K E R A L AGod’s Own e-

state

God’s own…….because

Kerala is ‘One of the 10 paradises on earth’ for its natural beauty, greenery, rich cultural heritage and tranquility*

*National Geographic Traveller

IT BPO Industry- Global Scenario

• Technology products and services industry in 2007 - $ 1.7 tri growing at 7.3 %

• Another $802b of R&D and Engg; India evolving a strategic hub

• Software products share $250 b, IT Services $495b, BPO $462b

• IT BPO services largest category growing at 8%• Outsourcing is the primary growth driver – presently at $75 b

(just 5% of the market size)• India nerve centre of outsourcing strategy; Indian Cos

showed largest growth;Global leaders strategy India focused• Indian IT/BPO exports at $ 35 b is just 2.5% of global market

size, but with 50% share of outsourcing market, growing at 33%

• Domestic IT/BPO market $20b growing at 40%

IT/BPO Industry – Indian Scenario

• Cos shifting from STPIs to SEZs• Focus shifting from Tier 1 to Tier

2/3 cities– Maintain cost arbitrage– Larger pool of HR; lower attrition– Better infrastructure and quality of life

• Increasing share of domestic market

Advantage Kerala IT domain

• Quality IT parks• Unmatched Cost advantage• Human Resource advantage• Connectivity advantage• High quality of life• Pro-enterprise Government

Kerala - Profile

• Area – 38,863 sq km• Population – 32 million• Density – 819 persons / sq km• Literacy – 91%• Capital – Trivandrum• Languages – Malayalam, English

Kerala – Highest PQLI

• Most socially advanced state in India• Near universal literacy• Lowest infant mortality rate /

highest life expectancy /hospital facility in every village

• Excellent higher education facilities• Highest media penetration

KERALA – HDI on par with the West

India Kerala USASex Ratio

933 1058 1042

Literacy 65% 95% 100%Women Literacy

54% 91% 100%

HDI 0.47 0.64 0.939Birth rate

26 18 14

HDI – Kerala & Other States

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State of the States – Study by India Today 2007

Rank Kerala

TN Karnataka

AP Maharastra

Overall 2 4 8 10 6Law & Order

1 2 4 8 9

Education 2 4 7 9 5Health 2 3 4 10 6Infrastructre

3 5 7 10 4

Budget & Prosperity

7 10 11 9 5

KERALA Other core competencies

• Most democratically evolved state• Top in Law & Order*• Salubrious climate• Tourist hotspot• Least Corrupt state*• Rich natural resources – marine / agri

products *Survey by

National magazines

KERALA Other core competencies

• Strategic location on the transnational trade corridor

• 3 international airports• Excellent rail / road connectivity• OFC throughout the state up to villages• Total e-literacy by end 2008• Best connected in terms of datacom / telecom• Uniform development across the state

Connectivity advantage

• Tele density; double national average

• SEA-ME-WE 3 & SAFE cables at Kochi -2nd city with 2 submarine cable landing. Reliance FLAG landing point at Trivandrum

• Kochi gateway handles 70% of India’s data traffic.

• 45 GBps bandwidth support

• Cost effective, fail safe bandwidth

S E A - M E - W E - 3

S A F ES A F E

Air Connectivity

• 3 international airports within a distance of 450 KM with daily flights to Colombo, Maldives, Dubai, Riyadh, Muscat, Bahrain, Doha, Kuwait, Singapore and all major domestic destinations

• Trivandrum, the 5th International Airport in India

• Kochi, the first private airport in India• Calicut, handles largest No of flights to

gulf countries

Human Resource advantage

• High density of S & T manpower

• Talent pool of English speaking

personnel 

• Annual intake of over 25,000

engineering students each year

• Employee attrition < 10%

Human Resources Potential Kerala

Engineering Graduates - 25,000 per year

Degree Boys Girls Total

BA 21,772 41,874 63,646

BSc 21,282 44,559 65,841

BCom 11,037 12,660 23,697

MA 1,837 5,327 7,164

MSc 1,558 5,395 6,953

MCom 858 1,643 2,501

Academic Institutions

• Kerala is traditionally strong in academics• 7 universities offering up to Doctoral studies;

One S&T university, one Agricultural university

• Over 80 engineering colleges; CET more than 60 years old; Over 10 medical colleges; Over 100 Science colleges

• IIM, NIT, IIIT• Centres of Excellence Indian Institute of

Science Education & Research and Indian Institute of Space Research are coming up in Trivandrum

R&D Institutions

• Vikram Sarabhai Space Centre – Over 6000 scientists and engineers, nerve centre of India’s space programs

• Regional Research Labs under DSIR• Centre for Development of Advanced

Computing (CDAC)• Rajiv Gandhi Centre for Biotechnology• CMFRI, CPCRI, KFRI, CWRDM,

SCTIMS, TBGRI etc• Strong Research Centres of various

universities

Outstanding HR

• Operational costs lower by 35 %• Rentals & real estate lower by 45 %• Lowest power & water tariffs in

India• Low cost of living• Lower salary structure• Cost effective bandwidth

Unmatched cost advantage

Top Rankings

• Trivandrum and Kochi rated as “Challengers” in Nasscom- AT Kearney 2008 location attractiveness study

• Kerala tops in ‘Entrepreneurial Confidence’ -KPMG/TiE study 2008

• # 1 state in the overall composite ranking. CII, 2003• Trivandrum-best tier 2 city in IT/ITES infra.

