tes advertising ra ratecard08.pdf · 2008. 2. 3. · banner ads—larger size: our banner ads have...

2008

Adve

rtis

ing

Rate

s

Amer ican Soc ie ty for B iochemist r y and Molecular B io logy

The Journal of Biological Chemistry

Molecular and Cellular Proteomics

Journal of Lipid Research

ASBMB Today

Advertising Policies & Conditions

See page 9 of this rate card for all advertising policiesand conditions.

Subscriptions

Contact ASBMB Publications at 800-633-4931 or 205-995-1567 or [email protected].

Contact Information

FASEB ADNET 9650 Rockville PikeBethesda, MD 20814-3998

PRODUCT AD SALES800-43FASEB, ext. 7157 or 301-634-7157

RECRUITMENT SALES800-43FASEB, ext. 7791 or 301-634-7791

PRODUCTION AND BILLING800-43FASEB, ext. 7791 or 301-634-7791

FAX301-634-7153

EMAIL [email protected]

WEB www.faseb.org/adnet

TOC Package—New!: Tables of contents of each issue are emailedto registered individuals. Sponsor one of these alerts and the correspon-ding TOC page on the journal site. Your banner ad will appear at the topof the eTOC email and your online display ad will appear on the TOC pagefor the chosen issue. Add a full-page, 4-color, opposite TOC ad for a deepdiscount in the print edition for full TOC coverage!

eTOC alert banner is 468 x 60 pixels:

TOC display ad is 195 x 195 pixels:

New and Expanded Online AdvertisingOpportunities in The ASBMB Journals

Choose from the options below for fantastic exposure. See thejournal descriptions on the following pages for average monthlyhits, eTOC registered users, and online TOC statistics.

eTOC Bottom: Place up to 4 lines of text and a link to your website atthe bottom of the eTOC alerts. Add a logo for extra impact!

Banner Ads—Larger Size: Our banner ads have doubled in size!Your 468 x 60 pixel .gif with link to your website will rotate throughoutthe journal site including homepage, search pages, and article pages!

Inline/Premium Ads: This option includes the banner PLUS hyper-links at references to your company name in the text of articles. Thisoption allows you to be literally at the readers’ fingertips when andwhere your products are specified.

ASBMB Online Package: Purchase a banner ad for 12 months onall 3 journals for $12,075 or purchase premium online service (a bannerplus inline links) for only $17,500 for the year.

Your eTOC alert banner and/or journal website banner is now 468 x 60 pixels.

Your TOC display ad is195 x 195 pixels.

THE JOURNAL OF BIOLOGICAL CHEMISTRYPublished weekly by the American Society for Biochemistry & Molecular Biology

HERBERT TABOR, EDITOR

Description/Editorial ContentThe Journal of Biological Chemistry (JBC) is the most cited

biomedical research journal in the world. With over 40,000

pages per year, this weekly publication is the largest and

most significant contributor to the fields of biochemistry and

molecular biology.

JBC is designed for immediate publication of original investi-

gations in the biological sciences, with accepted peer

reviewed articles arranged by subject category. This year,

JBC is introducing new Table of Contents categories, allow-

ing for a more robust collection of RNA research, and creat-

ing more relevant and targeted advertising opportunities.

Gain maximum exposure by advertising in the Journal of

Biological Chemistry and extend your reach to a growing

reader base of biomedical investigators.

Circulation/ReadershipJBC has a total paid circulation of 3,300. Readers include

basic researchers and clinical investigators worldwide in bio-

chemistry, molecular and cellular biology, microbiology,

chemistry, metabolism, pharmacology, enzymology, protein

chemistry and structure, membranes and bioenergetics,

nucleic acids, protein synthesis, molecular genetics and bio-

physics.

Issuance/Closing DatesJBC is printed weekly (dated each Friday) and mailed in

polybags. Issues close approximately six weeks before the

publication date. Call AdNet at 301-634-7157 for exact

closing dates.

