teddi dance for love social media plan

Teddi Dance for

Love

Social Media Plan Presented by Desire’ Lynn Nesmith

3690 East Avenue

Rochester, NY 14618

p. 585-385-7307 Email: [email protected]

Website: teddi.sjfc.edu/

Table of Contents

I. Executive Summary ................................................................................................2

Executive Summary

Organization Overview

Objectives

SWOT Analysis

II. Research ....................................................................................................................4

Primary Research

Target Audiences

Key Messages

Social Media Audit

III. Social Channels .....................................................................................................10

Facebook

Twitter

Instagram

Additional Social Media Recommendations

IV. Conclusion ..............................................................................................................16

V. Appendix ................................................................................................................17

Example Content

Social Media Guidelines

Social Media Calendar

References

TEDDI DANCE FOR LOVE - SOCIAL MEDIA PLAN - APRIL 2015 2

Executive Summary

Executive Summary

As of February 2015, the Teddi Dance for Love has raised over $100,000,000 for the

Teddi Project which is a program sponsored by Camp Good Days and Special Times

that takes campers to Walt Disney World each year. The Teddi Dance for Love was

started with the help of a professor at St. John Fisher College who was good friends

with Teddi’s father, Gary Mervis, in 1982. The first dance was held in Cleary

Auditorium on St. John Fisher College’s campus and was, as it still is today, planned

and run completely by student volunteers. The dance is the largest and longest running

fundraising tradition on the SJFC campus; the 33rd annual Teddi Dance for Love drew

over 500 attendees.

The reason that this plan has been constructed for the Teddi Dance for Love

organization is because there is a lack of awareness of the organization’s main event

each year, a 24-hour dance marathon, and a lack of knowledge about why the dance

was started and what it supports. Throughout this social media plan the main objectives

are to educate people, about who Teddi was, raise awareness about the Teddi Dance for

Love, and build relationships with and inform individuals and other organizations in

the Rochester community about this cause.

Organization Overview

The Teddi Dance for Love is an organization which sponsors a 24-hour dance marathon

annually. The event benefits Camp Good Days and Special Times and the children and

families that they serve. Camp Good Days and Special Times was established by Gary

Mervis after his nine year old daughter, Elizabeth “Teddi” Mervis, was diagnosed with

a malignant brain tumor in 1979. Mervis found that it was not the surgeries, hospital

stays, or radiation that took the biggest toll on his daughter. The isolation from children


her age, who didn’t understand what she was going through, was what affected Teddi

the most.

In an effort to do all he could to allow Teddi to enjoy whatever amount of life she had

left, Mervis founded Camp Good Days and Special Times. The camp was and still is a

place where children with cancer from all around the country and world can come to

meet others who truly understand what they are going through. Camp Good Days and

Special Times is also a place where there are no limits on what a child with cancer can

accomplish; the camp is equipped to allow children with special needs to be able to do

anything their peers can.

The Teddi Dance for Love donates all of its yearly proceeds to The Teddi Project, which

allows children with cancer to achieve their dreams, such as meeting a celebrity, visiting

Walt Disney World, or attending an event such as the Superbowl. The program has

evolved to a group of children from the camp going to Walt Disney World each year,

free of costs to the campers, as everything is at Camp Good Days and Special Times

thanks to donations and volunteers.

Objectives

The objectives of this plan are to:

Educate people about Teddi’s legacy

Raise awareness of the mission which the Teddi Dance for Love strives to

achieve

Establish relationships with local businesses and organizations in order to

increase Teddi’s presence in the community

These objectives will be reached through the utilization of social media to not only build

the Teddi Dance for Love’s brand, but to increase awareness in order to increase

donations to go towards the Teddi Project, and to the dance itself. Teddi’s legacy is


•Losing profitability due to stunted number of participants and donators

•Organizations with similar missions in the Rochester area

•Use Instagram to show audiences behind the scenes to get them to be more involved

•Utilize the audiences already present (alumni, Camp Good Days donators, local businesses,etc.)

