Testimonials

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I have already done it twice with my FBBC and it has helped our

members get the advanced nutrition and accountability they really

needed to breakthrough and see significant results.

Jeff makes it easy and done for you to implement. He has a system

from start to finish that makes this program a great success for your

members and also an added revenue source for your business.

I highly recommend this program to any fitness boot camp or fitness

professional if you want to add more income to your bottom line and

also help your members who really need the extra help with nutrition.

It’s a perfect win-win for everyone. Thank you Jeff for all your help and

support!

Israel LoBue

Stephanie Flynn

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Doing the Jeff’s game changer has helped me generate at least $7000

the two times that I have done it. It also has produced several amazing

success stories and has helped me get my clients better results-

leading to higher retention and higher client attraction because of their

testimonials.

I’m excited to continue to do this 3-4x per year, to generate extra income

and help my clients get better results!

”

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Here’s why I think you should use Jeff’s Game Changer Program: If

you’re serious about growing a highly profitable fitness business the

sooner you stop training people the sooner that will happen, work on the

business not in the business. However, you will learn as we all have that

you must maintain an active relationship with all of your business’ clients

and be part of the culture. Not only does the Game Changer program do

that it’s an untapped revenue stream.

Cabel McElderryDirector, One-to-1 Fitness / Fit Body Boot Camp Red DeerThe Profitable Personal TrainerKeulian Inc 7-Figure Business Coach

Tien Do

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Thanks for showing me the game changer.

It works great. It did exactly what you told me it would.

It gave great results to my members that did it and it help raise the

bottom line an extra $3200. I limited it to only 8 people the first time

because I did not know how much work it would take.

We got more money by giving our members better results. Now I have a

ton more testimonials.

The only thing is, I wish that I had did it sooner. I can’t wait to offer it

again.

Testimonials

About the AuthorJeff Sherman is best known for taking his Fit Body

Boot Camp from Zero revenue to over 300k in gross

sales in just 3 years without actually working in the

business himself.

The Fitness Game Changer Program is a program Jeff

developed to be able to connect with the members

more without him having to be there.

He felt like he was reaching a ton of people on a broad

level but wanted to reach more people on a deeper

level.

The Fitness Game Changer Program made that

possible. It also added a ton of value to his current

members, helped them achieve amazing results and

got him a ton a great testimonials.

He is also the creator of the Fit Clients Accountability Software. Another tool Jeff created to add

more value to his members and allow him to see the effectiveness of his program without him

actually having to be there.

With the software Jeff was able to radically increase his retention rates and help a higher percentage

of his clients achieve their goals.

Both products were created for the needs of Jeff ’s business and have just recently been released to

the public.

A trainer who is in the trenches created them and they are two proven systems that will add value

to your members, help them achieve amazing results and add a ton of revenue to your bottom line.

OverviewThe Fitness Game Changer Program is an advanced nutrition and accountability program that you

offer to your current members only. In fact, I require my members to be a member for at least one

month before they can enroll in the Game Changers Program.

The more exclusive you can make the program the better success you and your clients will have.

It is an 8-week program you can run up to 8 times per year. I charge $50 per week paid in full at

$400 person. I limited my group size to 20 people. With the numbers I use you can make an extra

$8,000 every 2 months.

20 people equal about 10% of my members. 10% is a good number to enroll and have enough

people to keep it going throughout the year.

Just make sure the first time you run the program you pick a number of people that you can easily

manage so you will be able to give them the time and attention they need to be successful.

The results from the first time you run the program matter the most. If you do well, it will sell all of

your future groups for you. It will give you a ton of testimonials too.

I also require my members to take 3 different supplements while on the program. I require them to

take a green’s drink, a protein shake, and omega 3’s. If you sign up as an affiliate with Bio Trust this

will give you an extra $40 per month per member ($800 a month for 20 people).

You can sign up as an affiliate for Bio Trust Here. Just click the link and scroll to the bottom of the

page and hit Affiliate Program to register.

I primarily run the program inside a private Facebook group. It’s free and really easy to set up.

It’s gives you a platform for everyone to interact on, help each other out, and hold each other

accountable.

