introducing .tel

Telnic Limited

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A completely new online publishing platform solely dedicated to contact information

for businesses

but also for the first time for Individuals

A revolutionary service using a TLD

at the crossroad of all forms of Communication, including Telecom, Marketing and Customer Relationship Management

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what is .tel?

o to store, update and publisho contact information, web links

and keywordso directly in the Domain Name

System (“DNS”)o under a unique domain name and

under their sole control

that enables people and businesses

The .tel is a new and very innovative communication service

enabling anyone to communicate with them through their name.

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DNS

www.IBM.com

IP Address129.42.18.103

IP Address129.42.18.103

THIS IS .COM OR .IT, NOT.TEL

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DNS EQUALS WEB CONTENT

DNS

Hertz.tel

tel: +442078280000email: info@hertz.comwww.hertz.com

click to calltel: +442078280000

THIS IS .TEL

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DNS NOW USED FOR TELECOM

This is contact information, not IP address of web sites

what is .tel? The .tel is accessible by any online device.

The .tel is a new online medium: a low data content “contact page”, not a “web page” (200 to 500 times bigger).

The .tel is fast and inexpensive to access especially from any mobile device.

The .tel provides a new internet standard for people and businesses to take full control over how and where they are reached.

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.tel delivers

• Storage of all types of contact information• Adaptation to any communication solution•  Full control and ownership of your data•  ‘Live’ and real time update of contact information•  Protection of private data•  Optimized mobile searching and surfing•  Simple structured navigation• Multi-lingual keywords for SEO• No need to build, host or manage a website• The first, live, global directory service• Monetization of .tel pages if needed

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Why .tel

• Communications are fragmenting

• Myriad of communications choices

• No neutral platform to publish

• No communications-independent

place

• Privacy and sharing important

• Should be easy to manage

• Needs to be resillient

•Mobile Internet is expensive when

accessing web based services8

Accessible on any device

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Simple management console to create and update your .tel page at

any time

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No computer expertise required

No need to host or manage a web site

Your name under .tel: greatfor social networking

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Your Telecom ID for lifeYour Online Business CardYour Personnel Telecom Router

Great for social networking

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Lets watch the short demo film:

You may not even need a business card….

.tel : a “Swiss army knife” of Communication

Covering about every conceivable communication need of anyone:Individuals SMEs Professionals Large organizations with brands Non Profit Organizations Other applications (specialist directories, dynamic data, crisis management etc…)

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THE FOCUS OF TODAY

.tel for large companies: how to manage third party relations by

extending their brand into Telecom

Using their brand under .tel to increase satisfaction of the company’s “ecosystem”:To integrate all means of communication in a single place under their brandTo optimize the routing of the company’s ecosystem - the outside world - to the most appropriate country / department / service or local branch:CustomersSuppliersInvestorsMediaUsing the optimal communication means

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.tel for large companies: how to manage third party relations by

extending their brand into Telecom To implement easy to access complex global

directories using simple hierarchical pages and sub pages structured by:

Legal entities Products and services Departments Countries / Regions / Cities Customers Retail outlets etc… Allowing multilingual key words for each sub page

To gain a very efficient and cost effective mobile presence

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largeco.tel

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Great to route customers

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Great for branded communications

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Great for investors relations

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Great for media relations

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.tel for large companies: how to manage third party relations by

extending their brand into TelecomAlso:

To replace complex existing vocal Instant Voice Response solutions, which are at best irritating for customers

To save substantial hidden costs when moving: headquarters or local officesTelecom operator or ISPs

As using .tel allows:No change of letterhead, yellow page, advertizing medias Instant access to new coordinates No mailing to suppliers or clientsNo change of business cards 21

.tel a perfect addition to large companies’ websites

To improve, when linked to a .tel page, search engine discoverability or rankings of websites, the .tel page being much better structured than a web page

To efficiently route to one or several webpages though links in the .tel page

To integrate the .tel page into the website: Most websites’ “contact us” pages do not provide

adequate information, except in Japan Replace the “contact us” page by a link to the .tel

page Or import the whole .tel page into the website 22

Great for additional SEO benefits

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Route to multiple web sites

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Use as ‘live’ contact us page on website

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Insert .tel page in website

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.tel a flexible tool to optimize Marketing

To promote your links to social communities

To facilitate outdoor advertizing

To allow simple advertizing on any medium

To deliver structured data efficiently

To market your brand using RichContent

To monetize your .tel page using Sponsored Links

To measure your web traffic on your .tel pages

To enhance Customer Relationship Management (“CRM”)

To add an effective tool to your promotion efforts27

Great for promotion of brand in social media and optimize customers “touch

points”

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Great for any advertising

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Great for outdoor advertising

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Great on vehicle advertising

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Great for structured data delivery

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Optimized for SEO

Great to market your brand with Related Content

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PC viewMobile view

.Great to monetize your brand with Sponsored Links

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PC view Mobile view

.tel a great tool to measure your web traffic

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You can now measure the traffic on your .tel page with Telstats, our set of tools in beta version

.tel a great tool for Customer Relationship Management (“CRM”)

When using your brand name under .tel:

Unifies interaction with customers

Tracks customer’s information and monitors traffic

Allows interaction with other companies and business partners such as:vendors Suppliersretail outlets and distributorsindustry networkslobbying groupstrade associations

Can centralize or discriminate access to several web sites, including for new customers

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.tel a great tool for Customer Promotions

Issuing .tel to customers as part of a promotion allows:

Acquisition of customer data and intelligence

Monitoring of customer Direct interaction with customers Focused targeting of marketing

campaigns Retention of customer

You can use .tel as a promotion tool: Online Offline with vouchers

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.tel for large companies: setting up a .tel page raises four complex issues

First key issue to be resolved - how to optimize routing of direct and end customers as well as suppliers - :What to show for what purpose: Group’s contact info including subsidiaries by country/type of activity/product/legal entity?Product directory with related individuals plants?Location of end retailers selling the product?Emergency contact info in crisis management (product recall)?Temporary or permanent call center for after-sale service?Centralized directory for information available online?Customer acquisition, monitoring and retention?