•Lacking awareness about largest event of the year - the dance

•Is often confused with other organizations/events

•Minimal social media presence

•Strongly rooted in the SJFC community

•Consistent donors to the annual dance

•Being affiliated with larger organizations (Camp Good Days and Special Times) brings more attention

Strengths Weaknesses

ThreatsOpportunities

relevant to many audiences, which is why this plan’s objective is to not only educate but

to ensure the spread of her story and what has grown from her life and her death.

The brand that I would like to see the Teddi Dance for Love embrace is one that is

playful, inspirational, and lively. I do not want people to follow the Teddi Dance for

Love organization on social media just because they support the cause; I want the

organization to also gain followers because they post content that engages audiences,

whether it’s directly related to Teddi or not.

SWOT Analysis

Research

The Teddi Dance for Love holds one of the largest fundraisers for Camp Good Days and

Special Times annually. The Teddi Dance for Love organization hosts multiple events

throughout the school year in order to raise money for the camp, but the largest event

in the 24-hour dance marathon. The dance itself is supported completely by monetary

and non-monetary donations, and volunteers.


The organization recently held its 33rd annual Teddi Dance for Love at St. John Fisher

College, which is located in Rochester, New York. Teddi’s mission has been successful

and its number of supporters have continued to blossom over the years due to the

organization’s presence in the community. However, students, faculty, and staff of St.

John Fisher College, as well as the majority of people in the Rochester community, have

no idea why the Teddi Dance for Love was started, what it represents, or the

organization and mission which is supports.

This social media plan has been constructed in order to raise awareness of the Teddi

Dance for Love’s main event and the story which inspired its founding in 1982 through

the utilization of social media.

Primary Research

I am currently a member of the Teddi Committee; therefore, I have experienced the

organization, its processes, and utilization of social media. However, I thought it would

still be beneficial to speak with other student leaders who are also involved with the

Teddi organization and the dance itself. Through conversations with the adviser of

Teddi and the Captain of the Teddi Special Events committee, I was able to better

understand what they viewed Teddi as and what they would like to see change.

Teddi’s adviser is Heather Schoff, who is the Assistant Director of Campus Life at St.

John Fisher College. The 2014-2015 school year has been her first year in this position,

but she is a 2006 graduate of the college and was familiar with Teddi before she took on

her role as the Assistant Director of Campus Life. However, as an adviser, Schoff hopes

to see Teddi continue to grow and contribute to Camp Good Days and Special Times

and the community. Schoff stated that she believes social media is a massive collection

of platforms that with more effective utilization could change the way which Teddi

works and the path which the organization is on, for the better.


Anthony Lee, who was recently elected to be the President of the Student Government

Association, fulfilled the role of Teddi Captain for the Teddi Committee for the 2014-

2015 school year. Lee shared with me his concerns about the Instagram account for the

Teddi Dance for Love, stating that he saw it as a platform that could visually showcase

all of the hard work the Teddi Committee does throughout the time leading up to the

dance.

I have taken away the key points from my conversations with Schoff and Lee that I will

utilize to reach the overarching goals for the Teddi Dance for Love that will be

addressed in this social media plan.

Target Audiences

The Teddi Dance for Love and its affiliations with Camp Good Days and Special Times

and St. John Fisher College establish a wide variety of audiences for the organization’s

story and purpose. However, being an event that began 33 years ago, there is a wide

range of target audiences that are not all located on one specific social media platform.

