texas parent to parent regional marketing partners training
TRANSCRIPT
Texas Parent to Parent Regional Marketing Partners Training
Your Hosts
Tamala BarksdaleVice President
Rene CraftNavigate Life Day Outreach Trainer
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Judie MattocksMarketing Manager
UPDATES
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Official Website Launch
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Navigate Life Partner Guideand
Marketing Materials
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Official Website Launch
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Reaching Audiences
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Who Are we Trying To Reach?
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Healthcare
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Reaching Out
Who to call or email?» Hospital social work team» Community outreach team» Office manager
Key Benefits?» Information that will assist their client and patients» Resource that helps fulfill their institutional mission
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What is The Ask?
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» Host an event.» Host a table.» Share the website in facility newsletter.» Show the website in departmental meetings.» Distribute referral cards to patients/clients.» Display the campaign conference booth.» Display posters.
Education
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Reaching Out
Who to call or email?» School Health Advisory Councils» Special Education Directors and Coordinators
Key Benefits?» Information for students and families» Connections for families in the community
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What is The Ask?
» Share the website on social media.» Share the site with all referring staff.» Share the website in district newsletters.» Offer referral cards to parents that may need the
information.» Display posters in the central administration offices.
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Business
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Reaching Out
Who to call or email?» Human Resource Departments » Community Outreach Team
Key Benefits?» Information and resource for employee families» Community contribution in hosting an event
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What is the Ask?
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» Sponsor a community event» Host an awareness day tabling event» Email all employees about the website» Include the website in the company newsletter and
intranet» Host the conference display booth» Display posters
Faith Based
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Reaching Out
Who to call or email?» Mission Committee Chair» Volunteer Coordinator» Special Needs Ministry
Key Benefits?» Fulfills church mission» Helpful information for congregants » Event offers volunteer opportunity
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What is The Ask?
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» Make an announcement about the website.» Make an announcement about the awareness day.» Include the website and awareness day in the church
newsletter.» Host an awareness day event or information session.» Host the conference display booth.» Display posters.
Non-profit
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Reaching OutWho to call or email?» Executive Directors» Directors of Communications» Volunteer Coordinators» Directors of Programs
Key Benefits?» Useful information for their clients» Fulfilling the organizational mission
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What is The Ask?
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» Share the website with their clients.» Host an awareness day event.» Participate in an event with a table at a larger event.» Link to the navigatelifetexas.org website.» Share the website in their social media.» Share the website in their newsletters.» Share the website with their funders.
Law Enforcement
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Reaching Out
Who to call or email?» Community Services Office
Key Benefits?» Referral for families in need of assistance» Fulfills law enforcement mission
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What is The Ask?
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» Participate in an awareness day event.» Host an awareness day event.» Share the website with all referring staff.» Distribute wallet cards.» Include the website in a departmental newsletter.» Display posters.
Navigate Life Day Marketing Ambassador Checklist
Navigate Life Outreach – Ambassador Expectations
» Participate in 5 training webinars• Orientation and Website• Reaching audiences• Media training/technical assistance• Awareness Day prep• Reporting/Celebration
» Recruit local event organizers within personal/business network» Recruit local event organizers from call center contacts» Identify opportunities for organizations to come together for newsworthy, large-scale, community
events» Promote the Website» Distribute materials and digital files to event organizers when possible» Provide mailing info for direct shipping if needed» Weekly status report
• List of completed contacts and outcome
» Follow up with event organizers
EnviroMedia will be available 24/7 to provide technical assistance.
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Discussion
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Questions?
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