The 3 Secrets To

Explosive Business

Growth in The Next Year! Even When The Economy Stinks, Businesses That

Know These Business-Building Secrets Are Booming!

@SocialSavvyGeek #SSGCOS

Only three ways?

YES!

#1Get more customers

#2Get customers to buy more often

#3Get customers to buy more

!Customers x Items Purchased x Purchase Value = Total Revenue!

!100 x 5 x $10 = $5000

Don’t overlook this…

!Customers x Items Purchased x Purchase Value = Total Revenue!

!120 x 6 x $12 = $8640

20% Growth in each area…

• Improving slightly in each area creates a compounding effect!• EVERY business has the opportunity to improve in these three areas!

• Fundamentals may not seem exciting (but they work)

73% Growth Overall

How?

#1Get more customers

Drive inbound traffic to your business website

#1 Get more customers

Search engine optimization

#1 Get more customers

#1 Get more customers

Who Cares? !• There are over two billion people online!• 93% of online experiences begin with a search engine!• The majority of web traffic is driven by the ‘Big Three’ search engines-Google, Bing, and Yahoo!

!(Search Engine Journal)

Who Cares? !• 77% of search engines choose organic over paid listings1!• 67% choose organic search results when purchasing2!• Organic click-through generates 25% higher conversion rates than PPC3!

!(1,2,3Search Metrics)

Email marketing

#1 Get more customers

What’s more !•Email produces $28.50 for every $1 spent.!!

•Email is projected to drive $82.2 billion in sales in 2016.!!

(DMA)

Social media marketing

#1 Get more customers

• 93% of customers expect companies to have a presence on social channels!

• 85% expect companies to interact with them on those social channels!

!(2008 Cone Business Study on Social Media)

Customers WANT YOU on social media

• 63% more aware of a company or brand !• 62% more likely to share information about a company or brand!• 61% feel a stronger connection with a brand !• 60% feel better served by companies !• 59% more likely to purchase a company’s or brand’s products or services!

• 59% are more likely to follow the company or brand on its other media channels!

!(2010 Cone Consumer New Media Study)

Benefit from engaging on social media

• Social media is not a passing fad!!• 53% of people on Twitter recommend companies and/or products in their tweets (ROI Research for Performance)!

• The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers (WOMMA)

People are talking. Are you part of the conversation?

Mobile marketing

#1 Get more customers

Location-based marketing !From $0 in 2009, location-based marketing is projected to grow to $6 billion in 2015. Some restaurants are seeing 65 percent redemption rates from new, real-time geo-targeted ads.!!

(Borrell Associates)

Mobile advertising

#1 Get more customers

Improve the effectiveness of your promotional efforts

#1 Get more customers

Track your results and optimize your campaigns

#1 Get more customers

Find new/better places to advertise (social media,

mobile, email, etc.)

#1 Get more customers

Create stronger, more targeted offers that appeal

to more people in your market

#1 Get more customers

Remove the risks associated with buying from you by

giving a strong guarantee

#1 Get more customers

Build your reputation as an expert

#1 Get more customers

Regularly post new content and articles to your blog

#1 Get more customers

Host a free webinar and demonstrate your expertise

#1 Get more customers

Send educational/informational newsletters (electronic or print)

#1 Get more customers

Create training/educational resources (videos, white papers, ebooks, etc.)

#2Get customers to buy more often

#2 Get customers to buy more often

Build your list!

#2 Get customers to buy more often

Create a customer mailing list

#2 Get customers to buy more often

Send out promotional emails to your house list on a more frequent basis

#2 Get customers to buy more often

Use scarcity to get customers to act now

instead of later (e.g. limited-time

promotions)

#2 Get customers to buy more often

Don’t let them forget you!

#2 Get customers to buy more often

Use auto-responder email sequences to

introduce your prospects to all of

your products

#2 Get customers to buy more often

Broadcast educational content through email, social media, and your website

#2 Get customers to buy more often

Send out birthday cards and holiday cards/gifts

#2 Get customers to buy more often

Focus on service!

#2 Get customers to buy more often

Create a culture of service at your business

#2 Get customers to buy more oftenUse customer testimonials in your email and social media campaigns and on your

website

#3Get customers to buy more

#3 Get customers to buy more

Up-sell, cross-sell, and bundle

#3 Get customers to buy more

After a person buys one product, up-sell or cross-sell them another related product

#3 Get customers to buy more

Bundle products and offer a discount

#3 Get customers to buy more

Use coupons to encourage bigger purchases

#3 Get customers to buy more

Offer an expensive, premium product or service with a payment plan

Tips for success

Leverage Technology!

How do you eat a whale?

Before During After

Think in 3 phases

Questions?