clients

5. Watch your online backup client base grow!

Get started today!