BRIEFING DOCUMENT

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National Food and Drink Conference Perth

07 MARCH 2012

LOGO DESIGN

ch mpetition

BACKGROUND

The second National Food and Drink Conference is to be held in Perth on 7th March 2012 and will celebrate the achievements of people the length and breadth of Scotland, from community groups to industry who help bring The Scottish Government’s National Food and Drink Policy to life and make its achievements real.

The conference will showcase how The Scottish Government Food, Drink and Rural Communities Division and its partners have delivered on education, health, environmental sustainability, industry growth and much more. There will be a bustling marketplace within the venue which will provide helpful information and tasty Scottish treats for everyone to enjoy.

The conference will be well attended and the organisers wish to provide the many delegates with re-usable shopping bags as they will most likely pick up a lot of things in the marketplace. Rather than only having the Scottish Government logo on the bags something new and interesting is required to promote Scottish locally produced food and drink so that people can associate with this specific aspect of the Scottish Government’s work. At present there is no recognised logo for the National Food and Drink Conference, so a new logo is required (in conjunction with the Scottish Government logo) which will be printed on the shopping bags.

NEW LOGO REQUIREMENTS

The Scottish Government require a new logo to be designed for the National Food and Drink Conference which should reflect food and drink that is Scottish in origin.

It must be professional and complement the stature of the Scottish Government Food, Drink and Rural Communities Division, the conference and its aims in promoting locally produced food and drink.

The logo must be acceptable and meaningful to all target audiences which will encompass delegates, government staff, food and drink producers and their customers.

PRACTICAL CONSIDERATIONS

The logo must be immediately recognisable and it must be crisp, clear and easy to read.

Keep it simple as too much detail may mean that the logo doesn’t reproduce well when viewed at different scales across a range of media.

If your entry is hand drawn, it must be clear enough to be scanned.

The logo must be restricted to no more than 4 Pantone colours (one of which must be the Scottish Government logo “Pantone 300” blue). Please also take into consideration that the logo will also be used in black only at times, and as a white out of colour.

design briefNational Food and Drink Conference | Perth

Logo Design Competition

TERMS AND CONDITIONS

COMPETITION The competition is to design a new logo for National Food and Drink Conference 2012.

ENTRANTS WILL BE JUDGED ON HOW WELL THEIR DESIGNS MEET THE DESIGN BRIEF.

PARTICIPATION The competition is open to all students currently studying at an educational establishment.

This includes schools, colleges and universities and includes part time or full time study. You must identify your educational institution, the course you are studying and the name of your course tutor on the application form and return this with your entry.

There is no limit to the number of entries that may be submitted per person, but there must be a completed application form for each entry.

Entrants should be aged 16 or over. Signed permission of a parent or guardian is required with all entries for persons under 18. PRIZES There will be one winner with a prize of £300.

There will be 2 runners up prizes of £100. CLOSING DATE The closing date is Friday 10th February, 2012 at 4pm. METHOD OF ENTRY Entries must be posted to :

Veronica McAleaneyFood, Drink and Rural Communities DivisionB1 SpurSaughton HouseBroomhouse DriveEdinburgh EH11 3XD

to arrive before the closing date.

The logo design must be positioned on an A4 page.

Additional pages can be included.

Any entries that are hand drawn must be clear enough to be scanned.

Email entries or entries in electronic format will not be accepted.

Each entry must be accompanied by a completed application form. FORMAT OF ENTRY You should present your logo design comprised of no more than 4 Pantone colours (one of which must be the Scottish Government logo “Pantone 300” blue).

Only entries using up to four “spot” colours will be accepted.

design briefNational Food and Drink Conference | Perth

Logo Design Competition

WINNING ENTRIES The winner and two runners up will be notified by post by Friday 24th February 2012.

The winning entry and the two runner up entries will be posted on The Scottish Government and Scotland’s Colleges websites on 27th February 2012 and remain there for 28 days. You can request a list of the winning entry and runner up entries by writing to :

Logo Competition Resultsc/o Veronica McAleaneyFood, Drink and Rural Communities DivisionB1 SpurSaughton HouseBroomhouse DriveEdinburgh EH11 3XD.

JUDGING All entries will be judged by a scoring panel to ensure that they meet the terms of the brief.

The final decision will be made by a team led by Veronica McAleaney of The Scottish Government’s Food, Drink and Rural Communities Division and the team will include at least one independent member.

The decision of the judges will be final and no correspondence can be entered into.

Entries considered to be discriminatory or inappropriate will be disqualified.

COPYRIGHT The logo must be your original work.

By participating, you agree to give full copyright for your design to us. We decline any responsibility for misuse of the image.

We will retain the right to pass the winning design to a third party for preparation to artwork stage, amendment and further use.

You must also certify that the logo does not infringe the rights of any third party and that it does not violate any copyright. Imitation or insertion of copyrighted images is not allowed. COMPENSATION Entries will not be returned.

No responsibilities can be accepted for entries that are lost, delayed or damaged DATA PROTECTION All personal information enclosed in the submission form will remain confidential. We will not pass these details to any other companies or use these details for any purpose other than this competition. They will be used to check the validity of a submission and to contact the winner and runners up. PUBLICITY The participants with the winning entry and the two runners up entries will agree to have their photographs and/or details published in our publications and in local press.

design briefNational Food and Drink Conference | Perth

Logo Design Competition