Tech Leader.Price Leader.Market Leader!

ERP 4.0 Platform: Built for Teams

01weclapp at a Glance

2

Vision

Become the preferred solution of SMBs around the globe

3

weclapp is the ERP-platform teams would choose

Whether CRM, merchandise management or accounting: weclapp enables teams to manage all their important company processes in only one software

Built for Teams

4

Brief Overview

weclapp SE (i.e. Societas Europaea, Corporation under European law), two-tier governance system

Established in 2008 by founder and 25 % shareholder, Ertan Özdil

EUR 20 million internal financing provided by parent company, 3U HOLDING AG

Market entry in 2013—since then approx. 100 %CAGR organic revenue growth to EUR 4.5 million in 2019

2016: Cash break even 2018: 30 % EBITDA margin

Currently >50 employees in Germany plus external developer team in Mumbai, India

5

Our genuinely cloud-based ERP solution offers users a unique experience of usability and collaboration.

Leading-edge technology at a very reasonable price is generating demand that is accelerating in Germany and on an international scale.

Our declared aspiration is to become the preferred solution of SMBs around the globe.

6

Tech Leader.Price Leader.Market Leader!

“Our staff love to work with weclapp

from anywhere in the world.”

Markus Courtial

CEO of iQ Company

“weclapp is self-explanatory and

incredibly easy to use. All of our

teammates are most satisfied.”

Marco Peters

CEO of Solutionbar

“weclapp has a perfect CRM and

ERP integration. Now we can run our

business from one single app.”

Thomas Assmann

CEO of Zennio

“We cherish how modern and user-

friendly weclapp is. We have become

much more productive and efficient now.”

Kerstin Mechler

CEO of küssdiebraut

weclapp –Built for Teams

What Our Customers Say About weclapp

7

“ …weclapp is one of the coolest and most promising companies in the SaaS market in Germany…”

“ …the weclapp Cloud Suite hugely enriches the telecommunications marketplace…”

“ …with ist genuine Cloud solutions, weclapp is one of the Top 3 SaaS companies…”

“ …weclapp ranks among Germany’s most agile SaaS companies…”

Dr. Stefan Ried

“ …weclapp builds on cutting-edge architecture…”

“ …the weclapp portfolio opens up excellent sales opportunities…”

“ …with ist unique Saas suite, weclapp delivers proof that investments in real Cloud solutions are being made in Germany as well. ”

“ …with ist Suite, weclapp is the ideal partner for us…”

“ …from the point of view of an architect, the weclapp platform is outstanding…”

Adam BienIndependent Software Architect

What Experts Say About weclapp

Positive Feedback From the Market

8

Growth

Strong and sustainable revenue growth since market entry

Cash positive since 2016 Profitable since 2017

CAGR: 100 %in TEUR

9

59339

546

1,030

1,907

3,032

~4,500

2013 2014 2015 2016 2017 2018 2019 (e)

10

Development Pre-Market Entry 100% Financed by 3U No External Funding –Bootstrapped

1,243

3,059

5,266

7,957

11,918

14,27615,348

16,51717,772

19,410

21,194

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

weclapp acc. total cost (TEUR)

Current Shareholders

Ertan ÖzdilFounder

25%

3U HOLDING AG

75%

Success in megatrends! 3U is a management and investment holding company with a strong track record of identifying, harnessing and successfully capitalizing on advanced technologies.

Both current shareholders are determined to stayon board and have declared that they will sign a24-month lock-up-agreement in the event of an IPO.

11

U.S.A.

San Francisco(planned)

India

Mumbai

Germany

FrankfurtMarburgKitzingen

Switzerland

St. Gallen(planned)

Austria

Vienna(planned)

Aiming at 24-hour software development and at proactively entering large new markets

24h

Reaching Out for a Global Presence

12

02The Teamand the Spirit

13

ManagementBoard

• Age: 45

• Started programming at the age of 9

• Brought first open source CRM to market

at the age of 17

• 1996: Founded his first software company

in Germany

• 2001: Joined IBM

• 2005: Joined 3U where he assumed responsibility

for the group software development

• 2008: Established weclapp, with the aim of

developing a cutting-edge, disruptive ERP system

together with 3U—“SAP for SMBs”

