A cultural mecca, Thailand boasts a rich history, an exotic landscape and endless sites and attractions that are sure to excite all types of travellers.

Whether you want to live the high life at a luxurious resort, spend your days beachside, shop for handmade treasures, experience how the locals live, or just get

back to nature, this destination guide has it all.

From Gastronomy to Thai Culture, Nature & Beach, Thai Arts & Crafts and Thai Way of Life, this curated 8-page guide has been created for agents and covers all the new

shades of Thailand, along with the best places to stay and handy cultural tips.

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From local villages and tropical jungle terrain in the north to stunning coastlines and pristine postcard worthy islands in the south, Thailand's untamed natural beauty is truly incomparable. Whether you’re chasing the perfect beachside escape or a fun filled outdoor adventure, the unique wildlife, stunning landscape and abundance of picturesque beaches ensure that each day offers a brand new experience.

Find your own little piece of paradise getting off the beaten path in Trat and exploring the pristine surrounding islands, spend a soul satisfying day feeding and playing with rescued elephants at the Elephant Nature Park in Chiang Mai or simply take some time out to embrace your natural surrounds at one of the many National Parks - there really is no better place to disconnect and enjoy mother nature. WHERE TO STAY

White Sand Beach Resort1/1 Moo 3, White Sand Beach ( Had Sai Khao ) Koh Chang, Thailand

Situated on the pristine White Sand Beach, this ocean front resort promises peace and serenity. Just steps from the water, enjoy the sound of the waves gently lapping the shore from your bungalow.

ESSENTIAL EXPERIENCES

Sam Phan Bok and Mekong River BankExplore the lunar-like landscape of ancient holes and crevices etched into the impressive rock reef bordering the Mekong River.

Doi Inthanon National ParkCascading waterfalls, nature trails, Thailand's highest peak, rare bird species and the famous king and queen pagodas - this national park has it all!

Ko Wai IslandHome to palm lined bays, vibrant coral reefs and tepid aquamarine waters, this pristine island off Koh Chang is a picture perfect escape.

Pai CanyonHike the rugged rock trails that snake through the canyon and enjoy panoramic vistas of the surrounding landscape - sunset is especially magic!

Koh Kood IslandJungle clad mountains, powder white-sand beaches, cascading waterfalls and deserted roads make this untouched island truly enticing.

The Giant TreehouseEnjoy designer coffee, decadent desserts and one-of-a-kind views at this treetop cafe.

Sizzle Rooftop RestaurantWatch the sunset over the ocean at this intimate alfresco restaurant hidden in the Patong Hills.

Restaurant Krua BophutLocated on the shores of Bophut Beach, expect fresh seafood, ocean vistas and sandy toes.

WHERE TO EAT

CULTURAL TIPThai people are generally fairly conservative, so if you’re off to the beach it’s always a good idea to pack some clothes or a sarong to throw on - whilst it’s perfectly fine to wear your bikinis at the beach, it’s common courtesy to cover up a little more whilst out and about.

NATURE & BEACH

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It’s not often that you travel to a foreign country and feel immediately at home but the warmth and generosity of the Thai people instills an instant sense of belonging. Whether it’s your first time or your tenth, the kind and giving nature of the locals is a wonderful reminder to appreciate the simple things in life and smile.

From the hustle and bustle of city life in Bangkok to the rural way of life in remote Chiang Rai, Thailand is home to people of all walks of life - all connected through a smile and a ‘wai’. Mingle with merchants and artisans at the Rot Fai (Train) Night Market in Bangkok or opt for a taste of the village life with a trip to a local farm. Wherever your journey takes you - it’s impossible not to be inspired by the endearing Thai spirit!

WHERE TO STAY

Silavadee Pool Spa Resort208/66 Moo 4 Maret, 84310 Samui, Thailand

Boasting lavish rooms, premium amenities and a stunning seaside location, this luxurious resort emulates the serenity and breathtaking beauty that make Koh Samui truly unique.

ESSENTIAL EXPERIENCES

HomestayExperience the local way of life and warm and genuine hospitality of the Thai people with a village homestay - local tips are also a bonus!

Yam Khang MassageA unique healing massage practiced in Ban Rai Kong Khing Village performed by foot, which the masseuse first dips in oil and warms on a piping hot iron plate.

Night MarketsBag a vintage bargain, sample the tasty hawker food and take part in the local tradition of bartering at one of Thailand's many night markets.

Street Art on Charoen Krung RoadVenture off Bangkok’s busy mainstreet and down the side alleyways (sois) to discover colourful urban street art - soi 28, 30 and 32 are highlights!

Songkran FestivalEach year the streets erupt in celebration of the Thai New Year with traditional performances, live music, food and a giant water fight.

