tensie whelan - rainforest alliance · 2016-10-03 · ra certified tea plantations in africa mean...
TRANSCRIPT
photo © Kalyan Varma
2014 Sustainability & Certification WorkshopTensie Whelan
Growth in RA Certificates (with Location Points) – 2011
MAPPING
Growth in RA Certificates (with Location Points) – 2012
MAPPING
Growth in RA Certificates (with Location Points) – 2013
MAPPING
Who Really Knows Where We Work?MAPPING
Farm MappingMAPPING
Of course one point per certificate does not provide a very complete picture. Here in Bia-Juabeso we are mapping:
• Phase 1 – 1,259 farms (833 farmers)
• Phase 2 – 1,799 farms
We need to collect more information at the farm (i.e. production unit or group member) level.
Accurate farm area values are important for:
• Calculating allowed certified volume
• Estimating chemical use
• Determining per hectare certification fees
For example, in phase we found the official certificate area (reported by the farmers) was 2.7 times greater than accurate surveyed area.
AGRICULTURE OVERVIEW
7.5 MILLIONacres of certified farmland
1.1 MILLIONcertified farms
43 countries worldwide
Percentage of Total World Market
Tea Coffee
14%* 5.2%
Cocoa Bananas
14.5% 3.7%*
(20% of global exports)
*estimated
FORESTRY OVERVIEW
160 MILLIONacres of certified forest
49
$34 MILLIONearned by indigenous forest communities
countries worldwide
23,000households supported
through community forest operations
CLIMATE OVERVIEW
5.47 MILLIONacres across 45 forest carbon projects
9.3 MILLIONtotal metric tons of Carbon
Verification reductions by RA-Cert
23 countries worldwide
TOURISM OVERVIEW
12.3 MILLIONacres of protected land
1027,670 households
benefit
countries
929tourism businesses & organizations benefit
rafting photo © Aventuras de Sarapiquí
China’s First Rainforest Alliance Certified Tea Farm
Rainforest Alliance Certified Green Fountain Tea Estate, a 2,400-acre farm that produces tea for Unilever, became China’s first Rainforest Alliance Certified farm.
Sustainable farming has helped the estate achieve a stable and abundant level of production: 1.1 million pounds of tea annually—equivalent to 250 million teabags.
AGRICULTURE
New Frontiers in Agriculture
photo © Noah Jackson
Costa Rica’s First Rainforest Alliance Certified Dairy Farm
CATIE, a commercial farm in Costa Rica was the nation’s first cattle farm to achieve Rainforest Alliance certification for its dairy operations.
The farm demonstrates that dairy farming can be done in a sustainable way that curbs deforestation, reduces greenhouse gas emissions and promotes the ethical treatment of the animals.
AGRICULTURE
New Frontiers in Agriculture
Rainforest Alliance’s First Certified Palm Oil Cooperative
Hondupalma, a medium-sized palm oil cooperative of 600 members in northern Honduras, achieved Rainforest Alliance certification in October 2013—the first in the world to do this.
By streamlining and improving agricultural practices, the cooperative has seen a 15–20% increase in crop yields while making environmental gains and providing social benefits to workers and their families.
AGRICULTURE
New Frontiers in Agriculture
AGRICULTURE
Smallholder farmers suffer from a lack of credit access, but sustainability certification can help change that.
A study published by the Rainforest Alliance surveyed 110 smallholder coffee and cocoa producers in Colombia and Peru, 63 of which are Rainforest Alliance Certified, to better understand smallholder farmers’ issues concerning financial administration and credit access.
Improving Smallholder Farms’ Access to Credit
$5,562
$3,311
Avg. Dollar Value of Loans
Certified farms noncertified farms
1.36
0.66
Avg. Number of Loans per Year
CLIMATE
Spotlight: Climate, Nature and Communities in Guatemala (CNCG) Project
This USAID initiative, led by Rainforest Alliance along with a group of environmental, academic and business institutions, will invest $25 million in Guatemala over the next five years.