Essential and major social media target audiences include:

St. John Fisher College students, alumni, faculty, and staff

Influential Rochestarians

Local businesses

Key Messages

The Teddi Dance for Love, at its roots, is an event which was founded by students with

the help of Gary Mervis in order to raise money for Camp Good Days and Special

Times. While that mission is still at the forefront of the event’s purpose, Teddi now has

become an event which builds and maintains the connection between Camp Good Days

and Special Times, and Teddi Mervis’ story within the Rochester community, where


Teddi grew up. The key messages which the organization should be conveying on

social media are the following:

Teddi’s largest event is the Teddi Dance for Love, which is an annual 24-hour

dance marathon

All proceeds from the dance go towards the Teddi Project for Camp Good Days

and Special Times

The Teddi Dance for Love is planned and ran completely by students of St. John

Fisher College

Teddi was the daughter of Gary Mervis and died from a brain tumor when she

was 12 years old

Social Media Audit

Client: Teddi Dance for Love; Founded: 1982

Social Media Accounts: Twitter, Facebook, and Instagram;

Website: http://teddi.sjfc.edu/

Location: Rochester, New York

Preliminary Social Media Statistics:

URL Followers

/Likes

Following # of Posts Date of Most Recent

Post

Twitter https://twitter.

com/TeddiDan

ce4Love

332 175 320 Feb. 21st, 2015 (The

second day of the

Teddi Dance for Love)

Facebook https://www.fa

cebook.com/Te

ddiDance4Lov

e

474 N/A Inaccessible Mar. 5th, 2015 (A

retweet from Camp

Good Days and

Special Times)

Instagram https://instagra

m.com/TeddiD

ance4Love/

196 194 52 Feb. 22nd, 2014 (On the

night of the 2014

Teddi Dance for Love)

https://twitter.com/TeddiDance4Love




Other Factors:

Owner Purpose Brand

Consitency

Twitter Unknown – Most

likely someone on

Committee

Utilized to communicate with

students and a semi-regular basis

Y

Facebook “ ” To share content with students,

alumni, faculty/staff; often cross-

posted with St. John Fisher College

Facebook page

Y

Instagram “ ” Showcase past dances and on/off

campus special events for Teddi

Y

Preliminary recommendations for additional networks and/or new ways to use

current ones: It is evident from the current stats of the Teddi Dance for Love’s social

media accounts, that social media is not being utilized to its full potential in support of

the dance’s purpose. I believe that a social media platform which Teddi would benefit

from utilizing is Tumblr, or a similar blogging website such as WordPress or Wix,

which allow in-depth customization in order to reflect the brand.

A blog would allow members of the committee, Teddi Captains, the Chair and Vice

Chair, families who have benefitted from the money which Teddi raises each year,

alumni, etc., to contribute their thoughts, experiences, and positive memories of the

dance and being a part of the planning and its mission. This new platform would create

a landing page for the other accounts to direct interested people to, in order to learn

more about the behind the scenes aspects of the dance and see where the money raised

goes.

I would also suggest that Teddi begin utilizing their Instagram account. The account

was used for the 2013-2014 school year and then was abandoned; the account currently


has 196 followers, when hundreds of people attend and are impacted by the dance and

its mission each year. There are 11 Teddi subcommittees which include:

Special Events

Registration

Programming

Networking

Beautiful Lengths

Internal

Helping Hands

Finance

External

Development

Alumni

All of these committees complete and coordinate different aspects of the annual dance

and Instagram would be the ideal place for these committees work to be showcased.

Audiences enjoy being able to see behind the scenes of an organization and by sharing

what all of these committees do there is the chance to recruit new committee members,

educate people about all of the work that goes into Teddi, and allow people to feel as

though they are truly getting an exclusive behind the scenes looks into how the dance

comes together.

http://teddi.sjfc.edu/wp_super_faq/special-events-2/

http://teddi.sjfc.edu/wp_super_faq/registration-2/

http://teddi.sjfc.edu/wp_super_faq/programming/

http://teddi.sjfc.edu/wp_super_faq/networking/

http://teddi.sjfc.edu/wp_super_faq/locks-of-love/

http://teddi.sjfc.edu/wp_super_faq/internal/

http://teddi.sjfc.edu/wp_super_faq/helping-hands/

http://teddi.sjfc.edu/wp_super_faq/finance/

http://teddi.sjfc.edu/wp_super_faq/external/

http://teddi.sjfc.edu/wp_super_faq/development/

http://teddi.sjfc.edu/wp_super_faq/alumni/


Social Channels

Facebook

Target Audiences:

