technology management data mining
TRANSCRIPT
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DATA
MINING
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1. Goal identification
Objectives of ETİ Data Mining:
Choosing Target MarketingHolding on Good CustomerWeeding out Bad Customer
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2. Creating a target data set• Questionnaire is conducted to 44 women and 36 men (>18 years old)
To achieve objectives, calculations are made while studying on related questions/answers.
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3. Data preprocessing Data that does not fit with the general behavior of the data
are removed.
• For example; In conducted questionnaire there are only a
few people which obese.
These people are ignored !
4. Data reduction and transformationUseful features are found and so invariant
representation is made .
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5. Data Mining:classification, association, clustering teqniques are appliesd
6. Presentation and Evaluation and Taking action
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Conducted QuestionnaireName-Surname:
1) Sex: Female [ ] Male [ ]
2)Educational Background: Elementary school [ ] High School [ ] University [ ]
3)Monthly income: less than 2500 [ ] more than [ ]
4) Height: [ ] cm. Kilo: [ ] kg.
5)Are you pleased with your weight? Yes [ ] No [ ]
6)What comes back to your mind, with the word of form?
7)What is the reason of your consuming form foods?
Lose Weight [ ] Health [ ] Keep in form [ ] Other [ ]
8) What is the frequency of your consuming Eti Form?
Never [ ] Once a month [ ] 2-3 times a week [ ] Everyday [ ]
9)What is the reason of your prefer Eti to other brands?
Taste[ ] Calorie [ ] Price [ ] Brand Value [ ] Other ..........
10)Choose your favorite 3 product?
POPCORN [ ]
CHOCOLATE COATED BISCUIT [ ]
MUESLI [ ]
BISCUIT with BLACK CUMIN [ ]
BLUSHED WHOLE WHEATED BREAD [ ]
SIMPLE BRAN BISCUIT [ ]
BRAN BISCUIT with AVENA [ ]
BISCUIT with GRAIN [ ]
LEMON BISCUIT [ ]
STICK CRACKER [ ]
MIXED FRUID BISCUIT [ ]
12)Why do you prefer this form products to others?
Taste [ ] Calorie [ ] Price [ ] Other ...
13)What are your expectations ...
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The body mass index (BMI) is a measure of relative weight based on an individual's mass and height.
For making sensible/not estimated judgement about people Body Mass Indexes are calculated for every customer with this formul.
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BMI for MALE
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<20 20-24.9 25-29.9Slim Normal Too Little
Overwight
05
101520253035
4
29
106
22
7
According to the gender BMI
FEMALE MALE
<20 20-24.9 25-29.9Slim Normal Too Little
Overwight
0
10
20
30
40
5
38
14
5
13
3
According to the salaries BMI
<2500 >2500
<20 20-24.9 25-29.9Slim Normal Too Little
Overwight
05
101520253035
14 2
6
14
43
33
11
According to the Age Range BMI
>35 25-35 18-25
According to BMI, except a few exception, people are slim, normal and to little overweight.
• %68 of Women are Normal and %64 of Men are Normal.
•% 62 of well-paid people are Normal and % 67 of low paid
people are Normal.
• Over 35 years of age people are %27 more overweight than youth.
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0
22
14810
1610
0
According to the Gender
FEMALE MALE
10
32
1420
6 10 6
According to the Salary
<2500 >2500
5 3 0 05
123 40
23 21
4
According to the Age Range
> 35 35 - 25 25 - 18
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According to the frequency of consumption results;
• Women are consuming ETİ Form slightly more than men.
• Well-paid people are consuming more than others.
• 18-25 years old people are consuming ETİ Form more, Altough they are skinner
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Lose Weight
For Health
Keep in Form
Other
68
30
0
8
15
10
3
According to the Gender
FEMALE MALE
Lose Weight
For Health Keep in Form
Other
1015
32
14
8 82
According to the Salary
<2500 >2500
Lose Weight
For Health
Keep in Form
Other
13 4
01
1013
0
12
23 23
3
According to the Age Range
> 35 35 - 25 25 - 18
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According to the reasom of consumption results
• All people are consuming ETİ Form for keeping in form or for health.
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Taste Calorie Price Brand Value
Other
18
10
1
15
0
21
1 2
75
According to the Gender
FEMALE MALE
Taste Calorie Price Brand Value
Other
29
93
12
510
2 0
10
0
According to the Salary
<2500 >2500
Taste Calorie Price Brand Value
Other
4 30 1 0
10
3 1
10
0
25
52
11
5
According to the Age Range
> 35 35 - 25 25 - 18
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According to the reasom of Preference results
• Most of the people are consuming ETİ Form for its taste or brand value.
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1.product 2.product 9.product05
101520253035404550 47
44
38
2017 15
0 0
According to the Salary
<2500
1.product 2.product 9.product0
10
20
30
40
50
5 3 3
21
1317
4145
33
According to the Age Range
>35 25-35 18-25
1.product 2.product 9.product05
10152025303540 37
342930
2724
According to the Gender
FEMALE MALE
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For every kind of people, favorite product of ETİ Form are
• Popcorn
• Chocolate Coated Eti Form
• Lemon Flavored Eti Form
ANKET RİSKLİ.xlsx - Sayfa1!A1
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First Selection
people who have more than 2500 Turkish Lira and, less than 35 years old are “Good Customers” for ETİ
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According to the excel results:• %52.5 of the low-paid people are not consuming ETİ Form often.
• % 67 of the over 35 years old age people are not consuming ETİ Form often.
•It proves that previous “good customer “ selection.
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Second Selection
9%
68%
23%
Once a Month Consumption
SLİM NORMAL
Too Little Overweight
slim14%
Normal64%
Too Little Overweight,
21%
Twice - Three Times of a Week Consumption
slim
Normal
Too Little Overweight,
75%25%
Every -Day for Female
Normal
Too Little Overweight,
FOR FEMALE
Generally, Normal Weighted women are consuming ETİ Form
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78%
22%
Twice-Three Times of Week
slim normal
too little overweight
40%
30%
30%
Once a Month
slim normal
too little overweight
FOR MALE
There in not any men who consume ETİ Form everyday..
Consumed men are slim or normal weighted
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AYŞEGÜL SAKALLI 100303005NASİBE DENİZ 100303027NİLÜFER TEKKOL 100303035ZEYNEP AKÇAY 100303031
Thanks For Your Attention