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.tel for large companies: setting up a .tel page raises four complex issues

What level of online transparency and exposure:

At what level to stop disclosure of contact information:oHeadquartersoSubsidiariesoDepartmentsoIndividuals

What information to publish

A typical battleground to oppose Traditionalists and Modernists 39

.tel for large companies: setting up a .tel page raises four complex issues

Second key issue to be resolved - Who manages each level for setting up and updating the .tel page (s):

Centralized model is possible: Up to 3,000 sub pages per .tel name, with up to 300,000 pieces of contact information Needs automation of data populating process involving IT department to gather, package and import data unto .tel

Decentralized model provides flexibility at the expense of control:Requires a specific .tel for each autonomous “.tel unit”All .tel units can be chained through a link into the holding’s .tel page (ifil.tel should contain ferrari.tel , maserati.tel and fiat.tel).

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.tel for large companies: setting up a .tel page raises four complex issuesThird key issue to be resolved – Who arbitrates - :

Solving key questions requires input from at least four departments: MarketingCommunicationLegalIT

CEO/head of department will not naturally arbitrate for a €14 decision, albeit an important one

Need for an outside advisor to initiate and drive arbitration process: best positioned, the registrar

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.tel for large companies: setting up a .tel page raises complex issues

Fourth key issue to be resolved – Who should manage the .tel - :

Large organizations have protected their name or brand under .tel as part of their global “TLD protection” program

Some have not purchased it because of “TLD fatigue”:New “Geographical” TLDs compete with country TLDs without differentiation New “Service” TLDs are only emerging: .tel is the firstNone provide innovation for the DNS: only mapping IP addressesNew GTLDs: for what purpose? Carving out of web space in thinner slices? To respond to which online needs?

Both have not understood how .tel is different for a variety of reasons

Most positive decisions to purchase were made by internal or external IP lawyers, who have since kept their group’s .tel under wrap, without using it optimally

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What has been achieved today by large organizations

Lets judge by ourselves and walk through a strongly branded industry:

car manufacturing

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What to avoid: inserting the registrar’s contact information cannibalizes the brand

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What to avoid: referring to its own .tel brings no added functionalities

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A slight improvement: referring to its own web site

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A good start : adding address and location but no phone or email

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The right direction: adding telephone, email and a sub page: “Museum”

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Starting to be serious about .tel: adding 2 telephone numbers, 2 faxes and 2 websites

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In real time

An example to follow: the University of Telecom of Taïwan, Chunghua.tel,

provides access to any key individuals

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« This is Doctor Cheng’s office: how may I help you? »

.tel for large companies usually with a website

Other live examples:

Esb.tel for a German business school

Telenor.tel (Leading Telecom operator in Norway)

hutchinsonwhampoa.tel (Conglomerate in Honk Kong)

Europeferries.tel (UK ferries)

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.tel for large companies: setting up a .tel page requires multiple skills

.tel is not only a legal issue, but a communication and a marketing conundrum

Legal Departments must bring the .tel issue to their Marketing, Communication and IT counterparts

Responsibility of the issue must be transferred to a Joint Team involving the four departments Joint Team must address key issues identified with help and advice of registrar running the brand protection program

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Build your .tel

Be now proactive at protecting your brand

Think outside the box: move from web based content into Telecom and Communication

Pool together your company’s internal resources: ITCommunicationMarketingTelecom

Think through what you want to show

Build your company’s .tel page

Test it with purchasing and building your personnel .tel page

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Help to save cost anyone wishing to contact your company's .tel page, be a friend, a customer or a supplier

The .tel page is not a web page (0.5 to 1Mo), but a simplified interface, or a “contact page”, (a few thousands octets), or 200 to 500 times smaller

Mobile access to: any web based data service is slow and expensive any .tel page is very fast and inexpensive, especially when

roaming

2 Mo of web based mobile data (2 clicks or 2 web pages) equals: €2 in your home country €7 to €9 roaming in neighboring countries €15 in distant countries

This means a €50 to €150 cost for any contact information for most web based search when roaming

Check cost of web and .tel access on your bill when back home and compare…

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In 1995, DNS revolutionized and simplified access to web pages by allowing people to select “easy-to-dial and-remember” names (www.ibm.com) rather than cumbersome digits (12 digit IP address).

In 2009, DNS is revolutionizing and simplifying communication: people can now communicate through “easy-to-dial and-remember” names (obama.tel) and company name (sony.tel) ,rather than with the cumbersome multiple underlying contact information.

- .tel is the future of communication.

More on www.telnic.org

Our vision

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Press releases:http://telnic.org/media-pressrel.html

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To keep you informed about.tel:

Our monthly online newsletter:http://telnic.org/community-signup.html

List of .tel communities:http://telnic.org/community-groups.html

Planned launch of new applications:http://telnic.org/community-roadmap.html

Download your .tel application:http://telnic.org/community-applications.html

To reach me for additional questions or receive the presentation

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Dial fabien.tel

even in 20 years…

My live business card for ever

Or Search my name for my .tel

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tell the world

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