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Unit: Entrepreneurship/Create Your Own BusinessTechnology Enhanced Unit

Subject:Business Education

Teacher:Rhonda RobertsDate:1/26/15 2/13/15

GPS Standard:BMA-ENT-9Manage and operate a business (or simulate the management and operation) throughdaily tasks and activities of a small business.

9.1 Use technology to implement computer skills and applications to maximize business operations.9.2 Create business goals, a vision, and a mission statement that will guide theoperations of the business decisions9.3 Manage the image of the business by critiquing the logo, slogan, online, and social presence of the business.

ISTE:Creativity and innovationStudents demonstrate creative thinking, construct knowledge, and develop innovative products and processes using technology.

a. Apply existing knowledge to generate new ideas, products, or processesb. Create original works as a means of personal or group expressionc. Use models and simulations to explore complex systems and issues

Critical thinking, problem solving, and decision makingStudents use critical thinking skills to plan and conduct research, manage projects, solve problems, and make informed decisions using appropriate digital tools and resources.

b. Plan and manage activities to develop a solution or complete a projectc. Collect and analyze data to identify solutions and/or make informed decisions

Technology operations and conceptsStudents demonstrate a sound understanding of technology concepts, systems, and operations.

a. Understand and use technology systemsb. Select and use applications effectively and productivelyc. Troubleshoot systems and applicationsd. Transfer current knowledge to learning of new technologies

Essential Questions1. What is entrepreneurship?2. Why is it important to manage and operate a business appropriately?3. What is and the purpose of a vision and mission statement?4. What is and the purpose of a logo and slogan for a business?5. What is the purpose and some ways you can market your business?6. How does technology help enhance business operations?7. What is a business plan and the major components of each?

Business Learning ObjectivesThe students will: Understand how to manage and operate a business. Understand how to write a business plan/proposal. Understand why a vision and mission statement is necessary while operating a business. Understand why a logo, slogan, online, and social presence of a business is important. Understand personal characteristics of a successful entrepreneur.

Technology Learning ObjectivesThe students will: Understand and use PowToon or Moviemaker (Web 2.0 Tools) as a way to create a commercial. Understand how to create a slogan and logo using a PowerPoint slide and later convert it to a jpeg. Understand how to upload sound and pictures to PowToon or moviemaker. Understand and create Instagram accounts as a way to market their business.

Lesson 1 Business ProposalBellringer Students will come in class and when the bell rings, they have 10 minutes to answer the following question on Edmodo (Technology Integration):What is entrepreneurship in your own words?Discussion Teacher will discuss the essential question and parts of a business proposal and the purpose of each section.Essential Question: What is a business proposal and the parts included? Title Page of Proposal 1. Company name2. Employee names and titles3. Date of submission4. 1 complete page typed and printed Description of the proposed business and location Details on the product (good or service) Why you see the need or want How will this product satisfy customer needs and wants Why you believe it will be successful

Materials and Software: -- Computer, Search Engines, Social Media Sites, Google Docs, Microsoft Word, and a Business Essentials Book Activities:Scenario:In this simulation, you will be working within a group to create your own business. Your business will be based off of a new drink or smoothie that will be pitched to Coca-Cola and premiered at the Coca-Cola factory Expo held in the Spring of 2015. Someone will serve as the coordinator/manager of your business. The coordinator/manager will be responsible for making sure all assignments are completed in a timely manner and will proofread all assignments before they are submitted to the teacher for grading. The first project will be your business proposal. The purpose of the business proposal is to define what your business is and what you will sell.

Project 1: Business Proposal (100 Points) A business proposal details every part of a proposed business to potential investors and lenders. You will complete this portion as it is outlined below.2. Written proposal to teacher that must include the following: (100 Points)

Title Page of Proposal 1. Company name2. Employee names and titles3. Date of submission4. 1 complete page typed and printed Description of the proposed business and location Details on the product (good or service) Why you see the need or want How will this product satisfy customer needs and wants Why you believe it will be successful

*Students must use google docs to create the proposal (Technology Integration)*Closing Session/Exit Ticket: -- Students will log into Edmodo (Technology Integration) and post a response to the discussion question (What is a business proposal and the parts included in your own words?)Exit Ticket (Student Example):

Lesson 2 Business PlanBellringer Students will come in class and when the bell rings, they have 10 minutes to answer the following question on Edmodo (Technology Integration):What is a business proposal and explain in detail the parts included?Discussion Teacher will discuss the essential question and parts of a business plan and the purpose of each section.Essential Question: What is a business plan and the parts included?Here are the following parts of a business plan: Executive Summary Management Team Company Description Product and Service Plan Vision and Mission Statement Company Overview Marketing Plan Social Media PlanMaterials and Software: -- Computer, Search Engines, Social Media Sites, Google Docs, Microsoft Word, and a Business Essentials Book Activities:Project 2: Business Proposal (200 Points) 1. Title Page of Business Plan Include Companys Name Address Phone Number Website Email Address

2. Table of Contents of Business Plan Details of each component of the business proposal.

3. Executive Summary Management Team Company Description Product and Service Plan

4. Vision and Mission (20 Points) What is your visionestablishes the scope and purpose of a company and reflects its values and beliefsstatement What is your missionexpresses the specific aspirations of a company, the major goals it will try to reachstatement?

