SPACE CADETS CAMPAIGN

ChANNEl 4

Advertising / MArketing / Print

p 96-sheet banner (looking slightly worse for wear in Hoxton square)

ap 3x 6-sheet poster designs

the poor suckers. stuck in a de-commissioned east Anglian airforce base with the entire Uk population laughing at them. Many top-secret design larks ensued - i was hidden away with the Ad and copywriter for nigh-on 3 weeks creating everything from contestents’ sew-on badges to 96sheet banners.

RhyThMS iPhoNE APP (AND WEbSITE)

TEARfuND

digitAL / MobiLe

so this was a first. And an ambitious first at that. A ‘gamified’ lifestyle app, blog and website for Christian relief and development charity tearfund from conception through to full delivery. UX, Ai, Alpha testing, beta testing, social networking integration - you name it. the learning curve was off, out the door and through the roof from the very get-go.

Among other things, we worked in constant tandem with our illustrator tk to produce well over 100 seperate tree sections decribing actions as diverse as ‘twinning your toilet’ to confronting your bank manager about ethical policies.

www.rhythms.org www.village.rhythms.org

goda iPhone app screens starting top-left, there’s something of an example user journey being played out - a short trip around the app.

The full new logo family

The full new logo familyThe full new logo family

The full new logo familyThe full new logo family

PAN PARkS bRAND CREATIoN

brAnd / MArketing

the good - mostly Hungarian - folks at PanParks needed a bit of a spruce-up, a bit more direction and a lot more understanding of just exactly what it is they do and how they’d best do it.

We helped them get to the bottom of that - they ‘Protect europe’s Wilderness’ (no mean feat) - and now they do so in a much more successful, entirely more coherent manner. From defining the brief, through naming, group workshops in log cabins, concepts, and full delivery of initial materials, brand assets and comprehensive usage guidelines.

www.panparks.org

s final logo palette 12 different national parks across europe meant that no one single animal would be appropriate for all.

p logo development things change during a 3 stage, 3 route development and refinement process. Here’s some evolution.

ChRISTMAS CAMPAIGN

bookS ETC

Advertising / MArketing / Print / iLLUstrAtion

the beginning of a beautiful relationship with books etc. A four-way pitch led to a commission: to arrive at a simple, fresh, iconic, immediately recognisable way of shifting more books at Christmas-time.

g Cross-track / bus shelter / escalator poster / press advertising designs Amazing how far you can get with a bendy paperback and a photocopier.

o Catalogue cover 32 pages of saddle-stitched goodness.

p 16 sheet cross-track snapped at Piccadilly Circus.

NETS NoW ANIMATIoN

ChRISTIAN AID

Motion / iLLUstrAtion

the good people at Christian Aid had a simple message: donate £3 to send a mostquito net to the developing world. they wanted a short, to-the-point animation treatment to get that message across. i lead a small, committed army in hand-drawing something approaching 600 twitchy, sctratchy, feverish frames to build the final 45 second animation.

www.netsnow.org

p Animation screenshots Again, from the top-left - a number of key-frames from the final animation.

GoING GooGlE INTERNAl CoMMS

ClouDREACh

MArketing / Print / iLLUstrAtion

A lovely - seemingly - small brief meant that i was free to mess around with some juicy puns and my best Quentin blake-esque doodlings. google liked it so much that they then employed us directly to create a b2b marketing campaign for them.

dsa A1 poster designs the full set ran to 10 posters - all inspired by a single key feature of google Apps - customised with Cloudreach clients’ logo and specifics.

STuff by PRovokATEuR

digitAL

the best digital store-front / e-commerce site that never quite was. over some years, alongside the client work, Provokateur got busy making and doing too - ‘Acme Climate Action’, ‘tap’ water campaigning, ‘Crown Jewels’ condoms and beyond. We wanted a single online repository for all saleable Provoka-goods.

it’s designed, it’s nigh-on built (including some very fancy bespoke drag ‘n’ drop code), it currently happily sits quietly on a dev server someplace awaiting stock:

stuffdev.provokateur.com

p Stuff storefront everything sits on one mighty long shelf - scrolling horizontally or swipe on mobile. basket contents get tallied-up in the drop-down receipt top-right.

p Product selection A cheeky red highlight and starburst on hover and a modul pop-up window contains product description, price and an image slideshow.

pp More storefront Like i said - that shelf just keeps on giving.

SPACE CADETS

PRINT CAMPAIGN

Channel 4

Advertising/Marketing

the poor suckers. stuck in a de-commissioned east Anglian airforce base with the entire Uk population laughing at them. Many top-secret design larks ensued.