St. John Fisher College faculty and staff

Families of Fisher students

Alumni

Objectives Strategies Tactics

Raise awareness about Teddi’s story and legacy – St. John Fisher College faculty

and staff, Families of Fisher students, and Alumni

o Occasionally direct users to the Teddi website to read the story of Teddi

o Showcase a committee member each week asking the students “What

does Teddi’s legacy mean to you?”

o Link to blogs written by alumni about the impact Teddi had on them, and

possibly blogs written by campers or another family member of a camper

who have benefitted from Teddi or Camp Good Days and Special Times

Use the emotional appeal of Teddi’s story to raise interest in and

awareness of the Teddi Dance for Love

Utilize past participants experiences as testimonials to increase

interest in registering for the dance


Facebook can allow for Teddi to reach out to local business to build realtionships that may lead to donations and further collaboration

By reaching out to students, faculty, staff, and their families on Facebook, Teddi has the power to become a family event and reach more people

Opportunities

Facebook may not be the best place to convey information to all the chosen target audiences; the Pew Research Center reports that 56% of online adults 65 and over use Facebook (Duggan, Ellison, Lampe, Lenhart, & Madden, 2015)

Determining what content will be of most interest to Facebook users and be most successful on that specific platform, keeping in mind the audiences that we know look at Facebook posts; this can be monitored with Facebook Insights (Torr, 2014)

Challenges

Challenges and Opportunities

Measurement

In order to measure whether or not awareness had been raised about Teddi’s story and

legacy, we would aim to reach the following goals:

Increase followers by 40% in six months

Gauge the levels of engagement(comments on different types of posts, likes, tags,

etc.) prior to implementing social media initiatives and measure them again six

months after implementation

Use Hootsuite Analytics in order to track things such as the amount of URL click

through and statistics for specific posts (LePage, 2014)


Twitter

Target Audiences:

Students and young professionals in the Rochester area

Local businesses

News organizations


Raise awareness about Teddi’s story and legacy – Students and Young

Professionals in the Rochester Area, Local Businesses, and News Organizations

o Share content about Teddi and what it stands for with local businesses

that are involved with volunteering with or donating to similar

organizations in the community

Tweet at two or three organizations a week and attempt to begin

conversations

Increase news coverage for the Teddi Dance for Love

o Create relationships with reporters, journalists, bloggers, etc.

Pinpoint news professionals who cover non-profit organizations or

local organizations with a cause and tweet about your interest in

their stories in order to build relationships

Increase awareness of the Teddi Dance for Love event on the St. John Fisher

College campus

o Implement initiatives that will educate others about who Teddi was and

allow any one on campus to interact with the brand

Hold weekly trivia contest via Twitter about Teddi’s life or past

Teddi Dance for Loves’


Direct followers to news articles regarding related causes with links (Ex. childhood cancer, summer camps for chidlren with special needs, etc.)

Increasing brand engagement amongst followers through the use of pictures and holding contests that allow followers to submit content (LePage, How To Increase Twitter Engagement With Twitter Images, 2014)

OpportunitiesMuch of the content shared with followers may be only to direct them to another wesbite due to the character restriction on Twitter

Telling Teddi's story on Twitter may be difficult, but this platform may be beneficial to spark interest in followers to want to learn the story throug posts and videos on other platforms (Ex. Tumblr, Facebook, organization's website, etc.)

