Mary Lee

Education 652: E-Learning Delivery Design

Instructor: Dennis Lawrence

October 23, 2014

Survey is an activity which many people are

asked a question or a series of questions in

order to gather information about what most

people do or think about something.

and

to query (someone) in order to collect data for

the analysis of some aspect of a group or area.

Example: A total of 250 city residents were

surveyed about the project.

Consider your audience and demographic

(Johnson, 2010)

Identify your goal

Short questions

Easy to analyze

Sequence for clarity

Have a topic

Before you get started ask yourself

Tests

What are the learning objectives

Surveys

What information is needed

Relevant- purpose, why test/survey, measure,

motivate and apply learning material.

Accurate- Questions are valid, the learners

are informed, and the time is right.

Opened ended questions are subjective, (Horton, 2011) can’t be answered with yes or no. It is a statement that requires a response.Open-ended questions allow for a greater variety of responses from participants but are difficult to analyze statistically because the data must be coded or reduced in some manner, (Jackson, 2009)

Example of Open ended questions: 1. Give me a general view of your current (or most recent) responsibilities.

2. If you could have the perfect job, what would it be?

3. Think of a problem you had to deal with at your last (or present) job. Tell me exactly what happened and how you handled it.

• Closed Ended Question define a topic and ask for more information

• Closed-ended questions are easy to analyze statistically, but they seriously limit the responses that participants can give. Many researchers prefer to use a Likert-type scale because it’s very easy to analyze statistically. (Jackson, 2009)

• Example of closed ended questions:

Are you comfortable with the offer?

May I hear again about your specialization?

Is your first time, tonight?

• MULTIPLE CHOICE

• FILL IN THE BLANKS

• TRUE OR FALSE

• SEQUENCING

• MATCHING

• RATING

• RANKING

Survey Design Help stimulate recall

Motivate respondent reply

Question sequenceOpen questions should be easy and interesting

Question Flow relate the questions to flow with related topics before switching to a new topic.

Location of sensitive questions should be at the end of the survey, they should included personal and demographic information to spark the respondents interest

Feedback should include grade results, let the

learner know their mistakes with explanatory

information. In a timely manner, after each

question. If scored by a

computer at the end of the

survey.

To receive feedback you need a collector.

A collector allows you to collect the information for feedback.

Generate a link to the survey from a web that is called a web link to post the

link.

E-mail collector let you send invitations to collect after you upload e-mail

address in the system.

Facebook collector use the social network to collect to invite people to take the

Survey.

Website Survey Collector post to your web by copying and pasting.

Target Audience Collector invite by demographic area.

• ADD COMMENT FOR FEEDBACK

• VIEW SURVEY RESPONSES BY NAVAGATING PAGE TO PAGE

• FILTER SURVEY RESPONSES BY DATA PATTERN

• CROSS TAB SIDE BY SIDE COMPARSION

• DOWNLOD RESPONSES ANYTIME

• SHARE RESPONSES ONLY WHAT YOU WANT TO SHARE

Monitor results

Ask for feedback

Set Passing Score grades

Explain up front

Report Qualitative by percentage frequency

and categories.

Define demographic samples

References

Horton, W. (2012). E-Learning by design (2nd ed.). San

Francisco, CA: Wiley.

Jackson, S.L. (2009). Research Methods and Statistics: A Critical Thinking Approach 3rd edition.

Belmont, CA: Wadsworth.

Johnson, K.( 2010 n.d). An introduction to effective survey design and administration {Presentation}. Retrieved from Penn State

University Survey research Center:

http://studentaffairs.psu.edu/assessment.pdf/KurtJohnson presentationFa11.pdf