I require them to post their daily food journal and workouts in the Facebook group each night before

they go to bed. They also have to upload their pictures and post their weight and body fat results in

the Fit Clients software every Monday.

We meet up in the beginning so everyone can meet each other and I can answer any questions

people have about the program. We also meet up at week 4 and at the end.

At the last meet up I take their final picture and give them all dog tags for completing the program.

You can find dog tags for cheap online.

On the dog tags we put “Game Changer”, then their name, then “You are changing lives by changing

yours!” My clients loved these and gave them something to talk about to the other members.

I bring the top two or 3 people in for the first meeting of the next group so they can tell their story

and what they struggled with and how they overcame it.

During the 8 weeks you want to be updating the rest of your members on how everyone is doing in

the program. This not only keeps the current people accountable it pre-sells the next program.

Do case studies and tell people’s stories and how they are making it work for them. When people see

that other people have more on their plate and are still making time for it, it gives them hope that

they can do it too.

If you have a private group for your current members you can put the updates in there or you can

email all your current members with the updates.

Don’t neglect doing this. It’s an important step to holding people accountable and getting people

pumped up and excited about the next group starting.

The Set UpSetting this program up is the most important factor in having a successful program. You want to

make it clear that this program is NOT for everyone. I even go as far as telling them it’s not for 90%

of you.

Make it as exclusive as you can. Let your members know that a lot is required of them to be in this

program.

This is the only program I don’t give a refund on. You are either 100% in or your out! If they quit,

they will be taking up a spot of someone else that really wanted to be in the program but had to

wait. It wouldn’t be fair to that person for them to be able to quit and get a refund.

You want to tell your members why you are doing this program. For me, it was to re-connect with

my members and help them out on a deeper level. I wasn’t training in my business anymore and

felt like I was reaching a lot of people on a broad level but missed the relationships I had when I was

training.

I also let them know that people were asking for a higher-level program with more accountability.

I let them know right up front that there is an additional investment into the program. I also tell

them why. One reason is that with my experience people that have skin in the game take it more

seriously and get better results.

Ask them how much it would be worth to finally, 100% without a doubt, get the results they always

wanted. Most will say $5,000 or more. So they are really getting a deal.

The other reason I tell them is that it does take up a lot of my personal time since we are constantly

working them and modifying their diet.

I put together the 3-email sequence that I use for you to use as a resource. You can copy it exactly if

you want. I would recommend reading through them and adding you own reasons why and adding

your voice to them. It will be more effective for you if you do.

So just mail those emails to your current clients, post in your current member Facebook group and

get ready to sell.

Selling the ProgramI take a hard nose approach to selling this program. I almost try to talk people out of joining and let

them sell me on why I should let them or why they would be a good fit.

Doing it this way does two things. One, it weeds out the people that are not committed to the

program and are just interested in the potential results. Two, It makes people take it more seriously

(which is the number one reason people don’t get results in the first place) and helps your members

get the best results possible.

When I talk to them on the phone or in person, the first thing I let them know is that there is a lot

required of them. If they are ok, with all the requirements then I will go on and tell them more

about the program.

I ask them if they can fully commit to the 8 weeks. Then I let them know they have to weigh in, get

their body fat tested and upload their pictures to Fit Clients every Monday. Then I tell them they

have to upload their food journal and workouts daily to the private Facebook group. After that, I tell

them they are required to take a green’s drink, protein shake and fish oil daily.

If they are ok with all of that, then I go on about what their goals are for the next 8 weeks. Normally

a good fit for the program is someone that wants to lose 20lbs or more. I try to make the goal more

on the aggressive side, 2-3 lbs per week.

Once they tell me what their Ultimate goal is, I ask them what would their life be like and how

would they feel when they reach it? Then ask them, what would happen or how would you feel if

you didn’t reach it or you quit?

Ask them how much would it be worth it them if they knew they would absolutely, without a doubt

reach their goal. I also compare it to liposuction. It’s guaranteed and usually cost over $5,000. Not

the best way but it is guaranteed.

When they answer with “priceless” or “thousands”, it pretty safe to say you have a good member for the

group.

At that point I let them know that I think they are serious and that they would be a good fit for the

group. Then just let them know it’s only $400 for the program an average of $50 per week.

