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Students of Central Michigan University
The most memorable advertisement during the 2011 Super Bowl went to the Chrysler Corporation for featuring rap star Eminem, A gut-wrenching decision for the carmaker’s chief
executive Sergio Marchionne.
The campaign captured the spirit and rebirth of Detroit the motor city and challenged Americans to stop trash talking
our their countries own cars.
The two minute ad has received over 8 million hits on the Internet site YouTube in the first two weeks since airing on
February 6, 2001
This is our presentation. This is our tribute. This is what we do.
Online searches for information about Chrysler and it’s products on itsWeb site jumped 328% minutes after the ad appeared.
- The Wall Street Journal
www.CMU656StudentsForAFairGrade.com
Present
How Business Intelligence is Solving Problems in the Hospitality Industry
Turn It UP
Hospital Issues
Team 10
Sandra Kay SchwendemannStuart Weidenbach
One Shot
Let the Data Tell the Story
A BIS656 Production
Produced By
Schwendemann Weidenbach Studios
Defining Business Intelligence
“The hospitality industry remains characterized by islands of information ”
“For BI to be effective, companies need a repository of data to bring those islands together in one place which requires investments of time, money and technology”
- Mark Haley, Partner, The Prism Partnership
What problem any problem?
Don’t Give Up that Easy
What Does the Market Demand?
How Do We Get More Heads in Beds?
Old School Won’t Work Today
Current Practices
No User Defined Tools
Few Options to Extract Data from Legacy Systems
Inconsistency of Data, Storage and Data Access
BI Confusion
Misconception vs. Misperception
What’s my password?
The Music
The Moment
STEPS to Achieving BI Benefits
Align business and technology resources
Data collected and placed in a central depository for all to share
Data cleansing, analysis and synthesis to convert raw data to information
Sharing/communicating data – stop “protectionism”
Use data to make fact-based decisions; no more gut reactions…shooting from the hip
Drivers and Challenges
New World Order
Achieving a Balance Scorecard
Traditional MetricsManage online intermediariesCost Effective procurementGlobal distribution systemReal-time information to stakeholdersGRC and financial transparency
Globetrotter BI Tricks
Father of the Data Warehouse
Bill Imon
Marriot and Harrah’s Case Study
Challanges
Targeting a solution
… As the Beat Goes On
Don’t Miss
One Shot
CollaborationHotel Dashboard
Solution 2 – ERM for Stonbridge Companies
Adopted SAP ERM in 2007Utilized SAP and TATA Consulting Services for ImplementationResults Obtained Include:
Efficient invoice processing, accurate payroll and employee tracking, streamlined accounting & reporting, improved transparency, reliable security and real-time reporting to owners
“It changed our company. We are a leader in the industry – a first adaptor. 100% property management company”
- VP of IT at Stonebride COS
“Business intelligence gives a company the ability to respond more quickly to correct things that may be problematic”
“Not only can companies meet problems in a more timely manner, they can take advantage of new market
opportunities by seeing things faster than their competitors.”
-Daniel J. Connolly, PH,D,, Assistant Professor, University of Denver
BI Success for Resorts
Designing Systems that Work
Life for Our Families
Working Smart With BI
Accurate Capture of raw dataTrain employeesStrategic thinking enterprise wide
Times are Hard and it’s Getting Ever Harder
Hotel Wins with BI
Marriott hotel properties that use One Yield have seen leisure travel revenues increase by up to two percent, allowing them to achieve rate and occupancy premiums ahead of its competition. (Overby 2007).
Harrah’s (now Caesars Corp, 2011) utilizes SAS predictive analytics technologies and have outperformed it competitors in overall profits as a % of revenue and is hailed as the industry's most sophisticated multi-brand loyalty program.
Business Intelligence Players
Hwang Schwendemann Rando Unidentified Student Weidenbach
Inspiring BI “Wins”
Tools & applications are now available
Dashboards & visuals with alerts can match property staffing levels
Improve yield management (booking and rate comparison)
Improved marketing to members of loyalty & affinity guest preference/contact
Failure is NOT
Success Is Our Option
Business Solutions to the Rescue
It Working for the Hilton’s
Future Considerations
Capturing Social Media OpportunitiesCross PollinationOne-to-One-Plus-Many MarketingWireless Technologies
The Goal is Intelligent Hospitality
YOU can do ANYTHING you set your mind to man
THIS IS WHAT WE DO IN THE MOTOR CITY…
Imported from Detroit
But …
Business Intelligence Solving Business Problems
are Now:
Imported from the “U”
Central Michigan University
Thank you.
www.CMU656StudentsForAFairGrade.com
Special Thanks ToWork Consulted
Chrysler CorporationBill ImonBill Gates
President ReaganPresident Obama
Lady GaGaEnimen
The Harlem GlobetrottersGovernor Grandholm
Mom
Miller LightLindsey Lohan
The Pittsburgh SteelersSAP of AmericaSonny and Cher
Some guy with data coming out of his headHoliday Inn
Hilton Hotels