Teamwork Customer satisfaction Win-win-win Teamwork Customer satisfaction Win-win-win Welcome

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<ul><li> Slide 1 </li> <li> Teamwork Customer satisfaction Win-win-win Teamwork Customer satisfaction Win-win-win Welcome </li> <li> Slide 2 </li> <li> ACTION ELECTRONICS CO., LTD Operation and Prospective May 26,2004 May 26,2004 </li> <li> Slide 3 </li> <li> ACTION ELECTRONICS CO., LTD Breif outlines A General Situation of company B General Situation of operation C General Situation of finance D Future prospective </li> <li> Slide 4 </li> <li> A General Situation of Company </li> <li> Slide 5 </li> <li> a Basic Background Foundation:July 21,1976 Substantial Capital:TND 2.121 billion Employees:240 persons (2,000 employees in the world) (2,000 employees in the world) Address:198 CHUNG TUAN ROAD CHUNG LI IND ZONE CHUNG LI TAIWAN R.O.C ZONE CHUNG LI TAIWAN R.O.CTEL:886-3-4515494http://www.action.com.tw </li> <li> Slide 6 </li> <li> b Organization construction Stockholder Meeting Board of Directors Supervisor Chairman of the Board General Manager Audit Office ACTION ASIA LIMITED HSINGYUAN HOLDING COMPANY IN BRITISCH VIKING ISCLANDS FAR YEAR (HOLDING) LTD. SHANGHAI FAR YEAR TECHNOLOGY CO., LTD. ACTION TECHNOLOGY(SHEN ZHEN) CO., LTD. 100% Vice General Manager AMERICA ACTION INC. 100% ACTION ELECTRONICS CO., LTD 85.57% 99.3 % General ManagementChung Li Plant Manageme nt Finance Accounting ProductDepartmentPlant Affairs BusinessDepartment Quality Control DevelopmentDepartment R&amp;D Center Marketing General Manager Office </li> <li> Slide 7 </li> <li> c Organization of Overseas Branch </li> <li> Slide 8 </li> <li> d Operating team </li> <li> Slide 9 </li> <li> B General Situation of operation </li> <li> Slide 10 </li> <li> a Scope of Business 2004 forecast in 2004 *CAR VIDEO: 8.5 billions 61% *CAR VIDEO: 8.5 billions 61% Travel bag LCD AV COMPO Travel bag LCD AV COMPO Overhead LCD AV COMPO Overhead LCD AV COMPO Head-Rest LCD AV COMPO Head-Rest LCD AV COMPO *TFT LCD Application of Product 5 billions 36% *TFT LCD Application of Product 5 billions 36% 1.8~3.5 pocket water-resistant LCD TV 1.8~3.5 pocket water-resistant LCD TV 4.5~8 Portable LCD AV COMPO 4.5~8 Portable LCD AV COMPO 10.4~15 LCD (Home/ Mobile Theater 10.4~15 LCD (Home/ Mobile Theater *Others 0.5billions 3% *Others 0.5billions 3% Music product center system and components Music product center system and components </li> <li> Slide 11 </li> <li> b Specific Weight of Operation of the Group in 2004 </li> <li> Slide 12 </li> <li> c Market &amp; general situation of product and sale : </li> <li> Slide 13 </li> <li> d Tactics of New Products and Technology develop (i)Targets of Products and Technical Efforts (i)Targets of Products and Technical Efforts 1.Keep the leader position of Mobile multimedia 1.Keep the leader position of Mobile multimedia in the world, and reorganize and create in the world, and reorganize and create constantly in the mobile products. constantly in the mobile products. 2.The quality strides forward No.1 in the world. 2.The quality strides forward No.1 in the world. Video orients to H.D, and audio orients to Video orients to H.D, and audio orients to HI- FI. HI- FI. </li> <li> Slide 14 </li> <li> (ii)Management governing principle to achieve the target (ii)Management governing principle to achieve the target 1.Specialized operation and delegation sharing of resources: 1.Specialized operation and delegation sharing of resources: Ever branch brings professional into full play. Resources Ever branch brings professional into full play. Resources can be shared.Proceedings can be complementary. can be shared.Proceedings can be complementary. 2.Each branch cooperate all industry service: 2.Each branch cooperate all industry service: Supply service of each branch and all industry. Supply service of each branch and all industry. Customers content is our supreme achievement. Customers content is our supreme achievement. 3.Teamwork Fast listing: 3.Teamwork Fast listing: Bring teamwork benefit fully play.Push the new product to Bring teamwork benefit fully play.Push the new product to the market and take the market up. the market and take the market up. </li> <li> Slide 15 </li> <li> (iii)The strategy of the new product: 1.All products bring digital into full play. electronic 1.All products bring digital into full play. electronic 2.Products combine with internet functions. internet 2.Products combine with internet functions. internet 3.Reorganize the wireless technology to use mobile products 3.Reorganize the wireless technology to use mobile products easily. M easily. M 4.Combine multi-media vide hi-fi communication computer 4.Combine multi-media vide hi-fi communication computer in one multi-media device. AVCC in one multi-media device. AVCC 5.Delicately,care more quality of products than savior of 5.Delicately,care more quality of products than savior of products. products. 