Ertan Özdil (CEO)Expertise and Leadership

Michael Schmidt (CFO)Spirit and Determination

• Age: 53

• Studied Communications Engineering at Giessen

Technical University

• 1997: Member of the team establishing 3U

TELECOM AG in the role of CTO

• 1999: IPO of 3U TELECOM AG

• 2002: appointed Member of the Management

Board

• 2007: Appointed CEO of 3U HOLDING AG

14

SupervisoryBoard

• Age: 57

• Apprenticeship as a banker at Dresdner Bank

• Legal studies at Bonn University

• Since 1995: Lawyer with Düsseldorf-based

law firms

• Since 2010: Co-Founder and Partner of

Altenburger Rechtsanwälte law firm

• Chairman of the Supervisory Board of

3U HOLDING AG

Ralph Thoenes(Chairman)

Christoph Hellrung(Director)

• Age: 48

• MBA of Duisburg University

• Tax Consultant

• 2006: ENRO AG head of controlling, tax, and

investor relations

• 2008: Member of the Management Board of

ENRO AG

• 2009: Head of Finance, HR and Administration

with LambdaNet Communications AG

• 2010: CFO of LambdaNet

• Since 2010: CFO at 3U HOLDING AG

Andreas Odenbreit(Director)

• Age: 43

• Master of Law of Bonn University

• Legal departments of Volkswagen AG and

Deutsche Telekom AG

• 2005: Legal Counsel with 3U HOLDING AG

• Since 2011: Member of the Management Board

of 3U HOLDING AG, in charge of Legal Affairs,

Administration and HR

15

Vice Presidents

• Age: 39

• 2002: Product Management at Deutsche Telekom

AG for online products

• 2004: Marketing and Business Development at Dell

Computers

• 2006: Senior Product Manager at 3U HOLDING for

the telecommunications business area

• 2010: Director Strategy and Products at

3U HOLDING

• Since 2011: Director of Sales and Marketing at

weclapp

Nadeem Ahmad (SVP Marketing and Sales)

Dr. Jaroslav Bosek(SVP Software Development)

• Age: 47

• 2002: Software Developer at COR

• 2003: Software Developer at IT Workbench

• 2005: Senior Software Developer at 3U TELECOM

• 2007: Consultant at IT Workbench where

he developed a JEE-based framework for portfolio

management systems, among

other products

• Since 2010: Director of Software Development at

weclapp

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Team

Cloud Natives from the very beginning

17

Start-up-like, young, agile, ambitious, determined

Values We Treasure Most

The weclappCulture Code

Team-minded

Ambitious

Responsible

Reliable

Open-minded

Efficient

We are a strong team

We take responsibility for

what we do

We want to grow and

unleash our potential

We make sure our

customers love us

We create a great working

atmosphere

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Corporate Culture

8 9 12

2228

49

63

150

2013 2014 2015 2016 2017 2018 2019 (e) 2021 (e)

Number of Employees (HC)

Searched-for Employer—Able to Ramp Up Capacity

Young, talented people continue to apply for jobs at weclapp

03The Perfect Market-Product-Fit

19

weclapp …is in perfect sync with the key IT megatrendsIts aspiration: to give its customers maximum benefit

…and is already taking the lead in opening up new horizons of corporate software

Big DataDigitalization

Cloud Computing

Artificial Intelligence

Ubiquitous availability—

Universal ease of use

At the Forefront of IT Megatrends

20

Problem:Expensive.Complex.Chaotic.

In striving to maintain or win competitive advantage, SMBs are

faced by multiple challenges:

The vast majority of ERP systems or applications currently in the

market does not offer anything that comes close! They are

standalone, single-entity solutions with high maintenance costs and

abundant interfaces and media disruptions.

Gaining ubiquitous access to their data

Accelerating internal workflows

Facilitating cooperation with other enterprises

Expanding their data bases and capitalizing on them more

Developing or licensing specific optimization tools and

algorithms

Young enterprises and SMBs lose their way in the jungle ofsoftware landscapes.