ManPower Services India (P) Ltd 2006• Kerala # 2 overall State in India Sept 07 India

Today• Trivandrum-# 1 in upcoming IT cities in India –

Knight Frank, UK January 2008 • Trivandrum and Kochi among top 10 in “Most

livable cities” and “Affluent districts” – ET 2007

Pro-enterprise Government

• HRD and Labor policy attuned to industry • Path breaking IT Policy • Sustained promotional campaign• Incentives for Knowledge sector• Single window clearance• Focus on development of infrastructure,

education, healthcare and Protection of environment

Kerala Key differentiators

• Stress free, easy paced quality life• Clean, green environs• Less congestion on the road / less commuting

time to office / quality time with family• Knowledge focused society• Proximity to tourist hotspots enables

weekend relaxation / combining work & leisure

• Authentic wellness centres

Quality I T Parks Technopark, Trivandrum

• Assessed at CMMI Level 4

• 4 million sq ft built up space

• 145 companies / 18,000 IT/ITES professionals

• Infosys, TCS, McKinsey, Allianz Cornhill, E&Y, Tata Elxsi, UST Global, IBS, Suntec, etc

• Largest training centre of TCS world wide

• Toonz Animation Global Ten Animation Studio

Technopark campus at dusk..a treat for the eye

Technopark campus...still the greenest in India

Technopark...working vacations

“……..”•

Technopark is the best managed Technology Park in the country.

N R Narayana Murthy Chief Mentor, InfosysDuring his visit to the campus in

September 2007

“

”

Technopark – Best in class

• 140 Companies• 242 acres land• 18000 employees• 10 CMMI Level 5 cos.

Technopark Trivandrum

• Failsafe and global standard infrastructure

• Ring main power supply with 100% back-up

• 8 major ISPs including VSNL, BSNL, Reliance, AirTel, Asianet, Kelnet, STP , etc directly connected to the OFC landing point

With the best connectivity in India both in terms of telecom and datacom, Technopark in Trivandrum was the obvious choice for us.

R. Natarajan, Head Design & Dev. Tata Elxsi

“

”

“…….”

TECHNOPARK, TRIVANDRUM Well thought out facilities, Futuristic Design…

TCS Facilities – 30,000 sq.ftGym

Park Centre

LibraryConvention Centre Guest House

Pool

• Technopark Business Incubation Centre(TBIC)

• Technopark Technology Business Incubator(T-TBI)

•National Centre for Innovation,Incubation & Entrepreneurship(NCIIE)

• Technopark TePP Outreach Centre (T-TUC)

Incubation & Entrepreneurial Initiatives

Expansion of Technopark

• Phase 2- Infosys and UST Global in 86 acres under construction

• Phase 3 - 100 acres master plan ready• Technocity – 500 acres master plan

ready• Campuses of TCS, Infosys, UST Global,

Tata Elxsi, NeST, IBS, Case Consult, etc coming up

Phase 2 and 3

Phase 3

Phase 2

Technopark – 2nd/3rd Phase

Technocity Trivandrum

• Self contained fully integrated IT township

• 500 acre campus• Focus on IT/ITES/BT/R&D• Adjacent to National Highway • 5 KM from Technopark• 15 minutes drive from airport

Trivandrum… Life outside work

• Major Hotel Chains: Leela, Taj, Sarovar…

• Eat outs: Café Coffee Day, Pizza Corner, Dominoz, ChicKing…

• Daily shopping: Spencers, Big Bazaar, Varkey’s…

• Entertainment: Nishagandhi Dance & Music Festival, International Film Festival of Kerala

• Evening breaks: Kovalam, Veli, Shanghumughom

• Weekend Breaks: Munnar, Ponmudi, Kuttalam, Thekkady, Kanyakumari…

Infopark- Kochi

Image

Infopark - Kochi

• The country’s best located IT Park• Total area: 100 acres• Built-up area: 2 m sqft• Prominent IT Cos

•TCS, Wipro, IBS, OPI-USA, ACS, Singapore

• Special Economic Zone status for 75 acres

• New 480,000 sq.ft building by Infopark • 167 acres expansion on the anvil

Infopark- Kochi

• Co-Developers at Infopark • Leela Group • L&T Techpark Pvt Ltd• TCS, IBS• Brigade group

ODCs coming up at Infopark • Wipro ready with 8000 seats facility in the 1

million sq ft buildings• TCS setting up 6000 seats facility in 16 acres• IBS Software setting up campus on 5 acres

Infopark- Kochi

Infopark- Kochi

Major up coming IT Projects

• Smart City: 240 acres / Kochi

• Sobha Hitech City: 400 acres / Kochi

• Technopark / Infopark expansion

• CIAL IT Park: Kochi

• Cyberpark, Kozhikode

• District Parks in 12 districts

Smart City Kochi

• Promoted by TECOM, Dubai in partnership with GoK as part of an international chain

• Model for public private partnership in Kerala

• 246 acres / 8.8 million sq ft of built up space

• 90,000 direct employment

Cochin International Airport Ltd.

•First private airport in India•First-of-its-kind green field airport developed under the PPP model, •Spread over 1300 acres - 800 acres utilized for Airport Facilities and 500 acres planned for Aerotropolis•One of the commercially most successful airports with highest growth

Select IT companies in Kerala

Road mapIT Development

• Hub & spoke model for distributed development within the state – Kerala , the Silicon coast

• Hubs – Technopark, Infopark, Cyberpark (Calicut)

• Spokes – Knowledge parks in all districts• Kerala WAN for citizen interface and e

Governance• Benefits of IT to be made inclusive to ensure

that everybody is benefited

Target-2012IT industry

• 200,000 direct job opportunities

• 20 million sq ft of built up space for IT and knowledge industries

• Knowledge Parks in all districts

• Kerala to be in the top 5 in IT among Indian states

THANK YOU