technical communications uk conference 2013

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Colum McAndrew RoboColum(n) Consulting Content delivered? Check! OK. How do we use it? Technical Communication UK Conference Bristol 25 th September 2013

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A look at how just delivering user assistance is only half the battle. This presentation looks how Technical Communicators should look at improving both the end user experience and general product usability by improving how the user assistance is delivered.

TRANSCRIPT

Page 1: Technical Communications UK Conference 2013

Colum McAndrewRoboColum(n) Consulting

Content delivered? Check!OK. How do we use it?

Technical Communication UK ConferenceBristol 25th September 2013

Page 2: Technical Communications UK Conference 2013

Slide 2 © RoboColum(n) Consulting 2013

How do others do it ?

Page 3: Technical Communications UK Conference 2013

Slide 3 © RoboColum(n) Consulting 2013

When does User Assistance end ?

Test build ?

Deliverable sign off ?

Release build ?

Product release ?

The answer is ………

None of the above !

Page 4: Technical Communications UK Conference 2013

Slide 4 © RoboColum(n) Consulting 2013

Adding value to User Assistance?

Training on how to use user assistance.

Make it visible.

Add interactivity.

Evangelise content.

Watch and listen.

Get feedback.

Page 5: Technical Communications UK Conference 2013

Slide 5 © RoboColum(n) Consulting 2013

Training: Internal users

Train them so they can train others.

Look for training opportunities.

Get people on your side.

Evangelise your content.

Page 6: Technical Communications UK Conference 2013

Slide 6 © RoboColum(n) Consulting 2013

Training: External users

1. Does your company train users ?

2. What do you train users on ?

3. What does your “product” include?

4. What is installed with your product ?

Page 7: Technical Communications UK Conference 2013

Slide 7 © RoboColum(n) Consulting 2013

Training materials

Include chapter on using the Help.

Set exercises to get users using it.

Ask them what they think.

Feedback to the Technical Writers.

Page 8: Technical Communications UK Conference 2013

Slide 8 © RoboColum(n) Consulting 2013

Making things visible

Page 9: Technical Communications UK Conference 2013

Slide 9 © RoboColum(n) Consulting 2013

Making things visible

Page 10: Technical Communications UK Conference 2013

Slide 10 © RoboColum(n) Consulting 2013

Painting the Forth Bridge TechComm Style

Is it just about providing the content ?

It is also how users interact with it.

Is there quick and easy access to it ?

If you finish, it is time to retire !

Page 11: Technical Communications UK Conference 2013

Slide 11 © RoboColum(n) Consulting 2013

Context Sensitive Help

What is the first thing you see in this dialog ?

Page 12: Technical Communications UK Conference 2013

Slide 12 © RoboColum(n) Consulting 2013

Context Sensitive Help

What is the first last thing you see in this dialog ?

Page 13: Technical Communications UK Conference 2013

Slide 13 © RoboColum(n) Consulting 2013

Help is the last thing they see.

“No Undo” where exactly?

Dialog has 13 different UI elements. What does “Help” provide?

No “OK” button.

Context Sensitive Help

Page 14: Technical Communications UK Conference 2013

Slide 14 © RoboColum(n) Consulting 2013

Context Sensitive Help

Page 15: Technical Communications UK Conference 2013

Slide 15 © RoboColum(n) Consulting 2013

Embedded help………yuk!

Page 16: Technical Communications UK Conference 2013

Slide 16 © RoboColum(n) Consulting 2013

Field descriptions at the bottom.

“Common questions” but not here!

Open “Details” in new window

Embedded help………yuk!

Page 17: Technical Communications UK Conference 2013

Slide 17 © RoboColum(n) Consulting 2013

Embedded help…close but no cigar!

Page 18: Technical Communications UK Conference 2013

Slide 18 © RoboColum(n) Consulting 2013

Embedded help could be next to the action.

Access to further information.

Not sure what this adds.

Embedded help…close but no cigar!

Page 19: Technical Communications UK Conference 2013

Slide 19 © RoboColum(n) Consulting 2013

Embedded help…......Yay!

Page 20: Technical Communications UK Conference 2013

Slide 20 © RoboColum(n) Consulting 2013

Evangelising your content

If no one is buying your product, what do you do?

Find out why

Market it

◦ Social media◦ Press release◦ Release notes

Change it

◦ Context sensitive / embedded help◦ UI (e.g. error messages)◦ Visual / written style

Page 21: Technical Communications UK Conference 2013

Slide 21 © RoboColum(n) Consulting 2013

Learning styles: Snagit

Page 22: Technical Communications UK Conference 2013

Slide 22 © RoboColum(n) Consulting 2013

Learning styles: Snagit

Page 23: Technical Communications UK Conference 2013

Slide 23 © RoboColum(n) Consulting 2013

Watch and listen

Don’t be afraid to engage with others.

Look for quick gains.

Seek approval to contact customers.

Page 24: Technical Communications UK Conference 2013

Slide 24 © RoboColum(n) Consulting 2013

Getting feedback

Google analytics

RoboHelp Server / Madcap Pulse

Customer contact

Inter-departmental communication

Page 25: Technical Communications UK Conference 2013

Slide 25 © RoboColum(n) Consulting 2013

Watch and listen…. BBC Blackadder style!“C is for contrafibularity”

Page 26: Technical Communications UK Conference 2013

Slide 26 © RoboColum(n) Consulting 2013

RoboColum(n) Consulting

@robocolumn

[email protected]

http://uk.linkedin.com/in/notcolin

www.cmcandrew.com

www.robocolumn.com