Art direction and copy: Matt, Jane + darren design : darren Perry

k96-sheet banner (looking slightly worse for wear in Hoxton square)

k3x 6-sheet poster designs

buzzbANk bRAND CREATIoN

SEllAvENTuRE

brAnd

strategy and naming, brand creation, deliverables, assets and guidelines for a genuine first: an online hub providing crowd-sourced funding for social-enterprises. think kind of a goodwill version of ‘kickstarter’ for budding philanthopists. if that sentence actually makes any sense.

ff buzzbank logos the key 3 are here. but we actually produced a 12 version strong logo ‘palette’ - reflecting key themes of individuality, innovation and action.

f Website designs only ever notional - we actually produced some pretty robust site designs as a part of our brand deliverables package.

ThE PlAy’S ThE ThING

ChANNEl 4

Logo

C4’s serious, grown-up reality show took aspiring young playrights and put them through their West end paces. the show needed an ident that worked in print and could be subtly animated for the screen.

CoNMAN book CovER

No ExIT PRESS

Print

Finally i had the chance to fulfill a graphic design dream of my 15 year old self and create a book cover. the reality wasn’t quite what i’d imagined, but all were very happy with the results.

boDy & Soul WEbSITE

digitAL

these guys have a particular focus on children and teens living with Hiv and they needed a new site with the right degree of jollies and quirk to keep their audiences interested. Audio, video, animation, podcasts - the whole is very media-rich and the challenge was to find a navigation and content system that could simply switch between them all.

www.bodyandsoulcharity.org

i homepage A dynamic, interactive mood-setting animation featuring inspirational quotes.

o Top-level pages every section of the site features an idividual colourscheme, background image and animated navigation set.

CoNMAN book CovER

No ExIT PRESS

Print

Finally i had the chance to fulfill a graphic design dream of my 15 year old self and create a book cover. the reality wasn’t quite what i’d imagined, but all were very happy with the results.

CoNMAN book CovER

No ExIT PRESS

Print

Finally i had the chance to fulfill a graphic design dream of my 15 year old self and create a book cover. the reality wasn’t quite what i’d imagined, but all were very happy with the results.

Thousands of gift ideas.Each one unique.

Thousands of gift ideas.Each one unique.

BOOKS ETCCHRISTMAS CAMPAIGN 2002Advertising/Marketing/POSAs above, so below: pitch won, we setabout searching for a con-sistent successorto last years campaign. A twistedidea about the inherent sameness of the26 characters of the English alphabetfacilitating virtually infinite arrangementsounded workable

Thousands of gift ideas.Each one unique.

green skies tHinking

▲ SPURT HEATHROW EXPRESS 48 SHEET

Quite the media-buying coup - some deft organisation found our great big dirty, larger than life, irony laden anti-flying campaign rail-side on the Heathrow express line.

Art direction / design / illustration : d.A.Perry

Senior Designer : Provokateur

2008 - Present

Provokateur is charming little ethical communications agency with a very simple proposal: to only work for clients that it believes in.

Within a core creative team that’s never expanded beyond 3 and a full head-count that’s tended to gravitate around the 7-8 mark, everyone get’s their hands dirty. As as integrated agency of small scale but mighty ambition, work is always multi- disciplinary and very few jobs are ever un-inspiring.

branding, print, marketing, advertising and digital for clients including: 38 degrees; Christian Aid; the elders; google; great ormond street Hospital; greenpeace; John Lewis; the kofi Annan Foundation; Marie stopes international; open University; oxfam.

freelance Designer / Art Director

various dates, 1999 - Present

Freelance is, arguably my primary Mo. the variety it affords is well matched to what’s become quite a wide and varied skill set. it feeds the eager child in me. i’ve returned to it’s warm comforts (and refreshingly cold indifferences) on a number of separate occasions.

over time direct clients have included: 4Creative; booksetc; ntL; originPr; orion books; Pan Macmillan; Paperchase; imagination. Plus many more from within agencies.

Senior Designer / Art Director : 4Creative / Channel 4

2005-2007

i loved 4Creative. they rocked (and still do) - much of the trappings of ‘big’ design and advertising, but without the excesses and egos getting in the way of their great work. A committed, long-term team took me in and taught me how to be a smarter, better designer.

i was there on a long-term contract, working on branding, print advertising and marketing materials for Channel 4 and all it’s subsidiary activities: More4; e4; FilmFour; 4 education; Fourdocs; 4radio.

