telecommunications market in central and eastern europe 2009

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Telecommunications market in Central and Eastern Europe 2009 Development forecasts for 2010-2015 Publication date: December 2009 Language: English

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Page 1: Telecommunications Market In Central And Eastern Europe 2009

Telecommunications market in Central and Eastern Europe 2009Development forecasts for 2010-2015Publication date: December 2009Language: English

Page 2: Telecommunications Market In Central And Eastern Europe 2009

Word from Author:

Telecommunications markets in Central and Eastern European countries matured and evolved in recent years. Key trends visible in Western Europe, e.g. fixed-to-mobile substitution, development of mobile broadband or bundled services growing popularity, can also be observed in the CEE region. The crucial problem is now infrastructure investments, which would allow for broadband internet capacity comparable to that of Western European leaders (CEE countries lag behind the most here). Financial crisis, though having relatively lighter impact on the telecoms branch, forced operators to significantly reduce or freeze expenditures on network deployment and upgrade. Still, first signs of macroeconomic recovery have already been visible and operators must decide now how their investment budgets

will look like, what direction the telecoms market will go to and what services would grant them the highest margins in the coming years. In other words, a new post-crisis strategy must be ready as soon as possible.

Pawel Olszynka, Head of IT & Telecoms Analyst

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Page 3: Telecommunications Market In Central And Eastern Europe 2009

Report Description:

Telecommunications market in Central and Eastern Europe 2009 provides a study analysis of the eight telecommunications markets in the Central and Eastern Europe region, including Bulgaria, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia and Ukraine. This 250-page report comprises eight country chapters and concludes with an executive summary delivering a benchmark analysis of the telecommunications sector in Central and Eastern Europe.

Each country is characterised by the value and market share of telecommunications services rendered from fixed-line telephony, mobile telephony, data transmission and internet services. The report analyses key market trends and events influencing recent changes in the market in each country, including mergers and acquisitions, legal and regulatory amendments, new market entrants and forecast value for each of the telecommunications segments.

The report concludes with an executive summary providing a comparative analysis and market data, with trends and forecasts for the whole of the Central and Eastern Europe region, highlighting the eight countries within the study.

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Page 4: Telecommunications Market In Central And Eastern Europe 2009

If you are looking for:

overview and analysis of the telecommunications sector in Central and Eastern Europe �

country analysis of the telecommunications market in Bulgaria, Czech Republic, Hungary, Poland, Romania, �Russia, Slovakia and Ukraine

market share and value of telecommunication market in CEE countries and individual segments (fixed-line �telephony, mobile telephony, internet access and data transmission)

user penetration rates of individual telecommunications segments �

market trends and forecasts for 2009-2013 as well as long term predictions for 2014-2015 �

telecommunications services sector specific analysis �

…this is the report for you!

www.ceeitandtelecom.com

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Page 5: Telecommunications Market In Central And Eastern Europe 2009

Who should read this reportThe report is an indispensable source of market analysis and industry data for keeping up to date with the latest market trends and developments. It is an essential read for:

Operators and new market entrants interested in the telecommunications markets in Central and Eastern �Europe

Senior executives in consulting and research firms, trade and industry organisations, government institutions �and investment funds, monitoring the CEE telecommunications markets

Market analysts and industry consultants involved in the telecom sector in the CEE region �

www.ceeitandtelecom.com

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Page 6: Telecommunications Market In Central And Eastern Europe 2009

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Excerpts from the report:

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85www.pmrpublications.com

Telecommunications market in Central and Eastern Europe 2009 – Development forecasts for 2010-2015

Source: CSU, CTU, ITU, PMR Publications, 2009

www.pmrpublications.com

Number of lines (m) and fixed-line telephony penetration rate (%)

in the Czech Republic, 2002-2008

CEE082

3.61

3.69

3.53

3.21

2.80

2.41

2.14

35.4%

36.2%

34.6%

31.3%

27.3%

23.2%

20.5%

2002 2003 2004 2005 2006 2007 2008

Number of lines Penetration rate

Source: CSU, CTU, ITU, 2009

www.pmrpublications.com

Share of residential and business segment in the total number of

fixed-lines in the Czech Republic*, 2002-2008

CEE083

66%

62%

66% 66%

68%

71%

31%

34%

38%

34% 34%

32%

29%

69%

2002 2003 2004 2005 2006 2007 2008

Residential Business

Source: CTU, Eurostat, 2009

www.pmrpublications.com

Fixed-line telephony penetration (%) in households

in the Czech Republic, 2002-2008

CEE084

59%

64%

60%

56%

48%

39%

30%

2002 2003 2004 2005 2006 2007 2008

137www.pmrpublications.com

Telecommunications market in Central and Eastern Europe 2009 – Development forecasts for 2010-2015

