thank you economy
TRANSCRIPT
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Presented By: Bitasta BhadraBy-Gary Vaynerchuk
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Praise for The Thank You Economy
Gary has seen the future of marketing. The TYE shows how it’s built on both the time-honored techniques of listening to & appreciating customers & the newer services like Twitter that allow you to engage directly with customers at unprecedented scale & speed.
Dick Costolo, CEO, Twitter
Appreciation is the secret to building sustainable businesses, and Gary has crystallized why it matters more than ever in the world of multi-platform commerce and media. If you want to build a great business, you should read this book.
Fred Wilson, Co-Founder, Union Square Ventures
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OBJECTIVE
Building blocks to create a powerful company culture.
Developing Traditional & Social Media Marketing Strategies
Using good intent to set everything in motion.
Delivering superior experience to customers without investing lot of money, just a lot of heart.
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EFFECTS OF ONLY INTERNET
Illusion of 24/7 customer service
Waste of time in search of a phone number, email address
in order to ask a question or report a complain
Companies outsourced their customer service
Deteriorating customer value
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“Social Media is a bit like a kidney, you can survive with only one but your chances of making it to old age are a lot better with two. Eventually, Social Media will be as important to a business as a strong heart.”– Gary Vayner, 2011
• Cultural Shift• Humanisation of Business• People talking about the commercials, likes, shares
and discussions over TV commercials & Billboards.
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There’s no ROI Social Media is still too young Social Media is just another trend that will pass Fear of negative word of mouth Unable to track & update their social media department We’re doing fine without it We tried it; it doesn’t work It takes too long to pay off Social Media works only for star-up, life style or tech
brands.
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MARKET SCENARIO&
TOTAL TRANSFORMATION
AD AGENCIES
PRINT MEDIA
ELECTRONIC MEDIA
SOCIAL MEDIA
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How to Win in The Thank You Economy
Instill the Right Culture Empower People
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Instil the Right Culture
Culture Building Blocks:
Begin with yourself
Commit whole Hog
Set the tone
Trust your People
Invest in Employees
Be authentic
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Present your Heart & Soul to
Customer.
Appreciate the Customer.
Customers are KING, make them
feel so.
Empower People
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Intent: Quality vs Quantity- Social MediaIf your intentions are good - it draws people to you.
Make connections! (Contacts are not enough.)Go close to the emotional center.Follow core principles.Evoke an emotion - compel people to share.
"Use social media campaigns to create an opportunity for engagement, not to force it."
"Simply talk, and listen."
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Send a rose or a handwritten condolence!
Create amazing customer experience.
Collect data about your customers,it helps you paint a picture of them.Be flexible.
WALK THE EXTRA MILE
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Going Where the People Go•It showed up•It showed up first•It remembered that behind every B2B transaction, there's a C
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