Senior Designer : Minerva (bbDo)

2003-2004

A long-term contract within the design team here gave me a taste of larger scale ‘industry’ before i left the Uk for a year of travelling, volunteering and working overseas.

Clients included, among others: skittles; bAA; deutsche bank; Chrysler and general electric.

Relevant abilities:

illustrator, Photoshop, indesign, Fireworks, Acrobat and Flash (not Action script) up to and including Adobe Creative suite 5.

Apple osX and native softwares to version 10.8

gmail, google Apps, google docs

Microsoft office (2011 version): Word, Powerpoint and excel

Software proficiencies:

illustrator, Photoshop, indesign, Fireworks, Acrobat and Flash (not Action script) up to and including Adobe Creative suite 5.

Apple osX and native softwares to 10.8

gmail, google Apps, google docs

Microsoft office (2011 version): Word, Powerpoint and excel

Awards and honours:

other:

date of birth: 24th August 1973 nationality: british Marital status: Long-term partner, 3 children Full clean driving Licence

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Powered by creative, sideways-looking design thinking.

Infused with some smart and efficient project management

lear communication and visualisation flair

With one eye always on hitting delivery dates, exceeding client expectation and embrassing deadlines

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Introduction Work&EducationSkills

Senior Designer : Provokateur

2008 - Present

Provokateur is charming little ethical communications agency with a very simple proposal: to only work for clients that it believes in.

Within a core creative team that’s never expanded beyond 3 and a full head-count that’s tended to gravitate around the 7-8 mark, everyone get’s their hands dirty. As as integrated agency of small scale but mighty ambition, work is always multi- disciplinary and very few jobs are ever un-inspiring.

branding, print, marketing, advertising and digital for clients including: 38 degrees; Christian Aid; the elders; google; great ormond street Hospital; greenpeace; John Lewis; the kofi Annan Foundation; Marie stopes international; open University; oxfam.

freelance Designer / Art Director

various dates, 1999 - Present

Freelance is, arguably my primary Mo. the variety it affords is well matched to what’s become quite a wide and varied skill set. it feeds the eager child in me. i’ve returned to it’s warm comforts (and refreshingly cold indifferences) on a number of separate occasions.

over time direct clients have included: 4Creative; booksetc; ntL; originPr; orion books; Pan Macmillan; Paperchase; imagination. Plus many more from within agencies.

Senior Designer / Art Director : 4Creative / Channel 4

2005-2007

i loved 4Creative. they rocked (and still do) - much of the trappings of ‘big’ design and advertising, but without the excesses and egos getting in the way of their great work. A committed, long-term team took me in and taught me how to be a smarter, better designer.

i was there on a long-term contract, working on branding, print advertising and marketing materials for Channel 4 and all it’s subsidiary activities: More4; e4; FilmFour; 4 education; Fourdocs; 4radio.

Senior Designer : Minerva (bbDo)

2003-2004

A long-term contract within the design team here gave me a taste of larger scale ‘industry’ before i left the Uk for a year of travelling, volunteering and working overseas.

Clients included, among others: skittles; bAA; deutsche bank; Chrysler and general electric.

Senior Designer / Art Director : Dartspace

2000-2003

And CWC dart begat dartspace with a conscious shift in focus away from fashion. i was one third of the creative team in this small soho studio.

A wide variety of work included retail, marketing and Pr, public information and advertising.

Clients included: books etc; borders; the Central office of information; the old truman brewery; the Workspace group.

Designer : CWC Dart

1999-2000

this was a natural progression from the single dedicated in-house role i’d had at Paperchase to becoming a more fully-rounded integrated designer at work within a small team. Fashion retail advertising was the key focus but there was plenty of opportunity to experience branding, web design and motion graphics.

Clients included: Whistles; dune, Principles; sU214

head of Design : Paperchase

1994-1998

After a successful internship during my second University year and a subsequent short period of freelance employment, i began this purpose-built role a week after my degree show. And there i stayed, reporting directly to the brand manager and the Md for the next 4 years.

i cut my teeth designing marketing; Pos; posters; advertising; packaging; creating illustration and surface design for cards and wrap and generally being responsible for the creative development of the Paperchase brand.

bA honours Degree : Graphic Information Design

university of Westminster 1991 - 1994

bTEC National : Graphic Design

Epping forest College 1989 to 1991

8 GCSEs (grade A-C)

St.John’s Comprehensive Epping

1984 to 1989

Work&Education