JBC ONLINEJBC Online (http://www.jbc.org), the electronic version of TheJournal of Biological Chemistry, is accessed by over 140,000users per week, and receives over 10 million hits per month. Ithas been at the forefront of electronic scientific publicationssince it went online in 1995.

Online StatisticsWeb hits (avg. per month) ..................................10,235,780eTOC Registered Users .......................................... 62,275Publish Ahead of Print (PIP) Users ..........................13,375TOC page views (avg. per week) ............................ 52,115

TOC Package—New!Tables of contents of each issue (weekly) are emailed to regis-tered individuals. Sponsor one of these alerts and the corre-sponding TOC page on the journal site. Your banner ad willappear at the top of the eTOC email and your online display adwill appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOCcoverage!

eTOC BottomPlace up to 4 lines of text and a link to your website at the bot-tom of the eTOC alerts. Add a logo for extra impact!

Papers in Press (PiP) AlertsOver 13,000 registered users are notified several times a weekas new JBC articles are posted online. Sponsor these alertswith up to 4 lines of text and a link to your website.

Banner Ads—Larger Size!Our banner ads have doubled in size! Your 468 x 60 pixel .gifwith link to your website will rotate throughout the journal siteincluding homepage, search pages, and article pages!

Inline/Premium AdsThis option includes the banner PLUS hyperlinks at referencesto your company name in the text of articles. This option allowsyou to be literally at the readers’ fingertips when and whereyour products are specified.

JBC — Online Ad Rates

JBC — Print Ad Rates

Product sales call 800-43FASEB, ext. 7157. Recruitment sales call 800-43FASEB, ext. 7791. 1

#1 The Most Cited Biomedical Research JournalThe Journal of

Biological Chemistry

(JBC)

Full Page

1/2 Page

1/4 Page

Cover 4

1x$ 1,525

915

550

2,135

3x$ 1,405

840

515

1,945

6x$ 1,320

775

470

1,845

12x$ 1,215

695

415

1,700

24x$ 1,040

565

290

1,500

Premium Positions Add: Color Charges Add:Cover 2: 25% Standard Color: $ 415Opp. TOC: 25% Matched Color: $ 495Cover 3 15% 4-Color: $1,095All Others: 10%

*CPM/V = Banner and Premium CPMs are cost per thousand hits. TOC and PiP CPVsare cost per view based on registered users and TOC views.

1 month 3 months 6 months 12 months CPM/V*

Banner rates: $1,225 $2,940 $5,145 $8,820 $0.12

Premium rates: $1,776 $4,263 $7,460 $12,789 $0.17

TOC Package: $2,300/issue Add print for $1,200 (a 60% discount!) $0.02

eTOC Bottom: $600/issue Add logo for $100 $0.01

PiP alerts: $475/issue $0.04

THE JOURNAL OF BIOLOGICAL CHEMISTRY

Print Ad DimensionsShape Width (Inches) Depth (Inches)

Full Page Live Area 7” 10”

1/2 Page Vertical 3-3/8” 10”

1/2 Page Horizontal 7” 4-7/8”

1/4 Page Square 3-3/8” 4-7/8”

Bleed Trim8-5/8” x 11-1/8” 8-3/8” x 10-7/8”

Metric sizes available at www.faseb.org/adnet

Recruitment AdvertisingJBC accepts product, recruitment, fellowship, meeting, and

award advertisements. Rates are the same for all types of

ads. Typesetting is available for recruitment ads. Typesetting

fees: 1/4 page add $150, 1/2 page add $175, and full page

add $275. Frequency discounts apply across all AdNet publi-

cations.

General InformationSpecial insert rates are available on request.

Material Requirements

Print AdvertisingNEGATIVES: Right reading emulsion side down. SCREENS: 133 line.BLACK & WHITE: Screen film negatives to size. Camera-readymaterial accepted. Provide photocopy of ad with insertion order. COLOR: Film separations required with color key, chromalin ormatched print. Any color ads scheduled to appear simultane-

ously in two (2) or more publications require a set of film sepa-

rations and color proofs for each publication.

