ted baker case study

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Page 1: Ted Baker case study

© 2013 Egencia, LLC. All rights reserved. Expedia, Egencia, and the Egencia logo are either registered trademarksor trademarks of Expedia, Inc. in the U.S. and/or other countries. CST #2083922-50

Page 1Egencia.co.uk | June 2013

We talked to the travel director of one of the UK’s most iconic fashion brands, Ted Baker, about the business’s recent expansion into the North American marketplace, and how their partnership with Egencia has expanded as a result. The Challenge

After working successfully with Egencia since 2006, Ted Baker was looking for global consistency in their travel programme for the expansion to the North American market.

Complex bookings with multiple destinations and a busy support team meant they also needed a reliable online and offline booking service to save valuable time and find the most efficient options for their travel. The Solution Egencia addressed Ted Baker’s specific business needs to create a successful travel management programme and service for the expansion to the North American market:

• one of the UK’s leading and fastest growing clothing retail and design company

• first store opened in 1988 in Glasgow

Ted Baker - Overview

Service and Technology focus helps Ted Baker to enhance their Travel Programme

- account management support and reporting data to negotiate discounts on preferred flight destinations

- cost and time savings with complex bookings through a dedicated and knowledgeable customer service team

- efficient, easy-to-use online booking tool to accomodate for simpler hotel, air or rail bookings

• Egencia client since 2006

• 80% spend on air travel to USA, China, Hong Kong

and domestic UK

• 20% spend on hotel and rail services

• Over 100 users of the booking tool and offline

service

Ted Baker - Statistics

Page 2: Ted Baker case study

© 2013 Egencia, LLC. All rights reserved. Expedia, Egencia, and the Egencia logo are either registered trademarksor trademarks of Expedia, Inc. in the U.S. and/or other countries. CST #2083922-50

Page 2Egencia.co.uk | June 2013

Service and Technology focus helps Ted Baker to enhance their Travel Programme

Extension of the travel programme into the USA

Since establishing the partnership with Egencia in 2006, Ted Baker has grown significantly by opening a number of new shops overseas. With Egencia’s exclusive, global technology, the simplicity of the booking tool as well as quality of service, Ted Baker were able to provide global consistency to their employees and sync with the existing UK system. Account Management

Egencia ‘s Account Management team helped Ted Baker develop, adapt and maintain the best possible managed travel programmes to accomodate their latest expansion and achieve their desired travel outcomes. Egencia’s Air Programme Analysis provided a full analysis of the current air travel programmes and offered recommendations for improvements and new contracting opportunities. The Account Manager’s proactive approach and close working relationship with Ted Baker’s Travel Director, resulted in successful corporate airline deals to allow more efficient bookings and cost-savings. By highlighting and organising airline deals, Ted Baker was able to save on air fares on their most used routes.

Customer Service and Travel Bookers

Ted Baker’s business travel consists of complex international bookings, that can be time-consuming and difficult to fulfill. Egencia provided Ted Baker with a dedicated customer service team that is reliable and familiar with their travel programme and needs. Ted Baker’s busy business support team is able to turn to their customer service team for any complex or unfamiliar bookings in multiple destinations, finding the most efficient options available. This helps to alleviate the business support team’s work load, allow them to focus on other aspects of their roles and leave the trip logistics to Egencia’s service team.

Whilst customer service support helped with the more complex bookings, Egencia’s intuitive and consumer-focused online booking tool was available for travellers to make less complex bookings and saving cost.

[email protected]

Contact us now

“Knowing Egencia is working on our behalf in the background gives us peace

of mind.”

Laura Kelly Business Support Manager

Ted Baker

• A division of Expedia, Inc. – the world travel leader

• 5th largest travel management company in

the world

• More than $4 billion in gross bookings in 2012

• Serve more than 4 million business travellers at

10,000 companies in nearly 60 countries

Egencia

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