5. Company Overview (100 points) Very detailed description of your company (Type, Size, Location, Etc.) & why will your business succeed?1. Must have floor plan2. Organizational Chart3. The daily operation4. Identify your unique selling point (USP) & competitive advantage5. Competition chart6. Detail of product

6. Marketing Plan (100 points) Will receive more resources to complete this section How are you going to make your customers aware of your new business and products? Include the following features: Pricing, Company image, Media Plan, Marketing Budget, and market niche. Must provide at least 2 sample promotions (Billboard, commercial, internet ad, flyer, brochure, etc)

7. Social Media Plan (100 Points) Will receive more resources to complete this section Identify the use of e-marketing and social media within your organization Develop a functioning social media plan that will be used effectively

*Students must use google docs to create the proposal (Technology Integration)*

Closing Session/Exit Ticket: -- Students will log into Edmodo (Technology Integration) and post a response to the discussion question (What is a business plan and the parts included in your own words?)Lesson 3 Logo and SloganBellringer Students will come in class and when the bell rings, they have 10 minutes to answer the following question on Edmodo (Technology Integration):Tell me what a business plan is and the parts included in your own words?Discussion Teacher will discuss the importance of a logo and slogan and how to create one.Essential Question: What is the purpose of a company having a logo and slogan for their business?Materials and Software: -- Computer, Search Engines, Microsoft PowerPoint, and a Business Essentials Book Activities:Project 3: Getting Started-Logo/Slogan ___________ (100 points) Before your business will be ready to open, your group needs to decide on a logo and a slogan. This first project will simply be designing a logo for your business. This can be done using your choice of applications (Preferably PowerPoint) or by importing clipart from outside sources to be used in your production. You can also use smart art graphics as well. This logo will be used on all outgoing correspondence: memos, letters, invoices, etc. Be sure to try to make the logo "professional-looking." It should not look like it was thrown together at the last minute. This logo will represent your image in the industry. Save it as a .jpg file and save the logo as: LOGOTo create the logo, click in PowerPoint and choose the blank layout. Insert the picture and text boxes to create your company name and slogan wherever you please. Here is a student example of a logo:Rubric for the Logo: Picture Name of Company Slogan Once you create your logo, click on the picture, hit and hold the shift key down, then proceed to click on the name of the company and the slogan. Once you finish clicking on all three, right click on the picture and click copy and place the documents on other documents that are required.

Closing Session/Exit Ticket: -- Students will log into Edmodo (Technology Integration) and post a response to the discussion question (What is the purpose and advantage of having a logo and slogan?)

Lesson 4 Business FlyerBellringer Students will come in class and when the bell rings, they have 10 minutes to answer the following question on Edmodo (Technology Integration):What is the purpose and advantage of having a business flyer?Discussion Teacher will discuss the importance of a business flyer and how to create one.Essential Question: What is the purpose of a business flyer and important information that should be included?Materials and Software: -- Computer, Search Engines, Canva, and a Business Essentials Book Activities:Project 4: Grand Opening Flyer (100 points) Create a flyer for the grand opening of your business. Be sure to include information so that the customer could find your company, such as a map or address (You can MapQuest a location from point A to B and use the map that it shows you). The flyer should be carefully designed, professional in appearance, and should provide a brief description of your merchandise or services. Save flyer as: GOFLYERTo create the flyer, go to www.canva.com:Grand Opening Flyer Rubric: Use Canva (Technology Integration) Address or map Name of Company Logo Date & Time Description of products being sold Creative appearance Closing Session/Exit Ticket: -- Students will log into Edmodo (Technology Integration) and post a response to the discussion question (What is the purpose and advantage of having a business flyer)Canva Flyer (Student Example)https://www.canva.com/design/DABKPO4Iyws/YcaoAAwBbLqYKMs6OZjhWg/view#

Lesson 5 Business CommercialBellringer Students will come in class and when the bell rings, they have 10 minutes to answer the following question on Edmodo (Technology Integration):What is the purpose and advantage of having a business commercial?Discussion Teacher will discuss the importance of a business commercial and how to create one.Essential Question: What is the purpose of a business commercial and important information that should be included?Materials and Software: -- Computer, Search Engines, PowToon, and a Business Essentials Book Activities:

Project 5: Business Commercial (200 points) Create a commercial for the grand opening of your business. Be sure to include information so that the customer could find your company, such as a map or address (You can MapQuest a location from point A to B and use the map that it shows you). The commercial should be carefully designed, professional in appearance, and should provide a brief description of your merchandise or services. To create the commercial, go to www.powtoon.com:Commercial Rubric: Use PowToon (Technology Integration) Main idea of the commercial is made clear. Dialogue and/or written explanations are placed where appropriate. Storyline includes a clear reference to product and purchasing information. Sequence of events are clearly illustrated or written out. Commercial is presented in about 30 seconds to 1 minute and a half. All elements needed for the commercial are included. Creative appearance Closing Session/Exit Ticket: -- Students will log into Edmodo (Technology Integration) and post a response to the discussion question (What is the purpose and advantage of having a business flyer)2 PowToon Student Examples:http://rrobertsprofessionalportfolio.weebly.com/candidate-professional-growth--development.html

Pictures taken during Technology-Enhanced Unit

Rhonda Roberts