Challenges


Measurement


Utilize Twitter Analytics to track growth of brand engagement (replies, retweets,

favorites, URL click through, etc.) (Nowak, 2014)

Use the geo-location feature on Hootsuite in order to look at the number of posts

before the plan’s implementation within a certain area, and compare that to the

number of posts in the given area after six months

Awareness can be tracked by using the sentiment feature on Twitter, in order to

track if there is a change in the sentiment of posts regarding Teddi in the months

following the plan’s initial implementation


The use of pictures and videos can increase brand engagement

Of the major platforms, Instagram is most coapabale and easily used to articulate and share a story

Opportunities

Since the platform is based on pictures and videos, it may be diffuclt to get people to clock off of the wesbite through alink in the caption that could take them to another site with more information

Challenges

Instagram

Target Audiences:

Students


Raise awareness about Teddi’s story and legacy and the event itself – Students

o Show the amount of behind the scenes work that goes into planning the

dance itself and other events the organization holds throughout the year

o Share photos and video that is relevant to the brand and its mission

Take advantage of throwback Thursdays to post pictures from past

dances or showcase campers


Measurement


Utilize Hootsuite to track the number of likes and comments on each posts to

determine what type of content is more popular


Additional Social Media Recommendations

In addition to the platforms which the Teddi Dance for Love already utilizes, I would

suggest that they create a blog, using a template based website such as Wix, Wordpress,

or Tumblr. A blog would be beneficial in raising awareness and telling Teddi’s story

because it creates a space that can be entirely dedicated to the cause and the

organization’s objectives. David Meerman Scott says in his book “The New Rules of

Marketing & PR” that blogging is a powerful platform that has the potential to

completely reroute an organization’s path and relationship with consumers (Scott, 2013).

If Teddi was to begin a blog it would be crucial that they do not try to tackle every

possible topic on the first day or in one blog post. Scott says “It is better to start with a

narrow subject and leave room to expand. Be authentic. People read blogs because they

want to find an honest voice speaking passionately about a subject,” (2013, p. 280).

From the beginning I would recommend that the blog center around telling who Teddi

was and how the life she lived contributed to the founding of the Teddi Dance for Love

and Camp Good Days and Special Times.

The Teddi Dance for Love blog should consist of content that all target audiences can

enjoy, as blog posts will often be linked to on other social media platforms (Facebook,

Twitter, and Instagram) that reach all audiences. In addition to it being important that

all content is tailored to the audiences that will read it, by posting and linking to the

blog’s content consistently, search engines will begin picking up on the blog. By posting

consistently and also being sure to use keywords in the majority of posts will help boost

blog SEO (search engine optimization) by boosting it up in search engine results, which

in turn will lead more readers to the blog (Qualman, 2012, pp. 217-225)


Conclusion

This plan has been constructed so that anyone who is a member of the Teddi

Committee would be able to implement it and measure its success. I understand that

being a non-profit and on-campus organization Teddi has limited resources and does

not have the funds to hire someone to handle their social media and implement and

expand on the recommendations in this plan.

If this plan is implemented and measured correctly, the implementer should be able to

make changes as needed in order to continue to successfully grow Teddi’s social media

presence, raise awareness, and expand the brand’s reach throughout the Rochester

community. The Teddi Dance for Love has the potential to grow to be an organization

that has a reach beyond St. John Fisher College and Camp Good Days and Special

Times; along with a growing social media presence, Teddi has the opportunity to begin

to support other causes or even contribute more to Camp Good Days and Special Times.

Teddi Dance for Love is an organization that was founded based on love, faith, hard

work, and the inspiration that Teddi and children in similar situations exude onto

others; this plan’s goal is to emulate these same values through social media to the

audiences who follow and are a part of Teddi each year.

Please feel free to direct any questions in regards to this plan to Desire’ Lynn Nesmith.

She can be reached through email at [email protected] or by phone at (585)

576-1109.

mailto:[email protected]


Appendix

Example Content

Facebook Post:

Twitter Post:


Social Media Guidelines

Introduction

These guidelines are to outline the Teddi Dance for Loves’ expectations in regards to

multi-media, social networking websites, blogs and any other online content, whether it

be for personal or professional use. These guidelines are to protect the Teddi Dance for

Love committee members, affiliated organizations and individuals, donators to the

dance, whether monetarily or otherwise, and the families who benefit from the mission

of the Teddi Dance for Love.