Prachak Pet YangThis rustic eatery is a Bangkok institution serving succulent roast duck cooked to perfection.

NahmLocated in Bangkok’s COMO resort, this world renowned restaurant serves Thai fare with a flair.

Chang Puak Gate MarketEat until you pop at Chiang Mai's famous foodie market - the ‘cowboy hat lady’ stall is a must!

WHERE TO EAT

CULTURAL TIPUsed as a greeting, goodbye, apology and thanks - it’s likely you’ll observe a wai during your time in Thailand. A wai is a slight bow, with the palms pressed together in a prayer-like fashion. It’s best to wai only if someone greets you this way, otherwise a friendly smile and nod is always a safe bet.

THAI WAY OF LIFE

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WHERE TO STAY

The KEE Resort & Spa Patong152/1 Thaveewong Road, Patong Kathu Chang Wat Phuket 83150, Patong

Just a 2-minute walk from Patong Beach, this luxurious resort boasts breathtaking views, an outdoor pool, rooftop bar, fitness centre, library and guest rooms with large bathrooms.

ESSENTIAL EXPERIENCES

Maiiam Contemporary Art MuseumA converted warehouse with an eye-catching exterior just 20-minutes from Chiang Mai, it is home to the Bunnag-Beurdeley family’s art collection.

The Museum of Floral CultureThis Bangkok museum is the brainchild of floral artist Sakul Intakul, and is dedicated to the history, culture and technique of floral arrangements.

Lhong 1919 Open MuseumFeaturing restored murals, intricate stonework and original beams from top artisans, this Bangkok museum showcases the rich history of Thailand.

Wonderfruit FestivalA four-day plastic-free festival in the seaside city of Pattaya, it features performances from international acts as well as yoga and DIY workshops.

Sunday Walking Street MarketThis Chiang Mai market sees Ratchadamnoen Road closed every Sunday from 4pm until Midnight, offering a chance to browse the many art and craft stalls.

Camp MeatingAn Insta-worthy barbecue glamping experience in Chiang Mai, complete with teepee-style white tents, fairy lights and fresh seasonal produce.

Sretsis ParlourBangkok cafe inspired by the Sretsis fashion label, it serves desserts and drinks illustrated with unicorns and lions.

Floral CaféHidden within Bangkok’s Flower Market, this magical cafe offers a selection of homemade cakes, ice cream and tea.

WHERE TO EAT

CULTURAL TIPBesides in the big cities, life in Thailand happens a lot slower so it’s advised that tourists adapt to this slower day-to-day pace and quite literally, go with the flow and avoid raising voices or getting angry - it certainly won’t win you any brownie points!

From art museums to markets, music festivals, DIY workshops and even cafes, Thailand is a melting pot of creativity. Take in the impressive Bunnag-Beurdeley family art collection at Maiiam Contemporary Art Museum in Chiang Mai, visit The Museum of Floral Culture in Bangkok and gain an insight into floral cultures in Asian countries, treat your mind, body and soul at the plastic-free Wonderfruit Festival or peruse local trinkets at the Sunday Walking Street Market in Chiang Mai.

Bring your camera and snap a photo of the incredible latte art at Ristr8to, or enjoy a luxe boho glamping experience at Camp Meating where you will cook your own meats, handpick your own vegetables at the pop-up grocery store and decorate your own rustic lakeside picnic table with teapots and dried flowers. Who doesn’t love a good hidden gem!

THAI ARTS & CRAFTS

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Whether it’s mixing with the locals and enjoying street food at Warorot Market in Chiang Mai, feasting in the sky at Treepod Dining in Trat, or sitting down to enjoy the best Pad Thai at Thip Samai Pad Thai in Bangkok, Thailand promises unique and tasty culinary experiences.

For those avid foodies, Bangkok features 17 Michelin-starred restaurants, including Le Normandie, Mezzaluna and Jay Fai. For something traditional yet innovative, try The Thai Experience. Based in Koh Samui, it brings new meaning to the term ‘dinner party’ and sees visitors don chef hats and aprons and learn the art of mixing Thai sauces, whilst quizzing chefs on Thai culture.

Thailand truly is a culinary experience like no other!

WHERE TO STAY

Bangkok Marriott Hotel Sukhumvit2 Sukhumvit Soi 57, 10110 Bangkok, Thailand

Effortlessly chic, this luxurious hotel boasts world-class service, a spa and rooftop bar, and is conveniently located near shops and restaurants. Each room features a bathtub, and WiFi is available in public areas.

ESSENTIAL EXPERIENCES

Warorot MarketA must for foodies, this popular Chiang Mai market is an historical landmark, and offers an impressive range of local snacks and fresh produce.