Digital files accepted; email [email protected] or go towww.faseb.org/adnet for file specifications and accepted for-

mats. Hard copy proofs required.

Banner AdvertisingSubmit your company logo/message as a ‘.gif’ file via email to

[email protected]. Include the URL to which it should be linked.

The ‘.gif’ file should be confined to 468 pixels wide by 60 pixels

high and be no larger than 20k. Bit depth is 5-bit color maxi-

mum. ALT text of five words or less should be included.

Premium Service For Premium Service, send the exact name of your company to

be matched in the text and the URL to which it should be linked

to [email protected].

TOC & PIP SponsorshipsNEW TOC PACKAGE/TOP OF eTOC: For banner ads at the top of theeTOC alert, send a 468 x 60 .gif file no larger than 25K to

[email protected]. For the online display ad on the journals’ TOC

page, send an ad 195 pixels wide by 195 pixels high as a .gif

file to [email protected]. Include the URL for both ads and ALT

text of five words or fewer.

BOTTOM OF eTOCS AND PIPs: Send four lines of text (approx. 62characters per line) and the linking URL via email to

[email protected].

BOTTOM OF eTOC—LOGOS: eTOC logos should be submitted as a.gif file confined to 110 pixels wide by 40 pixels high.

DEADLINE: All text and logo materials are due by the 10th of themonth prior to the sponsorship month.

The

Jour

nal o

fBi

olog

ical

Che

mis

try

(JBC

)

2 Product sales call 800-43FASEB, ext. 7157. Recruitment sales call 800-43FASEB, ext. 7791.

MCP ONLINEMCP Online (http://www.mcponline.org) is the online versionof Molecular and Cellular Proteomics. MCP Online is freelyavailable to over 11,500 members of ASBMB and receives overa half a million hits per month.

Online StatisticsWeb hits (avg. per month) ...................................... 515,128eTOC Registered Users ............................................. 3,191TOC page views (avg. per month) ............................. 4,403

TOC Package—New!Tables of contents of each issue are emailed to registered indi-viduals. Sponsor one of these alerts and the corresponding TOCpage on the journal site. Your banner ad will appear at the top ofthe eTOC email and your online display ad will appear on theTOC page for the chosen issue. Add a full-page, 4-color, oppo-site TOC ad in the print edition for full TOC coverage!

eTOC BottomPlace up to 4 lines of text and a link to your website at the bot-tom of the eTOC alerts. Add a logo for extra impact!

Banner Ads—Larger Size!Our banner ads have doubled in size! Your 468 x 60 pixel .gifwith link to your website will rotate throughout the journal siteincluding homepage, search pages, and article pages!

Inline/Premium AdsThis option includes the banner PLUS hyperlinks at referencesto your company name in the text of articles. This option allowsyou to be literally at the readers’ fingertips when and whereyour products are specified.

MCP — Online Ad Rates

Molecular and Cellular

Proteomics

(MCP

)

#1 Impact Factor (9.62) in Proteomics

MOLECULAR AND CELLULAR PROTEOMICSPublished monthly by the American Society for Biochemistry & Molecular Biology

CO-EDITORSRALPH A. BRADSHAWALMA L. BURLINGAME

Description/Editorial ContentMolecular and Cellular Proteomics (MCP) is the preeminent

journal in proteomics. Publishing over 2,000 pages per year,

MCP is at the forefront of proteomics, protein synthesis, and

bioinformatics investigations.

Comprising each issue are original articles and reviews that

advance the understanding of the structural and functional

properties of proteins, their development and expression.

MCP offers specifically targeted placement opportunities,

with research focusing on protein effects on biological

responses, and protein and cellular interactions.

Ensure your status as a supporter of proteomics research by

advertising in Molecular and Cellular Proteomics.