Major players on the mobile market

Source: PMR Publications, 2009

www.pmrpublications.com

Share of mobile operators in the mobile telephony market

in Poland by number of SIM cards, 2008

CEE180

PTK Centertel

32.3%

Polkomtel

33.0%

PTC

29.5%

MVNOs

0.7%

P4

4.6%

Source: PMR Publications, 2009

www.pmrpublications.com

Share of mobile operators in the mobile telephony market

in Poland by revenues, 2008

CEE181

PTC

30.6%

PTK Centertel

33.3%

Polkomtel

32.7%

P4

3.2%

MVNOs

0.12%

213www.pmrpublications.com

Telecommunications market in Central and Eastern Europe 2009 – Development forecasts for 2010-2015

The actual number of internet users in Russia varies in the assessments of different agencies due to different methodologies used. The biggest number is given by the Russian Ministry of Telecommunications which reported 47 million internet users in Russia at the end of 2008. Other state agencies and research institutions give the much smaller figure of 35-40m users for the end of 2008; however, all of them reported sharp market growth during 2008 which was higher in comparison with previous years.

Removing from the count occasional users which access the internet less often than once per three months, a total realistic number of internet users in Russia at the end of 2008 approached 37m and an increase of 20.4% in comparison with 2007. During the first three months of 2009 the number of Internet users increased by 8.1% in comparison with the end of 2008 and reached 39.8m, which is higher than expected considering the seasonable decline of the new connections at the beginning of the year.

We estimate that the total number of broadband internet subscribers in Russia, including both corporate and individual segment, amounted to some 9.35 million in 2008, which was 50.9% up year-on-year. Although the market dynamics declined it has remained at a very high level.

Source: FOM, 2009

www.pmrpublications.com

Daily, weekly and monthly measurement of internet users

in Russia (m), 2002-2008

CEE297

2.8

21.5

5.5

31.9

7.7

11.6

14.2

20.1

23.9

27.5

34.8

37.4

19.2

13.1

10.1

8.0

5.2

3.8

29.7

22.5

18.4

15.1

10.3

8.2

2002 2003 2004 2005 2006 2007 2008 Q1 2009

Daily Weekly Monthly

* Individual and corporate subscribers were included.

Source: PMR Publications, 2009

www.pmrpublications.com

Number ('000) and growth rate (%) of broadband internet subscribers

in Russia*, 2002-2008

CEE298

134

357

805

1,805

3,770

6,195

9,350

125.5%

124.2%

50.9%

64.3%

362.1%

166.4%

108.9%

2002 2003 2004 2005 2006 2007 2008

Number of subscribers Growth rate

Page 7: Telecommunications Market In Central And Eastern Europe 2009

PMR Selected clients:

ratiopharm

ratiopharm

PMR MarketInsight Methodology:This report was prepared using PMR MarketInsight methodology developed by PMR which assists in the complex preparation of industry reports. It defines the ways in which data should be collected for such reports and outlines the methods to be used in analysing the information collected in order to obtain a true picture of the market in question. It also contains special procedures to follow in the case of incomplete market.

PMR MarketInsight precisely defines report content and structure. Industry reports prepared using PMR MarketInsight are based on information from a variety of available statistical, industry, general and official sources as well as information from PMR’s own database and primary research independently carried out by PMR. The sources we use are individually tailored to each project.

www.ceeitandtelecom.com

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See other reports Contact us for more information See how to order

See the list of graphs and tables See the table of contents

Page 8: Telecommunications Market In Central And Eastern Europe 2009

About PMR:PMR www.pmrcorporate.com a British-American company providing market information, advice and services to international businesses interested in Central and Eastern European countries as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research).

PMR Publications www.pmrpublications.comprovides reliable market intelligence for business professionals interested in Central and Eastern European countries as well as other emerging markets. Publications by PMR analyse the business climate in the region, in particular in the construction, retail, IT, telecommunications and pharmaceutical sectors. The offer includes both free and paid reports, newsletters, online news services.

PMR Research www.research-pmr.comoffers a full array of qualitative and quantitative research methodologies, providing services such as customer satisfaction studies, brand awareness and brand image research, distribution andcompetition studies, segmentation analyses, fieldwork, online surveys and customised analyses of selected branches of the economy.

PMR Consulting www.pmrconsulting.comprovides a wide range of services, including market entry feasibility studies, sourcing, CI (competitive intelligence), strategic advisory, FDI assistance (M&A and greenfield projects), quick consulting as well as any other services and support a company might require to enter a market, find a business partner or gain reliable information.

