English Terms Assessment- Language and Literature

Register- a register is a variety of a language used for a particular purpose or in a particular social setting. (Audience)

Style- The author's choices regarding language, sentence structure, voice, and tone in order to communicate with the reader

Purpose- One's intention or objective in a speech or piece of writing

Audience- speculating about the reader’s expectations, knowledge, and disposition with regard to the subject writers explore

Form- Style, design, and arrangement in an artistic work as distinct from its content

Loaded language- Wording that attempts to influence an audience by using appeal to emotion or stereotypes

Bias- prejudice in favor of or against one thing

Rhetoric- it is the art of speaking or writing effectively.

Propaganda- derogatory information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view

Satire- the use of humor, irony, exaggeration, or ridicule to expose and criticize people's stupidity or vices, particularly in the context of contemporary politics and other topical issues.

Tone- A writer's attitude toward his or her subject matter revealed through diction, figurative language, and organization on the sentence and global levels.

Structure- Text structure refers to how the information within a written text is organized.

Primary Source- a primary source is a document or physical object, which was written or created during the time in focus.

Secondary Source- A secondary source interprets and analyzes primary sources.

Ethos- credibility

Pathos- emotional appeal

Logos- logical reasoning

Aristotle’s Triangle- The Speaker, Audience and Subject

Testimonial- someone important or famous says you should buy our product

Transfer- Associating products with something you like or value

Plain folk- Speak to people in plain and simple terms

Spin- The attempt to turn negative evidence into something that the public will perceive positively

Bandwagon- everyone is doing it

Fear- To cater to people's apprehensions

Humor- To cater to people's apprehensions