Circulation/ReadershipMCP has a total paid circulation of 800. Readers include

researchers and clinical investigators worldwide in pro-

teomics, protein chemistry and structure, protein synthesis,

drug discovery, molecular and cellular biology, and bioinfor-

matics.

Issuance/Closing DatesMCP is printed monthly and mailed in polybags. Issues close

five weeks before publication date.


MCP — Print Ad Rates

Full Page

1/2 Page

1/4 Page

Cover 4

1x$ 1,010

605

365

1,420

3x$ 920

550

330

1,295

6x$ 890

535

320

1,245

12x$ 860

520

310

1,205

24x$ 735

440

260

1020

Premium Positions Add: Color Charges Add:Cover 2: 25% Standard Color: $ 415Opp. TOC: 25% Matched Color: $ 495Cover 3: 15% 4-color: $1,095All others: 10% *CPM/V = Banner and Premium CPMs are cost per thousand hits. TOC CPVs are cost

per view based on registered users and TOC views.


Banner rates: $560 $1,344 $2,352 $4,032 $1.09

Premium rates: $812 $1,949 $3,410 $5,846 $1.57

TOC Package: $1,000/issue Add print for $945 (a 60% discount!) $0.14


MOLECULAR AND CELLULAR PROTEOMICS





1/4 Page Square 3-3/8” 4-7/8”

Bleed Trim8-5/8” x 11-1/8” 8-3/8” x 10-7/8”


Recruitment AdvertisingMCP accepts product, recruitment, fellowship, meeting, and

award advertisements. Ad rates are the same for all types of

ads. Typesetting is available for recruitment ads. Typesetting

fees: 1/4 page add $150, 1/2 page add $175, and full page

add $275. Frequency discounts apply across all AdNet

publications.




ously in two (2) or more publications require a set of film sep-

arations and color proofs for each publication.


mats.Hard copy proofs required.

Banner AdvertisingSubmit your company logo/message as a ‘.gif’ file via email

to [email protected]. Include the URL to which it should be

linked. The ‘.gif’ file should be confined to 468 pixels wide by

60 pixels high and be no larger than 20k. Bit depth is 5-bit

color maximum. ALT text of five words or less should be

included.

Premium ServiceFor Premium Service, send the exact name of your company

to be matched in the text and the URL to which it should be

linked to [email protected].

TOC SponsorshipsNEW TOC PACKAGE/TOP OF eTOC: For banner ads at the top ofthe eTOC alert, send a 468 x 60 .gif file no larger than 25K to

[email protected]. For the online display ad on the journals’

TOC page, send an ad 195 pixels wide by 195 pixels high as

a .gif file to [email protected]. Include the URL for both ads

and ALT text of five words or fewer.

BOTTOM OF eTOCs: Send four lines of text (approx. 62 charac-ters per line) and the linking URL via email to

[email protected].

BOTTOM OF eTOC—LOGOS: eTOC logos should be submitted asa .gif file confined to 110 pixels wide by 40 pixels high.

DEADLINE: All text and logo materials are due by the 10th ofthe month prior to the sponsorship month.

Mol

ecul

ar a

nd C

ellu

lar

Prot

eom

ics

(MCP

)


JOURNAL OF LIPID RESEARCH Published monthly by the American Society for Biochemistry & Molecular Biology

EDWARD A. DENNIS, EDITOR

Description/Editorial ContentAs the most cited journal devoted to lipids, the Journal of

Lipid Research (JLR) is a key resource for investigators in the

specialized areas of biological lipids. Advertise in JLR and

expand your reach to a broad reader base of researchers

studying the biology of the effects of lipids on disease and

the regulation, mechanism, and genetic regulation of lipid

metabolism. In addition target your audience by advertising

in the Patient Oriented Research category of JLR.

Circulation/ReadershipJLR has a total paid circulation of 1,300. Readers include

basic and clinical research scientists worldwide in biochem-

istry, molecular biology, cell biology, structural biology, genet-

ics, genomics, immunology, metabolism, molecular medicine,

nutrition, and physiology.

