technology transfer for a flying start (by joris vanderschrick)

2.2 Technology transfer for a flying start

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Template presentation Innovation Day 2016 CONFIDENTIAL

Joris VanderschrickBusiness Development Manager [email protected]

TECHNOLOGY TRANSFERFOR A FLYING START

TRACK 2: TECHNOLOGY TO ACCELERATE


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CONTENT

• What is Technology Transfer• Why consider TechXfer• TechXfer process• TechXfer generates new growth platforms• Conclusions


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WHAT IS TECHNOLOGY TRANSFER (TECHXFER)?Any kind of technology that flows from a company, university, individual or other organization to another


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WHAT IS TECHNOLOGY?

Tech source or Tech group with specialized skills that transfers to another target group, that do not posses these tech skills e.g.:

• Tangible technology (code, physical,…)

• Process for the implementation of tech

• Knowledge + skills base for tech & process development


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TechXfer Methods

• Co-operative & collaborative ventures

• Strategic alliances

• Spinouts/startups (e.g.: universities, research center,…)

• Licensing agreements

• Contracting agreements

• Enterprise acquisition

Source: http://archive.freeenterprise.com/entrepreneur/tech-transfer-opportunity-entrepreneurs


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Source: http://cirrie.buffalo.edu/encyclopedia/en/article/121/

Successful open innovation requires a streamlined and intensified connection between technology producers and application owners (=Technology consumers)

TECHNOLOGY TRANSFER TO CREATE UNEXPECTED OPPORTUNITIES


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WHY CONSIDER TECHXFER?


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TECHNOLOGY TRANSFER TO CREATE UNEXPECTED OPPORTUNITIES

• Technology Producers: Private and institutional research centers created research results and know-how that often is not valorized to its full potential yet. This provides a huge opportunity for open innovation.

• Application owners: being leading companies or start-ups, often lack insights on technologies available and their potential to create breakthrough innovation in their applications.


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WHY TECHNOLOGY TRANSFER: BREAKTHROUGH INNOVATION

Technology Swap (cost reduction)

New technology=

Breakthrough Innovation

Incremental InnovationTechnology

Transfer


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• Product lifecycle (technology already developed saves time & efforts)

• Keep up with your competitors & company growth goals

• Lack of internal resources for Innovation• R&D budgets become smaller• Lack of core competencies to deal with complex

tech developments• Need for products with new added value • Need for differentiated offering to protect market

share• Keep up with acceleration of changing

technologies …

=

WHY TECHNOLOGY TRANSFER

A catalyst to generate added value in finding new solutions


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TECHXFER PROCESS


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DESIGN DRIVEN

Two Forces Initiate the Technology Transfer Process

TECHNOLOGY

Evaluation

Discovery & Disclosure

MARKET

Need

Evaluation

PUSH

PULL

Strategic Innovation Services FEI

New Product Development Services NPD

Pre-launch services NPI

IP STRATEGY IP TRANSFER

TECHXFER MODEL


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TRL – DRL - Florin PAUN & Philippe RICHARD, 2011

DRL

TRL

high

low

low

Fundamental Research

Long Term Transfer

Focused Development

Technology Transfer

TECHNOLOGY TRANSFER

high

Collaborative R&D activitiesTechnology development

MARKET PULL

TECHNOLOGY PUSH

Technology scouting

Applications mappingOpportunities finding

Venturing, licensing, strategic alliances, acquisition

StartupsSpinouts

Inter-company Co-creation

Co-development

Technology marketing

Technology assessment

Market assessment

TECHXFER MODEL


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TECHNOLOGY TRANSFER – HOW?

INDUSTRYAdvanced MaterialMEDICAL AUTOMOTIVE

TechnologyNetwork

Technology Ideation

Technology Selection

Technology Adaptation

ESA TTPUNIVERSITIESR&D CENTERS

Patent miningKT-mine databaseMultisectorial BrainstormsMultidisciplinary Brainstorms

De-riskTo newenvironment


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TECH TRANSFER SOURCES


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space solutions:FROM SPACE TO INDUSTRY FOR LAND, AIR AND SEA

HOW CAN SPACE TECHNOLOGY BENEFIT YOUR BUSINESS?

See www.esa-tec.eu

SOME SUCCESS STORIES


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WHAT IS SPACE TECHNOLOGY?

Technologies and components for space are characterized by:

• Low weight• Strength and durability• Efficiency and reliability • Compactness• Temperature resistance• Radiation resistance• Corrosion resistance• Safety requirements

Categories

• Materials (composites, alloys, metals)

• Hardware and robotics

• Electronics, sensors , software

• Automation and measuring techniques

• Communications

• Precision mechanics and optics

• Medical equipment

• Power and energy devices

• Mechanical components

• Services


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TECHNOLOGY SCOUTING EXAMPLE

A company wants to develop a new innovative enclosure, that can manage the heat dissipated by a new internal active component (PCB).