Treepod DiningGuests are hoisted up into the tropical rainforest of Koh Kood and seated in bamboo pods, where meals are delivered via zipline.

Royal Thai Cooking Class at the Blue ElephantFocusing on royal Thai cuisine, participants are taken to a wet market in Bangkok to purchase fresh produce to cook an authentic local dish.

Bang Nam Pheung Floating MarketThis Bangkok market sells desserts and organic produce including Gac Fruit, which tastes like a mix between tomato and papaya.

The Thai ExperienceGuests sit around a communal dining table, sample delicious cocktails, then recreate the cocktails, before indulging in a three-course fifteen-dish meal.

Thip Samai Pad ThaiWhilst you may wait 10 minutes to an hour, it’s worth it to indulge in some of Thailand’s best Pad Thai.

Khao Soi Khun YaiVisit here to indulge in the best bowl of Khao Soi in Chiang Mai, it’s guaranteed you will want seconds!

GagganOffering a 22-course menu, this Indian restaurant is considered (and awarded!) one of Asia’s best.

WHERE TO EAT

CULTURAL TIPIn Thailand when eating Thai food, it’s common that various dishes are placed on the table for people to share. Use the serving spoon to serve yourself, not your own spoon or fork, and take only small portions from each dish at a time so there’s enough to go around.

GASTRONOMY

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From everyday life to traditional festivals, temples, landscapes and eateries, the rich Thai culture is ingrained in every aspect of the country.

Visit the annual Loi Krathong, and immerse yourself in the magic of one of Thailand’s most iconic annual events, or visit the beautifully detailed Wat Rong Khun in Chiang Rai and observe the work of local artist Chaloemchai Kositpipat, or if you’re up for a challenge, try your hand at Muay Thai. No matter if you’re a hardcore fan or a complete newbie, there are endless opportunities to learn the art of the national sport.

If you’re feeling brave and really want to embrace what it means to be Thai, visit Insects in the Backyard and indulge in a selection of insects, which are considered to be a local delicacy.

WHERE TO STAY

Shangri-La Hotel Chiang Mai89/8 Chang Klan Road, 50100 Chiang Mai, Thailand

Just a 10-minute drive from Chiang Mai International Airport, this luxurious hotel boasts CHI, The Spa, as well as a pool, on-site restaurants, and stylish guest rooms with Thai-influenced decor.

ESSENTIAL EXPERIENCES

Wat MuangSurrounded by paddy fields in the Ang Thong Province, this Monastery is home to the largest sitting Buddha in Thailand, which measures at 92m high.

Wat Rong Sue TenAlso known as “The Blue Temple”, this colourful yet peaceful temple in Chiang Rai features intricate detailing dedicated to the Thai culture and spirit.

Muay Thai ClassImmerse yourself in Thai culture and learn the art of the sport in the Muay Thai mecca of Bangkok, and train with some of the best.

Loi Krathong FestivalAnnual festival where lotus-shaped floating vessels are released into the waterways. Sukhothai, Chiang Mai and Bangkok offer the best celebrations.

Wat Rong KhunMore commonly known as the White Temple, this Buddhist Temple is located in Chiang Rai and features intricate detailing, each with symbolic meanings.

Insects in the BackyardA fine dining Bangkok restaurant boasting an insect-centric menu, complete with beetles, caterpillars and more.

Ran Lab Sanam KeelaThis Chiang Rai eatery serves up authentic Lanna Thai food, and is a favourite amongst the locals.

Kan Eang@PierBoasting views of Chalong Bay in Phuket, this popular restaurant specialises in seafood and local delicacies

WHERE TO EAT

CULTURAL TIPIn Thailand, feet are considered to be dirty, so be careful not to move items with or gesture to someone with your feet and be sure to remove your shoes when visiting a temple. It’s also frowned upon to touch people on the head, which is considered to be the most sacred part of the body.

THAI CULTURE

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AVANI Pattaya Resort & SpaPattaya, Thailand

Le Meridien Chiang Rai ResortRobwieng, Thailand

Pimalai Resort & SpaKoh Lanta, Thailand

High Season Pool Villa & Spa Trat, Thailand

Pathumwan Princess HotelPathumwan, Thailand

Tamarind Village Chiang MaiChiang Mai, Thailand

ACCOMMODATION

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Doi Tung Palace and Singha ParkChiang Rai

Koh Chang SafariKoh Chang

Chiang Mai Rainforest Canopy ZiplineChiang Mai

Private Thai Home Dinner in BangkokBangkok

Day Tour to Temples of AyutthayaBangkok

Day Trip to Phi Phi 6 IslandsPhuket

ACTIVITIES