Social Media Involvement

The Teddi Dance for Love currently has social accounts on Facebook, Instagram, and

Twitter. Those who have access to these accounts include the Director and Assistant

Directors of Campus Life, the Teddi Chair, and Vice-Chair; however, even if you do not

have access to these accounts, it is critical to remember that by being affiliated with the

organization you do act as an advocate for and representation of its mission and

purpose. The following points are guidelines which all those affiliated and involved

with the Teddi Dance for Love should look over and follow, in both personal and

professional circumstances.

Be honest, respectful, and transparent in all communications regarding or on

behalf of the Teddi Dance for Love.

Protect confidential information in regards to the organization and all of those

involved with or who benefit from the organization.

Be cautious when making possibly controversial comments or being involved in

controversial conversations in regards to the committee and any organizations or

individuals who are affiliated


Gather facts and information before becoming involved in an online conversation,

creating any content to be shared online, or making claims about a topic which

may reflect on the organization in a negative light.

Keep in mind that anything posted to the Internet will not disappear. Any content

online will continue to impact your credibility and reputation as well of that of

the Teddi Dance for Love far beyond its initial posting.

Disciplinary Action

While these are only guidelines, we believe that following them will benefit all persons

and/or organizations involved with the Teddi Dance for Love, the Teddi Dance for Love

event and all affiliated events by upholding the imagine and respect which they

currently hold in the Rochester community and beyond. Those who do not follow these

guidelines will be considered for termination depending on their relation to the Teddi

Dance for Love organization. If a student does not follow these guidelines, their

affiliation with the organization will be terminated and they will be seen in front of St.

John Fisher College’s Student Conduct Committee. If an outside organization or

individual does not follow these guidelines, these situations will be considered on a

case by case basis. If anyone threatens the event itself or those involved with its

planning and execution, law enforcement will be contacted immediately.

NOTE: If you have any questions, comments, concerns, or suggestions, in regards to

these guidelines, please contact Desire’ Lynn Nesmith, the social media coordinator for

the Teddi Dance for Love. She may be contacted by email at [email protected]

or by phone at (585) 576-1109.


Social Media Calendar


JANUARY 2016 SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2

New Year’s Day

Link to monthly

blog post

showcasing a

committee member

3 4 5 6 7 8 9

Random fact about

Teddi or Camp

Good Days Teddi trivia

contest via Twitter

Link to

monthly blog post

showcasing a

committee member

Throwback

Thursday! #TBT

#FisherLovesTeddi

Link to blog post by

Teddi Chair –

update on the 34th

dance

10 11 12 13 14 15 16

Random fact about

Teddi or Camp

Good Days

Link to blog post by

Teddi Chair –

update on the 34th

dance

Throwback

Thursday! #TBT

#FisherLovesTeddi

17 18 19 20 21 22 23

Random fact about

Teddi or Camp

Good Days

Ditch New Year’s

Resolution Day

Martin Luther

King Day

post

Teddi Crush

Tuesday #TCT w/

picture of a

camper at Camp

Good Days

Link to blog post –

10 ways you know

you were part of

Teddi at SJFC

Throwback

Thursday! #TBT

#FisherLovesTeddi

24 25 26 27 28 29 30

Random fact about

Teddi or Camp

Good Days

Link to blog post –

10 ways you know

you were part of

Teddi at SJFC

Throwback

Thursday! #TBT

#FisherLovesTeddi

#TeddiFBF post

31

Random fact about

Teddi or Camp

Good Days Backwards Day

1/1:

Instagram, Facebook, Twitter –

Happy New Year’s Post: Ask

followers to comment their New Year

resolution (Teddi’s resolution can be

“In the New Year we want to make

Teddi 34 the best one yet!”)

1/13:


Hump day/back to school post

1/17:


“We’re still holding on to our New

Year’s resolution to make Teddi 34

this one the best one yet. But today is

‘Ditch New Year’s Resolution Day,’

so tell us, have you kept yours?”

1/15:

Instagram – “Tag us in a photo or

video if you and your friends dancing

around campus and use the hashtag

#TeddiDanceforLove for a chance to

win a $45 gift card to Breathe Yoga!”

