tech ed academy awards commercial intagraded marketing lesson
TRANSCRIPT
During this activity you will:
1. Discuss marketing concepts and audio visual technology.
2. Work in groups.3. Choose a product and do market research on it.4. Learn about commercial television. 5. Learn about commercials.6. Learn the 4 “P” of marketing7. Attend the –
ACADEMY AWARDS PRESENTATION!
How do Television Stations make $$$$$$$$$$$$$$$$$$$$$$$$$$?
Public Cable Commercial Stations KBYU - PBS
KUED – PBS HBO ESPN CNN MTV
KSL – NBC KUTV – CBS KTVX – ABC KJAZZ – UPN
FOX – ??? Money $$$$$
Donations Public and Corporate
Subscribe Paid by
User
Commercials Paid by the Business
Audio Visual Terms
• All television scripts must have two parts:– Sight– Sound
• The technical terms for “Sight” & Sound are:– Sight - Visual and/or Video – Sound - Audio
• Logo(Trademark): a symbol used for the purpose of identity.
• Persuasive Words are words that “feel good but have little meaning” e.g.: Save, New, Love, Guarantee
Marketing Terms
• Marketing is the process of developing, promoting, and distributing products in order to satisfy customers needs and wants.
• The Four “P” of Marketing– Product – Price– Promotion– Place
Product
• Any goods, services, or ideas that we wish to sell.– Defining Target Markets– Market Research– Product Design or Content– Quantities– Quality: Standard/Deluxe– Guarantees or Warranties
Price
• Determining a dollar amount at which we can sell the product.– Production Costs– Wholesale / Retail– Profit Margin– Compare to Competition
Promotion
• Making potential customers aware of a product or service in a positive way so they will want to buy it.– Packaging– Advertising– Logo, Brand Names, Slogan, Jingles, etc.– Personal Selling– Sales Promotion– Coupons, Discounts
Place
• Distribution is getting the right product to the right place at the right time in the right amount and in the right condition.– (For example: You don’t want snow parkas
delivered to a service station in Las Vegas!)– Distribution– Storage & Warehousing– Transporting– Selling (7 Sells Step Process)
Audio Visual Careers
• TV Broadcasting• Technical Support
– Camera Personnel
– Special Affects Personnel
– Computer Operations
• Management• Actors & Actresses
Marketing Careers
• Advertising• Customer Service• E-Commerce• Entrepreneur• Fashion
Merchandising• Financial Services• Marketing Research
• International Marketing• Professional Sales• Public Relations• Real Estate • Retail Management• Travel/Tourism
Marketing • Etc.
Music
• Which style is most common in the movie industry.– Country– Jazz– Rock– Orchestra/Band– Rap– R&B– Other
The Orchestra/Band
Formats
• Testimonial: Someone bears a testimony about a product.
• Story line: A story is told to convince you to buy the product.
• Demonstration: 2 Types– Demonstration: a whole bunch of products– Demonstration: how to use the product (Infomercial).
• Analogy: Creates a feeling and associates it with the product so you will buy it.
Script - Storyboard
• Layout– Introduction– Body– Conclusion
• Storyboard: illustrations and a script
Poster Type Presentation
• Businesses often use a sign or a poster type presentation during their commercial.
Assignment
1. Homework: evaluate t.v. commercials
2. Fill out the “commercial worksheet”
3. Use a storyboard to design a commercial.
4. Film your commercial.
5. Prepare for the Academy Awards!