Select your target audience- narrow your focus from the larger demographic. Choose no more than three groups.

Choose one main event for each user group- make sure the events are informative, quick and more importantly, fun. They should spark an interest in the library and make it clear that new services are available.

Create an event calendar

Take credit for partner’s successes

Pay attention to when your user groups are available- don’t compete with other community events (i.e. spring break, holidays, etc.)

Take into account the best time and method to communicate with each group

Get internal staff on board, take the time to educate them and make them word of mouth ambassadors

Highlight the W.I.M.T.M.

Advertise in the right places

Don’t be everything to everyone- focus on this value service

Monitor and measure impact

People don’t buy products – they buy the benefits they derive from them

Have a finite start and end date

Have a dedicated landing page on your website or blog