• Support rural communities to market forest products and services.
• Use national strategies to reduce deforestation.
• Adapt to the effects of climate change by building community capacity.
• Increase the capacity of ten environmental organizations.
• Support a low carbon emissions development strategy.
EDUCATION OVERVIEW
19.75 MILLION
Learning Site
page views since launch in FY04
on track to exceed
3 MILLIONpage views
in FY14
Students & TeachersSince launch of Education
program (FY03) we
have reached over:
5,300 teachers
120,000 students
nationally and internationally
EDUCATION
US/Guatemala Art Exchange
EDUCATION
Our Curriculum Makes the Grade
In 2013, a study of Florida test scores demonstrated that students attending our partner schools scored higher on 100% of the science indicators and 61% of the reading indicators than their peers at similar schools.
More substantial gains were noted among schools that have a high percentage of low-income students.
TOURISM
Strong Alliance with Ministries of Tourism and Environment
• Nicaraguan Tourism Institute (INTUR): Developing a country-wide operational plan to further sustainable tourism development.
• Ecuador Ministry of the Environment: Defining sustainability requirements for operating in key protected areas in the Amazon region.
• Costa Rican System of Protected Areas: Training their staff, local guides and host communities on how to deliver sustainable tourism services in 10 protected areas.
• Argentine Ecotourism Secretariat of Misiones: Promoting sustainable practices among tourism businesses operating along La Ruta de la Selva, a path that winds through some of the last remaining patches of Argentina’s Atlantic Forest.
Through a mentoring program for women at universities in Indonesia, the Rainforest Alliance is working to increase their professional development opportunities.
To date, approximately 50 percent of the women participating in this program have gained an entry-level position in their field of study or won scholarships to earn advanced degrees.
Boosting Opportunities for Women
IMPACTS
photo © William Crosse
Spotlight on Water: The ChallengeIMPACTS
salt water unusable fresh water (icecaps, permafrost, soil moisture, etc.)
Total Volume of Water on Earth
97.5%
usable fresh water
2.49%
0.01%
extreme scarcity (<500 m3 per person per year)
Projected Water Availability by 2025
IMPACTS
Certified coffee farms noncertified coffee farms
Water Quality in Streams in Colombia
8.8
Avg. Stream Visual Assessment Protocol Score
6.56
74%
Avg. Vegetation Cover Along Streambank
57.1%
12.35
Pollution-Sensitive Macroinvertebrate Species
8.1
Spotlight on Water: The Solution
Certified farms noncertified farms
Implementation of Water Protection Measures in Côte d’Ivoire
80%
17%
IMPACTS
Spotlight on Water: The Solution
IMPACTS
Water Conservation at Verified Tourism Businesses in Latin America
71%
Reduced water consumption
Spotlight on Water: The Solution
67%
Installed better equipment (timers, pumps, wells, pipes, sewage systems)
44%
Installed leak control & detection systems, composting toilets, and/or low-flow appliances
IMPACTS
Water Management Changes on Kitabi Tea Plantation, Rwanda
Top
The forested area has been left intact as part of the company’s compliance with RA certification.
Middle
New wastewater treatment system.
Bottom
Storage facility for boots used for agrochemical application.
Benefits for Cocoa Farms in Côte d’IvoireIMPACTS
Yields (kg/ha)
576 334
certified non-certified
On average yields on certified farms were 70% higher than those of noncertified farms.
$922 $542
certified non-certified
On average, revenue earned by certified farmers was 72% higher than that of non-certified farmers.
403 113
certified non-certified
With only a minimal difference in costs, the higher yields—and the correspondingly higher revenue these yields generated—translated into significantly higher income for certified farmers.
