the 3 best places to show an ad
TRANSCRIPT
THE 3 BEST PLACES TO SHOW AN AD
SESSION START
OUT OF ENERGY
WINDOW SHOPPING
After they decide to play, before they dive in
Players can install something new, and still return to play
The player has TWO options:
• Pay to Continue
• End the Session
DON’T interrupt players’ flow
DO invite players to explore something new
WHERE TO SHOW PLAYERS AN AD:
AD PLACEMENT IS A KEY FACTOR IN THE AD EXPERIENCE
Keeping these tips in mind during your ad implementation will not only keep your players much happier, but will also greatly improve your bottom line.
For players who like your game but don’t want to pay...
Give them a third option
• View an ad
Everybody wins
After a player visits your virtual store 3 times without making a purchase, show them an ad
• They can explore a new product or offer3
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