Issuance/Closing DatesJLR is printed monthly and mailed in polybags. Issues close

35 working days before the issue month.

Journal of Lipid Research(JLR

)


JLR — Print Ad Rates

Full Page

1/2 Page

1/4 Page

Cover 4

1x$ 915

525

350

1,285

3x$ 830

480

315

1,145

6x$ 775

445

290

1,085

12x$ 740

415

280

1,030

24x$ 570

280

145

995

Premium Positions Add: Color Charges Add:Cover 2: 25% Standard Color: $ 415Opp. TOC: 25% Matched Color: $ 495Cover 3: 15% 4-color: $1,095All others: 10%

JLR ONLINEJLR Online (http://www.jlr.org) is the online version of theJournal of Lipid Research. JLR Online receives over 850,000hits each month and will be free to ASBMB members(11,500) in 2008.

Online StatisticsWeb hits (avg. per month) .................................... 869,588eTOC Registered Users ........................................... 2,639TOC page views (avg. per month) ........................... 9,981

TOC Package—New!Tables of contents of each issue are emailed to registeredindividuals. Sponsor one of these alerts and the correspon-ding TOC page on the journal site. Your banner ad will appearat the top of the eTOC email and your online display ad willappear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for fullTOC coverage!

eTOC BottomPlace up to 4 lines of text and a link to your website at thebottom of the eTOC alerts. Add a logo for extra impact!

Banner Ads—Larger Size!Our banner ads have doubled in size! Your 468 x 60 pixel .gifwith link to your website will rotate throughout the journalsite including homepage, search pages, and article pages!

Inline/Premium AdsThis option includes the banner PLUS hyperlinks at refer-ences to your company name in the text of articles. Thisoption allows you to be literally at the readers’ fingertipswhen and where your products are specified.

JLR — Online Ad Rates

#1JLR is the Most Cited Journal Devoted to Lipids*

*CPM/V = Banner and Premium CPMs are cost per thousand hits. TOC CPVs are costper view based on registered users and TOC views.


Banner rates: $605 $1,452 $2,541 $4,356 $0.70

Premium rates: $877 $2,105 $3,684 $6,316 $1.00

TOC Package: $1,125/issue Add print for $895 (a 60% discount!) $0.09


JOURNAL OF LIPID RESEARCH





1/4 Page Square 3-3/8” 4-7/8”

Bleed Trim8-3/4” x 11-1/4” 8-1/2” x 11”


Recruitment AdvertisingJournal of Lipid Research accepts product, recruitment, fel-

lowship, meeting, and award advertisements. Ad rates are the

same for all types of ads. Typesetting is available for recruit-

ment ads. Typesetting fees: 1/4 page add $150, 1/2 page

add $175, and full page add $275. Frequency discounts

apply across all AdNet publications.




ously in two (2) or more publications require a set of film separa-

tions and color proofs for each publication.


mats. Hard copy proofs required.

Banner AdvertisingSubmit your company logo/message as a ‘.gif’ file via email to

[email protected]. Include the URL to which it should be linked.

The ‘.gif’ file should be confined to 468 pixels wide by 60 pixels

high and be no larger than 20k. Bit depth is 5-bit color maxi-

mum. ALT text of five words or less should be included.

Premium Service For Premium Service, send the exact name of your company to

be matched in the text and the URL to which it should be linked

to [email protected].

TOC SponsorshipsNEW TOC PACKAGE/TOP OF eTOC: For banner ads at the top of theeTOC alert, send a 468 x 60 .gif file no larger than 25K to

[email protected]. For the online display ad on the journals’ TOC

page, send an ad 195 pixels wide by 195 pixels high as a .gif file

to [email protected]. Include the URL for both ads and ALT text

of five words or fewer.

BOTTOM OF eTOCs: Send four lines of text (approx. 62 charactersper line) and the linking URL via email to [email protected].