21

weclapp rightfully boasts the perfectmarket-product-match

Growingenterprises arediscovering thecomprehensivebenefits weclappoffers

These USPs are supplemented by outstanding usability and

much appraised user experience.

Accessible anyplace, anytime, with any computing device

Built for teams

Platform approach encourages joint undertakings involving

different enterprises—cross-border, cross-industry

Cloud-based means mutual access to market and customer data

Efficient and scalable internal workflows thanks to the platform

approach

Enhanced opportunities and efficiencies thanks to machine

learning algorithms developed in house

Solution:One Login.One User Interface.One Platform.

22

04Business and Pricing Model

23

BusinessModel

High revenue visibility:Generally advance payment per license for 12-month and 24-month contracts

Smallest customers use two licenses, biggest single customer holds 151 licenses

24

PricingModel

12EUR 27EUR 59EUR

Prices per month per license for a 24-month contract with annual advance payment cf. https://www.weclapp.com/en/

Cloud CRM

The compact CRM solution (Contact

and Customer Management) for

growing companies

Contact management

360-degree customer file

Mail, calendar and documents

Email automatization

Telephone connection (CTI)

Campaign and selling chances

Cloud ERP Services

The all-round package for service

providers, agencies and consulting

Quote and orders

Invoices

Project management

Time recording

Recurring billing

Form designer

Accounting

+ All CRM features

Cloud ERP Trade

The all-round package E-Commerce,

retailers and wholesalers, production

Merchandise management system

Planning and purchasing

Warehouse management

Production

Webshop interface and Amazon

Serial and batch numbers

+ All CRM and ERP services features

25

05Customers Across the Globe

26

20,000+ happy users all over the world

ARPA

EUR 1,800+CLTV

EUR 18,000+

Trial to Conversion

15%+Sign-Ups

45,000+Paying Customers

2,500+

Gaining Momentum

Total Net Customers

Customer Map

27

0

500

1000

1500

2000

2500

Jan' 2013

Jul' 2013

Jan' 2014

Jul' 2014

Jan' 2015

Jul' 2015

Jan' 2016

Jul' 2016

Jan' 2017

Jul' 2017

Jan' 2018

Jul' 2018

Jan' 2019

weclapp Customers by Industry

IT Service Providers

Other

Wholesale

Manufacturing

E-Commerce

Agencies

Consulting Retail

weclapp standalone

without M&A

28

6

18

17

15

14

12

11

7

No Cluster Risks

Thanks to large number of SMB customers (and quite a few Blue Chips)

“In addition to the cost/ benefit

ratio, we found the user-friendly

interface very convincing. Unlike

other ERP solutions, weclapp is

not only highly functional, but also

visually appealing.”

Birgit Großschedl

Mea Marketing

“Thanks to the high flexibility of

weclapp, we can automate and

standardize our processes.”

Andreas Roser

Fabb-IT

“We have raised our revenue

considerably. weclapp has paid

off since the first day!”

Helmut Holz

redomed

“All modules are connected and

communicate with each other—

it is fantastic!”

Mürsel Topal

Maxim Design

29

06Ahead of the Competition

30

On Our Way to Leadership

Source: Experton Cloud Vendor Benchmark, Cloud ERP for SMB

Focus on European Arena

31

We Are: Tech Leader and Price Leader

weclapp Sage 100 cloud MS Dynamics SAP Business One

100% genuine cloud-based ERP

Platform Technology +++ + ++ +

User Experience / User interface +++ + + +

Data Security +++ ++ ++ ++

Support for free

Trainings for free

Release Strategy every 2 month/free occasionally/free monthly/free extra

CRM

Merchandise Management

Production ++ +++ ++ +++

HR + +++ +++ +++

Financial Accounting + +++ +++ +++

Project Management/Workflows extra

Organizer +++ ++ + ++

Licensing Cost p. month, p. user (EUR)

9-99 10 -150 97 -180 15-133

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We are able to offer most competitive pricing while staying profitable because

What Makes UsPrice Leader?

No runtime fees for

any components

Built for scalability

Low customer acquisition cost

thanks to well established and

successful online marketing

33

What Makes Us Technology Leader?