6.Personalize,care more functions of products than fashion 6.Personalize,care more functions of products than fashion of products. of products. </li> <li> Slide 16 </li> <li> (iv)The target of new products: 1.Focus on designing manufacturing manufacturing finished products or selling of LCD. finished products or selling of LCD. 2.Focus on saving and reading in multi-media 2.Focus on saving and reading in multi-media device. device. 3.Promote the technology of wireless mobile 3.Promote the technology of wireless mobile satellite and wireless network. satellite and wireless network. 4.Integrate WLAN in multi-media. 4.Integrate WLAN in multi-media. 5.Design products originally. 5.Design products originally. 6.The delicate and tiny technology of products. 6.The delicate and tiny technology of products. </li> <li> Slide 17 </li> <li> C General Situation of finance </li> <li> Slide 18 </li> <li> a Sales unit:TND 1000 </li> <li> Slide 19 </li> <li> b EPS before Tax unit:TND :21.21 :26 </li> <li> Slide 20 </li> <li> c Estimate Sale and profit of the Group in 2004 unit TND 1000 </li> <li> Slide 21 </li> <li> D Future Prospective </li> <li> Slide 22 </li> <li> a Short and medium term management tactics 1.Market tactics Set up tactical alliance with clients and top 3 sales companies in the world.Besides, shorten one stage route in sales. 2.Manufacturing and quality tactics:Integrate group resource and promote electric internet and M engineering.promote management to let service fast and increase clients satisfied. 2.Manufacturing and quality tactics:Integrate group resource and promote electric internet and M engineering.promote management to let service fast and increase clients satisfied. 3.R&amp;d tactics:Train positively excellent talents and focus on the developing trend of products in the future.Adopting group integration technology for division and sharing. All human resource can support each other. 3.R&amp;d tactics:Train positively excellent talents and focus on the developing trend of products in the future.Adopting group integration technology for division and sharing. All human resource can support each other. 4.Management tactics:strengthen financial management and notice every market changes in the world. Providing instant information to managers all the time. 4.Management tactics:strengthen financial management and notice every market changes in the world. Providing instant information to managers all the time. </li> <li> Slide 23 </li> <li> 1.Research and develop the next generation production relating to increase adding value and function. 2.Research and develop common components lastingly to enhance production competitive strength and have own designing right in hand. 3.By cooperating research and development, it can gather the latest technology and can enter the market more easing with the advantage technology. b Long term development plan </li> <li> Slide 24 </li> <li> c The future development plans of new products 1 1 2 2 3 3 4 4 5 Digital TV 5 Digital TV 6 6 7 7 </li> <li> Slide 25 </li> <li> d Compete advantageously 1.Outstanding of talents in R&amp;D. Every product takes only three months on average form meditating designing R&amp;D manufacturing and delivering. 2. The general office in Taiwan has a R&amp;D center is responsible for new hi-tech product whose common and future can be seen in the coming two years. 3.Action have high market shore in hand, and clients are all famous large logistics in the world. </li> <li> Slide 26 </li> <li> 4.Action Electronic CO., Ltd has complete structure in R&amp;D manufacturing and sales. They are individually located in Taiwan Malaysia and Mainland China. Every manufacturing base all lasts at lest 10 years. The operating performance has a steady growth in long run. Thus. It can meet all kinds of risks from any uncertain factor in the world. 5.Action Electronics CO., LTD contacts with famous financial institutions of the world via its excellent credit. And it also can illustrate Action use its capital well. </li> <li> Slide 27 </li> <li> Thank You!! </li> </ul>