Analysis of a Post-paid Bill

Submitted by:Abinas Mishra

Arunachalam Ramanathan

• Introduction• Analysis– Peak Time– Call Type– SMS and VAS

• Recommendation

AGENDA

Details about Mr.X• Bachelor whose age is 24-30 years• Active user of Reliance Communications (Postpaid)• Resides in Chennai• Travels outstation frequently due to his job profile

Details about Mr.X’s Postpaid connection• Monthly Rental: Rs.399

– Non-Roaming:» All Local and STD calls @ 50p/min (After discounted usage)» Local and National SMS @ 50p/SMS (After discounted usage)

– Roaming:» All Local, STD and Incoming calls @ 50p/min» SMS @ 50p/SMS

– Data usage: 10p/KB

• FnF Rental: Rs.50– Call rate for the special numbers @ 25p/min

Introduction

11%

26%

30%

33%

Call Duration (33 hrs 41 mins)- September'12

00:00 - 06:00 hrs06:00 - 12:00 hrs12:00 - 18:00 hrs18:00 - 24:00 hrs

11%

30%

22%

37%

Total Units (2030 units) - September'12

00:00 - 06:00 hrs06:00 - 12:00 hrs12:00 - 18:00 hrs18:00 - 24:00 hrs

Activity Consumer Operator

12pm – 12 am:Talktime – 63%

Consumer is happy as he makes 57% of that talktime to his Family n Friends (FnF).

Operator is sad as it is a pulse rate plan and hence wants the customer to make short calls.

12pm – 6pm: Talktime - 30% Total Units - 22%

6am – 12pm: Talktime - 26% Total Units - 30%

Consumer is not concerned about this expense between 6am-12pm as these are mostly business calls, which are unavoidable

Operator is very happy as the calls between 6am - 12pm are short calls.

Peak Time Analysis

FnF Non-Roaming

Roaming - Local

Roaming - STD

Total Units for Sep’12

1144 18 138

No. of days 17 4 9

Units/day 67 5 15

Call type Call Duration - 33 hrs 41 mins

(in %)

Total Units - 2030 units

NON-ROAMING

Local 3.34% 4.77%

STD 13.15% 14.38%

FnF 64.33% 56.35%

ROAMING

Local 5.15% 6.8%

STD 8.13% 9.9%

Incoming 5.9% 7.8%

• While roaming, the customer sacrifices his regular calls to his FnF as it costs 50p/min rather than 25p/min.

• Local (Roaming) will be less than STD (Roaming) as the customer has the chance of meeting his FnF in person

77.61%

Call Type Analysis

SMS and VAS Analysis

Type SMS units Amount

Non-Roaming

12 (Free upto 399 units)

Rs. 7Roaming 14

(Charged @ 50p)

Net Usage Amount

Mobile Data Usage

25 MB(Charged @

10p/KB)Rs. 253.60

• Heavy user of Voice calls• Light user of SMS service• Light user of Mobile Internet

RecommendationLocal STD FnF Local

- FnFLocal – Non

FnF

STD - FnF

STD – Non FnF

Incoming Monthly + FnF

Rental

NDU DU Net Amt to be paid

Total units consumed

97 292 1144 18 120 138 63 158

Rs. 449 (399+50)

Rs.729

Rs. 399

Rs.779

Current Plan (in paise/min)

0.5 0.5 0.25 0.5 0.5 0.5 0.5 0.5

Non-Roaming Roaming

CURRENT

Local STD FnF Local - FnF

Local – Non

FnF

STD - FnF

STD – Non FnF

Incoming Monthly + FnF

Rental

NDU DU Net Amt to be paid

Total units consumed

97 292 1190 40 120 450 63 158

Rs. 449 (399+50)

Rs.786

Rs. 399

Rs.836

Proposed Plan (in paise/min)

0.55 0.55 0.20 0.30 0.55 0.30 0.55 0.55

Non-Roaming Roaming

PROPOSAL

NDU: Non-Discounted Usage ; DU: Discounted Usage

Revenue:

Rs.57