Competition weclapp

Not genuinely cloud-based Genuinely cloud-based

Server installation tedious and expensive Click and use—fast implementation

Customization requires time and money Standardization with regular updates

Community and marketplace

Artificial Intelligence algorithms in the making

Platform approach with ample opportunities for collaboration within and between enterprises

Data Security on servers based in Germany

34

Weclapp KPIs

530,459 lines of code

3,000 classes

900 entities

Code Rules compliance

according to Sonar

96.7 %

Distinct separation

between display and

service layer

Service layer based on

modern Java Enterprise

standards

JEE6 was reviewed by

renowned software

architect Adam Bien

Based on Red Hat’s JSF

Framework-Seam2

Software architecture and technology

Clearly defined specialist and

technical modules with a high

development maturity

Web based interfaces

(smartphones, B2B,

connection to third-party

systems

Compatible with all browsers

as well as iOS and Android

mobile platforms including

native apps

Flexible user handling

Performance

UI First, JavaScript and

JQuery

High quality ensured

through automated

tests

Over 80 accumulated

years of accumulated

programming experience

15 hours of software

programming and

development per day

2 international

development and QA

centers (India (active)

and Vietnam (currently

dormant))

4 years of continuous

development

35

Oustanding System Architecture and Technology Platform

35

Low operating costs achieved through the use of open source software (no

run-time fees)

Each stack can run weclapp software for up to 28,000 registrations

Easily scalable through additional stacks

Flexible in size through a higher

number of stacks

Flexible in accessibility through stacks in different continents Big data

storage Backup

App server

Database

Mail server

Indexing

36

Scalability Permits a High Degree ofFlexibility at a Low Cost

Our Customers MakeExtensive Use of weclapp

660,000+

>EUR 7 bn

4,500,000+

>EUR 3 bn

>EUR 1.1 bn

>3.25 million

Proposals sent

Total proposal value

Invoices sent

Total invoicing value

Goods procured

Deliveries processed

Customer activities on the weclapp platformsince market entry

Next step commerce platform

37

Summary

Unique selling proposition:

Joy of use

Genuinely cloud-based: consistent, scalable,

expandable, universal, low-price

International:

Focus on merchandise management (not accounting!)

Multi-lingual, multi-currency, multi-location

Platform: Java EE kernel, many extensions,

partly open source

Active community of developers, users and technology

partners

Disruptive: increasing integration of artificial intelligence

algorithms

Tech Leader.Price Leader.Market Leader !

38

07On a Fast-Growing Market

39

Cloud ERP Market Forecast

Revenue worldwide 2017–2024: +9% CAGR

40R

even

ue

(In

bill

ion

. US

Do

llars

)

20,622,5

24,526,7

29,131,7

34,6

37,7

0,0

5,0

10,0

15,0

20,0

25,0

30,0

35,0

40,0

2017 2018 2019 2020 2021 2022 2023 2024

Market

No. of SMBs

Cloud ERP Spending

by 2024: +9% CAGR$37.7

Billion Source: Markets and Markets: April 2019

Europe

23+million

Germany

6million

World

200+million

08Roadmap andGrowth Strategy

41

2019

Churn rate 1 %

Conversion rate (trial to pay) 15 %

CAC EUR 1,800

CLTV EUR 18,000

ARPA EUR 1,800

EBITDA margin (2019 YTD annualized) 27.8 %

R&D expense (2019 YTD annualized)/revenue 27.6 %

(Non-GAAP KPI)

42

Organic GrowthSupported by Leading Edge Performance

Focus on Core Competencies!Encourage Sales Partner Engagement!