Also, let them know that you can order their supplements for them. If they are cool with that (most are),

then just go to your Bio Trust affiliate page and order it for them. If you let them do it, they will either

not do it or wait to do it.

I usually have some protein on hand so they can at least get started with that while they wait for the rest

to arrive.

This program is really easy to sell. The first time you do it, you will have people join just because they

want to be the first at everything. Then when you deliver amazing results and tell everyone about them

along the way, each program will automatically sell the rest. You can even start a waiting list for the next

one.

Executing the ProgramWe meet up in person 3 times during this program. All the other interaction takes place inside the

private Facebook group. I do this for two reasons. One, it makes it easier for you to manage. You

won’t get pulled in a ton of different directions. Two, you may answer someone else’s question and

won’t have to take time to answer it again.

On the first meet up we introduce everyone, take their initial weigh in and body measurements, and

take their picture.

We answer any questions anyone has about the program. I personally require everyone to take 4

boot camps per week, do 2 - 20 min. HIIT sprint workouts that I program, and 1 long steady state

cardio workout.

At the first meet up I take everyone through a 20 min. HIIT workout so they know what it should

be like. A lot of the time the group will meet up at a track and do these as a group on their own.

It seven workouts and one rest day per week, which means they will have one day where they are

doing boot camp and another workout.

We use my good friend Shawn Hadsall’s 4 Cycle Solution for our diet on this program.

Carb cycling works great for a program like this. It’s easy for you to figure out each persons diet and

modify it for them as the weeks progress.

You can pick up Shawn’s 4 Cycle Solution HERE.

At the second meet up, which is during week 4, we just check in with everyone personally to see

where they are at and if they have any issues or concerns.

We also get them to recommit to their goal so they can finish strong.

At the last meet up we do everyone’s final weigh in and body fat measurement and take their last

picture. We give out different awards and everyone gets a dog tag for completing the program.

The recurring theme for the Game Changer Program is that you are “Changing Lives By Changing

Yours”. This is a great theme because a lot of your members are giving so much to their family, kids and

friends that they neglect themselves.

In the long run, they will have nothing left to give. They also feel selfish for taking the time to take care

of themselves. Once they buy into and believe this mantra you can really see a shift in people and they

get really excited and get great results.

RepeatYou want to treat this program like a reality show for all of your members that didn’t join this time.

Keep them informed of what people are doing in the program, the good, the bad and the ugly.

Your other members will feel like they are missing out (and they are) and will be lined up to join

the next one.

So use everyone in the group as a case study. Tell their story and what they are struggling with and

how you helped them overcome it. This is really powerful and your members will relate to them

and it will restore hope that they can reach their goals too.

Doing this not only made the results in my Game Changer Program do really well, it also raised the

bar for all my members and we saw an increase in results across the board.

If you run this program right the first time you will only have to sell it once. It will take care of itself

after that.

Thanks for investing in my Game Changer Program. It will add a lot of value to your current

program and a lot of revenue to your business. Your clients will thank you for it and tell it is life

changing.

If you have any questions about the program email support@fitclients.com.

Thanks again,

Jeff Sherman

“”

The Game Changer Program added tremendous value to our

members who needed that extra support and accountability. It

was a great opportunity for us to get to know our members even

better as we are out of the training aspect and for us that was

very valuable. We added a few thousand dollars to our bottom line

each month we implemented it as well. Some clients really require

that extra attention and Game Changer provided that and the

results were amazing. We will keep it as a part of our program and

absolutely worth it!

Cara and John EckermanOwners at Chino Hills and Brea Fit Body Boot Camps

“ Game Changers, the name speaks for it self, that’s exactly what this

is to you as a business owner, and to the clients that you’re serving.

Personally, I’m pumped that Jeff has came up with this awesome

program! It is a winning program for everyone involved! For you as

a business owner it will give you an extra 3-7k every 2 months. Also,

you will have a ton of amazing testimonials from your clients after they

all get results. Which is a win for your clients, because now they have

game changers to help with the support and nutrition accountability

they’ve been looking for. So for little to no start-up cost, this program is

a no brainer to get started in your business right away today!

Testimonials

”John CookleOwner at Minneapolis Fit Body Boot Camp