Revenue (USD/ha) Net Income (USD/ha)
Livelihood Differences on Cocoa FarmsIMPACTS
Percentage of Children at Expected
Grade Level
51%13%
certified control
54%11%
certified control
4.00 2.13
certified control
Access to Affordable Medical Treatment
Use of Protective Gear
Ethiopia
15–20% higher prices (555 certified farms, 2013)
Colombia
Yields 2x higher, net revenue 2.5x higher (72 certified vs. 72 non-certified farms, 2013)
Peru & Mexico
Yield & prices increase = $280/ha in net revenue (1/3 increase in yield) (2012)
Nicaragua
1/3 increase in yields (3,153 lb/ha vs. 1,922 lb/ha) (11 certified vs. 11 noncertified farms, 2012)
RA Certified Coffee: Economic Benefits
IMPACTS
IMPACTS
Environmental & Social Performance on RA Certified Tea Plantations in Africa
Mean Percentage of Tea Producers with a Non-Conformity
SAN Principles
18%
19%
3%
17%
16%
35%
4%
17%
6%
28%
2. Ecosystem conservation
3. Wildlife protection
4. Water conservation
5. Fair treatment of workers
6. Occupational health & safety
7. Community relations
8. Integrated crop management
9. Soil management & conservation
10. Integrated water management
1. Social and environmental management system
75% of initial nonconformities were eliminated by the most recent audit
Growth with Mainstream BrandsMARKETS
Growth in Palm Oil & BeefMARKETS
International GrowthMARKETS
Growth in Domestic MarketsMARKETS
Market Growth Indicators (Agriculture)MARKETS
727
1384
1951
2419
2916
3403
4034
56 212397
533691
840
1077
803
1786
3411
5106
6664
8553
11058
0
2000
4000
6000
8000
10000
12000
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2007 2008 2009 2010 2011 2012 2013
Registered Companies License Agreements Artwork Submissions
455% growth in registered companies
Since 2007registered companies +41%
license agreements +48%
artwork submissions +33%
From 2012 to 2013
Upwards Trend on Use of Seal (Agriculture)MARKETS
0
500
1000
1500
2000
2500
3000
2008 2009 2010 2011 2012 2013
Annual Seal UseApplications
Submissions by Crop (Agriculture)MARKETS
coffee: 49%
cocoa: 29%
tea: 15%
bananas: 2%
flowers: 1%
palm oil: 1%
rooibos: 1%
others: 2%
Agriculture Products Distributed by CountryMARKETS
0 200 400 600 800 1000
United Kingdom
United States
Germany
France
Belgium
Netherlands
Sweden
Denmark
Canada
Ireland
Austria
Finland
Switzerland
Spain
Italy
Portugal
Norway
Australia
Greece
Japan
• More than 53 companies participated
• Celebrity engagement: Alec Baldwin tweeted, Deborah Cox posted on Instagram, several celebrity chefs tweeted
• Events in New York City and London
Follow the Frog Week 2013
COMMUNICATIONS
Follow the Frog Week 2013COMMUNICATIONS
Follow the Frog Week 2013COMMUNICATIONS
®
• 11 campuses
• 10,000+ students reached
• 900 pledges to “Follow the Frog”
• Tweets from the headlining band Grouplove
Campus Consciousness Tour
COMMUNICATIONS
Goal
To raise consumer awareness about how sustainable cocoa cultivation benefits the environment, farmers and communities—and how brands support these benefits by sourcing from Rainforest Alliance Certified farms.
Messages
• Meet one of the farmers behind your Rainforest Alliance Certified cocoa.
• Explore the visual story of chocolate.
• Follow the frog when you shop for chocolate this Halloween.
Cocoa CampaignCOMMUNICATIONS
The video won silver in the “Charity and Not for Profit” Category, IVCA Awards 2014. This is a prestigious award for excellence in effective business and public sector communications in video, interactive projects, business television and digital media.
Total reach on all channels, Twitter, Facebook, YouTube, including company promotion = 3,217,412
Cocoa Campaign StatsCOMMUNICATIONS
• “I’m Alive” music video produced by Andres Levin and featuring Grammy award-winning Brazilian artists Caetano Veloso and Lenine as well as other Brazilian musicians.
• Celebrating our work conserving Brazil’s forests
• Instagram contest
Earth Month CampaignCOMMUNICATIONS