Questions about ordering? Contact our sales department:PMR Ltd. Sp. z o.o., ul. Supniewskiego 9, 31-527 Krakow, Poland

tel. /48/ 12 618 90 30fax /48/ 12 618 90 08e-mail: [email protected]

151209

See how to order See other reports

Page 9: Telecommunications Market In Central And Eastern Europe 2009

85www.pmrpublications.com

Telecommunications market in Central and Eastern Europe 2009 – Development forecasts for 2010-2015

Source: CSU, CTU, ITU, PMR Publications, 2009

www.pmrpublications.com

Number of lines (m) and fixed-line telephony penetration rate (%)

in the Czech Republic, 2002-2008

CEE082

3.61

3.69

3.53

3.21

2.80

2.41

2.14

35.4%

36.2%

34.6%

31.3%

27.3%

23.2%

20.5%

2002 2003 2004 2005 2006 2007 2008

Number of lines Penetration rate

Source: CSU, CTU, ITU, 2009

www.pmrpublications.com

Share of residential and business segment in the total number of

fixed-lines in the Czech Republic*, 2002-2008

CEE083

66%

62%

66% 66%

68%

71%

31%

34%

38%

34% 34%

32%

29%

69%

2002 2003 2004 2005 2006 2007 2008

Residential Business

Source: CTU, Eurostat, 2009

www.pmrpublications.com

Fixed-line telephony penetration (%) in households

in the Czech Republic, 2002-2008

CEE084

59%

64%

60%

56%

48%

39%

30%

2002 2003 2004 2005 2006 2007 2008

Page 10: Telecommunications Market In Central And Eastern Europe 2009

137www.pmrpublications.com

Telecommunications market in Central and Eastern Europe 2009 – Development forecasts for 2010-2015

Major players on the mobile market

Source: PMR Publications, 2009

www.pmrpublications.com

Share of mobile operators in the mobile telephony market

in Poland by number of SIM cards, 2008

CEE180

PTK Centertel

32.3%

Polkomtel

33.0%

PTC

29.5%

MVNOs

0.7%

P4

4.6%

Source: PMR Publications, 2009

www.pmrpublications.com

Share of mobile operators in the mobile telephony market

in Poland by revenues, 2008

CEE181

PTC

30.6%

PTK Centertel

33.3%

Polkomtel

32.7%

P4

3.2%

MVNOs

0.12%

Page 11: Telecommunications Market In Central And Eastern Europe 2009

213www.pmrpublications.com

Telecommunications market in Central and Eastern Europe 2009 – Development forecasts for 2010-2015

The actual number of internet users in Russia varies in the assessments of different agencies due to different methodologies used. The biggest number is given by the Russian Ministry of Telecommunications which reported 47 million internet users in Russia at the end of 2008. Other state agencies and research institutions give the much smaller figure of 35-40m users for the end of 2008; however, all of them reported sharp market growth during 2008 which was higher in comparison with previous years.

Removing from the count occasional users which access the internet less often than once per three months, a total realistic number of internet users in Russia at the end of 2008 approached 37m and an increase of 20.4% in comparison with 2007. During the first three months of 2009 the number of Internet users increased by 8.1% in comparison with the end of 2008 and reached 39.8m, which is higher than expected considering the seasonable decline of the new connections at the beginning of the year.

We estimate that the total number of broadband internet subscribers in Russia, including both corporate and individual segment, amounted to some 9.35 million in 2008, which was 50.9% up year-on-year. Although the market dynamics declined it has remained at a very high level.

Source: FOM, 2009

www.pmrpublications.com

Daily, weekly and monthly measurement of internet users

in Russia (m), 2002-2008

CEE297

2.8

21.5

5.5

31.9

7.7

11.6

14.2

20.1

23.9

27.5

34.8

37.4

19.2

13.1

10.1

8.0

5.2

3.8

29.7

22.5

18.4

15.1

10.3

8.2

2002 2003 2004 2005 2006 2007 2008 Q1 2009

Daily Weekly Monthly

* Individual and corporate subscribers were included.

Source: PMR Publications, 2009

www.pmrpublications.com

Number ('000) and growth rate (%) of broadband internet subscribers

in Russia*, 2002-2008

CEE298

134

357

805

1,805

3,770

6,195

9,350

125.5%

124.2%

50.9%

64.3%

362.1%

166.4%

108.9%

2002 2003 2004 2005 2006 2007 2008

Number of subscribers Growth rate

137www.pmrpublications.com

Telecommunications market in Central and Eastern Europe 2009 – Development forecasts for 2010-2015

Major players on the mobile market

Source: PMR Publications, 2009

www.pmrpublications.com

Share of mobile operators in the mobile telephony market

in Poland by number of SIM cards, 2008

CEE180

PTK Centertel

32.3%

Polkomtel

33.0%

PTC

29.5%

MVNOs

0.7%

P4

4.6%

Source: PMR Publications, 2009

www.pmrpublications.com

Share of mobile operators in the mobile telephony market

in Poland by revenues, 2008

CEE181

PTC

30.6%

PTK Centertel

33.3%

Polkomtel

32.7%

P4

3.2%

MVNOs

0.12%

Page 12: Telecommunications Market In Central And Eastern Europe 2009

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Telecommunications market in Central and Eastern Europe 2009Development forecasts for 2010-2015 Publication date: December 2009Language: English

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