Main goals:• Passive cooling solution• Design suitable for environmental conditions (Internal heat dissipation upto 50°C, Corrosion,

Operational temp. range -40 to 85°C, closed system, no convection• Scalable solution i.f.o. higher heat dissipation in the future • Long life-time (20y)

Verhaert has performed a technology scouting study, that will map the suitable different technologies/materials/techniques i.f.o. covering the different sub-aspects of the total system (cooling techniques-environmental compliancy-life-time-scalability)


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PATENT MINING

Internal VE knowledge from developments in multi-sector applicationsESA Technology network: phase-shifting foams, shells made of composite structure

having organic resin and carbon fiber)Customer Network in Advanced materials (thermoconductive silicones, plastics,…): e.g. Henkel

Worldwide knowledge centers/academic network

Morphological charts of Items-to-be developed vs technology

TECHNOLOGY MAPPING


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TECHXFER GENERATES NEW GROWTH PLATFORMS


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TECHXFER TO ENABLE DIFFERENT NEW GROWTH PLATFORMS

Tech transfer to create a new promise

Tech transfer to diversify your businessNBD: New business development

Differentiation


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ENHANCE THE BUSINESS BY DEVELOPING A NEW PROMISE / PROPOSITION AROUND A NEW TECHNOLOGY

• Developing new product lines, line extensions, services, functions and features around new technology but within existing market

• Creating new added value or advantage within your market

Core Activities

Developing a new product line extension

Differentiation

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=XSCrLzSE1qgVIM&tbnid=jYKnF0p-jhXv_M:&ved=0CAcQjRw&url=http://www.asmi.edu.au/about/mission/&ei=bkgsVJmKJMfW7Qa6wIHYCg&bvm=bv.76477589,d.ZGU&psig=AFQjCNFJiLp5UW_dD4HB_nkzGGCs1jeNZQ&ust=1412274635926817

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=XSCrLzSE1qgVIM&tbnid=jYKnF0p-jhXv_M:&ved=0CAcQjRw&url=http://www.asmi.edu.au/about/mission/&ei=bkgsVJmKJMfW7Qa6wIHYCg&bvm=bv.76477589,d.ZGU&psig=AFQjCNFJiLp5UW_dD4HB_nkzGGCs1jeNZQ&ust=1412274635926817


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EXAMPLE FUJIREBIO: NEW IVD PRODUCT LINE

Developing new product line: IVD device

IP transfer

FluidScienceLAB projectDevelopment skills transfer


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EXAMPLE ALSTOM: NEW ADDED VALUE CREATION

ESA's solution was an advanced cooling system without moving parts that uses heat pipes to carry away waste heat. These copper, stainless steel, or plastic tubes are filled with liquid that runs in a closed loop between hot spots and cold spots on the satellite, such as between the sunward and leeward sides.


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DIVERSIFICATION – SET UP A SEPARATE NEW BUSINESS LINE THROUGH TECH TRANSFER

Tech transfer to enable companies to create a new business line outside their current market

Core Activities New business line

#NBD

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=TIqjy-Ch_Bny-M&tbnid=VtmeT2SCZpPLhM:&ved=0CAcQjRw&url=http://www.tntnphotos.com/2014/06/orange-apple/&ei=u0ssVO_RBKmCzAPlioCwDg&bvm=bv.76477589,d.bGQ&psig=AFQjCNHh7l7IegjdvaXvZnYUJVfZx0_7_g&ust=1412275476431840

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=TIqjy-Ch_Bny-M&tbnid=VtmeT2SCZpPLhM:&ved=0CAcQjRw&url=http://www.tntnphotos.com/2014/06/orange-apple/&ei=u0ssVO_RBKmCzAPlioCwDg&bvm=bv.76477589,d.bGQ&psig=AFQjCNHh7l7IegjdvaXvZnYUJVfZx0_7_g&ust=1412275476431840


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WIND TURBINES TONALITIES

SPACE HERITAGEDarwin optical delay line


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EXAMPLE MICROMEGA (SPACE TO ENERGY & TO INDUSTRY)

Vibration damping technology from Space to service/tech provider in Energy Sector: wind Turbines.Technology PUSH: Method used = Application mapping to which market & application can I transfer my technology?

?


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TECH TRANSFER TO ENABLEA MARKET ENTRY

Technology Transfer to create a new valueproposition to enable a new market entry

#NBD


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Market Facts inputs

(market analysis)

WP1: Solve important problems WP2: Opportunity finding WP3: Value proposition design

1.2. Competitive landscape:

Positioning current offering (PMC’s, differentiators, pricing, …)

1.1. Segment value analysis:

Where is the money made?

1.3. Reasons to believe:• Own assets/capabilities• Regulatory trends• Competition gaps, trends• Technology (Industry

4.0)

2.5. Technology scouting: opportunity finding, incl partner ID

2.6. Technical system concept

Industry 4.0

Tech track

3.5. Profit & Loss or financial plan

2.2. Needs segmentation based on interviews / survey

2.1. Use case development:

Identification of problems to solve

2.3. Jobs to be done framework:

Dev. study logics, work packages, tools, job maps,…

Service track

3.1. Competitive positioning

PMC’s, diffentiators, pricing, …

2.4. Target List Company Acquisitions

3.2. Service design

How will it work

3.3.Target Costing options

3.4. Concept design / differentationfunctional req.

HIGH LEVEL APPROACH


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HENKEL EXAMPLE

• Technology provider but too far from end-customers’ applications needs

• Understand that margins are more interesting when providing solutions of application, instead of inks

Make heaters (added value + higher margin) Co-operate to make end-customer solutions

TECHNOLOGY PUSH


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TECHXFER RESULT

Foil companyProcess for making heaters on foil

Design companyKnowhow for making heater design patterns

Tech transferthrough acquisition

Tech transferof development knowhow

Custom Heaters

Wall & Floor heating through cooperation with product suppliers in the sector


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TECHNOLOGY TRANSFERConclusions


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TECHNOLOGY TRANSFER – LOOKING OVER THE WALL


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TECHNOLOGY TRANSFER – PROVEN METHOD

• Reduce Development cost• Enable differentiation & diversification:

Create new opportunities• Reduce Time-to-market


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Looking forward to get inspired by you!

Verhaert operates for ESA as Belgian & Dutch Technology Transfer Office

www.spacetechnology.be

THANK YOU!