tedx | pat aufderheide | journalism and fair use
DESCRIPTION
This presentation was given by Pat Aufderheide at TEDx Poynter on June 7, 2013.TRANSCRIPT
MAKING COPYRIGHT YOUR FRIEND:
JOURNALISM AND FAIR USE
Patricia AufderheideAmerican University
☐ It doesn’t protect authors enough
It protects authors too much☐
☐ I have no idea
What is the main problem journalists have with copyright law?
Our researchers at American University did a year-long study of journalists all over the country, and found that journalists actually don’t know their
rights under copyright law.
In particular, we don’t know how to employ
FAIR USE.
FAIR USE
The right to reuse appropriate amounts of
existing work for a new purpose.
We all need this right every day in order to do journalism.
In fact, we use it every day without thinking about it, such as quoting a document or referring to a report.
As we found in our study, fair use is baked into newsroom
practice across the country.
But when journalists have to consciously exercise their rights—in
newer media to them (such as audio, video and web media) and on newer
digital platforms—they often hesitate.
When people hesitate, they delay and reconsider.
Sometimes, they don’t even attempt possible projects.
In fact, they are regularly self-censoring.
We heard an awful lot of stories like that. We heard about anxiety, fear,
delay, missing opportunity.
And we came to realize… “Hey, this is a freedom of
expression issue.”
We realized that copyright for
journalists was a First
Amendment issue.
Journalists face a world that is almost – with
very few exceptions –
entirely copyrighted.
In order to refer to the existing
world, they have to access
copyrighted works.
Copyright monopoly rights lock up that
work, unless you get permission to use it.
That turns copyright holders into private
censors.
How does the government that gave us the First Amendment get
away with authorizing a monopoly
that produces censorship?
By creating an exception to that monopoly through fair use.
The Supreme Court has said
twice in the last decade, in Golan and Eldred, that
copyright is constitutional
because fair use exists.
So if that’s true, why are journalists often so fearful of employing fair use?
After all, journalists love the First Amendment.
Journalists are understandably worried that the law is vague and that fines can be
steep.
At the same time, major media companies
employ fair use every day.
What do they know that makes them so confident?
Media companies know that judges are very fair use
friendly, and they know how judges
currently reason about fair use.
Judges consider three big questions, based on the copyright law’s infamous
“four factors”:
1. Transformativeness
2. Appropriateness3. Professional
Standards
1. Transformativeness
Did you use it for a new purpose?
2. Appropriateness
Did you use what
you needed for that
new purpose?
This one is just right!
3. Professional Standards
How does your professional
community think about re-using
copyrighted material?
Fair use gets much easier to use when you
know what your community’s
standards for it are.
This inspired the legal scholar Peter Jaszi
to come up with a plan:Get people in a professional field together to decide what they need
from this part of copyright law to get their work done.
Professionals have made fair use consensus documents work for
them, such as…
FILMMAKERS
SCHOLARS
POETSENGLISH TEACHER
S
LIBRARIANS
…and MORE!
All of these professional communities shared a common trait with
journalists:
They were all inadvertently and often unknowingly self-censoring,
through doubt and hesitation.
Once they created consensus
documents about fair use, they were
able to get their work done more
efficiently.
They’ve done new things in new ways.
They’ve changed business practice.
They’ve been able to innovate.
No documents have been challenged. Why?
Because they employ fair use, just like everybody else.Because fair use enables new expression.
Why didn’t these and other news organizations object to consensus codes?
Because fair use doesn’t impair the rights of copyright holders.
It permits the creation of new work and new uses that do not impinge upon existing markets.
Now, for the BREAKING NEWS.
JOURNALISTS
Journalists have also created such
a document in their
Set of Principles in Fair Use for Journalism.
This document was created with the help of
the Society of Professional Journalists and the Online
News Association.
It was also the result of17 meetings in 10 cities
across the country.
The Poynter Institute, American University,
and other endorsers officially launched it
on June 7, 2013.
Endorsers So Far
• Association for Education in Journalism and Mass Communication
• Association of Alternative Newsmedia• Association of Schools of Journalism and Mass
Communication• J-Lab• MediaShift• National Association of Black Journalists, Digital Journalism Task Force• New America Media• Poynter Institute• Robert R. McCormick Foundation
What’s in the Set of Principles for Fair Use in
Journalism?
Here’s a sneak peek…
• Incidental Capture• Proof• Cultural Journalism• Illustration• Historical Reference• Fostering Public
Discussion• Advancing the Story
These are six situations journalists found often
involve fair use:
This document levels
the playing field on fair use claims.You can even use
it to challenge someone who you think infringed on
your rights by going beyond community consensus.
You should be feeling that weight off of your shoulders just about now, because your risk just got a lot
lower.
So: I think it’s time to get back to
doing journalism.
Now, let’s review.
☐ Put everything away
Lock everything up☐
☐ Use all of the law
What is the best way for copyright to enable the future of journalism?
The Supreme Court wants you to choose the last one, and so does the Poynter Institute – and so do I.
STORIES? QUESTIONS?
At American University’s Center for Social Media, we’d love to share your stories about how you’re employing fair use – not just to journalism, but
journalistic innovation!
Feel free to share thispresentation in its entirety.
For excerpting, employ fair use.
THANK YOU!