texas women in higher education conference ‘making ‘the ask’ – fundraising for your...
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Texas Women in Higher Education Texas Women in Higher Education ConferenceConference
‘Making ‘The Ask’ – Fundraising for ‘Making ‘The Ask’ – Fundraising for Your InstitutionYour Institution
April 19, 2013April 19, 2013San Antonio, TXSan Antonio, TX
Rose Mary FryDegrees of Work(210) [email protected]
Learning ObjectivesLearning Objectives
Overview of Giving USA 2012Techniques to Increase the Strength of
Your AskUse of Networks in FundraisingWomen and Minority PhilanthropyWomen’s Giving Circles
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Words of WisdomWords of Wisdom
Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.Margaret Mead
I have found that among its other benefits, giving liberates the soul of the giver.Maya Angelou
Is the rich world aware of how four billion of the six billion live? If we were aware, we would want to help out, we'd want to get involved.Bill Gates
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2011 charitable giving 2011 charitable giving Total = $298.42 billionTotal = $298.42 billion
Types of recipients of contributions, 2011 Types of recipients of contributions, 2011 Total = $298.42 billionTotal = $298.42 billion
Making a Stronger CaseMaking a Stronger Case
What is the community need?How big is the issue?What facts can you share?How does your institution meet this
need?Are all team members “telling the
same story”?How can donors help?Who else would be interested in your
work?6
Use of NetworksUse of NetworksIndividuals
◦Friends◦Work◦School◦Neighbors◦Church
Corporate FundersCommunity VolunteersGovernment
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The Potential of Women The Potential of Women DonorsDonors
U.S. Department of Commerce Report: Women-owned businesses grew by 44% to 7.8 million from 1977 – 2007.
2007 Asset Management Advisors Report: 46% of top wealth holders were women.
Studies show that women are responsible for 80% of all consumer purchases.
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The Six C’s: Women’s The Six C’s: Women’s
Motivations for Motivations for GivingGivingCreate
Women want to create new solutions to problems.Women like to be entrepreneurial with their philanthropy.
ChangeWomen give to make a difference.Women are less interested in providing unrestricted support to preserve the status quo of an organization or institution.
ConnectWomen prefer to see the human face their gift affects.Women want to build a partnership with people connected with the project they fund.
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Six C’s Continued…Six C’s Continued…
CommitWomen commit to organizations and institutions whose vision they share.Women often give to organizations for which they have volunteered.
CollaborateWomen prefer to work with others as part of a larger effort.Women seek to avoid duplication, competition, and waste.
CelebrateWomen seek to celebrate their accomplishments, have fun together, and enjoy the deeper meaning and satisfaction of their philanthropy.
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Three C’s for 21Three C’s for 21stst CenturyCenturyControl
Women are taking control of their lives, their finances, and their philanthropy.
ConfidenceWomen have gained the confidence to become philanthropic leaders.
CourageWomen have the courage to challenge the old way of doing things and take risks with their giving to bring about change.
Women’s Philanthropy Institute at The Center on Philanthropy, Sondra Shaw-Hardy and Martha Taylor
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Hispanic PhilanthropyHispanic Philanthropy2010 Census: 16% of US population was
Latino; by 2050, Latino population will be 30%Long-standing tradition of giving through
organizations and causes close to the hearts of the individuals
A history of volunteering in their communities$60 billion in remittances are sent to Latin
America and the Caribbean countries on an annual basis
Need to design more strategic philanthropy efforts in Latino communities
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African American PhilanthropyAfrican American Philanthropy
With over $500 billion in buying power, over 60% of African American households give to charity.
Churches, mutual aid societies, educational institutions, and fraternal and civil rights groups continue to be active in these communities.
Historically churches have received 2/3 of all African American charitable dollars
Giving has been segmented by where individuals lived geographically, by their colleges, or churches
Increased efforts to organize philanthropy on a national level and in a more strategic manner
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Giving ChoicesGiving Choices
Individual Nonprofit Organizations
Giving Circles such as Impact San Antonio, www.impactsanantonio.org
Leadership Councils of United Way
Donor Advised Funds at Community Foundations
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Quote – Giving CirclesQuote – Giving Circles
“These are women who understand the simple concept of generosity and connecting to others. They want to contribute back to their community and make it better.”
Ana Gloria Rivas-Vazquez, Smart Women with Spare Change, Key Biscayne, FL
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Giving CirclesGiving Circles
Individual gifts at a defined amount
The power of a leveraged giftEducation about nonprofit issuesOpportunity to review grant
requests and to make site visitsAbility to vote for the grant finalist
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Giving CirclesGiving Circles
In 2006, giving circles gave $13 million
Giving circles have raised and distributed more than $100 million
Nearly 12,000 people learn and donate through giving circles
500+ giving circles in 44 states & D.C.
Approximately 57% of giving circles are all or mostly female
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SummarySummary
Americans are very generous.All funders are asking more questions about
community needs and program effectiveness.The ability to describe the community need is
critical.Learning to fundraise requires content
knowledge and practice.Giving patterns of women and minorities are
available; use the data.Design specific fundraising strategies for each
type of fundraising.
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ResourcesResources
Giving Circle Knowledge Center, http://www.givingforum.org/s_forum/
index.aspGiving Institute, www.givinginstitute.orgHispanics in Philanthropy,
www.hiponline.orgThe Twenty-First Century Foundation,
www.21cf.orgWomen’s Philanthropy Institute at Indiana
University, http://www.philanthropy.iupui.edu/womens-
philanthropy-institute19