the 10 commandments of content marketing
TRANSCRIPT
1.Thou shalt ‘Throwback’
every Thursday.
●Evoke Nostalgia! ●Share an artifact
related to your brand that people can reminisce about!
2. Thou shalt cater to their
inner Narcissus
●Social media is about the person who posts.
●People love themselves and will post things related to oneself
●Use their names, faces or anything to make the content about them
3. Thou shalt poke thy bear
with thine stick
●Create conversation using commotion
●Even if you aren’t in the industry, use popular culture to your advantage
This broke the internet.
The Dress
4. Thou shalt “keep it real”●Even serious matters
can be content marketed via social media!
●Relevant, useful data with FUN
●Drove traffic to HealthCare.Gov up by 40% and has 32+ MILLION views
5. Thou shalt invoke ‘the
feels’●Pull on heartstrings●Align business plan
with potential centimate
● ‘Help improve girls self-image… with Dove’!
“The term "hipster" is cross-applied from the 1930s Beatniks… He or she rejects "mainstream" culture and embraces and contributes to independent culture, and prides him/herself on this.”
6. Thou shalt be a
“Hipster”.●Do NOT follow the
crowd●If all social platforms
are discussing why it’s great… say why it sucks.
selfish
7. Thou Shalt Charge no fee● invest the time
to create something of value to people.
● Become a trusted resource for valuable information first.
http://www.everest.co.uk/products/kitchens/kitchen-cheat-sheet/Everest is an English window, door
and conservatory design company
8. Thou shalt use what
thine mother gave-eth to
you.●Don’t forget about
the data you already possess.
●Use a piece of useful data your brand owns that it can use to create genuinely unique content
9. Thou shalt listen to thy consumers
●ID trends in the questions your customers are asking and feed them content before they realise they need it
●Content might not go viral but your customers will appreciate it.
10. Thou shalt ‘just DO IT’
●There isn’t a shortcut to content marketing
●Investing time into the quality of your content is always more effective than investing money into the quantity of your content.
1. Thou shalt ‘Throwback’ every Thursday.2. Thou shalt cater to their inner Narcissus3. Thou shalt poke thy bear with thine stick4. Thou shalt “keep it real”5. Thou shalt invoke ‘the feels’
The Content Commandments:6. Thou shalt be a “Hipster”7. Thou Shalt Charge no fee8. Thou shalt use what thine mother gave-eth to you.9. Thou shalt listen to thy consumers10. Thou shalt ‘just DO IT’