1/29:

Facebook, Twitter – “Teddi

committee, past and current, share

with us your favorite Teddi

memories! In the comments, or

through videos or pictures! Use the

hashtag #TeddiFBF.”


FEBRUARY 2016 SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4 5 6

Link to monthly

blog post

showcasing a

committee member

Groundhog Day

Post

Throwback

Thursday! #TBT

#FisherLovesTeddi

World Cancer Day

7 8 9 10 11 12 13

Random fact about

Teddi or Camp

Good Days

Throwback

Thursday! #TBT

#FisherLovesTeddi

14 15 16 17 18 19 20

Random fact about

Teddi or Camp

Good Days

Valentine’s Day

International

Childhood Cancer

Day

Throwback

Thursday! #TBT

#FisherLovesTeddi

Teddi Dance for

Love 34

21 22 23 24 25 26 27

Random fact about

Teddi or Camp

Good Days

Teddi Crush

Tuesday #TCT w/

picture of a

camper at Camp

Good Days

Throwback

Thursday! #TBT

#FisherLovesTeddi

International Polar

Bear Day

28 29

Random fact about

Teddi or Camp

Good Days Spring Break

Begins

2/4:

Instagram, Facebook, Twitter – Post a

picture of kids at Camp Good Days and

mention the 2020 mission

2/14:

Instagram, Facebook, Twitter – Post a

picture of students from past Teddi dances

“Over the past 33 years, so much love and

dedication has gone into the Teddi dances.

We wish you a Happy Valentine’s Day! We

hope to see you at the dance!”

– Dance countdown photo (4 days)

2/15:

Instagram, Facebook, Twitter – Showcase

Teddi and maybe another child who lost

their life to highlight the need to find a cure

– Dance countdown photo (3 days)

2/16:

Instagram, Facebook, Twitter – Dance

countdown photo (2 days)

2/17:


countdown photo (1 day)

2/18:


countdown photo (TOMORROW!)

2/19:


countdown photo (TODAY IS THE

DAY!!!)

– Utilize all three platforms throughout the

dance to post real time content

2/20:

– Utilize all three platforms throughout the

dance to post real time content

2/27:

Instagram – “Happy International Polar

Bear Day everyone!” with a picture of the

Teddi mascot holding a stuffed polar bear

2/29:

Instagram, Facebook, Twitter – “SJFC

students, faculty, and staff, enjoy the week

off! Tag us in your spring break selfies and

we’ll repost our favorites! Whoever gets the

most likes before we go back to school will

win a $30 gift card to the mall!”


References

Duggan, M., Ellison, N. B., Lampe, C., Lenhart, A., & Madden, M. (2015). Social Media

Update 2014. Pew Research Center.

LePage, E. (2014). How To Increase Twitter Engagement With Twitter Images. Retrieved

from Hootsuite: http://blog.hootsuite.com/small-businesses-can-increase-twitter-

engagement-with-twitter-images/

LePage, E. (2014). How To Measure Social Media ROI For Your Business. Retrieved from

Hootsuite: http://blog.hootsuite.com/measure-social-media-roi-business/

Nowak, K. (2014). How to Use the New Twitter Analytics for Business. Retrieved from

Hootsuite: http://blog.hootsuite.com/how-to-use-twitter-analytics-for-business/

Qualman, E. (2012). Socialnomics. Hoboken, New Jersey: John Wiley & Sons.

Scott, D. M. (2013). The New Rules of Marketing & PR: How to Use Social Media, Online

Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers

Directly, 4th Edition. Hoboken, New Jersey: John Wiley & Sons.

Torr, D. (2014). Facebook Marketing is Changing—Here’s What Small Businesses Can Do To

Stay In The Game. Retrieved from Hootsuite: http://blog.hootsuite.com/facebook-

marketing-tips/

teddi dance for love social media plan

Documents

children teddi dance

annual teddi dance

love social media plan

love social media plan

teddi project

elizabeth teddi mervis

love organization

hour dance marathon