Training

Onboarding

Customizing

Partners

weclapp

Further platform development

High automation

R&D – Artificial Intelligence

43

Ambitious Roadmap Ahead

Q4 / 19 Q1 / 20 Q2 / 20 Q3 / 20 Q4 / 20 Q1 / 21 Q2 / 21 Q3 / 21 Q4 / 21

Company

TechEstablishfirst neuronalnetwork

First machine learning algorithms

AI research cluster fullyactive

Multi-siteglobal server farm

24/7 R&D

EstablishAustrian sales location

EstablishUS R&D team

Build R&D, East Asia

Start US marketing and sales

First competitoracquisition

Second competitoracquisition

IPO—Public company (t. b. d.) Additional competitor acquisitions

Ultimate goal

Market leadership

Consecutive market entries

Establish Swiss sales location

Ramp-up Indian R&D, sales team

Ramp-up partner sales channel in Germany and throughout Europe

44

Tap global user community

Next step: Developing around the globe, around the clock

Algorithms to disrupt online trading

Establish R&D core team with focus AI

Extend successful inbound marketing

Add new sales channels

Increasingly larger customers

Current focus 50 to 300 employees

Target: Additional industries / >300 employees

Product developed with focus on global use

7 language versions ready: English, Spanish, French…

Targets: High number of customers / sales partners

Low number of employees

High functional fit with weclappplatform

Growth Drivers

Internationalisation

Extend Industry/ Customer Reach

Marketing Excellence

R&D Focus on Artificial Intelligence

Product Enhancements

Targeted Acquisition of Competitors

45

No Inherent Barriers to Growth -the Sky is the Limit

Organic revenue growth CAGR 2019–2023: approx. 50% (planning assumptions)

Revenue growth M&A: strategic assumptionsdependent on financingand opportunities

EBITDA-margin: sustainably 20–30%

weclapp potential:

Ambitious goals for 2019–2023

4.5 7.5

22.8

50.9

70.0

0.011.0

20.8

12.5

0

15

30

45

60

75

EUR million 2019 2020 2021 2022 2023

46

Accelerated Growth Trajectory Thanks to M&A

09weclapp Investment Case

47

Revenue

Costs

Revenue

Development lifecycle Market lifecycle

Research Product development Market Entry GROWTH PHASE Maturity Phase Phasing-Out

Development costs

weclapp Entering the Growth Phase

48

Investment Caseweclapp Innovative, fast-growing,

cloud-based SaaS enterprise on its way from technology and price leadership to market leadership

Sophisticated, operational, multi-award-winning ERP suite for SMBs, successfully on the market since the start of 2013

>2,500 satisfied business customers

Organic Revenue CAGR > 40%

NOPAT/sales approx. 20%

Consistently high margins and cash flows

USE OF PROCEEDS: M&A, ramp up of R&D staff with focus on AI, International sales offensive

M&A strategy for additional growth (rapid development of further market segments, internationalization)

Investment option: up to EUR15 million; pre-IPO financing of the future market leader in cloud-based ERP solutions for SMBs

49

Join weclapp on its way to market

leadership

No inherent barriers to organic growth

Pre-IPO investment will pay off

exponentially as weclapp accelerates

its growth course organically and with

targeted acquisitions

The next German unicorn?

Exit scenarios: IPO, Trade Sale

Summary

50

Thank You

+49 (0) 69 3 33 90 – 18 01

oezdil@weclapp.com

www.linkedin.com/in/ertan-özdil/

www.weclapp.se

Ertan Özdil (CEO)

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Disclaimer

This presentation does not constitute an offer to sell or a solicitation of an offer to purchase any securities

of weclapp SE in the United States of America (“USA”) or in any other jurisdiction in which such offer or

solicitation is not authorized or to any person to whom it is unlawful to make such offer or solicitation.

Users of this presentation are requested to inform themselves about and to observe any such restrictions.

The information set forth in this presentation must not be distributed in the USA, to “U.S. persons” as defined

under the U.S. Securities Act of 1933, as amended (the “Securities Act”), or to publications with a general

circulation in the USA. Each violation of such limitations may constitute a violation of applicable securities laws

of the USA.

The shares of weclapp SE (the “Shares”) have not been registered under the Securities Act and may not be

offered or sold in the USA unless registered under the Securities Act or pursuant to an exemption from such

registration. There will be no public offering of the Shares in the USA and the Shares will not be registered

under the Securities Act.

This document contains forward-looking statements and statements of future expectations that reflect

management's current views and assumptions with respect to future events. Such statements are subject to

known and unknown risks and uncertainties that could cause actual results, performance or events to differ

materially from those expressed or implied and that are beyond weclapp SE's ability to control or estimate

precisely. weclapp SE does not assume any obligation and does not intend to update any information

contained herein.

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