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Telling a story with your social dataBrandwatch Research Services

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• Intro – 15 mins

• Workshop Tasks x 2 – 15 mins each

• Discussion – 15 mins

Agenda

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Data storytelling is a structured approach for

communicating data insights, and it involves a

combination of three key elements: data, visuals

and narrative.

Forbes, 2016

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Visual Presentation

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Every word matters

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Don’t

complicate

things

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Who is your audience?

Executive Analyst Marketer/ PR

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Direct

attention

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Position

Matters

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Position

Matters

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If everything is

emphasised, nothing is

emphasised

Emphasis;

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Keep it clean

Mindful use

of colour

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How is my time best spent?

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Task

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Discussion

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• What do you find most challenging about presenting your insights?

• What do you find difficult about presenting social data specifically?

• Who do you find most challenging to present your findings to?

• What kind of questions do you often get when you present your findings?

Discussion

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Now You Know