BOTTOM OF eTOC—LOGOS: eTOC logos should be submitted as a.gif file confined to 110 pixels wide by 40 pixels high.

DEADLINE: All text and logo materials are due by the 10th of themonth prior to the sponsorship month.


Jour

nal o

f Lip

id R

esea

rch

(JLR

)

Product sales call 800-43FASEB, ext. 7157. Recruitment sales call 800-43FASEB, ext. 7791 7

ASBMB TODAYPublished monthly by the American Society for Biochemistry & Molecular Biology

Description/Editorial ContentA monthly publication distributed to all members of the

American Society for Biochemistry and Molecular Biology.

ASBMB Today provides insight and updates on budgetary

and legislative issues and their impacts on biological

research to some 32,000 members of the biochemical sci-

ence community. Additionally, ASBMB Today’s editorial con-

tent highlights and profiles outstanding scientists, ground-

breaking research and top-performing U.S. and international

research institutions.

A must-read for ASBMB members and affiliates, placement

in this flagship publication guarantees exposure and allows

targeted outreach in a number of the informational sections,

such as: highlights in biotech business, diversity and under-

graduate education, and news and conferences.

Circulation/ReadershipOver 11,500 ASBMB members and their 21,000 colleagues

who also read ASBMB Today include the heads of depart-

ments and laboratories at universities and research institu-

tions as well as researchers and executives in biotech busi-

nesses. These 32,000 readers are a premium target for

recruitment advertising as well as marketing of laboratory

equipment and materials ranging from antibodies and tissue

cultures to spectrophotometers and thermocyclers. ASBMB

Today readers are on the leading edge of fields like biochem-

istry, molecular biology, proteomics, lipids, and many other

life science disciplines.

Issuance/Closing DatesASBMB Today is printed and mailed monthly in polybags.

Issues close the first of the month prior to the month of

publication.

Premium Positions Add: Color Charges Add:Cover 4: 40% Standard Color: $ 415

Cover 2: 25% Matched Color: $ 495

Opp. TOC: 25% 4-Color: $1,095

Cover 3: 15%

All Others: 10%

ASBMB Today — Print Ad Rates

1x 3x 6x 12x 24x

Full page $1,120 $1,020 $990 $940 $845

1/2 page $ 670 $615 $585 $555 $505

1/4 page $ 410 $375 $355 $330 $300

For Your Lab (FYL)—Now New Product Bars! For Your Lab Product Bars feature the products and services

for biochemistry and molecular biology labs. Include a color

photo of your product or your logo to promote a service

along with a description and the contact information for your

company. Make sure your products get the exposure they

deserve.

For Your Lab Rate:For Your Lab ads are $400 per issue for the single bar and

$700 per issue for the double bar (see size specs on back).

That’s an exceptional value for reaching more than 32,000

readers!

Bonus for Display Advertisers:Run two full-page advertisements in ASBMB Today and get

one FREE single For Your Lab. Run three half-page ads and

get one FREE single For Your Lab. Run three For Your Labs

and get the fourth one FREE.

Submissions:Ad copy and digital photo (.eps or .tiff) should be submitted

via email to [email protected]. You must include contact

name, phone and fax numbers, and billing address in your

email.

For additional information, contact: FASEB AdNet, 800-

43FASEB ext. 7157 or 301-634-7157,

Fax: 301-634-7153, Email: [email protected].

Inserts:ASBMB Today is mailed in polybags. Your calendars,

posters, and other inserts can be included. This is a perfect

vehicle to get your direct mail pieces seen by over 11,500

biochemical scientists who look forward to receiving their

magazine every month. Email [email protected] for cus-

tomized insert prices or call 301-634-7157.

ASBMB Today

New Digital Delivery with Online AdvertisingOptions Coming Soon

ASBM

B To

day

Classified/Recruitment AdvertisingPosition openings, fellowship opportunities, and conference

announcements can be promoted as line ads in ASBMB

Today. ASBMB Today reaches over 32,000 individuals includ-

ing all members of the American Society for Biochemistry

and Molecular Biology.

