My Use of Digital Technology

Abigail Murray

What is it?

Digital Technology is all about the equipment used to create a media product. I believe that digital technology

is important to media planning and production as it helps make the product look or sound professional. In my AS year, I used digital technology throughout the

whole process.

Collecting Primary Audience Research

To gain knowledge about my intended audience, I needed to do some primary audience research. I

decided to use Flip Cams and Dictaphones to reference the opinions of people that fall in the category of my audience. This helped me to reference the feedback

that I got when blogging my research on Weebly.

Production Process

I used digital technology in the production process of my news bulletin when interviewing people and when recording the presenter parts from the script. As a

group, we used microphones which were plugged into Dictaphones with headphones plugged in to them whilst recording the input we received from our interviewees. This meant that we could measure how loud the sound

was and whether it was recording properly. We also made sure that we were in a quiet environment so that we

didn’t pick up any outside sound, as we knew how delicate the microphones were. My thinking behind using

this equipment was to create professional sounding interviews that we could easily edit when we returned to

college.

Post-Production

At college, we used Adobe Audition to put in all of our sounds and edit them. We also used the microphones to

record presenter parts which would help the bulletin flow. Cutting, copying and pasting allowed our bulletin to sound consistent. The music and sound bridges that we

used were all copyright free sources from Aviary and helped the bulletin to sound conventional.

I feel that we successful used digital technology to record our interviews and record the presenter parts.

However, the editing of our pieces wasn’t consistent. The levels were quite confusing and this was also feedback that we received from both our primary audience, “the

volume changes a bit” and our teacher “Levels and popping P’s”.

Evaluation

I feel that my coursework has improved a lot over this course and this is due to how I have used digital

technology. In my AS work, I had the role of presenting the piece. Because of this I only really had the chance to

use the microphone. I would use the headphones and microphone to record the parts I had to say but I didn’t

really have the chance to edit the piece as a whole.

In my Advanced Portfolio, I feel that I will have more of a chance to express my use of technology as I will be able

to create my own work will the technology that I want to use.

Did technology help improve my piece?

Ensuring that I used professional equipment in the pre-production, production and post-

production process meant that my products could develop into looking conventional and

sophisticated.