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Ten million pounds a year·

Just three years ago we introduced a new reactive vinyl monomer: Lubrizol DAA.

Η Η Η C H 3 H Ο Η I I I I I II I

C = C - C - N - C - C - C - C - H I II I I I

Η Ο C H 3 H Η And literally every month since then, new uses have been found for this remarkable and versatile diacetone acrylamide.

So many uses that, already, DAA has made it big. That 's why, come autumn 1970, there'll be a new king-size Lubrizol DAA plant in Bayport, Texas turning out ten million pounds a year.

That 's a lot of pounds. A lot of DAA. And it's going to take a lot to satisfy the demand.

Because DAA has so many applications and has already become important in so many fields.

In unsaturated polyesters, DAA is a crosslinking

monomer that improves handling and physical prop­erties of prepregs.

In adhesives, it improves specific adhesion to a variety of substrates. And is soluble in a broad range of organic solvents—and water.

With methylolated derivatives of DAA, the coatings and adhesives industries are finding improved producv performance. In both thermosetting emulsions and solvent systems.

And in textiles, emulsion polymer coatings for wood and paper, masonry primers, and the modification of amines—DAA improves bonding as well as other im­portant properties.

Who knows what's next? DAA is, in effect, a new raw material for the Chemical Process Industries. With a big future. We're building for its future. And for yours.

Send for one of those ten million pounds. The sample's free from The Lubrizol Corporation, Cleveland, Ohio 44117. Phone (216) 943-4200.

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That's α lot of DAA.

The Lubrizol Corporation, Box 3057, Cleveland, Ohio 44117

ΓΊ Please send me a sample of DAA monomer. ΓΊ P l e a s e Send m e a Sample Of L u b r i z o l H M D A A (hydroxymethyl diacetone acrylamide). Please send technical literature: • Basic DAA Bulletin. Π DAA in Polyesters. I I Methylolation of DAA Solution Inter poly mers. [~1 Use of Lubrizol HMDAA in Crosslinking Emulsion Systems. I I Use of Lubrizol HMDAA in Crosslinking Solution Systems.

My application is:

Name Title _ (please print)

Company.

City

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Lubri; CHEMI1

_State_ _Zip_ C & EN 7-20-70

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