Line Ad Rate:$15 per line, 10-line minimum. Line rates are non-commis-

sionable.

Logos and Borders:You can include your logo or put a border around your ad for

maximum visibility. The additional cost is based on the num-

ber of lines filled by the logo or border.

Cost Estimate:AdNet can provide an estimate of the cost of your line ad.

Please email ad copy to [email protected]. Line ads are esti-

mated at approximately 35 characters per line. Please allow

for slight variations between estimates and actual costs in

purchase orders.

Submissions:Ad copy should be submitted via email to [email protected].

You must include contact name, phone number, billing

address, and purchase order number in your email. Credit

cards are accepted in place of PO numbers.

Online Ad Posting:Line ads are also posted on the ASBMB web site at no addi-

tional charge. Line ads are posted within 5 business days of

AdNet receiving a finalized order. Ads can be viewed at

www.asbmb.org. Click “Career Opportunities” on the left.

Recruitment Display Advertising:ASBMB Today accepts recruitment display ads. General dis-

play rates apply. Typesetting is available. Typesetting fees:

1/4 page add $150, 1/2 page add $175, and full page add

$275.

Recruitment Contact:For line ad quotes or additional information,

contact: FASEB AdNet, 800-43FASEB ext. 7791 or

301-634-7791, Fax: 301-634-7153, Email: [email protected].

Print Ad Dimensions


General InformationSpecial insert rates are available on request. Frequency dis-

counts apply across all AdNet publications.


Print AdvertisingDIGITAL FILES PREFERRED. PDF files accepted. Hard copy proofof black and white ad or color proof of color ad required.

Digital ads will not be accepted without appropriate proof.

Email [email protected] for more information or go to

www.faseb.org/adnet for file specifications and acceptable

formats.

NEGATIVES: Right reading emulsion side down. 150 linescreen.

COLOR: Film separations required with color key, chromalin ormatched print.

For Your Lab Product BarsFILE FORMATS: Images should be no smaller than 3x3 inchesat 300 dpi— .jpg, .tif, or Photoshop bitmap file or a vector

.eps or Illustrator file. Logos should be vector .eps or

Illustrator. (It is recommended that advertiser convert images

and logos to CMYK in order to see a more accurate rendition

of the color as it will appear in publication.)

SINGLE FYL AD: 6.625" wide x 2.125" high Includes one color image or logo.

1. Company name: 1 line, 50 characters max. (approx. 9

words)

2. Product or Service headline: 1 line, 50 characters max.

(approx. 9 words)

3. Text: 330 characters max. (approx. 60 words)

4. Contact info: 1 line, 90 characters max. (approx. 13 words)

DOUBLE FYL AD: 6.625" wide x 4.25" highIncludes 1 image and 1 logo, or 2 images.

1. Company name: 1 line, 50 characters max. (approx. 9

words)

2. Product or Service headline: 1 or 2 lines, 100 characters

max. (approx. 16 words)

3. Text: 650 characters max. (approx. 115 words)

4. Contact info: 180 characters max. (approx. 25 words)


Shape Width (Inches) Depth (Inches)




1/4 Page Square 3-3/8” 4-7/8”

Bleed Trim8-5/8” x 11-1/8” 8-3/8” x 10-7/8”

ASBMB TODAY

Production Requirements

Advertising PoliciesAdvertising Policies and Conditions


Acceptance:Publishers reserve the right to decline any advertisement. Allnew advertisements must be received by the publisher bythe closing dates. The publisher reserves the right to discon-tinue any advertising. The word "advertisement" will be print-ed at the top of advertisements which, in the opinion of the publisher, may be confused with articles.

Insertion Orders:All orders must be received in writing prior to the closingdates. Conditions must be specified on the order. The ordermust be accompanied by a replica or copy of the ad. Printedconditions on orders will not be accepted as binding if inconflict with AdNet policies.

