ten pricing lessons from cartoons (part 1)

12
Ten pricing lessons from cartoons

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This is Episode Six in a series of "Ten Things" presentations, in which Jon Manning, the Founder & Principal Consultant at Sans-Prix.com and the Founder & Managing Director of PricingProphets.com, take a look at ten pricing lessons from cartoons. Visit: http://www.sans-prix.com | http://www.PricingProphets.com Follow Us: Twitter: @sansprix | @PricingProphets LinkedIn: http://www.linkedin.com/company/pricing-prophets 
 Facebook: http://www.facebook.com/PricingProphets

TRANSCRIPT

Page 1: Ten Pricing Lessons From Cartoons (Part 1)

Ten

pricing lessons from cartoons

Page 2: Ten Pricing Lessons From Cartoons (Part 1)

Number 10

Its easier to go down than up

Page 3: Ten Pricing Lessons From Cartoons (Part 1)

Number 9

The Winners Curse

Page 4: Ten Pricing Lessons From Cartoons (Part 1)

Number 8

You Get What You Pay For

Page 5: Ten Pricing Lessons From Cartoons (Part 1)

Number 7

Price increases make customers angry

Page 6: Ten Pricing Lessons From Cartoons (Part 1)

Number 6

Be careful with all those extras

Page 7: Ten Pricing Lessons From Cartoons (Part 1)

Number 5

Customers do talk

Page 8: Ten Pricing Lessons From Cartoons (Part 1)

Number 4

Beware of Alternatives

Page 9: Ten Pricing Lessons From Cartoons (Part 1)

Number 3

Expect the Ridiculous

Page 10: Ten Pricing Lessons From Cartoons (Part 1)

Number 2

Be Consistent

Page 11: Ten Pricing Lessons From Cartoons (Part 1)

Number 1

Could You Afford What You Charge?

Page 12: Ten Pricing Lessons From Cartoons (Part 1)

Jon Manning Managing Director

PO Box 533, Ascot Vale, Vic 3032 Australia

Contact Information

http://twitter.com/PricingProphets

http://www.youtube.com/user/PricingProphets

http://www.linkedin.com/company/pricing-prophets

+61 (0) 405 629-141

pricingprophets

[email protected]