telco paper by blueocean market intelligence

23 August 2017

Proprietary and Confidential

Telco Industry Solutioning

Short Paper from Blueocean Market Intelligence August 2017

© 2017 Blueocean Market Intelligence

© 2017 Blueocean Market Intelligence 1

The Short Story

Why Blueocean

Which insights are critical for Telco organisations

What value creation can we tackle together, without boiling

the ocean

Why you will have more questions and queries for us

How we can overcome key hurdles and partner on

successful programmes


Why Partner With Blueocean

2

We have been solving for analytics and insights for over 15 years

We have been developing solutions and software platforms to support new value creation in your industry and key sectors

Many large Fortune 500 firms plus smaller SME firms have partnered with our teams through multi-year relationships

Our innovation teams continue to be recognised by industry leaders and win innovations awards across geographies


What Our Telco Clients are Telling Us

3

“Can enterprise analytics move faster?”

“We have very little understanding about the world of data outside our own four walls.”


What Telco clients are sharing with us

90% to 95% of your data is used only once

> 5,000 data brokers in the market place

10,000,000 public data sets (est)

Dozens of social media platforms

Limitless web content ‘ We do not have the depth in our teams ’

‘ We are not short of data sources ’

What Telco Clients are Sharing With Us

Gartner 2017 Survey 180 Senior executive data directors


Value Creation Together


Doors to Deliver Telco Analytics Horse Power

Cust Exp Mngt

BI Efficiencies

Advanced Analytics

Competitive Intel

Leading Cust. KPIs

Which are the right Doors ?


Game Changing Insights

Are you a contender ? what’s holding you back ? Game-changing opportunities exist but the stakes keep getting higher. You’re obliged to keep up with technological developments and increasing customer expectations, escalating budgetary pressures, challenged revenues, wavering customer loyalty. Plus, customers now expect A1 coverage as a given, trends in flat-rate tariffs and ‘all-you-can-eat’ service bundles.

No longer fiction ! Network coverage and price are no longer sufficient differentiators. Network accessibility, quality of a personalised experience, and customer service are the commercial kings now. Thus, protecting revenues, maintaining a high-quality service, retaining valuable customers and managing costs are rooted, are front of mind.


Client Cases

• EU based Client - Understand what service dimensions drives overall customer experience and what are key variables to get incremental effect on customer key metrics. Plus which cust segment is over or under delivered with deep tenure analysis. Customer ROI within 8 months

• US based Client - Fatigue and negative feedback on company and product advertising. Deep Advertising analysis on content, trends, impact and demographics/behaviours linkages to the comments. Better prediction of potential (-ve) feedback as well greater positivity and engagement of new ads programme

• Global Telco - Customer analysis to understand how wireless subscribers think, feel and behave with streaming content etc. Profiling and segmentation, in line with certain offers. Plus consider ‘what if analysis’ to merge mobile services with a external cable provider for better commercial outcomes. Better targeting that would lead to better profits.

• Global Telco – Supporting digital marketing analytics. Through an extension team that specializes in key platforms for B2C markets. Reducing analytics costs by up to 40%, increasing weekly throughput of insights and increasing turnaround times by 30%+.


Challenges with Analytics in the Enterprise


1%

1%

1%

11%

8%

7%

11%

12%

24%

2%

2%

2%

5%

7%

7%

12%

8%

15%

4%

4%

4%

7%

8%

11%

8%

11%

16%

10

Internal Roadblocks

Culture challenges to accept change

Lack of resources and funding to support the programs

Lack of relevant skills or staff

Unclear understanding of the role / resources

Confusion over information governance

Lack of resources and funding to support the programs

Other internal roadblock



Gartner 2017 Survey – 180 Senior executive data directors

Rank 1 Rank 2 Rank 3 Rank 1, 2 or 3


Value-creation: Using Concentrated Analytics to Guide Strategy

SEVERE COMPETITION

As smartphone & tablet adoption approaches saturation, carriers begin to fight over the same subscriber. Disruptive product offerings can continue to eat into rival carriers’ customer base

REGULATORY

Structural Separation is on-going. Increasing roles and influence or regulators in Privacy.

TECHNOLOGY

Speed and data volumes driving Requs. Big data and Hyper digitisation. Cloud computing and info sharing. Hyper growth in IOT. Mobile first for many modern businesses.

MARKET

Rising knowledge and power of smarter consumer. New behaviours born in social media channels. Network technology Investment and Change.


A Way Forward for You


Solutioning With Your Blueocean Team

Analytics & Insights

Leapfrogging through

Re-imagining your

• 5 star Competitive Intel

• Deep Customer analysis and understanding

• Higher Quality and Efficiencies in BI

• Deployment of Advanced Digital Analytics

• Customer re-engagement

• Acquisition Growth

• Better insights across engagement Channels

• Growing and Measureable client loyalty


There is Analytics and There is Analytics

Share the

workloads, introduce

automation, &

move faster

Traditional BI Analytics

Advanced Analytics

Dynamic Analytics

Enablement


How to Overcome Hurdles and to Partner Successfully?


Outside Looking in

Analytics Ranking

Look across the Industries for Inspiration

Work with proven teams to benchmark and develop quickly

Data Foundation

Data Visualizatn

Data-Driven Calls-to-Action &

Personalizn

Advanced Data Science

Data-Enabled

Initiatives


Embrace Data Rainstorms

Golden nuggets Sophisticated smartphones and other devices are fuelling the demand for data-hungry applications and services. Creating a data rainstorm, plus unprecedented demands on service quality. Meanwhile, M2M communication and the IoT also generating deluges of new data. There are golden nuggets to be found. By combining these with other sources of network and cust. info, you can create a single view of each customer across devices and activities

Converting Customer into - Better-connected, more profitable, more loyal revenue streams, and transforming your embattled segments into a prime performers ” You are and in a data-driven business. Can you really afford to ignore what data analytics could do for your teams and performance?


Delivering Across Telecom & Other Value-chains

• 12+ years experience working with Telco clients

• 50+ Analysts with extensive sector experience

• Delivering high value service & insights to client teams

Telecom & related domains

Key clients

OEM Top 5 Largest Communication Equipment Vendors

Hardware Providers Leading Telecom Equipment Companies

Software Providers Pioneers in Online Telecommunication

Telecom Operators Leading Wireless, Voice, Messaging and Data Services Providers

Value Service Providers Leading Social Video Platforms

End Users (Businesses/Consumers)

…many…….

Proven domain & expertise working with delighted clients

• Leading Technology Companies

• Top 10 Global Software Vendors

• Fortune 500 Household Products Companies

• Large American Insurance Companies

• Leading Cloud Solutions Companies

• Large US Public Utilities

• Leading Online Retail Companies


Needs and Expectations of Analytical Insights are Changing Rapidly

We can help you understand the changes

We can help you make changes


telco paper by blueocean market intelligence

Data & Analytics