Material Requirements:Materials must conform to AdNet's published materialrequirements. Charges will be incurred for any additionalwork involved. If new material is not received by the closingdate, existing materials will be repeated. Hard copy proofsare required for all digitally supplied print ads. Color proofsare required for all color ads. AdNet accepts no responsibilityfor printing and color errors if a matching proof is not sup-plied.

eTOC Policy:If eTOC sponsorships are reserved for a particular issue orissues and usable material is not received by the deadline,FASEB AdNet reserves the right to bill the advertiser for theissue(s) ordered. Exact appearance and formatting of theeTOC ad cannot be guaranteed. Limit the amount of specialcharacters (e.g. registered trademark symbols) as they maynot display properly. All text supplied will appear in the alertsas long as it fits within the size specifications. Logos areviewable only to registered users accepting HTML formattedemails.

Banner Advertising:The banner ad graphic may be changed no more than oncea month during the campaign period.

Inline Advertising:Each advertiser/company is allowed up to 3 variations incompany or product name for their inline links.

Ad Placements:Advertising will precede or follow scientific editorial in thejournals. Ads may be interspersed with content in the case ofASBMB Today. Request for specified position at R.O.P. ratesare given consideration, but no guarantee is made unless theposition premium has been provided for in the contract.

Cancellation:Cancellations are not accepted after the space closing date.AdNet reserves the right to charge for space if cancelled afterthe closing date. Frequency commitments not fulfilled will bereadjusted and the difference invoiced. Copy corrections arenot guaranteed after closing date. Advertisements orderedtypeset and not used will be charged for composition. Anyrevision or special handling of materials will be billed to theadvertiser.

Commissions:15% standard agency discount to recognized agencies.

Discounts:Frequency discounts apply across all AdNet represented printtitles. Twelve-month online banners earned as part of aprint/online contract are worth a 10% discount toward anonline package with the same publisher.

Payment Policy:Net 30 days. No cash discounts. Only checks drawn on U.S.banks in U.S. dollars are accepted. Accepted credit cardsare: VISA, MasterCard, and American Express. Any and allexpenses incurred while collecting on a delinquent accountare billable to the delinquent account. AdNet reserves theright to disallow the 15% agency discount on accounts notsettled within 30 days. AdNet publishers reserve the right tohold the advertiser and/or agency jointly and severally liablefor such monies as are due and payable to the publisher.AdNet reserves the right to contact the advertiser directly ifpayment is not received in a timely manner. Failure to paymore than two consecutive invoices may result in the suspen-sion of advertising. At that time, reinstatement of advertisingwill be at the discretion of the publisher.

Disposition of Material:Film will be held for one year after publication unless other-wise requested in writing.

Publisher Liability:ASBMB will not be liable for any special, indirect or conse-quential loss or damage occasioned by the failure of anyadvertisement to appear due to any cause whatsoever, nordoes it accept liability for errors in any advertisement pub-lished, nor of its failure to appear on any specific date.Advertiser and advertising agency agree to indemnify, defend,and save harmless the publisher for any and all liability forcontent (including text, illustrations, representatives, sketch-es, maps, trademarks, labels, or other copyrighted matter), oradvertisements printed, or the unauthorized use of any per-son's name or photography arising from the publisher'sreproduction and publishing of such advertisements pursuantto the advertiser's or agency's order.

Amer ican Soc ie ty for B iochemist r y and Molecular B io logy

Contact Information:FASEB AdNet9650 Rockville PikeBethesda, MD 20814-3998

Product Ad Sales: 800-43FASEB, ext. 7157 or 301-634-7157Recruitment Ads: 800-43FASEB, ext. 7791 or 301-634-7791Production: 800-43FASEB, ext. 7117 or 301-634-7117Fax: 301-634-7153Email: [email protected]: www.faseb.org/adnet

tes advertising ra ratecard08.pdf · 2008. 2. 3. · banner ads—larger size: our banner ads have...

Documents